TOKYO SKYTREE® 4th floor (ticket counter, SKYTREE® ARCHIVES, Sumidagawa digital picture scroll)

To commemorate its 10th anniversary in 2021, Tokyo Skytree undertook a renovation of its 4th-floor entrance area with the aim of creating a more user-friendly entrance route for visitors and preventing the spread of COVID-19 by reducing the number of ticket counters where face-to-face interaction is required.
As part of the renovation, the existing ticket counter was relocated, and a new displays area, "SKYTREE® ARCHIVES," opened on July 1, 2021. This area uses videos and photographs to present a timeline of the history of the Oshiage district where Tokyo Skytree stands, as well as the role of the radio tower. The "Sumida River Digital Scroll," which was previously displays on the first-floor group floor, has also been moved to this area. Our company was responsible for design, layout, and construction of the new ticket counter, "SKYTREE® ARCHIVES," and the "Sumida River Digital Scroll." Furthermore, our company has been supporting the creation of spaces within Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012.


[Social Issues / Customer Issues / Requests]
The ticket counter is the first place many people visit, both domestically and internationally. Therefore, we received requests for it to be easy for anyone to understand, to be compatible with environmental design, and to improve hospitality and service quality.
・"SKYTREE® ARCHIVES" was designed to present large-scale video, historical timelines, and actual displays within a limited space, and concept design and displays methods were requested to be interesting and easy to understand for visitors.


[Solution]

To make the ticket counter easily identifiable, it is positioned facing the 4th-floor entrance and features a calm, traditional concept design that blends in with the surrounding environment. Furthermore, a highly visible sign is placed above it, and decorative elements using cut glasswork on the counter back are illuminated with indirect lighting, ensuring that it is intuitively recognizable even from a distance.
・For "SKYTREE® ARCHIVES," we conducted on-site mock-up checks with stakeholders to verify the graphic colors and sizes, the placement of displays, and the lighting plan, in order to get closer to the ideal form. It will be a "place of learning" where visitors can learn about Tokyo Skytree and the surrounding area, and enjoy the view from Tokyo Skytree, which stands on the foundation of that history, even more. In addition, by arranging all the pictures in a continuous sequence, the continuity of the picture scroll is emphasized, and it has been reborn as a more powerful piece of content.

Thanks to the synergistic effects described above, the smooth guidance from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter and then to the departure gate (the elevator to the observation deck), along with the heightened sense of excitement, makes the view from the observation deck even more captivating.


<Our project members>
[Sales & Project Management] Yukinori Hashida, Hiroki Nekota
[concept design] Wakako Hirata, Tomoya Sato
[Production] Shota Nara, Yasuhiko Oikawa, Ryota Sakurai, Kaoru Wada