OMO7 Asahikawa by Hoshino Resorts

OMO, a hotel specializing in urban tourism, is a new business category of Hoshino Resorts that was born in the spring of 2018. "OMO7 Asahikawa", which is the first to start operation, is a rebranding project from a long-established local hotel.
The brand concept is "a city sightseeing hotel that raises the tension of a trip that goes beyond just sleeping". We proposed a new communication concept design in the hotel market, inlaid with various playful tricks that bring out the appeal of service content that connects travelers and locals and makes walking around town even more appealing.

The compact single room 18u has been transformed into a twin room.
It was a difficult task how to solve the physical problem that there is no space to spread the carry case in the bed arrangement in the conventional twin room, and the psychological problem that the narrow space becomes stressful depending on the attributes of the visiting guests. .

The two beds are arranged in an L-shaped layout so that the eyes of the two people do not intersect when they sleep. After securing their own private space, a DANRAN table with a grass pattern is placed in the center, and the table is shared by two people. Enclosed Hokkaido products and cow figures are arranged side by side for play.
In addition, we have created a space under the bed that can accommodate international flight sizes, and designed it to use the limited space rationally.
Not only does it focus on usability for travelers, but it is a compact space that allows you to coexist stress-free between spending time alone and spending time with concept design people.

The white birch object in front of the lobby gives you a sense of Hokkaido, and the entire lobby is concept design with Asahikawa furniture and is filled with the warmth of wood. I feel like there are more than before.