Works#Digital Technology

In conjunction with the expansion of the international facilities at Tokyo International Airport (Haneda Airport), we were in charge of concept design and construction of the commercial area facing the departure lobby. Aiming for a symbolic concept design appropriate for the new gateway to Japan, we expressed the future "sky" of "Tokyo," which floats in the "sky" like "clouds" and "wind" and blends with each other, changing its appearance infinitely. Countless objects made with cutting-edge 3D modeling design technology create the silhouettes of streamlined "clouds" and "wind," and the shifting light and color gradations create the "sky" that changes its expression infinitely. For example, the generous and grand expression of the "clouds" and "wind" felt in the distance is composed of a fine geometric arrangement of approximately 5,500 strip-shaped parts when you get closer. In addition, the change of time of day and seasons is expressed with the soft and delicate light and color shading of approximately 1,800 proprietary lights. The dynamism of Japanese sensibility, which repeats meticulousness and generosity, and the "Japanese aesthetic sense" that appreciates the changes of the seasons, such as the flurry of cherry blossoms, the scenery of waves, the autumn winds and the winter skies. By fusing these two elements into the space with unprecedented new technology, we challenged the possibilities of future spaces. <Our project members> [Sales/Project Management] Kazuyoshi Hikota [design, layout] Shinjiro Kondo [Production/ construction] Yoshiyuki Nakamura, Sora Udagawa, Ryosuke Takada

Ishiya Seika Co., Ltd. is a Western confectionery manufacturer representing Hokkaido, famous for its Shiroi Koibito. In 1995, the company built the Ishiya Chocolate Factory, which is the headquarters and factory building, and opened the entire facility under the collective name Shiroi Koibito Park. Now, Shiroi Koibito Park, which has become a representative tourist attraction in Sapporo, is celebrating its 20th anniversary since its opening, with the number of visitors exceeding 700,000 per year. With an eye on 1 million visitors, a renewal plan was started with the theme of a facility that provides surprise and fun by utilizing the candy factory by improving customer service and adding new entertainment. NOMURA displays 's know-how, from the overall production of the park and production of video content, review of exhibition plans, spatial concept design, construction and construction (new cafe, renovation of lounge, expansion of experience corner, complete renovation of NOMURA store, review of sign plan), and produced the space. In addition, this time, we were involved in a wide range of creative production, including the facility logo concept design, character concept design and new character concept design, advertising concept design, and packaging concept design for limited-edition products accompanying the renewal. The facility has been reborn as a chocolate entertainment facility where visitors can see, learn, taste, and experience things, including the projection mapping tour "Chocotopia House" where visitors can explore the secrets of chocolate with the "professor who loved chocolate too much," the "Chocotopia Factory" where visitors can visit the "Shiroi Koibito" manufacturing line, cafes, and shops. [Customer's Issues/Requests] The basic premise was to inherit the antique concept design theme of the entire facility and to concept design and produce the facility while making use of the atmosphere of the existing facility. The first major issue was to resolve the chronic congestion caused by the number of visitors exceeding 700,000 per year. The other issue was to create new attractions, and we needed to proceed with the plan targeting not only tourists from outside Hokkaido, who had been the main tourists until now, but also tourists from within Hokkaido and overseas. [Solution] First, we clearly set a guiding production concept, and reviewed displays story and flow plan from the start of the attraction to the viewing route to the lounge and shop, with the aim of eliminating congestion on the customer's flow. We also aimed to reduce congestion by dispersing visitors' viewing points through the addition of new attractions, the establishment of a new cafe, the renovation of the lounge, the expansion of the experience facilities, and the expansion of the final destination, the shop. We also aimed to create new attractions by creating new characters and making full use of the latest production techniques, such as projection mapping and new diorama models, based on a new concept. <Our project members> [Sales and project management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Hiroyuki Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shigeru Kato, Sari Suzuki, Mayu Toyoda [Production and construction] Takashi Sasatani, Ikuo Umemoto [Creative engineers] Akimitsu Takashi, Kenichi Kishikawa, Banji Kawai [Sign planning] Naoaki Mori (Nomura Products) [Promotional equipment and modeling construction cooperation] Mizuki Suzumura (Nomura Techno)

Moomin Valley Park opened in Hanno City, Saitama Prefecture on March 16, 2019. Our company was in charge of the entire park planning, design, production planning, and construction. [Customer's challenge/theme] As this is the world's first permanent Moomin theme park, there was no precedent, so it was necessary to literally get approval from the publisher, Moomin Characters, from scratch on what kind of facility it should be and what kind of attractions would be good. In addition, since the scope of responsibility was wide, a large, well-coordinated team was required. [Solution] The deep understanding of the original work by the promotion members and repeated careful confirmation work with the publisher ultimately led to very high praise from the publisher and smooth approval. In addition, by assigning a promotion team consisting of the entire NOMURA Group, we created a situation where communication was always possible in all areas. [Customer's voice] The promotion members had a deep understanding of the Moomin characters and story, and approached content creation with love, which earned the licensor's trust and made the approval process go smoothly. It has been highly praised by guests as a facility where you can feel the love for characters. <Our project members> [Sales and project management] Shingo Terasaki, Tomohito Kawashima, Mirai Suzuki, Morifumi Nihei, Junichi Manabe, Haruhiko Kako [Planning and design] Masaki Kawahara, Kyosuke Horie, Asafumi Sasa, Sakae Kirioka, Kentaro Yamada, Yoko Suzuki, Masahiro Sugihara, Yuki Handa, Manami Nagao, Eri Isoyama, Satoshi Nakagawa, Hi Oikawa, Noriko Osaki, Kazumi Shimada, Hiroki Toyoda, Rina Saito, Ryosuke Naga [Graphic concept design] Minori Kaneno, Misao Kaneko, Ayaka Hagiya, Mayu Toyoda, Fujie Suzuki [Production and construction] Shunsaku Kimura, Tetsuji Inoue, Chuzo Seki, Kunihiko Hashimoto Nomura Products: Kiyohiko Hoshi, Naoaki Mori, Takeshi Niimi, Kiyomi Naoyuki, Wataru Yoshida [System Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Work] Kiichi Fujihira

This is a project for a lively facility opened on the first and second floors of Shiseido's cutting-edge research facility, Shiseido Global Innovation Center (known as S/PARK). On the first floor, there is the S/PARK Cafe, where you can enjoy meals created in collaboration with Shiseido Parlour, the S/PARK Beauty Bar, where you can purchase personalized cosmetics, the S/PARK Studio, where you can experience original programs based on a unique method, and the S/PARK Museum, an experiential museum, on the second floor. It is a beauty complex that anyone can freely visit. The large SONY 16K crystal LED screen in the atrium and the large spiral staircase that connects the first and second floors are distinctive features. In addition, an extra-large motif was installed on the ceiling of the open atrium structure to give visitors the image of "inspiration taking flight." The overall production was handled by Kundo Koyama (ORANGE AND PARTNERS), the spatial concept design was handled by nendo+onndo, and our company was mainly responsible for the design and construction of the facility's interiors. <Our project members> [Sales and project management] Takamori Masahiro, Nekoda Hiroki [Planning] Yanagihara Tomoko, Fujii Kayoko, Hirota Kohei, Amane Mayo, Okazaki Hiroko [concept design and basic planning] Aono Keita (onndo), Matsui Shingo (onndo) [schematic design, working drawings and interior administration] Hayashi Kohei, Tamura Noriaki, Nitta Makiko, Yato Seika [Graphic concept design] Suzuki Fujie [Production and construction] Yamada Soichiro, Hirowatari Ryoka [Technical direction] Takashi Akimitsu, Oku Haruki

[Project summary] Moxy Hotels, which began with the opening of Moxy Milano in 2014, is a new brand from Marriott International that primarily targets the millennial generation. Based on the concept of a boutique hotel for budget-minded travelers, it is an innovative brand that combines stylish concept design with reasonably priced services. It offers compact yet fully-featured rooms, a lively lobby space that is open 24 hours a day, and modern yet warm hospitality, providing a heartfelt, comfortable and energetic hotel experience. With a slight edge to its practicality, Moxy Tokyo Kinshicho is a designer hotel that can be used with the casual feeling of visiting Tokyo's downtown area. <Our project members> [Sales] Watanabe Kumiko, Higashijima Issei [design, layout] Ishii Naoko, Kameda Nao