S-PAL Sendai II

In June 2020, 13 years after the opening of S-PAL Sendai II in 2008, a proposal competition was held for a full renovation, and our company was selected.
The environmental design concept we proposed to reinvent ourselves as a new select shop zone where we can refine the highest sensitivity in Tohoku and make proposals that are one step ahead of our customers' lifestyles is [MORI TERRACE]. Based on the themes of "more comfortable than anywhere else" and "inspiration for everyday life", the whole is composed of organic lines and earth colors, and the whole is wrapped in a mode and gentle atmosphere.

Specifically, a "Big Awning and Green" is being deployed in the external plaza, creating a new connection between the facility and the people who go to town. Inside the facility, a light coat on the ceiling with a concept design element of "sunlight filtering through foliage" is arranged in conjunction with the passageway environment, and the sunlight filtering through foliage guides people into the depths of the facility. We aim to be a place that will be supported by customers of all ages who have next-generation values, with a sense of “relaxation and playfulness” in a sophisticated sensibility.


[Social Issues/Customer Issues/Requests]
This project started in August 2020, and it was decided to promote the plan due to the corona disaster, and it was a development project that asked the question of how to attract customers.
Negotiations with tenants for store openings were running into difficulties, and upcycling the environment was required, using existing lines for 90% of the main traffic lines. In addition to being a place to attract customers, it was also requested to create a “new node between people going to the city and S-PAL Sendai” and to attract and spread people to the back of the facility.


【solution】
As a connecting point for people going through the city, we have set up a "big awning and green that is more comfortable than anywhere else" and an "LED vision that provides inspiration for everyday life" in the external plaza. As an information dissemination type plaza, we disseminate information about events and tenants to people going through the city.
In addition, with a view to developing into a media medium from both the facility side and the customer side, which can be a hint for future content development, by playing highly appealing images, people passing by the town We aimed to create a connection with ES-PAL, invite people to the back of the facility, and create a place where people can "feel, touch, and transmit" from a passing facility.


<Our project members>
[Sales and Project Management] Hiroyuki Uesugi
[Planner] Chihiro Watarai, Mayu Nakamura
[design, layout] Kenichi Suzuki
[Structural design] Taizo Komatsu
[Production/ construction] Tatsuo Sato