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NOMURA Co.,Ltd.

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SC Business Fair 2024 NOMURA Co.,Ltd. Booth

SC Business Fair 2024 NOMURA Co.,Ltd. Booth

NOMURA Co.,Ltd. Ltd. exhibited a booth at "SC Business Fair 2024," the industry's largest event bringing together shopping center stakeholders. Held at Pacifico Yokohama displays Hall for three days from January 24th to 26th, 2024, Nomura Co., Ltd. not only exhibited a booth but also held a free seminar on the first day of the event. The theme of this year's booth was "Sustainable concept design as Envisioned by NOMURA Co.,Ltd." As part of our social good R&D activities, we are developing a "Sustainable concept design Manners Book" that realizes aesthetic appeal, functionality, and environmental friendliness, and the booth was designed in accordance with the basic principles of the Manners Book. While sustainability initiatives are diversifying, we are also continuing to take on various challenges, such as developing upcycled materials. However, this time, we returned to basic materials that are indispensable for constructing spaces and that we will continue to be deeply involved with in the future, and focused on understanding the characteristics of each material. As basic materials, we used wood, cement, acrylic, copper, and iron, arranging the timbers of each material in a grid pattern while creating undulations in the space, allowing visitors to move around the booth and enjoy conversations. The proportion of each material used was calculated based on the embodied carbon emissions throughout the building's lifecycle, and we made efforts to allow visitors to visually perceive the characteristics of each material. Furthermore, by using clamps (*) instead of screws or adhesives for joining, the materials can be reused, and the amount of waste generated during demolition is drastically reduced, symbolically representing the fundamental concept of contributing to the environment. Our aim was concept design a booth where visitors could think together about future approaches to sustainable concept design, and where they could gain new insights and discoveries while demonstrating responsibility and gratitude for materials. *We are using the dedicated clamps from the "Tsunagi" project, planned and produced by Nikken Sekkei.

#Conventions & Events​
スクエアJS サーモ実験展示解説映像「昭和の時代から繋ぐ、JSの歴史と未来」

スクエアJS サーモ実験展示解説映像「昭和の時代から繋ぐ、JSの歴史と未来」

「スクエアJS」は、日本総合住生活様の複合施設です。スクエアJSでは、素材や工法によって変わる居室空間の断熱性の違いをサーモグラフィーカメラで撮影、記録し、今後の空間に生かすための「サーモ実験展示」を行っています。本施設には集合住宅管理企業や、住宅供給公社、自治体関係者など、団地というキーワードをもとに多くの顧客が訪れる一方、展示内容が専門的なため、十分に理解してもらうことが難しいという課題がありました。そこで、本映像を通じて、時代や工法、素材による変化によって居室空間の温熱環境が向上していることを知ってもらいながら、その後に実際の空間を見学することで、複雑な展示内容をスムーズに理解できるよう演出しています。<映像ストーリー>昭和40年代。好奇心旺盛な小学生の学は、団地の設計者である父の清に居室空間の断熱性について教わり、未来の研究改良された空間に興味を持つ。すると空間がねじれ、202X年にタイムスリップ!清は未来の空間に大興奮。学は、素材や施工方法によって居室空間の温度が変化することを学ぶ。昭和に戻ると母の恵子が食事を用意して二人の帰りを待っていた。学にいつか訪れる未来を想像しながら一家団欒を楽しむのであった。

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