Deliver “Delight and Passion” to people
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NOMURA Co.,Ltd.

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Bridge for Innovation

Bridge for Innovation

This project involved creating a customer touchpoint space in conjunction with the relocation of Fujifilm Business Innovation Japan (formerly Fuji Xerox) to its new headquarters. Our company was responsible for the planning, design, layout of "Bridge for Innovation," an experiential showroom located on the 17th floor of the Toyosu Bayside Cross Tower, where the new office will be situated. This project required a showroom that could identify directions for solving customer challenges and lead them to success, while simultaneously considering the future of the workplace. Our answer was "Agility of Variable Space." In the solution experience area, no fixed walls were erected, and the space was composed entirely of highly agile movable furniture, thoroughly pursuing a variable and movable space. [Social Challenges/Customer Challenges/Requests] It was necessary to enable flexible operation so that furniture layouts could be quickly arranged to match the business strategy. [Solution] To accommodate a style of operation that involves daily updates of diverse booth configurations tailored to product characteristics and customer characteristics, seven types of movable furniture were planned. Partitions that completely block the line of sight, partitions that allow only half of the view to pass through, and overlapping partitions that create even more variations in transparency are all incorporated. Furthermore, by not constructing fixed walls and instead using different colors for the floor and ceiling to make the boundaries of the space more noticeable, natural zoning is made possible. Flexible infrastructure such as power supplies is also installed under the floor, making it easy to change the function in the future. The thorough pursuit of variable and movable space was also a challenge to organically control the function of space without building walls. <Our Project Members> [Sales/Project Management] Natsuko Murakami, Shioto Kawashima [Planning] Keita Kobayashi [design, layout] Ryo Onishi, Nobuaki Saka, Yoriko Uemura [Manufacturing/ construction] Shunsaku Kimura, Riku Murata

#corporate
KADODE OOIGAWA

KADODE OOIGAWA

This is an experiential food park focused on green tea, agriculture, and tourism. It is the largest market in the prefecture, comprising a market, restaurants, cafes, a kids' park, and tenant shops. The project was carried out as a collaborative project between four parties: Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd., with the aim of improving the income of local farmers and creating a hub for local tourism. Our company handled everything from the basic and implementation plans to design, layout construction, and tenant leasing. Furthermore, under the production of Tokonatsu Infantry Group, we established a design joint venture with our company as the lead company and played a central role in driving operations until the opening. [Social Issues/Customer Issues/Requests] [Agricultural Promotion] and [Regional Development] are the keywords. This region is one of Japan's leading green tea producing areas, and while the tea farmers have absolute confidence in the quality of their tea, they faced the challenge of not knowing how to highlight its value and market it in the face of declining green tea consumption. Furthermore, despite the Oigawa Railway's steam locomotives and the abundant tourist resources of the Oigawa River basin, there was a challenge in that the area was not attracting tourists as much as it could have liked. Therefore, one of the objectives was to create a hub that would serve as a tourist base for the region. We tackled the challenges of creating a place where local farmers could sell their products with confidence by attractively promoting local specialties, and a place where local people could recognize and be proud of the charm of their hometown. [Solutions] 1. Be loved by the local community. 2. Make use of local resources. 3. Communicate in an easy-to-understand way We conveyed the idea that what is "taken for granted" by the local community and farmers is actually very valuable and attractive to people from other regions. By adding entertainment and concept design elements to create a unique experience, we added value and crafted attractive products and services. The new Oigawa Railway station has also opened, and the complex commercial facility, which was the first of its kind in the region, has become a big topic of conversation and is bustling with many customers every day. <Our Project Members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production/ construction] Miyuki Nakamura, Yuki Saiki, Akihiro Yoshida, Hiroshi Udagawa, Hayato Kawatani [Leasing] Aya Nishimoto

#public
LOQUAT Nishiizu

LOQUAT Nishiizu

The former Suzuki Residence, a large estate in the Toi district of Nishi-Izu consisting of a main house and three storehouses, has been a beloved central presence in the community since the Edo period. With the "value of experiencing antique beauty" in mind, the buildings and exterior have been renovated to create an auberge with two guest rooms. The main house's cramped layout has been revised to create a sense of spaciousness in all directions, ensuring modern comfort. The three storehouses were designed to preserve the atmosphere of the past by utilizing the unique spatial characteristics of each and adding minimal concept design elements. Two of the storehouses were renovated into guest rooms with luxurious outdoor open-air baths, and one was converted into a lounge and spa. The result is an auberge that blends seamlessly with the surrounding accommodations and is loved by the community. [Social Issues/Customer Issues/Requests] While Toi has long been a popular hot spring inn town, the lack of variety in restaurants, cafes that serve as tourist hubs, and tourist content that utilizes the food resources of Nishi-Izu has resulted in low tourist spending, which has been a long-standing issue. The client's request for this facility development was not to prioritize business profitability, but rather to create a facility that would benefit the community and be accepted and loved by both tourists and local residents. [Solution] Our company respected the passage of time the buildings had accumulated on this land, and we believed that it was necessary to find the unique character of each building and transform it into an attractive concept design. We revised the floor plan while considering the structural burden of the existing non-conforming buildings, and by respecting the character of each building, we were able to create the charm of each facility itself. For example, the main house has a deep roof structure, the first storehouse, which has been converted into a lounge, has roughly painted plaster walls, the second storehouse, which is a lodging building, has a dynamic one-room space, and the third storehouse has a two-story vertical expansion and earthen walls hidden behind the wooden walls. [Client's Voice] Despite the short deadline, the former Suzuki residence, which represents the history of Toi, was restored with extremely high-quality concept design and construction techniques. As a result, not only tourists who come to "LOQUAT Nishi-Izu," but also local residents visit almost every day, and it has become a place of relaxation that provides a little bit of richness in their daily lives. Every day, not only the accommodation buildings but also the restaurants, bakeries, and gelaterias are bustling with activity, often fully booked or sold out. <Our Project Members> [Sales & Project Management] Shinya Hiratsuka, Nobuyuki Yagi [Planning] Saki Ninomiya [design, layout] Norio Koito, Hirofumi Inoue, Tadahiro Nakajima, Ryotaro Tezuka [Production & construction] Jun Endo, Takayuki Inoue, Nohara Kikuchi

#hospitality
Shitara-cho Okumikawa Folk Museum

Shitara-cho Okumikawa Folk Museum

Nurtured by the rich natural environment of the mountainous region of Aichi Prefecture, the Shitara Town Okumikawa Local History Museum inherits the message of its predecessor, "to convey the life and spirit of our hometown." Located next to the newly established Shitara Roadside Station, it has been renovated as a core facility for community development. displays space is filled with numerous valuable materials and regional treasures collected since the Taisho era. The lattice-based displays space, using modular lattice structures made from Shitara-produced cypress wood, is easily replaceable and can be used as a unique spatial infrastructure for the region for years to come. Visitors can explore the rich forest scenery, the diversity of living things, trace archaeology and history, and be enveloped in a rich collection of folklore, learning about the wisdom of life that is still passed down today. By creating and expressing relationships of action and consciousness transformation through the interactions between creators and users, the museum aims to raise awareness of sustainable lifestyles. [Social Issues/Customer Issues/Requests] 1) Facility development through increased use of Shitara Town-produced timber, positioned within the town's comprehensive plan and forest development plan. 2) Exhibiting tens of thousands of inherited displays and a well-equipped displays environment in response to the aging of the old local history museum. 3) Located at the southern gateway, providing guidance to the northern area and local resources, and revitalizing it as a field museum. 4) Reusing the handmade displays from the old local history museum and visualizing the inherited spirit of "Yui" (mutual support). 5) Creating a video archive of local resources, including the nationally designated important intangible folk cultural property "Tamamine Dengaku". [Solution] In line with Shitara Town's guidelines, displays rooms of the Okumikawa Local History Museum are constructed using cypress wood sourced locally from Shitara Town and processed into lattice structures. The folk materials on displays are a collection of handmade folk tools made from wood from the Edo, Taisho, and Showa periods, preserved and passed down through generations. The space is concept design as a uniquely regional space that reflects and conveys the awareness and value of the rich forest that people have shared across 100 years. displays begins with a diorama recreating a lush forest scene, and explores the region's resources by tracing its natural history, including biodiversity and geology, as well as archaeology and history. It also recreates scenes of life in the past through folklore exhibits, expressing the spirit of "mutual support" and bringing the folk artifact collection to life. displays allows visitors to experience "the life and spirit of our hometown," conveying the wisdom and ingenuity of our ancestors who survived in the harsh mountainous region. [Customer Feedback] Your extensive experience and technology have helped us achieve a wide range of challenges, including the continuation of the old building's theme of "conveying the life and spirit of our hometown," a clear and easy-to-understand displays theme, the ability to update displays, and the use of materials from Shitara Town. <Our Project Members> [Sales & Project Management] Tetsuya Kurita, Teruko Takai [concept design Direction] Shunsuke Shimizu [Planning, design, layout] Koichi Ido, Yoichi Miyakoshi, Nobuyuki Endo [Production & construction] Koichiro Takahashi, Takeshi Suezaki

#public
AW MUSEUM

AW MUSEUM

Aisin AW's history of developing Japan's first purely domestic automatic transmission and car navigation systems, as well as the passion and technology of our predecessors who rose to the top of the world, will be handed down to young employees and stakeholders. In the main space, we developed six stories using MANGA expressions favored by young people and symbolic scenes in order to convey the hardships of the company from imitating Europe and America to building its own technology through fumbling, in a way that brings us closer to the perspective of employees at the time. We created a displays that encourages people to empathize with each other in a way that is as easy as reading Manga, and that lets them feel the passion of their predecessors. In addition, we intentionally utilized a 40 year-old building that still retains the breath of life of the employees of that time. We retained parts of the building as stage equipment for displays, and created opportunities for dialogue among employees and customers by using AT pallets and grating materials actually used in the factory as fixtures and stages. In the old conference room area, small rooms are connected to create a large, long and narrow space, and the entire space is used as a timeline to introduce the transition of product technology. The AT pallet, which AW has used to deliver its products to the world, was used to create a stage that employees can feel both familiar with and proud of. This space is a huge AW chronology where you can intuitively feel at a glance the greatness of AW's technology, which continues to make the world's first and best products. < our company Project Members > [Creative Direction] LHC: Mitsuhide Yoshinaga [design, layout] LHC: Yuzo Kosaka, Yushi Tanaka, Akihiro Murayama [Shaping] Kenichi Kishikawa [Sales/Project Management] Takuya Fujioka, Yukari Tange [Production/construction] Hayao Ito

#corporate
Nijigen no Mori "Godzilla Interception Operation ~National Godzilla Awajishima Research Center~"

Nijigen no Mori "Godzilla Interception Operation ~National Godzilla Awajishima Research Center~"

The new attraction area "Godzilla Interception Operation ~National Godzilla Awaji Island Research Center~" at the Hyogo Prefectural Awaji Island Park Anime Park "Nijigen no Mori" is the world's only entertainment attraction that truly allows visitors to experience the immense power and intensity of the world's largest, life-sized Godzilla, approximately 120m in length, that landed on Awaji Island*. Our company was in charge of planning, direction, concept design, and sculpting supervision. Participants become members of the National Godzilla Awaji Island Research Center and take on missions such as a thrilling "zipline" that takes them into the body through the mouth of the life-sized Godzilla, and a "shooting game" to annihilate Godzilla cells scattered around. *This is a recreation of the 118.5m long Godzilla that appeared in the movie "Shin Godzilla" (2016), with its upper body, right arm, and tail protruding from the ground. The visible portion of the structure measures approximately 52.6m in length, 25.4m in width, and 23m in height. The attraction area covers approximately 5,000m². [Social Issues/Customer Issues/Requests] This will be Nijigen no Mori's largest project to date, offering a life-sized Godzilla experience. As the overall producer of this project, the challenge for both Toho Co., Ltd., the copyright holder, and Nijigen no Mori Co., Ltd., the operator, was how to provide the highest level of planning, experience, and production quality to create an attraction that the world can be proud of. [Solution] First, we deepened our knowledge of content that has been loved around the world for many years, and combined that with the unique location within Awaji Island Prefectural Park to create a planned experience that would attract visitors not only from Japan but from all over the world. In addition, in supervising the production, we visited overseas factories and directly advised them with the know-how and knowledge we have cultivated, guiding them to final completion. [Customer Feedback] You have planned a highly original attraction that will attract attention from all over the world, where you can jump into a life-sized Godzilla. Furthermore, the production team provided meticulous direction down to the smallest detail, resulting in a product that would satisfy everyone from families to core fans. <Our Project Members> [Sales & Project Management] Shingo Terasaki, Shohei Baba [Planning & Direction, concept design & Sculpting Supervision] Masaki Kawahara, Yasuyuki Chosa, Yuki Toyoda TM & © TOHO CO., LTD.

#entertainment
PARA HEROes Exhibition

PARA HEROes Exhibition

The "PARA HEROes Exhibition" is an exhibition planned to spread the message of diversity and inclusion to Japan and the world by having four young artists and creators express the appeal of the sport and athletes using "para table tennis" as their theme. As part of NOMURA Co.,Ltd. 's efforts to support activities that contribute to the promotion of sports, and also due to the connection made through the "COLORS" event held in October 2019 to commemorate one year until the Tokyo 2020 Paralympics, we were able to sponsor the exhibition by providing planning and concept design. What did the artists feel when they encountered "para table tennis," what did they think when they tried to translate that into their works, and what did they want to convey through the works they created? What emerged from this was a way of expressing what they saw through their own sensibilities, without fixed ideas or preconceptions. We also hoped that visitors would break free from preconceptions through the artists' expressions, increase their empathy for parasports, and engage with the works with an open mind, so we concept design the space with the concept of "Uncoated." The elements that make up the space also make the most of their natural textures, and materials with textures related to each artwork are also incorporated. We paid close attention to the presentation so that the charm of each artwork would be best brought out. In line with NOMURA Co.,Ltd. Ltd. Group's guideline of "providing added value from an environmental perspective," this displays is concept design so that approximately 90% of the materials can be reused as is. The wood used was selected in accordance with the Fairwood Support Declaration. <Our Project Members> [Planning Support & concept design] Akane Yamaguchi, Ryo Onishi ~Related Links~ [Press Releases] ・"PARA HEROes Exhibition 2" sponsored by NOMURA Co.,Ltd. with concept design work is currently being held to great acclaim ・ NOMURA Co.,Ltd., Ltd. launches company-wide "Social Good" activities to create a positive impact on society and contribute to solving social issues [Announcements] ・"PARA HEROes Exhibition" sponsored with concept design work is currently being held

#Conventions & Events
The Hotel Seiryu Kyoto Kiyomizu

The Hotel Seiryu Kyoto Kiyomizu

This project involved converting the former Kiyomizu Elementary School building, which has a history of approximately 90 years and remains in the Kiyomizu area of Kyoto, into a hotel. While inheriting its distinctive design, it was reborn as a hotel that also possesses modern comforts. Our company was in charge of architectural design supervision, interiors design, layout, and FF&E concept design and construction. Kiyomizu Elementary School is one of the schools that has been recognized for its unique architectural features in its location, exterior decoration, and interiors concept design. Based on the hotel's concept of "etching memories and connecting to the future," we paid the utmost respect to the historical Western architecture and its interior space, creating concept design that revives memories while preserving and passing them on. Furthermore, we fused the architecture and interior space as new functions to express both nostalgia and newness. [Client's Challenges/Requests] It was necessary to design a hotel that would function while making use of the existing historical elementary school building. It was also necessary to have repeated discussions about what kind of hotel would be accepted by the Kyoto community. [Solution] We worked with creators on every detail, from architecture, landscape, interior, FF&E, artwork, graphics, and uniforms, to create a completely new and unique space. While preserving the corridors and staircases where elementary school children once ran around, opening the doors to the classrooms where children studied allows you to step into a completely different, contemporary world. To maximize the value of the existing details that have etched the history of the architecture and interior space, we focused on materials that do not assert themselves but instead highlight the materials themselves. The reflection of the semi-glossy materials further enhances the existing architectural design. We aimed to create a spatial composition based on "reinterpretation" that can only be experienced here, by harmoniously balancing the total concept design coordination of artwork, graphics, uniforms, and interiors and FF&E concept design. <Our Project Members> [Sales/Project Management] Toru Moenuki [design, layout, design supervision] A.N.D.: Ryu Kosaka, Shohei Urata, Hiroki Yasuda / Hiroyuki Nishikawa [FF&E concept design] A.N.D.: Kaori Sano

#hospitality
Panasonic Center Osaka Re-Life Salon

Panasonic Center Osaka Re-Life Salon

"Technology to create a comfortable forest" The Panasonic Center Osaka Re-Life Salon is a space that embodies the wish for people to relax and become well-being, using Panasonic technology to create a comfortable forest. By combining various technologies such as sound, video, material processing, and airflow control with natural materials, it expresses the cycle of heaven and earth in the natural world and invites you to a comfortable feeling that resonates with the five senses. [Social Issues/Customer Issues/Requests] Our role was to embody the message of the facility's theme, "Enriching Life Even More," using Panasonic technology. [Solution] We incorporated healing elements that enrich life and structured the entire space around concept design concept of a "forest." By incorporating Panasonic technology into a space composed of natural elements, it has become a space where you can actually experience comfort. By combining concept design and technology and embodying the space, we created a place that conveys the message of the entire facility. [Customer Feedback] Panasonic's spatial solutions technology has been physically incorporated into the concept design forest, creating a space where more customers can naturally experience it. It has become a salon area where many customers naturally gather, and we feel that it is functioning as the face of the entrance to Panasonic Center Osaka. We are grateful to NOMURA Co.,Ltd. 's sales, design, and construction teams for working together with us from the planning stage and providing a great deal of support in realizing this space. <Our Project Members> [Sales & Project Management] Yusuke Mori, Hidenobu Kumagai [Planning] Masahiko Ohi [design, layout] Asako Hashimoto, Hiroaki Mori [Production & construction] Masao Ogawa ~Related Links~ [Related Achievements] ・Panasonic Center Tokyo ROOM S ・Panasonic Museum Konosuke Matsushita Historical Museum ・Panasonic Center Osaka "Re Life Story: A House Connected to Nature Where You Can Play Innocently and Immerse Yourself in Nothingness" ・Wonder Life-BOX 2020 (Inside Panasonic Center Tokyo) ・Panasonic Center Osaka

#corporate
"Creating the future of work for NOMURA Co.,Ltd. Ltd. Group" - Group company base consolidation project

"Creating the future of work for NOMURA Co.,Ltd. Ltd. Group" - Group company base consolidation project

NOMURA Co.,Ltd. opened a new office in March 2021 in the Daiba Garden City Building adjacent to the Head Office building (Odaiba, Tokyo) to accommodate the new normal era. NOMURA Co.,Ltd. The Group's goal is to activate communication and better creativity among employees while taking advantage of the Group's diverse work styles and values. NOMURA Co.,Ltd. The Group launched a project in 2019 to consolidate Group company locations with the aim of creating an environment in which employees can work together more closely and synergistically. Facing the changes in work styles and social issues arising from the Corona disaster, we sought to create a realistic office space for the New Normal era with the three keywords of "health," "experimentation," and "brand" to create the "way of the future work. We believed that the function of the office in the new normal era would change from a "workplace" to an "innovative space that triggers communication," where a diverse range of people from inside and outside the company can gather and actively exchange ideas and opinions in a way that only the real world can offer. To this end, the communication space "RESET SPACE_2" was designed based on the concept of a "Unique Park," a park-like space that can be used by all employees to accommodate diverse and unique work styles. The space is made of 100% fair wood. CONFERIUM is a proposal for a new meeting room area, and is an attempt to "act displays in the way we work" by daring to actively showcase unique meetings. The know-how used in the displays space is applied to the office space, for example, by darkening the common corridor to make the conference room stand out as displays. The creative office area has adopted a group address system. The creative floor is designed to allow concept design work with an awareness of the "concept design feeling" of scale and materials, which is a major advantage when conducting concept design work. By clarifying the purpose of the space, we were able to create a sophisticated space at a low cost. This project was planned, designed, construction and managed by the NOMURA Co.,Ltd. group.

#corporate
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