Nihonbashi Toyama Museum

[Outline of the project]

Nihonbashi Toyama-kan is a comprehensive information hub centered around a restaurant where visitors can experience the flavors of Toyama, and also offers retail sales, tourist information, and exchange events. Throughout the space, Toyama-produced materials and traditional crafts are used, making it more than just a place to sell goods. It conveys the beauty of Toyama's nature, diverse culture, and culinary charms, aiming to inspire people to visit Toyama Prefecture and become a new hub that showcases the "high-quality lifestyle of Toyama." Our company assisted with consulting, design, layout, building execution, event management, and public relations activities.

[Assignment/Theme]

"A place that conveys the quality of life in Toyama"
The theme was not only to get things, but also to convey things, leading to the revitalization of industries, tourism, etc.

【solution】

We put into practice a proposal to revitalize the facility by introducing a new purpose that will serve as a centripetal force.
Utilizing our CSV solutions "Forester Project" (*1) and "Japan Value Project" (*2) in the creation of public spaces, we are not just a product center, but a variety of things that Toyama Prefecture is aiming for, such as tourism, industry, and immigration. Realizing a plan design that can be used for regional revitalization measures, our designers visited sawmills in Toyama Prefecture to select the wood used for the tables and chairs that are actually used. selected.

"Forester Project" (*1)
This project aims to create a facility that strongly imprints the regional brand while supporting the forestry industry by using locally sourced timber for interiors, furniture, and fixtures of the facility.

"Japan Value Project" (*2)
This initiative aims to collaborate with businesses across Japan that handle traditional techniques and materials, and to provide a platform for showcasing them by having them specified in facilities.

<Our project members>
[Development and Project Management] Ryuichi Fujinaka
[Sales Promotion] Noboru Sato, Nobuyuki Tanaka
[Planning] Echiyo Suzuki, Ryuichi Fujinaka
[Creative Direction] Echiyo Suzuki
[design, layout] Yutaka Hanaoka
[Sign and Graphic concept design] Hisae Ito (Cross)
[Production and construction] Yukio Marumori
[Other (Event planning, public relations support, etc.)] Ryuichi Fujinaka