Morinaga Angel Museum MORIUM
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The Morinaga Angel Museum MORIUM was created as part of the Morinaga & Co. 120th anniversary project. We were responsible for the total production, including spatial concept design, displays planning and production, and the production of various content, including theater videos.
We carefully considered and worked closely with the customers who visited the "Morinaga Angel Museum MORIUM" to become "Morinaga fans" and to convey the history, technology, and passion of Morinaga, and formulated the plan and plan. Also, because it was a renovated property, we had to reduce the presence of existing objects such as pillars and create an displays space that would not feel oppressive.
The main themes are "the pioneering spirit that has been passed down through the generations" and "the desire for delicious, fun and healthy food," and these are reflected in the space and displays.
In the main space, we installed fixtures that resemble our main products, creating a sense of presence while making the space appear larger. In the theater, immersive video content is used to introduce the thoughts of the company's founder, Taichiro Morinaga, and the attention to detail behind the various products.
- open
2022
- location
Kanagawa Prefecture
- client
Morinaga & Co., Ltd.
- solution
Planning, design, layout, content design and manufacturing, exhibit execution, interior execution
- Award
"Japan Space concept design Award 2022" Longlist (08. Museums and Cultural Spaces)
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