Central Square Yebisu Garden Place

Mitsukoshi Ebisu store, which operated in the commercial building of Ebisu Garden Place, has closed its doors and been reborn under a new name, "Center Plaza."
Ahead of the grand opening in the fall of 2022, "Foodies Garden" opened on the B2 floor, and the flagship store, "Central Square Ebisu Garden Place," opened in one corner of it.
Our company provided support for the opening of "Foodies Garden," from leasing and store concept design to interiors construction and the production of product display fixtures.


[Social Issues / Customer Issues / Requests]
Life Corporation requested that, in preparation for the opening of their flagship store, Central Square, they create an even more appealing store by incorporating elements unique to Ebisu, the location of the store, while maintaining the brand identity of Central Square.


[Solution]
The store's facade concept design incorporates brick walls, inspired by Ebisu's historical motifs such as beer factories and train stations. By utilizing materials that evoke the history of Ebisu, we have created a dignified facade concept design befitting a flagship store.
The store's interior concept design utilizes the graphic and signage concept design formats used at Central Square, following the image of Central Square while creating a store unique to Ebisu and incorporating the visual identity of Central Square. (*) We have achieved integration with it.

(*)VI: Abbreviation for Visual Identity. Refers to the design of a logo or symbol.


<Our project members>
[Development & Leasing] Masakazu Kawai
[Sales & Project Management] Kensuke Aiba
[design, layout] Mari Matsumoto, Ayako Hiruta, Ayumi Okada, Aya Sato, Ayuko Kaisawa
[Signs & Graphics] Ayako Hiruta, Tomomi Ito
[Production and construction] Koji Kurosawa, Yuka Ohara, Yuichi Yamakawa / Nomura Arcs: Yudai Okazaki