Works#Award Winning

"OMO5 Kyoto Sanjo" has opened on Kyoto Sanjo Street, where Kyoto is packed with fun things to see, buy, and eat. As a mechanism to fully enjoy "Kyoto Sanjo", there is a townhouse tower that conveys the history of Takasegawa and information on shops, a town walking map that allows you to enjoy two different courses along the Takasegawa and Sanjo retro town, and a walking map around Sanjo. In the lobby, we have set up content that leads to walking around Sanjo, such as an artwork with the letter "San" lined up with old maps from three different eras, and an art panel frottage of Sanjo no Michi. In addition, in the renovation of the guest room, we have created a small rise where suitcases can be stored, and have devised ways to use the space widely by consolidating the bed and sofa areas.

The remains of the approximately 1.2 km runway in Uzurano-cho, Kasai City, were from an airfield built during the war, and many other war ruins are scattered around the area, remaining to this day. Kasai City's regional revitalization center facility, "Sora Kasai," serves as an exchange hub for touring these ruins, and the "Uzurano Museum" within it was built as the center of a field museum that conveys the historical facts of the war. The basic plan for the facility was awarded to a joint venture of the three companies, Ooba Co., Ltd., and Iruka Design Group Co., Ltd., who were involved in the design, and our company was mainly in charge of the museum displays. After that, we were independently awarded the order to create displays, and it took about six years from planning to completion. Towards completion, after going through a review committee, we worked with many people, including Kasai City, local war history researchers who had been conducting research for many years, preservation societies, supervisory teachers, and a full-scale airplane model production company, to create the facility. This museum, built on the runway, introduces the short but rich history of Uzurano Airfield, with two full-scale airplane models that are deeply connected to the area as displays. We aimed to create a museum unique to Uzurano, taking advantage of the story and local characteristics of the area. The mission of this museum is to weave the memories of this area, leave them in a tangible form, and pass them on, and we hope that it will become a place where people can think about peace and connect with each other.

Business Brain Ota Showa Co., Ltd. (Below, BBS) has been in business for more than 50 years and provides consulting, system construction and operation, and business process outsourcing. our company moved to Head Office to reduce office space to accommodate new ways of working and to realize a carbon-neutral society, and was in charge of the entrance and conference room areas in design, layout and construction. The layout plan is structured around two key words: history, which has supported client management accounting, and the near future, which supports innovation and digital innovation. It also conveys a sense of gravity as a consulting company originating in Japan and a desire to become a 100 year company. In order to express the "history" and "near future" characteristic of BBS, the "history" was expressed with wooden ribs of different sizes, and the base material of the whole space was used. In contrast to the wooden ribs, the "future" is represented by a central light box in the center of the floor, and the same delicate lines of original glass film and indirect lighting are used. < our company Project Member > [Sales/Project Management] Keiji Kawashima [Planning/Design/Direction] Hisako Kashiwase [Planning/concept design] Sayaka Eto [Production Management] Yusuke Yamazaki

This is a renovation plan for the Toyobo Building, located along the Dojima River in Osaka, an area filled with charming historical buildings and abundant nature. The Dojima River is a river with an attractive landscape that represents Osaka, known as the "City of Water," so we aimed to create a place where people can work energetically while enjoying the comfort of this location. The plaza is designed as if the deck along the river extends to the building, and a swaying willow tree is placed as the symbolic tree, allowing people to visually feel the river breeze. The facade incorporates concept design inspired by the grandeur of the Dojima River and the density of its waves. The building's exterior is wrapped in a soft wave design, which is intended to harmonize with the building and become a new symbol of the city. The lobby lounge is designed to coordinate with the facade, giving continuity between the inside and outside, and by adopting sofas of various shapes and original acoustics, it creates a comfortable atmosphere. In addition, visual art that visualizes the outside environment such as temperature and wind is applied to the central pillar, allowing people to feel the comfort of the river breeze even indoors. Each floor is decorated with photographs of the Dojima River showing its various faces, while the restrooms feature original art that delicately depicts waves. The different color palettes on each floor will surprise visitors.

This Creative Museum opened as the successor to RiSuPia, which opened in 2006 within the Panasonic Center Tokyo. Based on STEAM education, it is a space for exploratory learning on themes such as the SDGs. It fosters children's intellectual curiosity and inspiration, providing an environment where they can both learn and experience making things and experiences. The space was designed around five themes to unleash curiosity and motivation for creativity: "It's okay to get dirty," "It feels like you can make it yourself," "It can be rearranged," "It feels like you're outside the box," and "It concept design like a collaborative session." Furthermore, from an SDG perspective, the existing environment was cleverly reused and updated, incorporating concept design motifs. The spatial concept design also expresses the project team's desire to build on the history of the predecessor museum and to create new history. <Our project members> [Sales and project management] Yamazaki Kei [Direction] Yamaguchi Akane [design, layout] Koga Sayaka, Tani Seiho, Sasai Ayumu, Nakade Mikiyuki [Production and construction] Kumazawa Yuta, Asakura Yumi ~Related links~ [Release] ・ NOMURA Co.,Ltd., Ltd.'s social good activities: The case of AkeruE Creating a space that fosters children's intellectual curiosity and inspiration for a better recycling society of the future [nomlog] ・How AkeruE came about. Talking about spatial concept design. (Part 1) ・Using upcycling ideas to create concept design that don't make you feel guilty about the earth (Part 2)

Launched in 2019, "Marunouchi Street Park" is a social experiment project designed to explore the future of Marunouchi Nakadori Street and how it can be utilized. Based on the spatial concept of "Connecting Summer Streets," the project focused on Marunouchi's distinctive culture, community, and people. Each of the three approximately 300-meter blocks was designed with a unique theme, reflecting the city's unique connections to culture, the community, and people. Block 1, located in front of the Maru Building, was themed "Sports & Relax," creating a wellness street where people can exercise, relax, and refresh themselves, featuring a ping-pong counter and a deck with balance balls. Block 2, themed "Enjoy Eating Out," offers the enjoyment of dining in a parklet surrounded by fairwood while enjoying outdoor live painting by artists based on the SDGs and street piano. Block 3, themed "PARKcation," featured a grass-covered workspace and bicycle counter, reminiscent of swaying grassy hills, and a summer beach resort scene using Okinawan coral sand, all of which were well-received. In terms of safety and health, we implemented special infection control measures, including measures against strong winds from typhoons and building winds, and spraying the entire facility with an antiviral coating. (Event period: August 2-September 12, 2021) Regarding our efforts with fair wood: Cedar and larch Nishikawa lumber thinned in Hanno City, Saitama Prefecture, are used for counters and other fixtures. The design took advantage of the distinctive grain and color of the cedar heartwood, known as "black heart," and structural plywood. After the event, some of the wood used will be reused, and when its usefulness is complete, it will be returned to nature, where it will be recycled for seedlings, reforestation, and forestry. <Our project members> [Project Director] Suzuki Echiyo [Sales Promotion] Ishiyama Shigeyuki, Yamamoto Hitomi [design, layout] Matsubara Miwa, Kaizawa Ayuko, Sudo Ryo, Sakuma Tonoeki [Planning] CIC: Saito Yusuke [Operations Management] CIC: Ando Kaoru [Production] Marumori Yukio, Yamaguchi Yuta, Yoshida Takuto ~Related Links~ [Announcement] ・"Marunouchi Street Park Illumination Tour!" sponsored NOMURA Co.,Ltd. [Related Projects] ・Marunouchi Street Park 2021 Winter

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Dentetsu Group, opened in April of the same year on a site adjacent to the Miyajimaguchi Passenger Terminal, which began service in February 2020 as part of the Itsukushima Port Miyajimaguchi Area Port Improvement Project promoted by Hiroshima Prefecture. Under the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly operated by companies that have Head Office in the prefecture. The facility is designed to provide both everyday (local) and extraordinary (sightseeing) pleasures with Hiroshima's unique flavor, and to offer a "fun, delicious, and new Hiroshima" experience to tourists as well as to the local community, thereby creating new attractions in Hiroshima. The new urban planning road was proposed as a measure to alleviate the chronic traffic congestion on National Route 2, which is the main route of daily life for local residents. In conjunction with this plan, it was decided to redevelop the aging passenger terminal by expanding the reclaimed land, and relocate the tourist product facility directly operated by the Hiroshima Electric Railway Group and the Hiroden Miyajima-guchi Station building/track. We were asked to create a scenario for medium- to long-term phased development and to make a proposal on the nature of the new facilities to be built by the Hiroshima Electric Railway Group on the land adjacent to the passenger terminal, which would be a suitable prologue and epilogue to the Miyajima Pilgrimage. We thought it was important to develop a development strategy from a regional branding perspective to give Miyajima-guchi, which is a transit point to Miyajima, "the power of the place". We also wanted to create a place and space that would add a new identity to Miyajimaguchi, which has no colors, through a naming and VI plan (*). The project took both a soft and hard approach to the creation of a place and space that would add color to the first phase of the Miyajima-guchi Town Opening. This approach has created new employment opportunities and contributed to the economic cycle in Miyajima-guchi by providing a new place for business, especially for local businesses in the prefecture. In addition, as a model case of regional development through private-sector involvement in a government-led redevelopment project, the project embodied the Hiroshima Electric Railway Group's management vision of "connecting people with people to create an attractive future for the region," and created a sense of anticipation for later development. (*)VI: Visual Identity. It refers to the design of a logo or symbol mark. We were able to create a facility that meets our concept thanks to the tremendous cooperation we received from both the software and hardware aspects, from the conceptualization stage to the specific facility planning. We look forward to its growth as a facility suitable for the prologue and epilogue of a pilgrimage to Miyajima. ＜Sales and project management] Ichiro Morimoto [Consulting, planning, and soft direction] Mayo Amma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production: construction] Katsunori Sugino [Preliminary internal supervision: furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura -Related Links- [Announcement] ・Awarded the Silver Prize and other awards at "The 54th Japan Sign concept design Awards

This is a concept shop of "Okomeburan" by Shinmei Group, one of the largest long-established rice wholesalers in Japan. Okomeburan is a rice bran specialty store brand with the vision of "organizing your daily life." This store aims to be a new urban store consisting of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomeburan's products are made with the utmost care from the manufacturing process to the transportation process. In order to maximize the appeal of the products, we devised a "FACTORY SHOP" that adds displays function to the conventional sales and cafe functions. We added an displays function that clearly conveys the manufacturing process, and a function that allows you to touch and learn about brown rice, rice husks, white rice, rice bran, and the scenery of the production area for each brand. In addition, we have concept design a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as a space that will convey the product development process that you cannot usually see. Our company has been involved in Okome Buran since its first store (Lucua Osaka), which opened in February 2021, and in addition to designing and construction the stores, we have been providing general support, including rebranding to set the brand name and vision, and supervising logo and packaging concept design, as well as product and cafe menu development.

Hitachi Origin Park is a new starting point for Hitachi, Ltd., consisting of four facilities: the Kodaira Memorial Hall, the Sogetsu Koya, the Omika Club, and the Omika Golf Club. The Kodaira Memorial Hall is a future-oriented memorial hall that enhances the engagement of all employees and general visitors. It is a museum that touches on the aspirations of displays Namihei Kodaira, conveys the company's roots to all employees, and allows local residents to learn about the history of social innovation, which has continued to challenge social issues with "harmony, sincerity, and pioneering spirit." In addition, as a place to think about social issues together in the future, a participatory theater has been set up, where visitors can look back on displays themes to date and think about the displays. The Sogetsu Koya, the origin of the company's founding, has been restored as a symbol of Hitachi Origin Park, and visitors can experience the realism of the time by adding recorded footage and 3D sound to the reproduction of the actual environment, creating displays that imprints the spirit of the company's founding in their hearts.

This project was carried out based on the machine tools collected and used by Sankyo Seisakusho, with the goal of cultural preservation and educational use, while leaving them as a valuable asset for the next generation. It will be the best machine tool displays space in Japan, with a number of historical machine tools that embody modern industrial history. You can deepen your understanding of the changes and achievements of machine tools, which are the forerunners of the era and bring about industrial transformation, by system and era, and you can actually touch the machines and mechanisms, making new discoveries and learning. In addition, lighting is used to symbolize the machine tools, which are the core of displays. We participated from the research stage, and under the supervision of the supervisor, we were in charge of space concept design, lighting concept design, graphic concept design, and production and construction. [Customer feedback] The graphic concept design, color scheme, and especially the lighting were well balanced, creating an antique atmosphere. <Our project members> [Sales] Takanori Tsujii [Research] Shuta Fukahori, Takanori Tsujii [design, layout] Shuta Fukahori [Production and construction] Kazuo Maeda, Yurina Nishizono

This is a new tourist information center built in the public passageway of JR Kokura Station, the gateway to Kitakyushu City. In order to improve the satisfaction of tourists, including foreign tourists, who will continue to increase in number, and to promote sightseeing around the city, the existing information center, which was built about 15 years ago, was closed and moved to a new location within the same station premises and expanded. [Social issues / Customer issues / Requests] The requests included creating a space that is easy for travelers to use and comfortable, preparing the hardware and software of a digital signage system with updateable content so that travelers themselves can search for tourist information, setting up a facility that takes into consideration the installation of foreign currency exchange machines and other equipment for foreign travelers, and creating an information center that meets the highest standard of "Category 3" *2 certified by JNTO (Japan National Tourism Organization) *1. [Solution] In addition to meeting the above requests, we proposed a plan with the goal of creating an information center that can be used even in the with-COVID era. Based on the concept of "Kyushu's gateway where you can experience Japan," we proposed a design that expresses the advanced spirit of Kitakyushu, a mecca for manufacturing, while also incorporating the traditional concept design of the castle town of Kokura, and carefully selected interiors materials to maintain a safe and clean concept design. The proposed functions include a non-contact face-to-face system using monitors, a system that allows travelers to upload and publish travel information using SNS, and an arrangement in which the entire glass surface of the exterior wall becomes a signage that promotes the attractions of Kitakyushu at night, and these were all adopted. The innovative concept design is unified with Kitakyushu's signature design and a clean white color, and the entire glass wall creates a bright, open, and welcoming atmosphere. While the concept design blends in with the modern station premises with a gray base, it also asserts itself as an information center by incorporating concept design inspired by Kokura weaving and elements of bustle. At JR Kokura Station, the gateway to Kitakyushu, the concept design is symbolic of the city, conveying the charm of Kitakyushu to customers both in and out of Japan and raising expectations for the trip. [Customer feedback] concept design reflected the space that the city wanted to create as a tourist information center, based on the services to be provided, and they created a tourist information center worthy of being the "gateway to Kitakyushu City." Despite the constraints of being located inside a station, they were able to solve many issues with their rich imagination and high technical skills. We hope that this facility will be used by more tourists visiting the city than ever before. *1. About the JNTO-certified foreign tourist information center certification system: JNTO has been operating a foreign tourist information center certification system since fiscal 2012, based on the "Guidelines for the establishment and operation of foreign tourist information centers (established in January 2012, revised in April 2018)" established by the Japan Tourism Agency. This certification system certifies information centers into three categories and partner facilities based on location, functions, etc. The certification is renewed every three years, and by providing support services such as interpretation services and training sessions by JNTO, we aim to enhance the functions and quality of JNTO-certified foreign tourist information centers nationwide. *2. The highest standard, "Category 3," means: English support is available at all times. Additionally, there is a system in place that allows guidance to be provided in two or more languages other than English at all times. National-level tourist information is provided. Open all year round in principle. Wi-Fi is available. Located in a gateway or location with many foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Soeda Satoru [Sales and project management] Soeda Satoru [Planning, design, layout] Nishimura Chieri [Production and construction] Hijikuro Kazuya

As a hotel that introduces "Kyoto Toji Temple" in an easy-to-understand manner that cannot be fully enjoyed in a one-time sightseeing trip, the little-known Buddha statue mandala is illustrated, and you can walk around the city freely opening and closing while comparing the old and the modern. In the lobby, we installed a map, a large table where you can copy sutras with sand, and a wall artwork of Buddha smiling with a motion sensor. In addition, the full-size pillar with a motif of a five-storied pagoda was used as a bookshelf to impart wisdom because the actual central pillar itself is a mandala.

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

Hotel Okura Kyoto Okazaki Bettei, the first Hotel Okura brand in Japan in about 20 years, opened on January 20, 2022. Our spatial concept design team "RENS" provided the overall direction of the interior and was responsible for the interiors construction and FF&E construction. Kyoto is home to many world-renowned traditional crafts created by artisans using techniques that have been passed down since ancient times. We have created a hotel that connects these traditional crafts to the future and allows you to feel their further potential. In collaboration with "GO ON," a project unit consisting of six successors of Kyoto's traditional crafts, we have created a small, luxurious space filled with new crafts. This hotel is reminiscent of an adult hideaway and offers a tranquil moment, allowing you to enjoy a soothing stay in the beauty of modern Kyoto.

This project was to build a place for customer contact in conjunction with the relocation of Fujifilm Business Innovation Japan (formerly Fuji Xerox) to a new office building. We were in charge of planning, design, layout the experience-based showroom "Bridge for Innovation" on the 17th floor of Toyosu Bayside Cross Tower, where the new office will be located. This project required the function of a showroom that would identify the direction of solving customers' problems and lead them to success, while also being a future workplace. Our answer was "agility of variable space." In the solution experience area, no fixed walls were built, and the entire space was composed of highly agile movable fixtures, thoroughly pursuing variable and movable space. [Social issue/customer issue/request] It was necessary to enable flexible operation so that the fixture layout arrangement could be created in a short time to match the business strategy. [Solution] We planned seven types of movable fixtures to correspond to the style of operation, where various booth configurations are updated daily to match the characteristics of the products and customers. Some partitions completely block the view, while others only let half of the view through, and these overlap to create even more variation in transparency. Furthermore, by not erecting fixed walls, and instead using color-coded floors and ceilings to make the boundaries of the spaces clear, natural zoning was made possible. Flexible infrastructure, such as power sources, has been installed under the floor, allowing for easy function conversion in the future. The thorough pursuit of a variable, movable space was also a challenge to organically control the spatial functions without building walls. <Our project members> [Sales and project management] Murakami Natsuko, Kawashima Toshito [Planning] Kobayashi Keita [design, layout] Onishi Ryo, Saka Nobuaki, Uemura Yoriko [Production and construction] Kimura Shunsaku, Murata Riku