Works#Digital Technology

Fuji World Heritage Center, which preserves for the future the value of Mt. Fuji, inscribed on the World Heritage List as "an object of faith and a source of art," underwent renovation in the spring of 2022. The renovated facility offers a wealth of displays materials with easy-to-understand explanations, displays panels that make understanding the charms of Mt. Fuji more enjoyable, and hands-on content. Fuji is "an object of faith and a source of art" to visitors, including many foreigners, we have created a spatial experience that works with smartphones and tablets, and a displays guide system "Fuji Guide" with built-in multilingual (7 languages) commentary and voice commentary. displays guide by "Guide" was produced. The "World Heritage Mt. Fuji VR," which can be experienced through 360° images by wearing VR goggles, traces the path of faith walked by pilgrims in the past from the Misaka Pass, which has been depicted in ukiyoe woodblock prints, to the top of Mt. Fuji, which is usually unseen, from a dynamic viewpoint, and to make people want to visit the site. Social Issues/Customer Issues/Requests] Since its completion in 2016, displays has been lacking in materials and explanatory text for international visitors due to the fact that it is an interactive displays experience. SOLUTION: displays graphics were re-laid out to be easier to understand, explanatory text added missing information, and a gentle route was shown by placing panels in consideration of the displays route. displays In the guide system, all existing applications were converted to web browsers, and multilingual support was provided so that visitors with different cultural backgrounds can easily understand the explanations. In addition, 3D maps and 360-degree still image content were used to enhance the experience. In terms of operation, a CMS (Content Management System) that can be easily operated was built, making it possible to easily respond to any modifications in the explanatory text. For the VR production, we used content that traces the path of the Fuji faith in VR, and adopted a simultaneous playback system that takes into account the realistic images shot by drone and the operational aspects of the project. ＜Sales and project management] Maria Uemura [Digital contents planning] Hiroki Mima, Aya Watanabe, Ayaki Kanehara, Sakaki Miyahara, Minori Hayashi [design, layout] Kaoru Akazawa [Production: construction] Akinobu Takahashi [System design: construction] Ayaki Kanehara, Minori Hayashi - Related Links - [NOMLAB] ・山梨県立富士山世界遺産センター Fuji World Heritage Center

As Tokyo Skytree celebrates its 10th anniversary in 2021, the 4th floor entrance floor has been renovated to prevent the spread of COVID-19 by creating an easy-to-understand entrance path for customers and reducing the number of face-to-face ticket sales counters. The existing ticket counter was relocated and a new exhibition area called "SKYTREE® ARCHIVES" was opened on July 1, 2021. The new displays introduces the history of the surrounding area, including the Oshiage district where Tokyo Skytree is located, and the role of the radio tower in a chronological format through videos and photos. The "Sumida River Digital Scroll," which was displays on the 1st floor group floor, has been relocated to this area. We were responsible for design, layout, and construction of the new ticket counter, "SKYTREE® ARCHIVES," and "Sumida River Digital Scroll." We have also been supporting the creation of the space at Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues / Customer Issues / Requests] ・The ticket counter is the first place visited by many people, both domestic and international. Therefore, we received requests for it to be easy for anyone to understand, to have affinity with environmental design, and to improve hospitality and service. ・For "SKYTREE® ARCHIVES," we received requests for concept design and displays method that would interest customers and be easy to understand, with large-scale images, a historical timeline, and actual displays in a limited space. [Solution] ・To clearly communicate the existence of the ticket counter, we placed it facing the 4th floor entrance and gave it a calm, traditional concept design that fits the environment. We also installed an easy-to-see sign at the top and lit the decorative material using cut glass on the back of the counter with indirect lighting, so that it can be intuitively understood even from a distance. ・For "SKYTREE® ARCHIVES," the relevant parties conducted on-site mockups to check the color and size of the graphics, the placement of displays, the lighting plan, etc., to verify the ideal form. It has become a place of learning for visitors to learn about Tokyo Skytree and the surrounding area, and to enjoy the view from Tokyo Skytree, which is built on that history. In addition, by arranging all the pictures in the "Sumida River Digital Picture Scroll" in a continuous manner, the continuity of the scroll is emphasized, and it has been reborn as a more powerful piece of content. The above synergistic effects have made the view from the observation deck even more appealing by smoothly guiding visitors from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter to the departure gate (elevator platform to the observation deck) and creating a sense of exhilaration. <Our project members> [Sales/Project Management] Hashida Yukinori, Nekoda Hiroki [concept design] Hirata Wakako, Sato Tomoya [Production] Nara Shota, Oikawa Yasuhiko, Sakurai Ryota, Wada Kaoru

This creative museum opened in 2006 as a successor to RiSuPia, which opened in the Panasonic Center Tokyo. It is a place where inquiry learning on themes such as SDGs is practiced based on STEAM education. As a place to cultivate children's intellectual curiosity and inspiration, it provides an environment where they can experience both learning and making things and events. The space was designed based on five themes to freely release curiosity and motivation for creativity: "Feeling that it's okay to get dirty," "Feeling that you can make it yourself," "Feeling that you can rearrange it," "Feeling that you're not concept design to a framework," and "Feeling that you're in a session together." Furthermore, from the perspective of SDGs, the existing environment was effectively reused and updated while incorporating it as a concept design motif. The project team's desire to build on the history of the predecessor museum and to add new history to it is also expressed in the spatial concept design. <Our project members> [Sales/Project Management] Yamazaki Kei [Direction] Yamaguchi Akane [design, layout] Koga Sayaka, Tani Seiho, Sasai Ayumu, Nakade Mikiyuki [Production/ construction] Kumazawa Yuta, Asakura Yumi ~Related links~ [Release] ・ NOMURA, Ltd.'s social good activities: The case of AkeruE Creating a space that fosters children's intellectual curiosity and inspiration for a better recycling society in the future [nomlog] ・Until AkeruE was created. Talking about spatial concept design. (Part 1) ・Upcycling ideas, concept design that you won't feel guilty about towards the earth (Part 2)

Aichi Prefecture and Nagoya City jointly opened this facility in the basement of the Life Science displays as well as to convey their backgrounds, personalities, and messages to visitors. It is a hybrid space with movable unit displays, and when all the equipment is moved and stored and the roll-back chairs are deployed, it becomes a hall with seating for approximately 200 people. We were in charge of the basic concept and basic plan for this facility, as well as facility renovation, displays design, and displays production and installation work. (Production content included unit production, lighting and audio equipment, video software and hardware, models, sign graphics, etc.) Nagoya City Science Museum, Life Science Building: SRC structure, 6th floor above ground/2nd basement floor, total floor area 6,816.13 m², displays area (total of 5 rooms) approx. 2,500 u (including approx. 300 u on B2F of the Memorial Room) [Social Issues/Customer Issues/Requests] 1. A "hybrid renovation design" that allows the different functions of the hall (auditorium) and displays room to be quickly converted. 2. "displays" of the personalities of the award winners and their passion for science, different from displays at universities and research facilities, and "experiential equipment" for the contents of the award-winning research as displays at the science museum. We received the above two requests. [Solution] Regarding 1.: We adopted wall-mounted seating (rollback chairs), secured a self-propelled displays booth and storage space, and adopted a scene dimming manager that can be used for a variety of purposes. Regarding ②: We have created experiences and games that incorporate playful elements from the content of real answers and information provided through direct interviews with the laureates, and thorough analysis of the contents of the prize-winning research. [Customer feedback] We received the following comments at the time of the opening. ・There are many Nobel Prize displays rooms all over Japan, but this displays gives the best understanding of the prize! (Professor Hiroshi Amano) ・As a Nobel Prize displays, it is packed with a variety of unique ideas, and children can have fun while learning about the laureates and their research. (Chief Curator of the Science Museum) <Our project members> [Sales and project management] Akihiko Suganuma, Maika Ueda [Creative direction] Hideki Narita [Content production direction] Mao Horii [Research and planning] Hajime Watanabe, Naoko Nakase, Mao Horii, Nozomi Fukao, Miwako Kiuchi [concept design] Mitsuyo Ashida, Yoichi Honda [Facility renovation design] Sakae Kirioka, Yoichi Kawakami [Production and construction] Hironari Ota, Yoshiyuki Ando, Satoshi Iwama ~Related links~ [Related achievements] ・Nagoya City Science Museum

The Morinaga Angel Museum MORIUM was created as part of the Morinaga & Co. 120th anniversary project. We were responsible for the total production, including spatial concept design, displays planning and production, and the production of various content, including theater videos.

This museum conveys the history of the Suiheisha, which became the linchpin of the Buraku Liberation Movement, which aims to establish peace and human rights. The latest renovation is a commemorative project for the 100th anniversary of the founding of the Zenkoku Suiheisha, which marks a major milestone since March 3, 1922. In recent years, there has been an increasing tendency to emphasize human rights, such as the enactment of the Human Rights Protection Measures Promotion Act and the Ainu New Act, and the redefinition of museums by the SDGs and the International Council of Museums (ICOM). The Suiheisha Declaration, which was read out at the Zenkoku Suiheisha Founding Conference, was the first human rights declaration in Japan and the first human rights declaration in the world issued by a discriminated minority, stating, "Let there be passion in the human world, and light in humanity." When talking about human rights, the significance of the existence of the Suiheisha Museum, which was established in the birthplace of the Suiheisha and is a hub for disseminating human rights information, is very great. In the renovation, we have once again focused on the Suiheisha Declaration, which became the fundamental spirit of the movement. We have also collected famous quotes from famous people, people close to us, works of art, and works submitted by the public, bringing inspiration and persuasiveness through the power of words. At the same time, the exhibition is also characterized by its high updateability, allowing comments from the general public to be added at any time. In addition, displays incorporates the idea of "accepting each other's differences" with an emphasis on diversity.

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

Atsuta Shrine is a shrine that enshrines Kusanagi-no-mitsurugi, one of the three sacred treasures, and swords have been donated to the shrine throughout the ages. Kusanagikan, a treasure trove of swords, is a sword exhibition displays unique to Atsuta Shrine, housing approximately 450 swords that have been dedicated to the gods with prayer since ancient times, including swords designated as national treasures and important cultural properties. In addition to swords, you can also view paintings and historical documents related to swords. There is also an experience corner where you can feel the weight of two large swords, the Shumei Sueno Aoe (Taro Tachi) and Chiyozuru Kuniyasu (Jiro Tachi), made to the actual length and weight. We were in charge of the graphics in the hall, explanations for the sword displays, and video production. The video was based on the theme of "Kusanagi-no-mitsurugi - the myth of its transmission," which is also the origin of the name Kusanagikan. The myth of the birth of Kusanagi Sword and the origin myth of the shrine it enshrines are presented in a graceful picture scroll style. The background music was also carefully considered, starting with the melody of an ancient Japanese gagaku instrument and adding the sounds of an orchestra to convey the magnificent moment of the birth of the shrine. The explanatory monitor for the sword displays follows the theory of sword displays appreciation, but by using larger letters and more furigana, it is easier to read for a wider range of ages. <Our project members> [Sales] Yamamoto Izumiichiro, Watanabe Kyoko [Planning, graphic direction, video direction] Shimokuni Yuki [Fixture concept design] Miyake Dairo

A new normal illumination that fuses the real and the remote, sending a message of gratitude and encouragement from Tokyo to medical professionals, essential workers, and all those who are moving toward the new normal.

This facility, which reopened on the fourth floor of the entertainment complex "BOSS E-ZO FUKUOKA" next to Fukuoka PayPay Dome, the home stadium of the Fukuoka SoftBank Hawks, is a sports museum that conveys the charm of "baseball player Oh Sadaharu" and places an emphasis on "enjoyment." The "Oh Sadaharu History Zone (displays)" expresses the greatness and turbulent journey of baseball player Oh Sadaharu using the latest displays techniques, while "89 Park (Interactive Attraction)" condenses Oh Sadaharu's passion for baseball, "I want people to enjoy baseball," into an interactive attraction where you can enjoy various challenges such as hitting, pitching, and catching.

In conjunction with the expansion of the international facilities at Tokyo International Airport (Haneda Airport), we were in charge of concept design and construction the environmental fixtures in the commercial area facing the departure lobby. Aiming for a symbolic concept design appropriate for the new gateway to Japan, we expressed the future "sky" of "Tokyo," which floats in the "sky" like "clouds" and "wind" and blends with each other, changing its appearance infinitely. Countless objects made with cutting-edge 3D modeling design technology create the silhouettes of streamlined "clouds" and "wind," and the shifting light and color gradations create the "sky" that changes its expression infinitely. For example, the generous and grand expression of the "clouds" and "wind" felt in the distance is composed of a fine geometric arrangement of approximately 5,500 strip-shaped parts when you get closer. In addition, the change of time of day and seasons is expressed with the soft and delicate light and color shading of approximately 1,800 proprietary lights. The dynamism of Japanese sensibility, which repeats meticulousness and generosity, and the "Japanese aesthetic sense" that appreciates the changes of the seasons, such as the flurry of cherry blossoms, the scenery of waves, the autumn winds and the winter skies. By fusing these two elements into the space with unprecedented new technology, we challenged the possibilities of future spaces. <Our project members> [Sales/Project Management] Kazuyoshi Hikota [design, layout] Shinjiro Kondo [Production/ construction] Yoshiyuki Nakamura, Sora Udagawa, Ryosuke Takada

Ishiya Corporation, a leading confectionery manufacturer in Hokkaido known for its famous Shiroi Koibito sweets, built the Ishiya Chocolate Factory, the headquarters factory building, and opened the entire facility, collectively called Shiroi Koibito Park, in 1995. Shiroi Koibito Park has now become one of Sapporo's most popular tourist attractions, with more than 700,000 visitors a year since its 20th anniversary. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate", the Chocotopia Factory, a tour of the Shiroi Koibito production line, a café, a store, and other facilities to see, learn, taste, and experience chocolate. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. First, the major challenge was to eliminate chronic crowding with over 700,000 annual visitors. Another issue was to create new attractions, and the plan needed to target both domestic and foreign tourists, in addition to the main tourists who had been coming from outside of Hokkaido. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the experience facilities, and expanding the concession stand at the end of the tour to distribute the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. ＜Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

Moomin Valley Park opened in Hanno City, Saitama Prefecture on March 16, 2019. Our company was in charge of the entire park planning, design, production planning, and construction. [Customer's challenge/theme] As this is the world's first permanent Moomin theme park, there was no precedent, so it was necessary to literally get approval from the publisher, Moomin Characters, from scratch on what kind of facility it should be and what kind of attractions would be good. In addition, since the scope of responsibility was wide, a large, well-coordinated team was required. [Solution] The deep understanding of the original work by the promotion members and repeated careful confirmation work with the publisher ultimately led to very high praise from the publisher, leading to smooth approval. In addition, by assigning a promotion team consisting of the entire NOMURA group, we created a situation where communication was always possible in all areas. [Customer's voice] The promotion members had a deep understanding of the Moomin characters and story, and approached content creation with love, which earned the licensor's trust and made the approval process go smoothly. It has been highly praised by guests as a facility where you can feel the love for characters. <Our project members> [Sales and project management] Shingo Terasaki, Tomohito Kawashima, Mirai Suzuki, Morifumi Nihei, Junichi Manabe, Haruhiko Kako [Planning and design] Masaki Kawahara, Kyosuke Horie, Asafumi Sasa, Sakae Kirioka, Kentaro Yamada, Yoko Suzuki, Masahiro Sugihara, Yuki Handa, Manami Nagao, Eri Isoyama, Satoshi Nakagawa, Hi Oikawa, Noriko Osaki, Kazumi Shimada, Hiroki Toyoda, Rina Saito, Ryosuke Naga [Graphic concept design] Minori Kaneno, Misao Kaneko, Ayaka Hagiya, Mayu Toyoda, Fujie Suzuki [Production and construction] Shunsaku Kimura, Tetsuji Inoue, Chuzo Seki, Kunihiko Hashimoto Nomura Products: Kiyohiko Hoshi, Naoaki Mori, Takeshi Niimi, Kiyomi Naoyuki, Wataru Yoshida [System Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Work] Kiichi Fujihira

This is a project for a lively facility opened on the first and second floors of Shiseido Global Innovation Center (known as S/PARK), Shiseido's cutting-edge research facility. On the first floor, there is S/PARK Cafe, where you can enjoy meals created in collaboration with Shiseido Parlour, S/PARK Beauty Bar, where you can purchase personalized cosmetics, S/PARK Studio, where you can experience original programs based on a unique method, and S/PARK Museum, an experiential museum, on the second floor. It is a beauty complex that anyone can freely visit. The large SONY 16K crystal LED screen in the atrium and the large spiral staircase that connects the first and second floors are distinctive features. In addition, an extra-large motif was installed on the ceiling of the open atrium structure to give visitors the image of "inspiration taking flight." The overall production was handled by Kundo Koyama (ORANGE AND PARTNERS), the spatial concept design was handled by nendo+onndo, and our company was mainly responsible for the design and construction of the facility's interiors. <Our project members> [Sales and project management] Takamori Masahiro, Nekoda Hiroki [Planning] Yanagihara Tomoko, Fujii Kayoko, Hirota Kohei, Amane Mayo, Okazaki Hiroko [concept design and basic planning] Aono Keita (onndo), Matsui Shingo (onndo) [schematic design, working drawings and interior administration] Hayashi Kohei, Tamura Noriaki, Nitta Makiko, Yato Seika [Graphic concept design] Suzuki Fujie [Production and construction] Yamada Soichiro, Hirowatari Ryoka [Technical direction] Takashi Akimitsu, Oku Haruki

[Project summary] Moxy Hotels, which began with the opening of Moxy Milano in 2014, is a new brand from Marriott International that primarily targets the millennial generation. Based on the concept of a boutique hotel for budget-minded travelers, it is an innovative brand that combines stylish concept design with reasonably priced services. It offers compact yet fully-featured rooms, a lively lobby space that is open 24 hours a day, and modern yet warm hospitality, providing a heartfelt, comfortable and energetic hotel experience. With a slight edge to its practicality, Moxy Tokyo Kinshicho is a designer hotel that can be used with the casual feeling of visiting Tokyo's downtown area. <Our project members> [Sales] Watanabe Kumiko, Higashijima Issei [design, layout] Ishii Naoko, Kameda Nao