Okomeburan Minami Aoyama Main Store

This is a concept shop of “Okomeburan” handled by “Shinmei Group”, one of the largest long-established rice wholesalers in Japan.

Okomeburan is a brand of rice bran specialty stores with a vision of "making every day better", and this store is a new city consisting of three spaces: "FACTORY SHOP", "EAT IN CAFÉ" and "KITCHEN LAB". We are aiming for a model store.
All products of Okomeburan are carefully selected from the manufacturing process to the transportation process. In order to maximize the attractiveness of the products, we have devised a "FACTORY SHOP" that adds an displays function to the conventional product sales and cafe functions.
We have added a displays function to explain the manufacturing process in an easy-to-understand manner, and a function that allows you to learn about brown rice, rice husks, white rice, rice bran, and the scenery of the production area for each brand.
In addition to holding workshops in the "KITCHEN LAB" that visualizes the kitchen and office, we are concept design a space that communicates the state of product development that cannot be seen in everyday life.

We participated in the first Omeburan store (Lucua Osaka), which opened in February 2021, and in addition to designing and constructing the store, construction to set the brand name and vision, logo and package concept design, product and cafe menu development. We provide general support, including supervision of


[Social Issues/Customer Issues/Requests]
(1) Social contribution to neighboring communities
(2) Social contributions to rice-producing regions


【solution】
(1) Through holding workshops and cafés where you can enjoy rice bran-related foods and drinks, we aimed to provide local residents and tourists with a place to relax and learn, and to improve health awareness in the region.
(2) We aimed not only to promote rice bran as a product, but also to increase interest in rice by communicating social issues faced by rice bran production areas and regions through workshops and customer service.


【customer's voice】
We believe that you have created an interiors that fully expresses our brand concept.
In particular, the oil manufacturing process board is popular with customers and those who come to interview us.


<Our project members>
[Sales and Project Management] Yuki Hikita
[Branding/product development general direction] Shoko Miyazaki
[Store Development | Planning and Consulting] Shoko Miyazaki, Teru Hatae
[Product Development | Planning and Consulting] Shoko Miyazaki, Mayu Nakamura
[design, layout] Yoshitaka Hirayama, Hideaki Hata
[Production/ construction] Kenichi Yanagawa / CIC: Kenichi Kishikawa