HU Bioness Complex

Photo: Masato Kono, Nacasa and Partners

HU Bioness Complex

Photo: Masato Kono, Nacasa and Partners

HU Bioness Complex

Photo: Masato Kono, Nacasa and Partners

HU Bioness Complex

Photo: Masato Kono, Nacasa and Partners

HU Bioness Complex

Photo: Masato Kono, Nacasa and Partners

HU Bioness Complex

Photo: Masato Kono, Nacasa and Partners

HU Bioness Complex

Photo: Masato Kono, Nacasa and Partners

HU Bioness Complex

Photo: Masato Kono, Nacasa and Partners

HU Bioness Complex
HU Bioness Complex
HU Bioness Complex
HU Bioness Complex
HU Bioness Complex
HU Bioness Complex
overview

The HU Group's mission is to "create new value in healthcare." The "HU Bioness Complex" is the core facility of the healthcare business and symbolizes this mission. This is a place where the future of all life is created by the fusion of Bio, the accumulation of data on life, and Business, the creativity that brings innovation to the industry.
In order to realise the facility's concept of "Connect, Show, Nurture", we were responsible for the overall "communication concept design" of the facility, from concept design the working environment for employees, planning and producing the space and content to introduce the value that the facility provides to guests, and branding such as the facility's naming, logo, and signs, as well as promotion and operation such as novelties, leaflets, and opening events.

Issues/requests

In order to contribute to the future of people's health and medical care through the creation of new value in healthcare, we will pursue (connect) group synergies, have (show) hospitality functions that have an impact on society, and define our business domain as "clinical." Taking a step forward from "a presence that has continued to support medical care centered on examinations", we embody (hagukumu) the desire to face each and every person and deliver optimal healthcare to all people. I was asked to create.

solution

In order to connect people with various knowledge and realize the "HU Group way of working" = "co-creative way of working", we proposed creating a working environment that will bring about a change in the mindset of employees.
Furthermore, we will share the rich knowledge and technology of the HU Group with society as a “story to revitalize the world”, implement attractive content, and create a base where new co-creation of healthcare is fostered. I demonstrated and tenaciously proposed.

project member
Overall direction
Tomoyasu Fujita
Sales and project management
Yuto Watanabe, Junko Shiraishi
planning
Kazuhiro Suzuki, Taketoshi Takahashi, Ayano Nagashima
Space design, layout
Yuki Fukano, Hisako Kashiwase, Kaori Ohgushi, Kyoko Kosugi, Narumi Kamigaki
Video content planning and production
CIC (*1): Yasuyuki Chosa, Natsuki Goto, Keisuke Yoshida, Kazuma Suzuki
Facility logo, novelty VI concept design
IVD (*2): Fujie Suzuki, Ayaka Hagitani, Mayu Toyoda
Sign and graphic concept design
Nomura Arcs: Yosuke Narita
Facility naming plan
Kenta Masubuchi, Mina Mochizuki
PR/event work
CIC: Takashi Hosaka, Keiji Kawamura, Etsuro Ito, Yuko Abe, Takashi Isozaki, Korei Fukasawa
Facility leaflet planning
Tomoko Yokota, Haruka Sekoguchi
Production and construction of stage equipment
CIC: Akimitsu Kishi, Yuko Yamashita, Satoshi Iwama, Seiya Nagata
interiors Construction Production construction
Naoto Tominaga, Junichi Ito, Katsuta Kinoshita, Yuuya Watanabe, Nomura Arcs: Jun Satake
Basic information
open

2022

location

Tokyo

client

HU Group Holdings Co., Ltd.

solution

Planning, design, layout, sign and graphic concept design, design supervision, interior administration, environmental features, content design and manufacturing, exhibit execution, interior execution, building execution, public relations, facility logo, naming and novelty planning and concept design

Award

Selected for the 57th Japan Sign concept design Award

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

What's NewSearch by new achievements

PAGE TOP
Contact us

Please contact us using the button below if you have an inquiry, want to request a quote or request documents.
We have created a separate “FAQ page” that lists the most common questions we are asked.
Please take a look at this page if you have a question.