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NOMURA Co.,Ltd.

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Heijokyu Izanai-Kan

Heijokyu Izanai-Kan

[Project Description] The "Heijo Palace Invitation Hall" is a guidance facility located within the Suzaku Gate Plaza of the Heijo Palace Site National Historic Park. It conveys the significance and splendor of the Heijo Palace Site Historic Park, a "special place" where you can feel the Nara period today, and invites visitors to the park and temples that retain the atmosphere of the past. [Client's Challenges/Requests] In order to invite visitors to the Heijo Palace Site, we aimed to create a "guidance displays that increases interest in the Heijo Palace Site and leads to a moving experience at the actual site." [Solution] We aimed to invite visitors to the field by spatializing and experientially impressing them with the "specialness of the Heijo Palace Site," which is difficult to see at the site. The zone is broadly divided into three parts: "The Present State of the Heijo Palace Site," which guides visitors through the current park; "The Appearance of Heijo Palace," which allows visitors to learn about and experience the activities of Heijo Palace in the past; and "Beyond Time," which interprets Heijo Palace and Kyoto in the past from artifacts. By changing the approach in each zone and impressing the specialness through the five senses, displays is designed to lead to a moving experience at the actual site. <Our Project Members> [Development] Haruya Miwa, Kazuya Hashizume [Sales & Project Management] Haruya Miwa [Planning] Shigeo Fujii, Yuka Sueda, Setsuko Nishimura [design, layout] Takeo Akamine, Tadashi Yuasa, Tomoyo Tsukiyama [Signage & Graphics] Yoshito Inoue, Satoko Hasegawa [Production & construction] Hayato Ichimanda, Goro Yamano, Ryohei Yamaoka, Yoshito Inoue, Katsumi Yamada, Satoko Hasegawa, Nanae Hori [public relations] Takeo Akamine, Shigeo Fujii, Yoshito Inoue, Satoko Hasegawa [Review Engineer] Kazuya Hashizume

#public​
Toyama Prefectural Museum of Art

Toyama Prefectural Museum of Art

[Project Overview] The museum, boasting a collection of masterpiece chairs and posters, places more emphasis than ever on concept design, aiming to become an experiential creative museum that "connects art and concept design." There are six displays rooms of varying sizes. Our company was responsible for the design and construction of the wall cases in the special displays room on the second floor. In addition to permanently displays approximately 50 chairs from the collection of about 240 chairs, we developed displays system for concept design displays room, which boasts a collection of approximately 13,000 posters. We also handled displays of works and materials by Shuzo Takiguchi and Simon Goldberg, which were donated when the museum was the Toyama Prefectural Museum of Modern Art. In the hall, we developed an experiential "interactive art" installation that creates light art through body movements. [Client's Challenge] The museum possesses a rich collection of 20th-century art and an unparalleled collection of concept design (chairs, posters). The goal is to create an experiential creative museum where visitors can freely explore this museum, deepen their knowledge of one genre, and not only grasp things in relation to various genres, but also develop a deep understanding and critical thinking skills. [Solution] We created distinctive displays spaces tailored to the theme of each displays room, including displays fixture planning, color scheme planning, lighting plan, and video/sound plan, resulting in memorable art and concept design experiences. Furthermore, we introduced "interactive art" in the hall, where visitors create light art through body movements, contributing as an element of an experiential, imaginative museum that connects art and concept design. <Our Project Members> [Development] Atsushi Ishikawa [Sales/Project Management] Atsushi Ishikawa [design, layout] Yasushi Kasuga [Production/ construction] Shunichiro Nagayama [Video] Akinori Goto

#public​
Seagull Terrace Sanriku Confectionery Saito Sohonten

Seagull Terrace Sanriku Confectionery Saito Sohonten

[Project Overview] Saito Confectionery's main store was damaged in the Great East Japan Earthquake. Subsequently, in the central urban area of Ofunato, a base for reconstruction, they reopened "Sanriku Kasho Saito Main Store" as "Kamome Terrace," a flagship store with an attached confectionery workshop, with even more power. With the aim of realizing President Saito's wish to "propose a new form of 'engawa' (veranda) that values the feeling of relaxation as if you were on a veranda, as a place to welcome visitors with sweets," our company was in charge from the basic concept to construction. We assisted in the creation of a flagship store in a consistent manner, from architectural concept design and interior to interiors, video, logo mark creation, shopping bags, business cards, and other VI concept design. [Client's Challenges] 1) They want the store to be more than just a store, but a hub for community exchange and tourism. They want to create mechanisms to achieve this. 2) They want to appeal to customers with a wide range of products through branding that does not rely solely on their main product, "Kamome no Tamago" (Seagull Egg). How can we clearly and consistently zone the four brands operated by Saito Confectionery (COCOA Bakery, Le Pommier Western Confectionery, Sanriku Confectionery Saito Japanese Confectionery, and Saito Mochi Shop with Nostalgic Flavors)? B We want to include a workshop for the confectionery (Hikari no Asa) that will be released at the same time as the store opens. We want to pay attention to specifications and finishing to ensure hygiene, and consider ways to present the manufacturing process, safety, and security. [Solution] A large symbolic kids' space, inspired by the "Kamome no Tamago" (Seagull Egg) that is visually appealing on social media, was created, along with a cafe space reminiscent of a veranda where customers can gather. In addition, a multi-purpose kitchen space where customers can create their own original Kamome no Tamago (DECO Kamome no Tamago) was installed in a visible area of the store, making it a major attraction. All spaces are separated by glass, allowing customers to see the confectionery being made next to where it is sold, creating a space that appeals to safety and security, among other various measures. <Our Project Members> [Sales & Project Management] Hiroyuki Uesugi [Overall Direction] Hiroyuki Iizumi [design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura [Signage & Video Direction] Mayumi Tenma [Production & construction] Manabu Fukuda, Masaya Sawaguchi

#Urban & Retail​
slice of time

slice of time

[Project Overview] This is a spatial installation by the Italian luxury watch brand "PANERAI". First, a transparent, shell-like watch was concept design, condensing Panerai's characteristic features such as the indices made with single-stroke numbers and the square-shaped case. This shell was then stretched to a length of 16 meters using extrusion molding. Watches are then made by hand, gradually slicing this elongated "shell watch," and visitors can take home the finished product. As the visitor's "age" is converted to "mm" and cut out, watches with various proportions are naturally produced. A circular atelier space is prepared for each work process, such as polishing, sandblasting, and assembly, and the way these spaces mesh and work together to gradually complete the watch is like the gears of a clock. One watch is made every 5 minutes, and the elongated "shell watch" gradually shortens during displays period, ending the installation the moment it all disappears. In other words, this "shell watch" also serves as a device to make us perceive time, like an hourglass. We thought that by converting "time" into "length," like selling time by weight, it would be possible to experience time and even "take home your own time." This project was handled by our concept design team "onndo (*)." *What is "onndo"? Operated by nomura and nendo design office, onndo is our creative team that has a business partnership with nendo, concept design office headed by the globally acclaimed designer Oki Sato.

#Conventions & Events​
Sogetsu 90th Anniversary Akane Teshigahara Solo Exhibition

Sogetsu 90th Anniversary Akane Teshigahara Solo Exhibition

[Project Overview] This project involved the venue design for "HANA SO," a solo exhibition by Akane Teshigahara, the fourth headmaster of the Sogetsu School of Ikebana, held to commemorate the school's 90th anniversary. While typically displays works are decided in advance, and the space is then designed to complement them, the headmaster proposed the reverse process for this displays: the flowers were arranged based on inspiration drawn from the space itself. Furthermore, since displays venue was "Tengoku," a terraced stone garden created by sculptor Isamu Noguchi, it was essential to utilize the unique spatial characteristics of the garden. Therefore, we considered cutting 0.5mm thick, mirror-finished stainless steel plates into a series of diamond shapes, folding each one to cover the stone garden, creating an expression resembling "mirror vines." The vines reflect the surrounding landscape while allowing glimpses of the texture and appearance of the stone garden below. The colors and outlines of the flowers arranged in the gaps are then scattered, creating a kaleidoscope-like visual effect. In this way, by inserting a new layer between the two "works" of art—flowers and a rock garden—we aimed to bring about a new fusion and harmony, as if the flowers were gently embracing the rock garden. This project was handled by our concept design team "onndo (*)." *What is "onndo"? Operated by nomura and nendo design office. It is our creative team that has a business partnership with "nendo," concept design office headed by the globally acclaimed designer Oki Sato. Photography: Takumi Ota

#Conventions & Events​
Panasonic Center Osaka "Re Life Story A house where you can play innocently and connect with nature"

Panasonic Center Osaka "Re Life Story A house where you can play innocently and connect with nature"

[Project Description] "A home connected to nature where you can play innocently and immerse yourself in nothingness" is a second home proposal for the ReLife generation (a man in his 50s, occupation: pastry chef). The desire to "continue to grow with excitement and have an environment where I can deepen my creativity no matter my age" was developed with the image of a "secret base where you can return to being a boy." The design includes a living space where you can play "innocently" with family and friends while sitting or lying down, and a circular window room where you can become one with nature and "mindlessly" immerse yourself in your own world. The house makes extensive use of "earthen walls" which have excellent texture and functionality, and lighting effects are used effectively. You can experience a space where creativity deepens from the two "nothingnesses" of "innocence" and "mindlessness." Our company assisted with the planning, concept design, and construction. [Client's Challenges/Requests] The challenge was how to express a space where everyone can gather and play, and a space where one can immerse oneself mindlessly in one's own world, all within a single living space, based on the theme of a "secret base where you can return to being a boy." [Solution] As one large space, we made extensive use of earthen walls, which have excellent texture and functionality, to create a comfortable space. Within that space, we created a tiered stage using Panasonic's interior counter as a space for everyone to gather and play "innocently," and placed a large table in the center to create a space where everyone can come together. In the other space for "mindlessness," we placed a circular window room, which serves as a concept design accent in the living space and creates a space where one can feel and immerse oneself in nature. <Our Project Members> [Sales/Project Management] Yusuke Mori [Planning/ design, layout] Kenji Takahashi [Production/ construction] Masao Ogawa

#corporate​
Renewal of the main building of the Toyota Automobile Museum

Renewal of the main building of the Toyota Automobile Museum

[Project Overview] This facility was renovated with the aim of introducing the history of the evolution of automobiles in Japan, the United States, and Europe from their birth to the present day, through their relationship with society. The previous displays style, in which Japan and Europe were arranged on separate floors, was changed to an integrated displays that conveys how Japanese car manufacturing has developed within a single world history. A key feature is the graphic arrangement that does not distract from the appreciation of the cars, such as the creation of catchy messages and photographic presentations that show the background of the era, and the realization of a museum where visitors can intuitively understand the emotional worldview of car concept design that has developed alongside technological advancements. [Client's Challenge] The challenge was to create an integrated exhibition that would reveal the value and appeal of cars by conveying how the Japanese automobile industry has developed within the context of its relationship with society, such as the social needs and challenges of each era in world history. [Solution] Attention was paid to displays an explanatory plan that is easy to understand and deepens the understanding of diverse visitors, as well as an effective placement of vehicles. The history of Japanese cars and European cars, which were previously separated on different floors, were presented as a single world history, creating an integrated displays that allows visitors to intuitively feel the history of automobile development. displays displays designed so that visitors would naturally learn about Japan's role in the 100-year history of automobiles as they walked around. [Customer Feedback] By using transparent partitions such as mesh tarpaulin and ball bead curtains for zone displays explanations and spatial design, we were able to utilize the original building's characteristic of high openness while realizing zone divisions and spatial design with large graphics, enriching displays content and improving the quality of the space. [Project Members] Sales/Project Management: Ryo Tanaka Direction: Mitsuhide Yoshinaga design, layout Yuzo Kosaka Signage/Graphic concept design Gosako Kawashima Production/ construction: Kazuaki Nakano

#corporate​
Renewal of Seibu Chichibu Station

Renewal of Seibu Chichibu Station

[Project Overview] This project involves the complete beautification and renovation of the existing Seibu Chichibu Station building, with the aim of creating a new vibrant hub for regional tourism that brings together the diverse attractions of the Chichibu area and disseminates them to the world. Through the selection of materials unique to Chichibu, such as locally produced cedar wood and lanterns, and the creation of an original logo, the project communicates the diverse charms of the Chichibu area. Our company assisted with everything from the concept to the basic concept design of the architecture and interiors, and design supervision. [Client's Challenge] The client wanted a station building that would heighten the expectations of customers heading to the tourist destination and leave a lasting impression on customers returning from the tourist destination, thereby making Chichibu tourism more memorable and contributing to the sustainable development of the region. [Solution] We aimed to create a station building that brings together the diverse attractions of Chichibu, such as its rich nature, inherited culture, and vibrant festivals, and is loved by the local people and serves as a "place" that conveys and connects with visitors. Against a backdrop of dignified "ink black," the use of locally produced "Chichibu cedar" and "lanterns," a local industry, expresses the regional culture. The delicate lattice patterns of "Woven Patterns," which weave together landscapes and culture, and the "Chichibu crests," which change with the seasons, add color to the space, creating an environment where you can feel Chichibu at every turn. We planned a "place" where the local area and tourism are connected, and new experiences and communication are born, in a space that emphasizes the climate, history, and culture of Chichibu. [Our project members] [Development] Toshiyuki Shirai [concept design] Toshihito Kato, Masataka Myonaka *The year of opening listed below is the year the renovation work was completed.

#public​
Seibu Chichibu station square hot spring festival hot water

Seibu Chichibu station square hot spring festival hot water

[Project Outline] Along with the renewal of Seibu Chichibu Station, which is the gateway to Chichibu City, Saitama Prefecture, where more than 300 festivals are held annually, “Seibu Chichibu Ekimae Onsen Matsuri-no-Yu, ” a new multi-use hot spring facility, opened from Nakamise Street in Seibu Chichibu in April 2017. Based on concept design concept of "Matsuri," which symbolizes the Chichibu area, it has a hot spring, a food court, and souvenir shops. As a facility where you can fully enjoy the characteristics of the Chichibu area, it has become a new base for sightseeing in the Chichibu area and has created a bustling atmosphere. our company assisted with development planning and consulting, basic concept design, environmental design supervision, stage decoration/graphic concept design and sign, facility logo concept design, etc. [Customer's issue] In order to make visitors to the Chichibu area enjoy the various attractions of the four seasons, such as the moss pink in spring and the night festival in winter, we supported commercial planning through food and beverage planning at the food court where visitors can enjoy the menus and ingredients unique to Chichibu, as well as product sales planning of sweets and goods in collaboration with famous local stores, and helped realize Concept concept design through design supervision of interiors and architecture as a matsuri no yu. [Solution] Through the basic cooperation of concept design and design supervision throughout the project, we have contributed to the realization of the expression of the facility concept of "Matsuri" and synergistically to the improvement of brand value through very smooth relations and close communication with the project operator, design company, and construction company. < our company Project Members > [Development] Toshiyuki Shirai [Sales/Project Management] Tetsuo Mori [Research/Planning/Consulting] Kenichi Sakazume, Tetsuro Yasuda/Ai Ichikawa [design, layout] Toshihito Kato/Chujo Takashi Myo [Production/construction] Masato Takeuchi

#public​
The Food Times

The Food Times

【Project Overview】 The project is underway for completion in the spring of 2019, and the commercial facility "Green Blue" at the domestic passenger terminal at Fukuoka Airport is underway. As the entire airport is being redeveloped under the park concept, we are in charge of environmental planning for the commercial zone. It aims to be like a park where tourists and people from the city can gather. This time, I was in charge of the design and construction of the food hall, which was the centerpiece of the early opening. 【Challenges/Themes】 ■ concept design Concept "Captain's Base" "Captain's Private Base Flying Around the World" Based on this concept, we took a lot of inspiration from maintenance yards and airplanes and deployed them in concept design zones and details. By adding a story, we deepened the charm of the space. ■The best trip starts from the best "If the waiting time is fun, the trip will be even more wonderful." Based on this idea, in order to provide guests with a way to spend their waiting time according to their goals, we have set up a unique seating space for each zone, and scattered concept design with a playful spirit. Solution: The north zone near the boarding gate has a high counter zone where you can easily drink a drink and board immediately. In the south zone, we displays airplane parts to create a museum-like space. Plan to spend time touching airplane equipment that you can't usually see. In addition, the central hall seats are equipped with original lighting inspired by the truss structure of the maintenance yard. It has random movements and creates a fun buzz. The space in the back is inspired by the captain's study. I draw a memo writing on the blackboard on the ceiling that expresses my thoughts on becoming a pilot. [Our project members] 【Sales】Naoki Goto 【Consulting】Hayako Suzuki 【Design】Ryutaro Matsuura / Tomohiko Deguchi / Kosuke Omura 【working drawings】Satoshi Matsuo 【construction】Mitsuru Kanayama / Toshihide Tsumagari

#public​
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