TOKYO SKYTREE® 4th floor (ticket counter, SKYTREE® ARCHIVES, Sumidagawa digital picture scroll)

As Tokyo Sky Tree celebrates its 10th anniversary in 2021, the 4th floor entrance to the Tokyo Sky Tree has been renovated to provide an easy-to-understand entrance route for visitors and to prevent the spread of new coronavirus infection by reducing the number of ticket counters where visitors can purchase tickets in person.
The existing ticket counter was relocated and the new displays area "SKYTREE® ARCHIVES" was opened on July 1, 2021 to introduce the history of the Oshiage area where TOKYO SKYTREE stands and the surrounding area, and the role of the radio tower in a chronological order using video and photographs. This area includes the first-floor group exhibition space. In this area, the "Sumida River Digital Picture Scroll," which was previously displays located on the 1st floor for groups, has been relocated. We were in charge of the new ticket counter, SKYTREE® ARCHIVES, and design, layout and construction for the Sumidagawa Digital Picture Scroll. In addition, since its opening in 2012, we have supported the creation of the TOKYO SKYTREE TOWN® (TOKYO SKYTREE® and TOKYO Solamachi®) space.


Social Issues/Customer Issues/Requests
The ticket counter is the first place many people, both domestic and international, visit. Therefore, we received requests to improve the affinity with environmental design, hospitality, and serviceability, as well as to make it easy to understand for anyone to see.
SKYTREE® ARCHIVES" is a large video, a historical timeline, and actual displays items in a limited space, and the concept design and displays methods were requested to make it easier for visitors to understand the information and to make it more interesting.


Solution.

・In order to convey the existence of the ticket counter in an easy-to-understand manner, it is placed facing the entrance on the 4th floor and has a calm and traditional concept design that matches the environment. In addition, we installed an easy-to-see sign on the upper part and illuminated the decoration material using cut glass work on the counter back surface with indirect lighting so that it can be understood intuitively even from a distance.
・For “SKYTREE® ARCHIVES”, we conducted on-site mock-ups with the people involved, such as graphic colors and sizes, layout of displays, lighting plans, etc., and verified to bring it closer to the ideal form. Visitors will be able to learn about Tokyo Skytree and the surrounding area, and enjoy the view from Tokyo Skytree, which is built on its history. In addition, the “Sumidagawa Digital Emaki” has been reborn as a more powerful content by placing all the pictures in a row, emphasizing the continuity of the picture scroll.

With the synergistic effect of the above, the view from the observatory becomes more attractive by smoothly leading to the "SKYTREE® ARCHIVES" near the front entrance → ticket counter → departure gate (elevator to the observatory) and producing a sense of exhilaration. became.


<Our project members>
[Sales and Project Management] Yukinori Hashida, Hiroki Nekota
[concept design] Wakako Hirata, Yuya Sato
[Production] Shota Nara, Yasuhiko Oikawa, Ryota Sakurai, Kaoru Wada