Kyushu Mitsubishi Motors Sales Co., Ltd. KMG Building

This project involved the rebuilding of Kyushu Mitsubishi Motors Sales Co., Ltd.'s showroom and office building. It was an 8-story steel-frame building, and our company was responsible for interiors design and construction of the cafe/restaurant on the first floor and the showroom on the second floor.
As a new landmark in Yakuin, Fukuoka City, we aimed to create a space that connects people and the city (region) based on the concept of a "sash" or "belt."

The cafe and restaurant were concept design as an inviting, open space, integrating seamlessly with the showroom to serve as a communication area. Large digital signage, a turntable symbolically displays cars, and a luminous ceiling were also incorporated to naturally pique the interest of cafe patrons in automobiles.
The showroom on the second floor incorporates an organic design that makes extensive use of curved surfaces, symbolizing the "obi" (sash) of Mitsubishi vehicles, and features a concept design pattern on the ceiling that is a stylized version of Mitsubishi's three diamonds. Furthermore, the showroom is based on Mitsubishi's brand colors of black, white, and gray, creating a simple yet dignified space that is distinctly "Mitsubishi Motors." In addition, the space has been designed to further update the functionality of the traditional showroom, with a kids' corner where children can play and families can enjoy themselves, a corner to promote V2H technology, and a dedicated corner for important business negotiations.

construction: PS Mitsubishi and Mitsubishi Heavy Industries Transportation Construction Engineering Joint Venture


[Social Issues / Customer Issues / Requests]
We received a request to create a space that would attract a wide range of customers, including not only existing customers but also new customer segments that we hadn't been able to fully capture before, such as young families and young people who aren't particularly interested in cars.


[Solution]
The ground-floor cafe and restaurant facing the main street features retractable sliding windows that seamlessly blend the terrace seating with the interior, allowing for digital signage and promotion of various events to be displayed on the street, creating a space that can attract a diverse range of customers.
The symbolic spiral staircase and atrium leading to the second-floor showroom, along with the unified use of materials, seamlessly integrate the two floors, naturally guiding customers using the cafe restaurant into the showroom. This creates an iconic environment where they can experience Mitsubishi Motors' V2H technology and the latest advancements, and feel the potential of automobiles to bring sustainable prosperity and happiness to people.
We incorporated customer-centric planning throughout the showroom, such as placing a kids' corner in the center so that customers can keep an eye on their children while conducting business. We also took care to reduce our environmental impact by incorporating a V2H system linked to solar power generation on the building's roof, motion sensors, and an automatic dimming system for lighting control.


<Our project members>
[Sales & Project Management] Naoki Goto
[concept design] Kazuyoshi Takao, Riho Sawada
[Production and construction] Keiji Nakano