HU Bioness Complex
overview
The HU Group's mission is "to create new value in healthcare." The HU Bioness Complex is the core facility of its healthcare business, symbolizing this mission. This is a place where the future of all life is created through the fusion of Bio—the accumulation of life data—and Business—the creativity that drives innovation in the industry, hence "Bioness."
To realize the facility's concept of "connecting, showcasing, and nurturing," our company comprehensively handled everything from concept design the working environment for employees, planning and producing spaces and content to introduce the value offered by the facility to guests, to branding including facility naming, logo, and signage, as well as promotion and operation of novelty items, leaflets, and opening events, all under the umbrella of "communication concept design."
Issues/requests
In order to contribute to the future of people's health and medical care through the creation of new value in healthcare, we will pursue (connect) group synergies, have (show) hospitality functions that have an impact on society, and define our business domain as "clinical." Taking a step forward from "a presence that has continued to support medical care centered on examinations", we embody (hagukumu) the desire to face each and every person and deliver optimal healthcare to all people. I was asked to create.
solution
In order to connect people with various knowledge and realize the "HU Group way of working" = "co-creative way of working", we proposed creating a working environment that will bring about a change in the mindset of employees.
Furthermore, we will share the rich knowledge and technology of the HU Group with society as a “story to revitalize the world”, implement attractive content, and create a base where new co-creation of healthcare is fostered. I demonstrated and tenaciously proposed.
project member
Basic information
- open
2022
- location
Tokyo
- client
HU Group Holdings Co., Ltd.
- solution
Planning, design, layout, signage and graphic concept design, design supervision supervision, interior administration, environmental features, content design and manufacturing, exhibit execution, interior execution, building execution, public relations, facility logos, naming, and novelty item planning concept design
- Award
Selected for the 57th Japan Sign concept design Awards.
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