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overview

The Morinaga Angel Museum MORIUM was created as part of the Morinaga & Co. 120th anniversary project. We were responsible for the total production, including spatial concept design, displays planning and production, and the production of various content, including theater videos.


[Social issues/customer issues/requests]
We carefully considered and worked closely with the customers who visited the "Morinaga Angel Museum MORIUM" to become "Morinaga fans" and to convey the history, technology, and passion of Morinaga, and formulated the plan and plan. Also, because it was a renovated property, we had to reduce the presence of existing objects such as pillars and create an displays space that would not feel oppressive.


【solution】
The main themes are "the pioneering spirit that has been passed down through the generations" and "the desire for delicious, fun and healthy food," and these are reflected in the space and displays.
In the main space, we installed fixtures that resemble our main products, creating a sense of presence while making the space appear larger. In the theater, immersive video content is used to introduce the thoughts of the company's founder, Taichiro Morinaga, and the attention to detail behind the various products.


<Our project members>
[Sales/Project Management] Seiji Yamaguchi, Hiromi Ogawa, Kenta Sakai
[Planning] Tomoko Yanagihara, Keita Kobayashi, Kohei Hirota
[design, layout] Kaoru Ueda, Mariko Yamagiwa, Asuka Yamagata
[Production and construction] Jun Endo, Yuto Sugiura
[Creative Engineering] CIC: Masahiro Nishikawa, Yusuke Miyagawa
[Modeling concept design] CIC: Kenichi Kishikawa, Sukeyuki Hiijima

Basic information
open

2022

location

Kanagawa Prefecture

client

Morinaga & Co., Ltd.

solution

Planning, design, layout, content design and manufacturing, exhibit execution, interior execution

Award

"Japan Space concept design Award 2022" Longlist (08. Museums and Cultural Spaces)

The contents of the publication are the information at the time of facility opening. Please see the facility website for the latest information.

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