The HU Group's mission is to "create new value in healthcare." The "HU Bioness Complex" is a core facility for the healthcare business that symbolizes this. This is a place where the future of all life is created by combining the accumulation of data on life, or "Bio," with the creativity of business, which brings innovation to the industry. In order to realize the facility's concept of "Connect, Show, Nurture," we were responsible for the overall "communication design" of the facility, concept design of the working environment for employees, the planning and production of the space and content that will introduce the value provided by the facility to guests, the branding of the facility, including the naming, logo, and signs, as well as the promotion and concept design of novelties, leaflets, and opening events.