Seiban Kobe Harborland

This is a project for a directly managed store by Seiban Co., Ltd., the company well-known for its "Angel's Wings" school bags. Our company was in charge of the relocation work from the old Sannomiya store to Kobe Harborland umie.

The company operates 12 directly managed stores nationwide, each featuring a unique concept design concept that strongly reflects the characteristics of its region.
This time, drawing inspiration from Kobe Port, which is close to the store, we concept design the store using "SEIBAN KOBE SHIPYARD" as the concept design concept, incorporating key motifs such as containers, ships, and trusses. We envisioned a fun space that evokes the excitement of children embarking on a new journey, the start of their elementary school life.

At our directly managed stores, you can try on a wide variety of school bags, and we also have fitting rooms called "FITTING LABO" that recreate natural light in the morning, daytime, and evening, allowing you to imagine how the bags would look in real life. We also have a photo spot zone where you can take commemorative photos with container-style fixtures as a backdrop. We've put a lot of thought into making the school bag selection and memory-making experience even more fulfilling.

Developers are also pleased that it is a very attractive store.