Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM
Morinaga Angel Museum MORIUM

overview

The "Morinaga Angel Museum MORIUM" was created as part of Morinaga & Co.'s 120th anniversary celebration. Our company handled the total production, including spatial concept design, displays design and production, and the creation of various content such as theater videos.

Issues/requests

We carefully considered and worked closely with the goal of turning visitors to the "Morinaga Angel Museum MORIUM" into "fans of Morinaga & Co., Ltd.," and conveying Morinaga's history, technology, and philosophy, as we developed the plan and design. Another challenge, given that it was a renovated building, was how to minimize the presence of existing elements such as pillars and create displays space that did not feel oppressive.

solution

The main themes are "a pioneering spirit that has been passed down through generations" and "a desire for 'delicious, fun, and healthy' food," which are reflected in the space and displays.
In the main space, we installed structures modeled after our flagship products, creating a strong presence while simultaneously making the space appear larger. In the theater, we present immersive video content showcasing the vision of founder Taichiro Morinaga and the meticulous attention to detail in our various products.

project member

Sales and project management
Seiji Yamaguchi, Hiromi Ogawa, Kenta Sakai
plan
Tomoko Yanagihara, Keita Kobayashi, and Kohei Hirota
Design and Layout
Kaoru Ueda, Mariko Yamagiwa, Asuka Yamagata
Production and Construction
Jun Endo and Yuto Sugiura
creative engineering
CIC: Masahiro Nishikawa, Yusuke Miyagawa
Sculptural concept design
CIC: Kenichi Kishikawa, Motoyuki Hiijima

Basic information

open

2022

location

Kanagawa Prefecture

client

Morinaga & Co., Ltd.

solution

Planning, design, layout, content design and manufacturing, exhibit execution, interior execution

Award

"Japan Spatial concept design Award 2022" Longlist (08. Museums and Cultural Spaces)

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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