Works#Digital Technology

This project involved the opening of the first "Real×Tech LAWSON" store in KDDI's new Head Office, utilizing AI and DX technologies. In addition to the basic construction of the new store concept design, our CIC (Content Integration Center) leveraged its high level of expertise in technology to propose various ideas and produce the store in order to utilize AI and DX technologies. Furthermore, the store was designed with sustainability in mind, such as reusing discarded uniforms worn by Lawson store staff as flooring and discarded clothing as panels. The signage installed in the store is linked to "City OS," a data platform for collecting, analyzing, and utilizing various urban data, and displays information such as weather, train delays, city congestion, and event information. In addition, the store incorporates many new initiatives aiming to make convenience stores an integral part of urban infrastructure, such as a "cleaning robot" that runs around the store, "signage" that displays recommended products in response to customers' actions (such as reaching for items) in front of product shelves using AI cameras, and a "Ponta General Consultation Center" that supports the resolution of everyday problems.

This project involved the opening of "Lawson S KDDI Takanawa Head Office Store," a cashier-less pilot store located on the employee-only floor of KDDI's new Head Office. Our Content Integration Center (CIC) leveraged its high level of expertise and experience in technology to support the system development and concept design of the store. Because users are limited to KDDI employees, the store utilizes the "Office Lawson App," which allows for payment without waiting in line at a register, creating a store that provides value that contributes to improving the productivity of office workers. In addition, delivery robots have been introduced to conduct mobile sales within the office. The robots move between floors using elevators, so customers can purchase products without having to stop by the store, making it a store truly worthy of being called a "testing ground for the future."

POSTUDIO, which opened in NEWoMan Takanawa, a new commercial facility directly connected to JR Takanawa Gateway Station, is a facility by Japan Post Group that offers experiences that will make you want to travel all over Japan, starting with what you "like". POSTUDIO features "favorite" spots scattered throughout Japan, organized by theme. While enjoying coffee and sweets at the attached cafe, visitors are transported to a travel mood as videos of shops and facilities from all over Japan, linked to the "favorite" theme, are projected onto a large LED screen covering an entire wall. POSTUDIO aims to be a place where people will come to "like" Japan even more through new encounters that start with what they "like", and our company was in charge of interiors construction work.

Located within the Osaka Healthcare Pavilion at the 2025 Japan International Exposition (Osaka-Kansai Expo), this space allows visitors to see a real myocardial sheet made from iPS cells up close. The symbolic sculpture, based on the motif of a "tree" growing from a seed (iPS cell) into a large tree, represents the global progress of research and development since the discovery of iPS cells and the advancement of science and technology. Within the "tree," a giant heart model moves in sync with the beating of displays myocardial sheet, and the resounding heartbeats and video projections throughout the atrium express a future of health through the advancement of regenerative medicine.

This content is a virtual tour video introducing Sogenji Temple, the national temple of the Ryukyu Kingdom, located in Naha City, Okinawa Prefecture. The video explains and introduces the history of Sogenji Temple, the characteristics of its buildings, what Naha looked like when the Chinese envoys, known as "Sakhoshi," visited, and related historical sites and anecdotes, using 3DCG and animation. We have also released an interactive web browser-based content that allows users to tour historical sites related to Sogenji Temple. The interactive content, "Ryukyu History Travel" (website), is designed to allow users to experience what Naha was like in the past through three routes guided by a navigator, and to become aware of the changes in the city of Naha through quizzes. Our company was in charge of exhibit execution.

This is displays space of Kawasaki Heavy Industries, Ltd. at the "City of the Future" Pavilion of the 2025 Japan International Exposition (Osaka-Kansai Expo). displays concept is "Mobility Instinct Research Institute." It expresses the mobility society of 2050 as envisioned by the Kawasaki Heavy Industries Group through an interactive displays using full-scale mobility vehicles. Through visitors' experiences of "seeing," "touching," and "experiencing," it provides a space that inspires great hope and expectations for the future of mobility. By combining a spatial design that balances a sense of the future with immersion through large LEDs, and displays and experiences using full-scale mobility vehicles, the exhibition is structured to allow visitors to experience the future of mobility as something that concerns them personally.

The "Osaka Healthcare Pavilion Nest for Reborn," a joint venture between Osaka Prefecture and Osaka City, the host cities of the Osaka-Kansai Expo, brings together industry, academia, government, and the private sector. As the lead company in displays joint venture, our company was responsible for everything from basic planning and schematic design to working drawings and construction. The basic concept was "displays that allows visitors to experience a life where future medicine and healthcare are integrated, and that will also serve as an experiment for future society, creating a legacy," which was expressed through the future of "healthcare," "cities," "food and culture," and "entertainment." In the main program, the "Reborn Experience Route," visitors can meet their future selves 25 years from now by measuring their health data in a "body measurement pod." Together with this future self, they can experience the future of healthcare and urban life envisioned by approximately 20 exhibiting companies, mainly from Osaka, and have the experience of being reborn as their future self. displays embodies our hope that it will serve as a catalyst for a "future society where life shines," showing that "people can be reborn" and "take a new step forward." [Features of the project] We were able to realize this by bringing together the aspirations of the general producer, advisors, exhibiting companies, and many other stakeholders, with the hope that it will serve as a catalyst for a "future society where life shines," showing that "people can be reborn" and "take a new step forward."

The Panasonic Group Pavilion "Nomo's Land" is based on the concept of "Unlock your nature," and is a pavilion that draws out the potential of children through technology that analyzes their sensibilities and experiences that stimulate the five senses. Utilizing the latest technology from Panasonic Holdings, the pavilion achieves a spatial design that harmonizes with the world of "Nomo's Land" by using tiles that evoke the tactile concept design of walking on natural ground, finishes made of natural wood with a metallic texture, and concept design methods that integrate 3D printing. In terms of sustainability, the pavilion incorporates advanced design and construction methods, including the reusability of tiles and biodegradable resin printing, and the spatial and experiential concept design approach is centered on what can be done for the future of children.

Thirty years have passed since the Great Hanshin-Awaji Earthquake, and as the number of people who did not experience the earthquake increases, we have renovated the Kobe Port Earthquake Memorial Park, which was built in 1997 immediately after the earthquake. By contrasting the remains preserved as they were at the time of the earthquake with the rebuilt city of Kobe, displays symbolically conveys the horror of the earthquake and the strength of the people of Kobe who rebuilt the city. In renewing displays, we restructured the content to be easily understood by younger generations who did not experience the earthquake, and also translated displays displays graphics and videos into multiple languages for the increasing number of foreign tourists in recent years. In addition, we created AR content as a new displays element that allows visitors to compare the state of the remains before, during, and after the earthquake. The renovation was carried out with the aim of having many people, regardless of nationality or age, visit this place and continue to be a place that passes on the memories and lessons of the earthquake to future generations.

Approximately 400 years ago, the first Osaka Castle, built by Toyotomi Hideyoshi, fell during the Summer Siege of Osaka and was buried underground by the Tokugawa Shogunate with a massive amount of earth. This project aims to excavate and restore the Toyotomi-era stone walls from underground after 400 years and open them to the public. In this unique facility, which allows visitors to descend into an underground space to view the ruins, we have strived to create displays that convey the unique value of the Toyotomi-era stone walls, which differ from the stone walls rebuilt by the Tokugawa Shogunate. We have constructed displays story and presentation that allows visitors to relive the process of identifying the Toyotomi-era stone walls, their characteristics, and the turbulent history they have experienced. Furthermore, by overlapping this with the process of visiting the ruins, which involves going up and down from above ground to underground and back to above ground, we have created an even more special displays space. In addition, while valuing the presentation of the stone walls themselves, we have conveyed the inherent charm of the ruins through an integrated presentation that links video, lighting, and sound.

Our company was responsible for the design and construction of the renovation work at Seiko Epson's Toyoshina Plant, Second Factory Building, in Nagano Prefecture. The result is a displays space that visualizes and allows visitors to experience the displays technology, and capabilities of the Visual Products Division. It consists of an exhibition space where visitors can experience the history of projector products and see actual displays, and a LAB space equipped with a 25m extra-large screen and a 360-degree screen that can be flexibly used for various purposes.

Nissan Motor Co., Ltd. has introduced its unique car manufacturing concept, "Nissan Intelligent Factory," based on next-generation production technology, at its largest domestic plant in Tochigi Prefecture. In this project, we renovated the guest hall and factory tour course within the plant to showcase its innovativeness. With the theme of communication concept design that leaves a lasting impression, we brought together our company's knowledge to recreate concept design of the space and displays experience.

The Aichi Startup Hall was newly established on the second floor of STATION Ai, a startup support hub developed by Aichi Prefecture. Aichi Prefecture has long been home to numerous entrepreneurs who have contributed to the development of its industries. To unravel the stories of their encounters and inspirations, how they overcame adversity, and how they fostered innovation, the hall aims to provide a timeless and inspiring experience for aspiring entrepreneurs and the next generation of children, offering insights into their beliefs, challenging spirit, and visions, stimulating their creativity. The hall is divided into four zones, broadly introducing the roots of Aichi's industries and the challenges faced by many entrepreneurs associated with Aichi. Through displays displays utilizing digital technologies such as video and AI, it offers a sensory and emotionally resonant learning experience for everyone, from children to adults. In addition to the digital displays, a library curated to complement the facility's content has also been established. With the intention of guiding these various displays contents, which fuse digital and analog elements, across time and space into the future, we incorporated the three elements that created Aichi—wood, water, and earth—into the spatial composition, realizing a flexible, streamlined spatial concept design.

"Shibuya Sakura Stage" is a project that completes the urban infrastructure of the Shibuya Station area in the once-in-a-century redevelopment of the area around Shibuya Station, inheriting the culture of the Shibuya Sakuragaoka area and creating a new next-generation landmark that will serve as a hub for disseminating information. Our company is responsible design, layout, and construction of the commercial environment in the area exclusively occupied by Tokyu Land Corporation, as well as the spatial design, layout planning, hardware design, and construction of the lower floors, including "INTER-SQUARE" and "Sakura CHORUS".

"KAMEOKA VIRTUAL HISTORIA" is a metaverse space that recreates historical and cultural resources such as traditional performing arts, festivals, customs, and nature from all over the city, including cultural assets owned by the Kameoka City Cultural Museum. Participants can experience the history of the region by collecting historical materials scattered throughout the city, set in the streets of Kameoka from the Edo period, including the Kameyama Castle tower and palace, which can no longer be seen today. There is no need to install an app or anything else, and anyone can easily access it from their own device.