Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.

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HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel / JAM17 DINING & BAR

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel / JAM17 DINING & BAR

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel is a 538-room lifestyle hotel located on the 18th, 20th-38th floors of the Tokyu Kabukicho Tower, built on the site of the former Shinjuku TOKYU MILANO, which symbolized the culture of Shinjuku's Kabukicho district and supported people's leisure time alongside Japan's economic growth. concept design concept is "a hotel that connects with the city," incorporating the characteristics, history, and culture of Kabukicho, a city that embraces all kinds of individuality, while referencing the era (mid-century) of 1956, when the Shinjuku Tokyu Culture Hall, the predecessor of Shinjuku TOKYU MILANO, was built, and creating a hybrid space that is both forward-looking and modern. The theme of the guest rooms is "APARTMENT ROOM." Based on concept design language of the mid-century, the guest rooms are brought together as a new living space with artificial light and textures, with the hope that they will become a place where all kinds of individuality reside and lead the new culture of the city. In contrast, JAM17 DINING & BAR is themed around various "CULTURE SOCIETY CLUBs." It is positioned as a basement floor of the city, sprinkled with pieces of history and culture, serving as a place of exchange that will become a new hub for cultural dissemination through various forms of communication and expression. Every flow from the dining area, bar, and lobby to the guest rooms is connected to the city, proposing a new way of staying where guests can enjoy the unfolding of various scenes like a movie.

#Urban & Retail
#hospitality
% Arabica Riyadh Roastery

% Arabica Riyadh Roastery

This project involved concept design, planning, and construction supervision of the second Saudi Arabian location for "%ARABICA," a coffee shop brand originating in Kyoto. The client requested the renovation of a warehouse of approximately 900 square meters and the installation of a custom-made, gigantic roasting machine. Therefore, we planned a theater-like store that would showcase the massive roastery while making the most of the vast space. A platform visible from every seat was created at the back of the store, and the star of the show, the roasting machine, was placed proudly in the center. The bean cellar, a symbol of "%ARABICA," surrounds it, enhancing the main attraction. This store also features "%ARABICA's" talented baristas, who act as an orchestra and are also main characters. A U-shaped kitchen counter is located in the center of the store, allowing the baristas' brilliant performances and pleasant sounds to resonate throughout the store. To allow customers to enjoy the live atmosphere of these two main characters from anywhere in the seating area, a large, column-free atrium was created, and seating was arranged around it. The main seating area consists of box seats separated by sheer curtains. These seats, designed with consideration for the personal space between men and women in Saudi Arabia, are arranged in two layers on either side of the open atrium. In addition, there are bench seats around the kitchen counter where customers can watch the baristas at work, and counter seats offering a panoramic view of the entire store, providing a variety of seating options to suit different customer preferences. Pleasant light streams in from the atrium ceiling through perforated metal. These elements create a bright and open space where customers can enjoy delicious coffee and a theater-inspired concept design and presentation that engages all five senses.

#Urban & Retail
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