Nikka Museum Renewal

Since it opened as a whiskey displays in 1998, the number of visitors has exceeded 600,000 due to the airing of dramas and the advent of the highball boom. Therefore, while reviewing the entire tour facility of the Yoichi Distillery, it was decided to renovate the former whiskey hall of the same facility as the first plan.

The Yoichi Distillery is an important point of contact for visitors to experience Nikka, and is also a sacred place for whiskey fans. However, the existing tour facilities were not at a level commensurate with their importance, and the fact that they did not keep up with the changes and evolution of the world was a major issue in this renovation.
The ideal whiskey making of the founder, Masataka Taketsuru, or Yoichi as the origin of Nikka, the story of how it started from here and continues to the future, and the improvement is to foster understanding and empathy for the Nikka brand. has become the main theme of


[Social Issues/Customer Issues/Requests]
(1) The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand.
(2) Renovate the displays to meet the diversification of visitor needs and the expansion of the user base due to the growing popularity of whiskey.
(3) Redevelopment of multilingual support in line with the increase in foreign visitors.
④ The main target is customers who are interested in whisky.
(5) We will displays everything from the basics such as the manufacturing process to special attention and trivia.
I had more requests.


【solution】
In planning and designing this time, we made a big shift in thinking from the whiskey museum, which was a general and exhaustive place to provide information on whiskey, and tried a completely new displays approach.
Based on the concept of "learning the essence of Nikka whiskey through the brand stories of Nikka's four products", we focused on four brands that represent Nikka and turned their brand stories into displays and experiences. We aimed to create a place where you can experience the essence of Nikka Whiskey and the basic knowledge of whiskey while following the brand story.
In the displays, we have introduced for the first time an displays production that whiskey fans salivate that we have never touched before, such as talking videos of various people working at the distillery and introducing the important role of the blender. The displays commentary includes trivia information for the main target, and also incorporates many displays contents that approach the secrets of the manufacturing process that shape the individuality of the product.
Regarding multilingualization, the displays commentary is basically written in Japanese and English, and as a response to the Chinese people who have the largest number of visitors, we have introduced digital technology that allows you to read the translated commentary on your personal mobile phone.


<Our project members>
[Sales/Project Management] Tadayuki Matsubara
[Creative Direction] Keiu Tamura
[concept design Direction] Fujie Suzuki
[concept design] Akika Yamada, Kensaku Jodo
[Planning] Tomoko Yanagihara, Atsuro Iizuka
[Production] Tsukasa Iwasaki, Ikushige Umemoto