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Nagasaki Kaido Kamome Market

Nagasaki Kaido Kamome Market

"Nagasaki Kaido Kamome Market" is a new bridge built by the West Kyushu Shinkansen Kamome, just as the Nagasaki Kaido once served as a bridge to transmit the culture and technology of Nagasaki to the rest of Japan. From "Nagasaki Kaido Kamome Market," the market transmits the charm of Nagasaki to the entire country. The facility development concept is "Nagasaki First." It aims to transmit "Nagasaki's unique character," "connect Nagasaki with other prefectures and the world," "create energy for Nagasaki," and "become a place you naturally want to visit every day." [Social Issues/Customer Issues/Requests] As the newly reborn land gateway to Nagasaki, there was a request to create a space where new exchanges could be born and a lively atmosphere could flourish. [Solution] concept design concept is "Nagasaki, a city of rich waterside culture and history," aiming to express the port that connects to the world. In the facade concept design, blue and white wave-shaped tiles are used to represent the waterside of Nagasaki Port and the light sparkling on the waves. In the interior concept design, we aimed to embody the city of Nagasaki by creating a highly circulating space. The configuration of a large outer perimeter circulation route and smaller paths leading inward allows visitors to encounter numerous shops that condense the essence of Nagasaki, resulting in a space that is "somewhat nostalgic" yet "new," harmonizing the city and its people. [Customer Feedback] Due to budget constraints, there were some aspects of the proposed concept design that we were unable to adopt. However, thanks to the flexible proposals and adoption of alternatives, we feel that we were able to realize an attractive space within our budget. <Our Project Members> [Sales/Project Management] Tadahiko Koga [design, layout] Hiroaki Koshizen, Yoshitaka Hirayama, Hideaki Hata, Mizuki Yamana

#Urban & Retail​
Kumamoto Castle Tower

Kumamoto Castle Tower

The Kumamoto Earthquake in April 2016 caused damage to the castle tower. In response to people's longing for the castle tower to be restored to its original form, the city of Kumamoto made it a policy to restore the castle tower as soon as possible. The building was completed in March 2021 with the latest earthquake-resistant technology. In the 400 years since the castle was built, the wishes of the people who have repaired the castle each time there has been a repeated disaster have been carried over, and the message from the people of Kumamoto living in the present for the future of the next 100 to 400 years is contained. At displays, we organized themes in chronological order from the basement to the top floor, and created a space that is easy to understand and impressive through the use of models, videos, and wall concept design, as well as the spatial concept design corresponding to the themes. Focusing not on the castle as a whole but on the castle tower, it conveys the history of the castle at the time of its construction, its architectural design, its defensive functions, the development of the castle and the town, and the thoughts and history of the people who have repaired it every time they have suffered disasters. [Social Issues/Customer Issues/Requests] ・ To convey the historical, architectural and spiritual significance of the castle tower, which is a symbol of recovery from the Kumamoto Earthquake. It is also important to communicate that Kumamoto Castle, which has historically suffered from numerous natural disasters, has been revived again after the earthquake. ・ Focusing not on Kumamoto Castle as a whole, but on the castle tower of Kumamoto Castle, sharing roles with the contents of displays of the surrounding facilities, and working for cooperation and complementation. ・ Since there are many restrictions on the preservation environment in the castle tower, basically the actual materials should not be displays, but the historical displays of the castle tower of Kumamoto Castle after the Seinan War should be added. ・ From the perspective of Universal concept design, introduce interactive displays and multilingual audio guides so that a wide range of people can enjoy displays. We received the above request. Solution: With the main focus on the castle tower, we organized the story along a time axis, from the castle's construction to the present, and set themes for each era on each floor. On the first floor is the period of Kato Kiyomasa, who built the castle, and the Hosokawa period, who later became the lord of the domain, the modern period, which experienced a complete fire and reconstruction, and the present day, which is devoted to the Kumamoto earthquake and its restoration. The story is arranged so that you can follow the period from the lower floor to the upper floor.In order to convey the strong will of the people who have repaired the castle tower every time there has been a series of disasters since the Edo period, "I want to restore Kumamoto Castle and pass it on to future generations." the film focuses on the castle tower. In addition, to cater to a wide range of visitors, we planned and realized multilingual audio guides and tactile models of the castle tower. Customer Comments: displays is organized in a way that is easy for anyone to understand and attract interest, such as explanations using models and projection mapping, and multilingual audio guides using title signs and apps, and has been well received by visitors. < our company Project Members > [Development] Masanori Yokoyama [Sales and Project Management] Masanori Yokoyama, Haruka Amano, Anjin Sawada [design, layout] Mitsuyo Ashida, Yuichiro Tsutsumi, Rie Makigara, Nanako Wajun, Yoichi Honda, Naoya Fujiwara [Shaping] Nobuyuki Endo [Production and construction] Yu Ikeya, Yoshikazu Kimura

#public​
Kasai City regional revitalization base facility “sora Kasai” Uzurano Museum

Kasai City regional revitalization base facility “sora Kasai” Uzurano Museum

The approximately 1.2km-long runway remains in Uzurano-cho, Kasai City, are the remains of an airfield built during the war, and many other war relics are scattered around the area, remaining to this day. The Kasai City Regional Revitalization Center "sora Kasai" serves as an exchange hub for touring these relics, and the "Uzurano Museum" within it was created as the centerpiece of a field museum that conveys the historical facts of the war. The basic plan for the facility was awarded to a joint venture of three companies, with Ohba Co., Ltd. and Iruka Design Group Co., Ltd. joining from the design stage, and our company was mainly in charge of the museum displays. Subsequently, we were awarded the contract to produce displays independently, and the period from planning to completion spanned approximately six years. Towards completion, after going through a review committee, we created it together with many people, including Kasai City, local war history researchers who had conducted research for many years, preservation societies, supervising professors, and a company that produced full-scale airplane models. This museum, built on the runway, centers around displays two full-scale airplane models deeply connected to this area, while also introducing the short but rich history of Unono Airfield. We aimed to create a museum unique to Unono, one that makes the most of the story and unique location of this place. The mission of this museum is to weave together the memories of this place, preserve them in tangible form, and pass them on to future generations. We hope it will become a place to reflect on peace and connect people.

#public​
Toyobo Building

Toyobo Building

This is a renovation project for the Toyobo Building, located along the Dojima River in Osaka, an area brimming with charm thanks to its numerous historical buildings and abundant nature. The Dojima River is a representative river of Osaka, known as the "City of Water," and the aim was to create a space where people can work vibrantly while enjoying the pleasant atmosphere of this location. The plaza features an exterior design that makes it seem as if a riverside deck extends to the building, and a swaying willow tree is placed as a symbolic tree, allowing people to visually feel the river breeze. The facade incorporates concept design inspired by the grandeur of the Dojima River and the density of its waves. The building's exterior walls are wrapped in a soft wave design to harmonize with the building while also aiming to become a new symbol of the city. The lobby lounge's design harmonizes with the facade, creating continuity between the interior and exterior, and comfort is created by employing various types of sofas and original acoustics. In addition, visual art that visualizes the outside environment, such as temperature and wind, is applied to the central pillar, creating an atmosphere where the pleasantness of the river breeze can be felt indoors. Each floor features photographs of the Dojima River, showcasing its diverse expressions, while the restrooms are adorned with original artwork that delicately depicts waves, creating a different color palette on each floor that will surprise visitors.

#corporate​
Panasonic Creative Museum AkeruE

Panasonic Creative Museum AkeruE

The Creative Museum opened in 2006 as the successor to RiSuPia, which was established within the Panasonic Center Tokyo. Based on STEAM education, it is a place to practice inquiry-based learning with themes such as SDGs. As a place to nurture children's intellectual curiosity and creativity, it provides an environment where they can experience both learning and creating things. The space is designed around five pillars to freely unleash curiosity and motivation to create: "a feeling that it's okay to make a mess," "a feeling that you can make it yourself," "a feeling that you can rearrange things," "a feeling that you can't be confined to a box," and "a feeling of concept design session." Furthermore, from an SDGs perspective, the existing environment was cleverly reused and updated by incorporating it as a concept design motif. The project team's desire to add a new history to the history of the predecessor museum is also expressed in the spatial concept design. <Our Project Members> [Sales & Project Management] Kei Yamazaki [Direction] Akane Yamaguchi [design, layout] Sayaka Koga, Kiyoho Tani, Ayumi Sasai, Mirai Nakade [Production & construction] Yuta Kumazawa, Yumi Asakura ~Related Links~ [Press Release] ・ NOMURA Co.,Ltd. 's Social Good Activities: The Case of AkeruE Creating a space that nurtures children's intellectual curiosity and creativity for a better circular society in the future [nomlog] ・How AkeruE came to be. Talking about spatial concept design. (Part 1) ・ concept design that you don't feel guilty about to the Earth with an upcycling concept (Part 2)

#corporate​
Marunouchi Street Park 2021 Summer

Marunouchi Street Park 2021 Summer

Launched in 2019, "Marunouchi Street Park" is a social experiment project to examine the future direction and utilization of Marunouchi Nakadori Street. For the summer, with the spatial concept of "Let's connect, summer street," the project was developed in three blocks spanning approximately 300 meters, each with its own theme, while being mindful of the connections between culture, community, and people that are characteristic of Marunouchi. Block 1 in front of the Marunouchi Building was themed "Sports & Relax," and planned a wellness street where people can refresh themselves while exercising or relaxing, with a ping-pong counter where they can enjoy table tennis and a deck with balance balls. Block 2 was themed "Enjoy Eating Out," offering the enjoyment of dining in a parklet space surrounded by fairwood while listening to outdoor live painting by artists based on the concept of SDGs and a street piano. Block 3 was themed "PARKcation," and was well-received, featuring a workspace surrounded by grass that represents a grassy hill swaying in the wind, a cycle counter, and a summer beach resort scene using Okinawan coral sand. In terms of safety and hygiene, we also implemented measures to counter strong winds caused by typhoons and building winds, as well as special infection control measures such as spraying an antiviral coating agent throughout the venue. (Event period: August 2, 2021 - September 12, 2021) About our Fairwood initiative For the counters and other fixtures, we used Nishikawa timber, which is cedar and larch thinned in Hannō City, Saitama Prefecture. We designed the venue while making the most of the characteristics of the wood grain and color, such as the distinctive heartwood called "black heart" of cedar and structural plywood. After the event, some of the timber used will be reused, and once it has served its purpose, it will be returned to nature to continue the cycle of seedlings, afforestation, and forest management. <Our Project Members> [Project Director] Echiyo Suzuki [Sales Promotion] Shigeyuki Ishiyama, Hitomi Yamamoto [design, layout] Miwa Matsubara, Ayuko Kaisawa, Ryo Sudo, Toshiaki Sakuma [Planning] CIC: Yusuke Saito [operation, management] CIC: Kaoru Ando [Production] Yukio Marumori, Yuta Yamaguchi, Takuto Yoshida ~Related Links~ [Announcement] ・Marunouchi Street Park Illumination Tour hosted by NOMURA Co.,Ltd.! [Related Achievements] ・Marunouchi Street Park 2021 Winter

#Conventions & Events​
HIRODEN etto

HIRODEN etto

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Electric Railway Group, opened in April 2020 on land adjacent to the Miyajimaguchi Passenger Terminal, which began operations in February 2020 as part of the Miyajimaguchi Port Development Project promoted by Hiroshima Prefecture. Based on the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly companies Head Office in Hiroshima Prefecture. It offers the enjoyment of both everyday (local) and extraordinary (tourism) experiences with a Hiroshima-like touch, and as a facility where visitors can experience "fun, delicious, and a new Hiroshima," it is disseminating the charm of Hiroshima to tourists and local residents alike through connections with them. [Social Issues/Customer Issues/Requests] As a measure to alleviate chronic congestion on National Route 2, which is also a route used by local residents, a plan for a new urban planning road has emerged. Accordingly, it has been decided to redevelop the aging passenger terminal through the expansion of reclaimed land, and to relocate the Hiroshima Electric Railway Group's directly managed tourist and souvenir facility and the Hiroden Miyajimaguchi Station building/tracks. We received a request to create a medium- to long-term phased development scenario and propose a suitable proposal for the new facilities that the Hiroshima Electric Railway Group will construct adjacent to the passenger terminal, in a way that would serve as a prologue and epilogue to the Miyajima pilgrimage. [Solution] We believe it is important to build a development strategy from a regional branding perspective to give "Miyajimaguchi," which has always been merely a transit point to Miyajima, a sense of "place." This includes: - Naming and VI plan (*) to give a new identity to the colorless Miyajimaguchi - Leasing that resembles a journey to find investors for the future of Hiroshima/Miyajimaguchi - Lighting plan that evokes the surface of the Seto Inland Sea and the active use of wood that evokes Hatsukaichi, a town known for its timber, etc. We approached the creation of a place and space that would add flair to the "first phase of the Miyajimaguchi town opening" from both a soft and hard perspective. As a result, we are creating new employment opportunities by providing a new place of business, mainly for businesses within the prefecture, and contributing to the economic cycle within the prefecture. Furthermore, as a model case of regional revitalization through private sector participation in government-led redevelopment projects, it embodied the Hiroshima Electric Railway Group's management vision of "connecting people and opening up an attractive future for the region," fostering expectations for subsequent developments. (*VI: Abbreviation for Visual Identity. Refers to the design of the logo or symbol mark.) [Customer Feedback] Thanks to the tremendous cooperation we received from both the soft and hard aspects, from the conceptual planning stage to the concrete facility plan, we were able to create a facility that matched our concept. We hope that it will grow into a facility befitting the prologue and epilogue of a pilgrimage to Miyajima. <Our Project Members> [Sales/Project Management] Ichiro Morimoto [Consulting/Planning/Soft Direction] Mayumi Tenma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production/ construction] Katsunori Sugino [Pre-Interior Supervision/ furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura ~Related Links~ [Announcement] ・Announcement of winning the Silver Award and other awards at the 54th Japan Sign concept design Awards

#Urban & Retail​
Okomeburan Minami Aoyama Main Store

Okomeburan Minami Aoyama Main Store

This is a concept shop for "Okomebran," a rice bran specialty store brand created by Shinmei Group, one of Japan's largest and oldest rice wholesalers. Okomebran is a rice bran specialty store brand with the vision of "organizing everyday life," and this store aims to be a new type of urban store composed of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomebran's products are made with meticulous attention to detail, from the manufacturing process to the transportation process. In order to convey the appeal of these products to the fullest, we have devised a "FACTORY SHOP" that adds displays function to the conventional retail and cafe functions. It has displays function that clearly explains the manufacturing process, and a function that allows customers to pick up and learn about brown rice, rice hulls, white rice, rice bran, and scenery of the production area for each brand. In addition, we have attached a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as concept design a space that will show the product development process that is not usually seen by the public. Our company has been involved since the opening of the first Okomeburan store (LUCUA Osaka) in February 2021. In addition to store design and construction, we have provided comprehensive support, including rebranding to set the brand name and vision, logo and packaging concept design, and supervision of product and cafe menu development.

#Urban & Retail​
Kitakyushu General Tourist Information Center

Kitakyushu General Tourist Information Center

This is a newly established tourist information center located within the public passageway of JR Kokura Station, the gateway to Kitakyushu City. With the aim of improving the satisfaction of tourists, including the increasing number of foreign visitors, and promoting sightseeing around the city, the existing information center, which was approximately 15 years old, was closed and relocated within the same station premises, and an expanded and newly constructed center was built. [Social Issues/Customer Issues/Requests] The requests included creating a user-friendly and comfortable space for travelers, equipping the center with hardware and software for a digital signage system with updatable content so that travelers can search for tourist information themselves, setting up the center with consideration for foreign visitors, such as installing foreign currency exchange machines, and ensuring that the center meets the highest standard "Category 3" *2 certified by JNTO (Japan National Tourism Organization) *1. [Solution] In addition to meeting the above requests, the plan and proposal aimed to create an information center that would be effective even in the post-COVID-19 era. Based on the concept of "the gateway to Kyushu where you can experience Japan," the design reflects the progressive nature of Kitakyushu City, a mecca for craftsmanship, while also incorporating traditional concept design of the castle town of Kokura. Carefully selected interiors materials ensure a safe and clean space. Functionally, concept design includes a contactless face-to-face system using monitors, a system that allows travelers to upload and share travel information via social media, and a setup where the entire exterior glass wall becomes a digital signage displaying the charms of Kitakyushu City at night. concept design is innovative and characteristic of Kitakyushu City, unified in clean white, and features a bright, open, and inviting atmosphere with its all-glass facade. While harmonizing with the modern station interior based on gray, concept design also asserts its role as an information center by incorporating concept design inspired by Kokura weaving and other lively elements. Located at JR Kokura Station, the gateway to Kitakyushu City, this symbolic concept design conveys the charms of Kitakyushu City to both domestic and international visitors, raising expectations for their journey. [Customer Feedback] concept design of the tourist information center reflected the space our city envisioned creating, including the services it would provide, resulting in a tourist information center befitting the "gateway to Kitakyushu City." Despite the many constraints of being located within a train station, their rich imagination and high technical skills allowed them to overcome numerous challenges. We expect this facility to be used even more by the many tourists visiting our city. *1. About the JNTO Certified Foreign Tourist Information Center Certification System: Based on the "Guidelines for the Establishment and Operation of Foreign Tourist Information Centers (established January 2012, revised April 2018)" set by the Japan Tourism Agency, JNTO has been operating a certification system for foreign tourist information centers since fiscal year 2012. This certification system divides information centers into three categories and partner facilities based on their location, function, etc., and certifies them accordingly. Certification is renewed every three years, and JNTO aims to improve the functionality and quality of JNTO-certified foreign tourist information centers nationwide by providing support services such as interpretation services and training sessions. *2. What is the highest standard "Category 3"? English support is available at all times. In addition, a system is in place to provide information in two or more languages other than English at all times. Nationwide level tourist information is provided. Generally open all year round. Wi-Fi is available. Located in a gateway or a location with many foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Satoru Soeda [Sales and project management] Satoru Soeda [Planning, design, layout] Chieri Nishimura [Production and construction] Kazuya Hijikuro

#public​
CHOOSEBASE SHIBUYA

CHOOSEBASE SHIBUYA

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

#Urban & Retail​
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