Works#Digital Technology

In conjunction with the expansion of the international facilities at Tokyo International Airport (Haneda Airport), we were in charge of concept design and construction of the commercial area facing the departure lobby. Aiming for a symbolic concept design appropriate for the new gateway to Japan, we expressed the future "sky" of "Tokyo," which floats in the "sky" like "clouds" and "wind" and blends with each other, changing its appearance infinitely. Countless objects made with cutting-edge 3D modeling design technology create the silhouettes of streamlined "clouds" and "wind," and the shifting light and color gradations create the "sky" that changes its expression infinitely. For example, the generous and grand expression of the "clouds" and "wind" felt in the distance is composed of a fine geometric arrangement of approximately 5,500 strip-shaped parts when you get closer. In addition, the change of time of day and seasons is expressed with the soft and delicate light and color shading of approximately 1,800 proprietary lights. The dynamism of Japanese sensibility, which repeats meticulousness and generosity, and the "Japanese aesthetic sense" that appreciates the changes of the seasons, such as the flurry of cherry blossoms, the scenery of waves, the autumn winds and the winter skies. By fusing these two elements into the space with unprecedented new technology, we challenged the possibilities of future spaces. <Our project members> [Sales/Project Management] Kazuyoshi Hikota [design, layout] Shinjiro Kondo [Production/ construction] Yoshiyuki Nakamura, Sora Udagawa, Ryosuke Takada

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has now become one of Sapporo's most popular tourist attractions, celebrating its 20th anniversary with more than 700,000 annual visitors. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate", the Chocotopia Factory, a tour of the Shiroi Koibito production line, a café, a store, and other facilities to see, learn, taste, and experience chocolate. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also for the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the experience facilities, and expanding the concession stand at the end of the tour to distribute the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. ＜Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

Moomin Valley Park opened in Hanno City, Saitama Prefecture on March 16, 2019. Our company was responsible for the entire park, from planning to design, production planning, and construction. [Client Challenges/Themes] As the world's first permanent Moomin theme park, there was no precedent. Therefore, we had to obtain approval from the publisher, Moomin Characters, literally from scratch, regarding the type of facility and attractions that should be included. Furthermore, the wide-ranging scope of responsibilities required the formation of a large, well-coordinated team. [Solution] Thanks to the team's deep understanding of the original work and repeated careful confirmation with the publisher, we ultimately received high praise from the publisher and achieved smooth approval. Furthermore, by assigning a promotion team encompassing the entire NOMURA Co.,Ltd. Group, we were able to ensure constant communication across all areas. [Customer Feedback] The team's deep understanding of the Moomin characters and story and their love for the content they created earned the licensor's trust and facilitated the approval process. Guests have praised the facility, saying it is "a place where you can really feel the love for the characters." <Our project members> [Sales and project management] Terasaki Shingo, Kawashima Toshihito, Suzuki Mirai, Nihei Morifumi, Manabe Junichi, Kako Haruhiko [Planning and design] Kawahara Masaki, Horie Kyosuke, Sasa Asafumi, Kirioka Sakae, Yamada Kentaro, Suzuki Yoko, Sugihara Masahiro, Handa Yuki, Nagao Manami, Isoyama Eri, Nakagawa Satoshi, Oikawa Hi, Osaki Noriko, Shimada Kazumi, Toyoda Yuki, Saito Rina, Naga Ryosuke [Graphic concept design] Kaneno Minori, Kaneko Misao, Hagiya Ayaka, Toyoda Mayu, Suzuki Fujie [Production and construction] Kimura Shunsaku, Inoue Tetsuji, Seki Chuzo, Hashimoto Kunihiko Nomura Products: Hoshi Kiyohiko, Mori Naoaki, Niimi Takeshi, Kiyomi Naoyuki, Wataru Yoshida [System Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Work] Takakazu Fujihira

This is a project for a lively facility opened on the first and second floors of Shiseido's cutting-edge research facility, Shiseido Global Innovation Center (known as S/PARK). On the first floor, there is the S/PARK Cafe, where you can enjoy meals created in collaboration with Shiseido Parlour, the S/PARK Beauty Bar, where you can purchase personalized cosmetics, the S/PARK Studio, where you can experience original programs based on a unique method, and the S/PARK Museum, an experiential museum, on the second floor. It is a beauty complex that anyone can freely visit. The large SONY 16K crystal LED screen in the atrium and the large spiral staircase that connects the first and second floors are distinctive features. In addition, an extra-large motif was installed on the ceiling of the open atrium structure to give visitors the image of "inspiration taking flight." The overall production was handled by Kundo Koyama (ORANGE AND PARTNERS), the spatial concept design was handled by nendo+onndo, and our company was mainly responsible for the design and construction of the facility's interiors. <Our project members> [Sales and project management] Takamori Masahiro, Nekoda Hiroki [Planning] Yanagihara Tomoko, Fujii Kayoko, Hirota Kohei, Amane Mayo, Okazaki Hiroko [concept design and basic planning] Aono Keita (onndo), Matsui Shingo (onndo) [schematic design, working drawings and interior administration] Hayashi Kohei, Tamura Noriaki, Nitta Makiko, Yato Seika [Graphic concept design] Suzuki Fujie [Production and construction] Yamada Soichiro, Hirowatari Ryoka [Technical direction] Takashi Akimitsu, Oku Haruki

[Project summary] Moxy Hotels, which began with the opening of Moxy Milano in 2014, is a new brand from Marriott International that primarily targets the millennial generation. Based on the concept of a boutique hotel for budget-minded travelers, it is an innovative brand that combines stylish concept design with reasonably priced services. It offers compact yet fully-featured rooms, a lively lobby space that is open 24 hours a day, and modern yet warm hospitality, providing a heartfelt, comfortable and energetic hotel experience. With a slight edge to its practicality, Moxy Tokyo Kinshicho is a designer hotel that can be used with the casual feeling of visiting Tokyo's downtown area. <Our project members> [Sales] Watanabe Kumiko, Higashijima Issei [design, layout] Ishii Naoko, Kameda Nao