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Kanda Myojin Cultural Exchange Center "EDOCCO"

Kanda Myojin Cultural Exchange Center "EDOCCO"

Our company comprehensively produced the Kanda Myojin Cultural Exchange Center "EDOCCO," a facility built on the concept of "tradition x innovation." It preserves tradition and creates new culture. With four above-ground floors and one below, it is an unprecedented complex that also functions as a shrine's amulet-giving center. Centered around a multi-purpose hall, it hosts corporate presentations and displays on weekdays and functions as a live music venue on weekends, operating 365 days a year. Furthermore, its Japanese cultural experiences, centered on preserving traditional performing arts and crafts, are targeted at inbound tourists. While fostering community collaboration, the facility incorporates mechanisms to enhance visitor satisfaction, including the introduction of merchandise and cafe services to delight visitors. [Challenge/Theme] Twenty years from now, Japan faces two challenges: a 40% decline in temples and shrines due to the declining birthrate and aging population, and a decline in Shinto weddings. This project was initiated in response to calls for an increase in the number of worshippers at shrines. [Solution] This facility, which combines two functions - a multipurpose hall and a Japanese culture experience studio - was born from a plan to inject marketing ideas into the shrine and attract demographics that have not previously visited the shrine (young people and inbound tourists). The facility is bustling every day, attracting three target groups: business people, young people, and inbound tourists. <Our project members> [Producer] Sakazume Kenichi [Sales] Yamaguchi Seiji, Inami Tsuyoshi, Kawata Motoo [Planning] Kobayashi Keita, Watanabe Yoshiko [concept design] Onishi Ryo, Okuyama Eri, Kazuyuki Nanako, Sasai Ayumu [Production] Takahara Shigeyoshi, Endo Jun, Kimura Hiroki ~Related links~ [News release] ・Kanda Myojin Cultural Exchange Center "EDOCCO" is comprehensively produced by NOMURA Co.,Ltd. Chief Planner Sakazume Kenichi, with designer Onishi Ryo in charge of interiors design ・Announcement of "Suzuki Toshio and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO" [Media coverage] ・2019.04.09 "Nikkei ESG" May issue ・2019.02.19 "Nikkei Sangyo Shimbun" ・2019.02.18 "Nikkei Sangyo Shimbun"・2019.02.06 "Hata Lab"

#public
Kiraku Kyoto Honmachi

Kiraku Kyoto Honmachi

Based on the concept of "Road to Wazuka," a place that makes people want to visit Wazuka Town, a famous tea-producing region located an hour from Kyoto City, we renovated a Kyoto machiya (traditional Japanese townhouse) over 70 years old, located within a 10-minute drive from Kyoto Station, into a rental accommodation facility. Our company was involved in the machiya renovation project from the planning stage and was responsible for spatial production. The project aims to create a new spatial initiative to "drive visitors from urban areas to rural areas," and the various methods used to achieve this ultimately differentiated the property from other Kyoto machiya accommodation facilities. This opening project was carried out in collaboration with a team consisting of NAZUNA, which operates the machiya accommodation; Kiraku Japan, which provides financial support for the renovation of traditional houses; Crowd Realty, a real estate crowdfunding company; and our company, which handles planning and concept design. The start-up capital was raised through crowdfunding. Individual investors and participating companies who share the concept of "Road to Wazuka," who want to contribute to the town and promote Japanese culture to the world, are working together to solve local issues. <Our project team> [Space production]: Yasutoshi Yamano [concept design (interiors)]: Takaaki Tani [Furniture and decoration coordination]: Saki Ninomiya [Development]: Nobuyuki Yagi [Sales]: Yuji Takataka [Customer's challenges/requests] (1) The client wanted to renovate a Kyoto machiya into a lodging facility primarily targeting foreign tourists. (2) The client wanted to create a story-driven concept that differentiates it from the many Kyoto machiya found in the city. (3) The owner of a cafe serving Wazuka tea on the same premises wanted to promote the charms of Wazuka Town. [Solution] The facility was designed to make guests want to visit Wazuka Town. The bedroom, featuring rocks and dry landscape gardens inspired by the town's scenery, allows guests to experience sleeping on the earth of Wazuka Town. The tea stand on the second floor was created using a remade tea box that was used in Wazuka Town, allowing guests to touch the real thing. Additionally, the wall graphics on the second floor are based on the patterns that were affixed to the wooden boxes used to export tea from Wazuka Town, and the fabric is Nishijin-ori fabric from Kyoto. The lighting in the open-ceiling space is also made from the blackout sheeting used in the production of kabuse tea in Wazuka Town. The space was designed as a "lodging-style antenna shop that motivates guests to visit undiscovered, fascinating places." We also prepared illustrated instructions to communicate the features of the space to guests, and even created software to help them understand how to experience it. [Customer Feedback] We believe that the concept and high level of concept design proposed by NOMURA Co.,Ltd. resonated with investors in this project, leading to the realization of an unprecedented lodging facility.

#hospitality
Shiga Prefectural Lake Biwa Museum Phase 2 Renewal

Shiga Prefectural Lake Biwa Museum Phase 2 Renewal

The second phase of renovation work at Lake Biwa Museum, Shiga Prefecture, included the establishment of a new "Adult Discovery" and the renovation of the "Discovery Room," restaurant, museum shop, atrium, and special displays room. "Adult Discovery" is a learning and exchange space that aims to respond to the inquisitiveness of adults and be used repeatedly, conveying the fun of museums, raising interest in Lake Biwa, and fostering a desire to participate in activities in the community and the museum. There are more than 1,000 specimens of animals, plants, minerals, etc., and the functions and space have been created to encourage activities such as viewing the specimens, selecting and picking them up, observing them under a microscope, researching them in an illustrated book, and asking questions to the curators. There is a corner where you can carefully observe and experience how to sketch the specimens, and an open lab where you can experience museum research and data organization right in front of you. The Discovery Room is an experiential space that serves as the "entrance to the museum," where you can learn and discover through stuffed animals and the five senses. [Customer's Issues/Requests] Shiga Prefectural Lake Biwa Museum opened in 1996 (Heisei 8) with the theme of "Lakes and Humans," and 20 years have passed since then. During this time, investigations, research, and the collection of valuable materials have been carried out through exchanges and collaborations between museum staff and various people outside the museum. The museum was required to communicate these results to more visitors in the form of displays, and to create a system that would lead visitors' interests and curiosity to new developments through exchange activities that utilize the museum. [Solution] We have created an exchange hub that encourages participation, discovery, dialogue, and exchange and nurtures people who will lead the next generation, by establishing the first real intellectual space in Japan that adults can enjoy, "Adult Discovery," a discovery room where you can learn and discover with your five senses, and other facilities. [Customer's Comments] The second phase of renovation has reconstructed the exchange space, enhanced exchange functions, and increased the number of visitors. <Our project members> [Sales and project management] Haruya Miwa [Planning] Taihei Samejima [concept design and planning] Tadashi Yuasa, Kaoru Sone, Rie Morita, Mina Miyagi, Masaaki Mitsunaga, Reiko Kagawa [Sign and graphic concept design] Rie Morita, Mina Miyagi, Yuki Higashihara [Production and construction] Hironari Ota, Yuki Higashihara, Yuka Tabata, Takahiro Nakayama [public relations] Hiroko Yamase, Nobuaki Yabe

#public
Noto Satoyama Satoumi Museum

Noto Satoyama Satoumi Museum

Noto Satoyama Satoumi Museum is a facility where you can experience the rich nature, wisdom of life, and history and culture that have been cultivated in Nanao City. The charm of Satoyama Satoumi, which cannot be grasped in a single way, is not classified as nature, history, or folklore, but is instead captured in a multi-dimensional way by fusing fields. The museum has mechanisms that both adults and children can enjoy, such as a spatial experience surrounded by insects and shellfish specimens, displays that explains the mechanism of fixed net fishing, an experience of lifting Noto winter yellowtail, and a pull-out quiz. In the two-sided theater, a beautiful seasonal video of Nanao draws you into the world of Satoyama Satoumi, depicting the life and growth of a family in a village. At the end of displays room, we asked about the charms and challenges of Satoyama Satoumi, providing an opportunity to think about the reality and future of Satoyama Satoumi. [Customer's Issues/Requests] We received a request to build a museum that creates the future based on the value of 1,300 years of life (nature, history, and culture) in Noto-Rikkoku, and to incorporate the perspectives of a field museum, tourism, citizen collaboration, and local products. [Solution] Satoyama Satoumi is a system that people have nurtured and can coexist sustainably with the nature. We proposed a "Satoyama Satoumi displays" as a comprehensive study by fusing fields and communicating in a multi-dimensional way. We also fostered civic pride by including a tourist introduction in which a curator gives a guided tour of Noto from a researcher's perspective, and videos featuring local residents. Furthermore, rather than displaying traditional crafts and local products from Noto Nanao as products, they are sublimated and expressed as spatial concept design elements. <Our project members> [Sales and project management] Inoue Akihide, Kishida Kyohei [Planning] Kishida Kyohei, Yuasa Tadashi [design, layout] Yuasa Tadashi, Kagawa Reiko [Sign and graphic concept design] Hasegawa Satoko, Yuasa Tadashi [Production and construction] Kameoka Shin, Inoue Yoshito, Shimoide Yoshiyoshi

#public
Hida Space Science Museum Kamioka Lab

Hida Space Science Museum Kamioka Lab

Kamioka Town, Hida City, Gifu Prefecture, is home to a cluster of research centers dedicated to exploring the mysteries of the universe and elementary particles. The Hida Space Science Museum, KamiokaLab, opened at the roadside station "Sukai Dome Kamioka" as a space open to all, aiming to widely communicate the fascinating research conducted using experimental equipment hidden 1,000 meters underground in the Hida mountains and foster new relationships between science and society. Neutrinos (*1), mysterious elementary particles shrouded in mystery, are being studied worldwide. Super-Kamiokande (*2), the world's largest underground neutrino observatory, observes them and holds the key to unlocking the unsolved mysteries of the universe through neutrino research. KamiokaLab aims to introduce the mysterious properties of neutrinos and provide a space where visitors can experience an escape from everyday life, traveling between the macroscopic world of the universe and the microscopic world of neutrinos. *1: A type of elementary particle whose name means "neutral" (having no electric charge) and "ino" (small) (Italian), it is a mysterious particle shrouded in mystery and is being studied worldwide. *2: Super-Kamiokande: The world's largest underground neutrino observation device, operated by the Institute for Cosmic Ray Research, University of Tokyo. In addition to investigating the properties of neutrinos themselves, the facility aims to shed light on the history of the universe using neutrinos. [Customer Challenges/Requests] ・To allow many people to experience Super-Kamiokande, which is currently open to only about 1,000 members of the public per year, through this facility. ・To encourage many visitors to become interested in the activities and physics of Super-Kamiokande through the facility. [Solution] ・To allow many visitors to experience and learn through immersive large-screen videos and games that are easy for visitors to understand. [Customer Feedback] displays NOMURA Co.,Ltd. Ltd.'s planning skills are believed to be the driving force behind the creation of this attractive facility, despite the lack of curators specializing in the research fields of the exhibits. <Our project members> [Sales and project management] Haruya Miwa [Planning] Katsumi Hara, Kyohei Kishida [design, layout] Koki Mizuno, Tadashi Yuasa [Production and construction] Hayato Ichimada, Nanae Hori, Toshiyuki Suzuki, Katsumi Yamada, Yoshimasa Shimoide

#public
Moominvalley Park

Moominvalley Park

Moomin Valley Park opened in Hanno City, Saitama Prefecture on March 16, 2019. Our company was responsible for the entire park, from planning to design, production planning, and construction. [Client Challenges/Themes] As the world's first permanent Moomin theme park, there was no precedent. Therefore, we had to obtain approval from the publisher, Moomin Characters, literally from scratch, regarding the type of facility and attractions that should be included. Furthermore, the wide-ranging scope of responsibilities required the formation of a large, well-coordinated team. [Solution] Thanks to the team's deep understanding of the original work and repeated careful confirmation with the publisher, we ultimately received high praise from the publisher and achieved smooth approval. Furthermore, by assigning a promotion team encompassing the entire NOMURA Co.,Ltd. Group, we were able to ensure constant communication across all areas. [Customer Feedback] The team's deep understanding of the Moomin characters and story and their love for the content they created earned the licensor's trust and facilitated the approval process. Guests have praised the facility, saying it is "a place where you can really feel the love for the characters." <Our project members> [Sales and project management] Terasaki Shingo, Kawashima Toshihito, Suzuki Mirai, Nihei Morifumi, Manabe Junichi, Kako Haruhiko [Planning and design] Kawahara Masaki, Horie Kyosuke, Sasa Asafumi, Kirioka Sakae, Yamada Kentaro, Suzuki Yoko, Sugihara Masahiro, Handa Yuki, Nagao Manami, Isoyama Eri, Nakagawa Satoshi, Oikawa Hi, Osaki Noriko, Shimada Kazumi, Toyoda Yuki, Saito Rina, Naga Ryosuke [Graphic concept design] Kaneno Minori, Kaneko Misao, Hagiya Ayaka, Toyoda Mayu, Suzuki Fujie [Production and construction] Kimura Shunsaku, Inoue Tetsuji, Seki Chuzo, Hashimoto Kunihiko Nomura Products: Hoshi Kiyohiko, Mori Naoaki, Niimi Takeshi, Kiyomi Naoyuki, Wataru Yoshida [System Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Work] Takakazu Fujihira

#entertainment
MUFG Bank Osaka Building Gallery Lounge

MUFG Bank Osaka Building Gallery Lounge

[Project Description] This project involved the development of a lively facility on the first floor of the Mitsubishi UFJ Bank Osaka Building, which was rebuilt. Planning began in the spring of 2013 and opened in August 2018. The cafe and gallery lounge were introduced with the goals of "enlivening the surrounding area and the Midosuji area" and "creating a high-quality space in a bank building." The gallery displays paintings and historical materials (currency, currency exchange tools, etc.) owned by the bank, providing a relaxing space where visitors can casually experience art and history. It also includes a corner introducing nearby landmarks and historical sites, encouraging visitors to explore the surrounding area. Our company was responsible for the development, including planning, consulting design, layout, planning, and supervision, as well as the production and construction of displays, furniture, and fixtures, and also provided some assistance with operations after the building opened. [Client's Challenge/Request] This project tested NOMURA Co.,Ltd., Ltd.'s comprehensive capabilities, including the planning and concept design skills required to realize the contradictory themes of "creating a lively atmosphere" and "creating a high-quality space." [Solution] The spatial concept design was based on the concept of "organic structure" + "simple structure," resulting in a high-quality, timeless, and simple concept design. By spatially connecting multiple elements such as a cafe, gallery, local displays, currency displays, ATM, and foreign currency exchange corner through a lounge, we aimed to create a facility where people with various purposes could gather in the same space, creating an integrated structure. Furthermore, by being involved in the operation of the facility after it opens, we will continue to be involved in the "creating a lively atmosphere" theme that has been a theme since the beginning of development. <Our project members> [Development] Motoo Kawata [Project management and sales] Motoo Kawata, Tomohide Nakamura [Planning and consulting] Hiroshi Yoshimoto, Reiko Kuroda, Rie Hasegawa, Nobuaki Yabe, Konomi Taki, Toko Takeuchi [design, layout] Masao Nemoto, Masahiro Hisakane [Production and construction] Hironari Ota, Takahiro Nakayama [Operation management] Motoo Kawata Photography: Masato Kono (Nacasa and Partners Co., Ltd.)

#Urban & Retail
Bosch Shibuya Head Office Office 10F "The NEST"

Bosch Shibuya Head Office Office 10F "The NEST"

A renovation project for Bosch Corporation's Shibuya Head Office. We were in charge of planning, design, layout, and construction to renovate one floor on the 10th floor into a communication space. From our experience of renovating the 4th floor of our Head Office building into a communication space "RE/SP", we thought it was important to create a mechanism for employees to interact. Based on the concept of "SCRAMBLE for MEET UP" (people gather, hatch new ideas, and then take off again), we designed it with the aim of creating a place where diverse employees can gather and interact on a daily basis. In order to express the mix through encounters and exchanges, just like in Shibuya, where Bosch's Head Office is located, we collaborated with various artists to create a space that allows people to interact with an open concept design. We also participated in the creation phase, such as logo concept design and event planning and management. [Customer's challenge/theme] We were asked to concept design a place where employees could interact from a different perspective than the office floor, with the aim of revitalizing communication within the company and creating innovation. [Solution] We proposed a spatial configuration that would allow each employee to regain their vitality and deepen their connections. Specifically, with the aim of creating opportunities for communication that transcends age and departmental boundaries, the area has been divided into six major functions, including a counter where people can have casual conversations over a cup of coffee, a place to sit and relax on sofas, and a space to move around and refresh. By proactively incorporating furniture and art that will spark communication, we also aimed to create a place where spontaneous ideas that are difficult to generate in office areas can be born. There is also a product displays that allows people to experience Bosch's DNA, making it a place that provides hints for creating innovation. <Our project members> [Sales and project management] Ishii Kazushige, Murakami Kaori, Shishihori Tomoyo [design, layout] Yamanobe Manabu, Hagiwara Mitsutaka [Planning] Masubuch Kenta [Production and construction] Koike Tetsuji

#corporate
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