innovation road

[Project Description]
This project involves a corporate PR and awareness facility on the first floor of the newly constructed Building 21 at Yamaha's Head Office.
We aimed to create a space where visitors can gain new insights and discoveries no matter when or how many times they visit, by fully showcasing Yamaha's technology, know-how, and sensibilities cultivated over its long history.

[Customer's challenges/requests]
concept design theme was to create a facility where visitors can "see," "hear," and "touch" Yamaha's DNA, its present, and its challenges for the future.
The challenge was to create a space that showcased instruments in a way different from a physical store and conveyed Yamaha's corporate philosophy.

[Solution]
- Clearly define zoning areas, separating bright and dark areas, and create a main street that serves as the central axis.
- Graphic appeal that can be enjoyed by both adults and children, and a well-balanced displays musical instruments.
- Keep partition walls below eye level (H1500) to create a space where you can see all the way to the back.

[Customer Feedback]
Your extensive track record gave us peace of mind, and your meticulous project management and on-site construction resulted in the completion of a wonderful facility. Thank you very much.

<Our project members>
[Sales & Project Management] Takashi Sakamoto, Kensuke Aiba, Kyoko Watanabe
[design, layout] Keiyu Tamura, Noriaki Terunuma, Atsuko Nakazawa
[Planning, Signage, Graphic concept design] Tomoko Yanagihara, Mika Kobayashi
[Production/ construction] Atsushi Yanome