RED° TOKYO TOWER

As the main platform of the "RED°" brand, Japan's largest esports park was born in Tokyo Tower, an icon of TOKYO/JAPAN. Play the latest game titles, enjoy competitions and events in the stadium equipped with the world's most advanced XR technology, and pursue a space that provides a "different dimension entertainment experience" packed with fun in every situation. This is an entertainment facility that aims to be at the forefront of the evolution of esports into a national culture.

While taking advantage of the fact that it is an old frame, concept design is not too clean, and retains the taste and expression of the materials that are characteristic of antiquity. It is a space that seems to be eroding Tokyo Tower due to the strength created by fascinated by the material texture and structure of metal and mortar.
Assuming collaboration with companies and manufacturers, based on versatile and edgy neutral colors, the brand color "TOKYO RED", which is also the name of the facility, was effectively incorporated into the space, creating the RED° brand. makes a strong impression. We have realized a new near-future space while combining video production.

Although esports is gaining momentum globally, it is not very well known in Japan. Under such circumstances, the mission of building this facility was to become a source of transmission to establish a new culture in Japan.

Cutting-edge digital productions are scattered in a fashionable space that will stimulate the digital native generation and fashion-conscious people, who are the main target. We have created an entertainment space that will serve as a new source of game culture so that not only game lovers but also women and adults who are unfamiliar with games can take home overwhelming surprises and excitement.