Morinaga Angel Museum MORIUM
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overview
The "Morinaga Angel Museum MORIUM" was created as part of Morinaga & Co.'s 120th anniversary celebration. Our company handled the total production, including spatial concept design, displays design and production, and the creation of various content such as theater videos.
Issues/requests
We carefully considered and worked closely with the goal of turning visitors to the "Morinaga Angel Museum MORIUM" into "fans of Morinaga & Co., Ltd.," and conveying Morinaga's history, technology, and philosophy, as we developed the plan and design. Another challenge, given that it was a renovated building, was how to minimize the presence of existing elements such as pillars and create displays space that did not feel oppressive.
solution
The main themes are "a pioneering spirit that has been passed down through generations" and "a desire for 'delicious, fun, and healthy' food," which are reflected in the space and displays.
In the main space, we installed structures modeled after our flagship products, creating a strong presence while simultaneously making the space appear larger. In the theater, we present immersive video content showcasing the vision of founder Taichiro Morinaga and the meticulous attention to detail in our various products.
project member
Basic information
- open
2022
- location
Kanagawa Prefecture
- client
Morinaga & Co., Ltd.
- solution
Planning, design, layout, content design and manufacturing, exhibit execution, interior execution
- Award
"Japan Spatial concept design Award 2022" Longlist (08. Museums and Cultural Spaces)
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- Morinaga Angel Museum MORIUM
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Please take a look at this page if you have a question.