innovation road

[Project Description]
1st floor corporate PR enlightenment facility project in the new building construction of Building No. 21 of Yamaha headquarters.
By fully promoting Yamaha's technology, know-how, and sensibilities cultivated over its long history, we aimed to create a "place" where visitors can gain new insights and discoveries whenever and wherever they visit.

[Customer issues/requests]
The theme of the concept design was to create a facility where you can "see," "listen to," and "touch" Yamaha's DNA and challenges for the present and future.
The challenge was to create a space that conveyed Yamaha's corporate stance and how to present the instruments in a way that was different from the physical store.

【solution】
・Zoning that clearly separates bright and dark areas and construction of a main street that serves as an axis
・ Graphic appeal and sharp musical instrument displays that can be enjoyed by adults and children
・Creating a space where the partition wall can be kept below the line of sight (H1500) and the interior can be seen through

【customer's voice】
We have a sense of security in our abundant achievements, and we have completed a wonderful facility through detailed project progress and on-site construction. Thank you very much.

<Our project members>
[Sales and Project Management] Takashi Sakamoto, Kensuke Aiba, Kyoko Watanabe
[design, layout] Keiu Tamura, Noriaki Terunuma, Atsuko Nakazawa
[Planning, signs, graphic concept design] Tomoko Yanagihara, Mika Kobayashi
[Production/ construction] Atsushi Yanome