Works#Digital Technology

The Aichi Sogyokan was newly established on the second floor of STATION Ai, a startup support center developed by Aichi Prefecture. Since ancient times, many entrepreneurs have been active in Aichi Prefecture and developed the industry. In order to understand what kind of encounters and ideas they had, and how they overcame adversity and created innovation, we aimed to create an exhibition that would provide hints for the future for those who will start their own businesses and the children of the next generation through encounters with the beliefs, spirit of challenge, and vision of entrepreneurs, and provide a timeless ``!'' encounter that stimulates creativity. The museum is divided into four zones, and a wide range of information is introduced, from the roots of Aichi's industry to the challenges of many entrepreneurs with ties to Aichi. By creating displays experiential displays that makes full use of digital technology such as video and AI, we provide a learning experience that is both sensual and touching to the heart for everyone from children to adults. In addition to the digital displays, we have also set up a library of books selected to be linked to the content of this facility. With the intention of leading these various displays contents, which combine digital and analog, beyond time and space into the future, we have realized a flexible, streamlined spatial concept design by incorporating the three elements that created Aichi - wood, water, and earth - into the spatial components.

"Shibuya Sakura Stage" is a project that will complete the urban infrastructure of the Shibuya Station area as part of the redevelopment of the area around Shibuya Station, which is said to occur once in a century, and will create a new, next-generation landmark that will inherit the culture of the Shibuya Sakuragaoka area and serve as a base for communication. We are in charge of design, layout, and construction of the commercial environment in Tokyu Real Estate's exclusive area, as well as the spatial design, layout, and hardware construction of the low-rise "INTER-SQUARE" and "Sakura CHORUS".

"KAMEOKA VIRTUAL HISTORIA" is a metaverse space that recreates historical and cultural resources such as traditional performing arts, festivals, customs, and nature from all over the city, including cultural assets owned by the Kameoka City Cultural Museum. Participants can experience the history of the region by collecting historical materials scattered throughout the city, set in the streets of Kameoka from the Edo period, including the Kameyama Castle tower and palace, which can no longer be seen today. There is no need to install an app or anything else, and anyone can easily access it from their own device.

MIRAI-Bit is a website where you can experience online on your personal device some of the content related to the permanent displays of Miraikan, which will be reopened in November 2023, including "Aging Park," which allows you to experience the aging that everyone experiences; "Nanairo Quest," which focuses on a future in which robots and humans live together; and "Planetary Crisis," which is about the global environment. In addition, we are running a traveling exhibition in various locations so that science museums and other facilities across the country can experience MIRAI-Bit. We were in charge of creating the content and designing and construction the traveling displays fixtures.

TOTO Technical Center Tokyo, a place that collaborates with business users to create the water-related spaces of the future, reopened in April 2024 under the concept of "co-creation." The concept of this renovation is "Fine & Flow," expressing the "free, delicate, beautiful behavior of water and seamless transitions without interruption." We aimed not only to convey the attention to detail that only water-related professionals can provide and the reliable quality of TOTO, but also to create a facility with equipment and an appearance worthy of co-creation, and a proposal facility that should exist in the digital age. We were responsible for the overall design, construction, and system development.

Nissan Motor Co., Ltd. has opened a new concept design presentation hall that combines real and digital in its Global concept design Center in Atsugi, Kanagawa Prefecture. The hall is equipped with a curved 24K LED screen, a full-color ceiling screen, remote lighting technology, a 7.1ch sound system, and other features, making it possible to reproduce with high precision the various environments in which customers around the world actually use cars. The aim is to develop products that meet diverse needs in a more timely manner by digitalizing concept design process. We were in charge of the design, structural calculations, interiors construction, and the full-color ceiling screen. Time-based changes in light, weather, and natural elements can be reproduced in real time with a high sense of realism and immersion, making it possible to verify and check models created digitally in accordance with various market environments.

This facility is the first 3D printer store in Japan, the first for general sales and the first for commercial use, and uses Japan's first 3D printer housing construction technology. The purpose is to provide advanced training and relaxation for an extraordinary experience. The operating company is Cascade Tokyo, which provides medical and nursing care services, and uses the development technology of its partner Selenium Disk, the first company in Japan to commercialize 3D printer housing. This time, our company is in charge of creative production using technology, from research, planning, and consulting to concept design, exhibit execution. We aimed to create a treatment space that combines advanced technology and concept design, so that this project will serve as a stepping stone for the development of future treatment centers.

In recent years, a new layer of rock showing how the Jomon people mined obsidian was discovered at the Takayama Ruins and Hoshikuso Pass Obsidian Mine, a nationally designated historic site. displays Hoshikuso Museum has been opened, where visitors can see the excavated layer of rock and experience the activities of the Jomon people at that time. The exterior walls of the building have changed color due to rust over the years, and the message is that the memory of obsidian is preserved and passed on. Inside displays room, the layers of rock, 20 meters long and over 5 meters high, stand on both walls of the corridor, and are reproduced exactly as they were discovered during the excavation. The layers of rock are unevenly stacked in steps, and these were created by the soil and sand that the Jomon people dug up in the ground in search of obsidian. Projection mapping was applied to the lines of the layers of rock to recreate the activities of the Jomon people at that time in video. Through immersive images and impressive geological strata, you can experience the passion of the Jomon people, who mined for generations in search of precious obsidian, which is only found in limited areas.

We have created an application that allows visitors to learn more about the past and present of Tsumakoi Village. The application allows visitors to experience the past and present of Tsumagoi Village at three locations: "Asama no Ibuki," a direct sales shop selling Tsumagoi Village's specialties; "Kambara Kannondou," where human remains from the 1783 eruption were excavated; and "Tsumagoi Local History Museum," which has materials from the time of the eruption at displays. -The AR contents can be played by holding a tablet over the present Mt. Asama and experiencing the eruption in 1783 and the changes in the ridgelines of Mt. The detailed information is explained with illustrations. -Learn about Tsumagoi Village today - You can see the traces of the eruption that are currently being excavated, the four seasons of Tsumagoi Village, and explanations of the village's local specialties. The 360-degree images of the rhododendron garden in the spring and the star-filled sky in the summer can be enjoyed as if the visitors were actually there.

This was a renewal project for the Niigata Prefectural Museum of Nature and Science, which we undertook at the request of the Japan Foundation for Public Relations in Science and Technology. After about 40 years since the museum opened in 1981, we have renovated the "Beech Forest Environment and Creatures" and "Wind Power Experience" on the second floor, and the "Moving Mysterious Room" on the third floor into "Symphony of the Forest" and "Scale Adventure," respectively. In order to realize the image of the "master displays plan" presented by the client, we considered and produced the video space, content, video system, and graphics.

As the main platform for the "RED°" brand, Japan's largest esports park was born inside Tokyo Tower, an icon of TOKYO/JAPAN. This entertainment facility aims to be the forefront of esports evolving into a national culture, pursuing a space that offers a "different dimension of entertainment experience" packed with fun in every situation, such as playing the latest game titles and enjoying tournaments and events in a stadium equipped with the world's most advanced XR technology. Taking advantage of the old structure, the design is not too clean overall, but rather preserves the taste and expression of the materials due to its age, and makes you aware that it is the interior concept design of Tokyo Tower. The strength created by showcasing the texture of the metal and mortar and the structure itself makes it seem as if it is eroding Tokyo Tower. In anticipation of collaboration with companies and manufacturers, the space is based on versatile and edgy neutral colors, and the brand color "TOKYO RED", which is also the name of the facility, is effectively incorporated into the space to make a strong impression of the RED° brand. We also incorporated video effects to create a new futuristic space.

This is a reconstruction project for the showroom and office of Kyushu Mitsubishi Motors Sales Co., Ltd. It is an 8-story steel-framed building, and we were in charge of the interiors design and construction of the cafe and restaurant on the first floor and the showroom on the second floor. As a new landmark for Yakuin, Fukuoka City, we aimed to create a space that can connect with people and the city (region) with the concept of "obi". The cafe and restaurant are concept design to be an open space that is easy to enter and to be a communication space integrated with the showroom. In addition, we installed large digital signage, a turntable that symbolically displays cars, and a lighted ceiling, and sprinkled elements to naturally make customers at the cafe interested in cars. The showroom on the second floor adopts an organic design that makes extensive use of curved surfaces that symbolize the "obi", and the ceiling has a concept design pattern that deforms Mitsubishi's three diamonds. In addition, the showroom is based on the Mitsubishi brand colors of black, white, and gray, and has a simple and solid feel that is "typical of Mitsubishi Motors". In addition, we set up a kids' corner where children can have fun even if they come as a family, a corner to promote V2H technology, and a dedicated corner for important business negotiations, and designed the space to further update the functions of a conventional showroom space. construction: PS Mitsubishi/Mitsubishi Heavy Industries Transportation Construction Engineering Joint Venture [Social Issues/Customer Issues/Requests] In addition to existing customers, we received a request to create a space that would attract a wide range of new customer groups that had not been fully captured until now, such as young families and young people who are not very interested in cars. [Solution] The cafe restaurant on the first floor facing the main street has openable sash windows that eliminate borders between the terrace seats and the inside of the store, allowing signage images and various events to be promoted all the way to the street, aiming to create a space that can attract a wide variety of customers. The symbolic spiral staircase and atrium leading to the showroom on the second floor, and the uniformity of materials that unite the two floors, naturally invite customers who use the cafe restaurant into the showroom, where they can experience Mitsubishi Motors' V2H technology and the latest technology, and experience the potential of automobiles to bring sustainable prosperity and happiness to people, creating an iconic environment. The showroom was planned with the customer's perspective in mind throughout, with a kids' corner located in the center so that children can be kept an eye on while business negotiations are taking place. In addition, consideration has been given to reducing the environmental impact by incorporating V2H linked to the solar power generation system installed on the building's rooftop, motion sensors, and lighting control with an automatic dimming system. <Our project members> [Sales/Project Management] Goto Naoki [Architecture/ concept design] Takao Kazuyoshi, Sawada Riho [Production/ construction] Nakano Keiji

This is Japan's first permanent museum specializing in infectious diseases. With the theme of "connecting the past and present of infectious diseases to the future," this facility conveys the knowledge and experience humans have built up from the past to the present, as well as steps toward the future. The COVID-19 pandemic has brought back memories of the struggle between humans and infectious diseases, and it is expected that infectious diseases will continue to pose a threat to us in the future. In this context, the Hideyo Noguchi Memorial Museum of Infectious Diseases is planned as a place where people can learn to "act correctly based on correct knowledge" regarding infectious diseases. The museum, which is a separate building from the Hideyo Noguchi Memorial Hall, was renovated and made use of the track record of the Hideyo Noguchi Memorial Foundation and the high level of expertise of the supervisors to differentiate it from the memorial hall. It consists of two displays rooms, and our company was involved in everything from architectural renovation to displays design and construction, as well as signage, content, and leaflet concept design.

The remains of the approximately 1.2 km runway in Uzurano-cho, Kasai City, were from an airfield built during the war, and many other war ruins are scattered around the area, remaining to this day. Kasai City's regional revitalization center facility, "Sora Kasai," serves as an exchange hub for touring these ruins, and the "Uzurano Museum" within it was built as the center of a field museum that conveys the historical facts of the war. The basic plan for the facility was awarded to a joint venture of the three companies, Ooba Co., Ltd., and Iruka Design Group Co., Ltd., who were involved in the design, and our company was mainly in charge of the museum displays. After that, we were independently awarded the order to create displays, and it took about six years from planning to completion. Towards completion, after going through a review committee, we worked with many people, including Kasai City, local war history researchers who had been conducting research for many years, preservation societies, supervisory teachers, and a full-scale airplane model production company, to create the facility. This museum, built on the runway, introduces the short but rich history of Uzurano Airfield, with two full-scale airplane models that are deeply connected to the area as displays. We aimed to create a museum unique to Uzurano, taking advantage of the story and local characteristics of the area. The mission of this museum is to weave the memories of this area, leave them in a tangible form, and pass them on, and we hope that it will become a place where people can think about peace and connect with each other.

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, due in part to the airing of TV dramas and the arrival of the highball boom. As the facility has deteriorated and the way displays are displayed has become outdated, the decision was made to renovate the former Whisky Museum in the first phase of the project while also reviewing the entire Yoichi Distillery tour facility. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it is also a sacred place for whisky fans. However, the previous tour facility was not at a level commensurate with its importance, and the fact that it has not kept up with the changes and evolution of the world was a major issue in the current renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it will move forward into the future, and to foster understanding and empathy for the Nikka brand. [Social issues / Customer issues / Requests] 1. The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. ② With the growing popularity of whisky, we will renovate displays to meet the needs of the expanding user base and diversifying visitors. ③ We will reorganize the exhibits to accommodate the increasing number of foreign visitors. ④ We will target visitors who are interested in whisky. ⑤ We will displays everything from the basics, such as the manufacturing process, to the details and trivia, but we would like the exhibits to be intuitive and not comprehensive. These were the requests we received. [Solution] In planning and designing this exhibit, we made a major shift in our thinking from the general and comprehensive whisky information provided by the whisky museum, and tried a completely new approach to displays. Based on the concept of "Learn about the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on the four brands that represent Nikka and turned each brand story into an displays experience. We aimed to create an experience where visitors could learn about the essence of Nikka Whisky and basic knowledge of whisky while following the brand stories. displays include footage of various people working at the distillery giving talks and introducing the important role of the blender, and for the first time ever incorporate displays design that whisky fans have never seen before. displays commentary includes trivia information for the main target audience, and many displays also include content that reveals the secrets of the manufacturing process that gives shape to the individuality of the products. Regarding multilingualization, displays commentary will be written in Japanese and English as a base, and digital technology has been introduced that allows visitors to read translated commentary on their personal mobile phones to accommodate Chinese visitors, who make up the majority of the visitors. <Our project members> [Sales/Project Management] Matsubara Tadayuki [Creative Direction] Tamura Keiyu [concept design Direction] Suzuki Fujie [concept design Planning] Yamada Akira, Shirodo Kensaku [Planning] Yanagihara Tomoko, Iizuka Atsuro [Production] Iwasaki Tsukasa, Umemoto Ikushige