Works#2022

As the main platform for the "RED°" brand, Japan's largest esports park was born inside Tokyo Tower, an icon of TOKYO/JAPAN. This entertainment facility aims to be the forefront of esports evolving into a national culture, pursuing a space that offers a "different dimension of entertainment experience" packed with fun in every situation, such as playing the latest game titles and enjoying tournaments and events in a stadium equipped with the world's most advanced XR technology. Taking advantage of the old structure, the design is not too clean overall, but rather preserves the taste and expression of the materials due to its age, and makes you aware that it is the interior concept design of Tokyo Tower. The strength created by showcasing the texture of the metal and mortar and the structure itself makes it seem as if it is eroding Tokyo Tower. In anticipation of collaboration with companies and manufacturers, the space is based on versatile and edgy neutral colors, and the brand color "TOKYO RED", which is also the name of the facility, is effectively incorporated into the space to make a strong impression of the RED° brand. We also incorporated video effects to create a new futuristic space.

This is the design, construction and operation of the Sega booth at Tokyo Game Show 2022. Following the COVID-19 pandemic, this will be the first in-person event in three years since 2019.

This project is organized by the Art Project Executive Committee, which was established by the Tokyo Metropolitan Government Bureau of Port and Harbor to further enhance the appeal of the waterfront subcenter area and establish art in the city. Our company was responsible for planning and managing the ARTBAY TOKYO Art Festival 2022, which was held in fiscal year 2022. The purpose of this project was to promote the appeal of the waterfront subcenter and art to many people through the first art festival to be held in the waterfront subcenter, and to increase awareness of ARTBAY TOKYO. Therefore, the project required a wide range of work, from displays art works to management work, creating and managing a website dedicated to the festival, public relations, and creating AR content.

THE HOTEL HIGASHIYAMA is a hotel with the concept of "The pinnacle of Kyoto, residing in the East", located in Higashiyama, Kyoto, where many cultural and artistic facilities are concentrated and diverse cultures can be felt. It is a hotel where the purpose of the stay is to experience the beauty that has been passed down in the hearts of modern Japanese people beyond time and space in various forms. The calm plaster-style lobby where guests are first greeted after passing through the entrance displays original art works that can only be seen at this hotel, and while experiencing culture through the works unique to this hotel, you will increase your expectations for the stay that is about to begin. In the original program "Kyoto Iroha", which touches the aesthetic sense unique to Kyoto and enhances the charm of the stay, you can enjoy and feel the culture that has long lived in Kyoto and Japan, approaching it from five angles according to the five senses. You can actually see, smell, taste, touch, hear, move your hands, and learn and enjoy Kyoto culture from the "Iroha" through a menu that can only be experienced here. In Higashiyama, where you can enjoy a tasteful sensibility, this hotel offers a "deepening" journey as an entrance to the pinnacle of Kyoto.

Okayama Castle is one of the 100 famous castles in Japan, and was built by Ukita Hideie, a relative of Toyotomi Hideyoshi and one of the Five Elders at a young age. The three-story, six-storey castle tower, which is a scalene pentagon that is rare nationwide, is also known as the "Crow Castle" due to its black clapboard exterior. Following the large-scale renovation in 1996 (the 400th anniversary of the castle's construction), we were ordered to renovate displays in the castle tower for the "Reiwa Great Renovation". In this renovation, we aimed to create a base for historical tourism in Okayama City, mainly targeting general tourists, with the concept of "an easy-to-understand entrance to Okayama's history, even for beginners". displays were supervised by Michifumi Isoda, a historian from Okayama City. The exhibits introduce the charm and characteristics of Okayama Castle, the achievements of the successive castle lords, and the origins of the city of Okayama in an easy-to-understand manner, while also incorporating new knowledge.

This is an interior and exterior concept design project for a customer service salon for Nomura Real Estate Co., Ltd., located on the old Yamate street in Daikanyama. Based on the common concept of "enveloping" both the inside and outside of the salon, which welcomes customers, the space was composed of four "enveloping and concealing elements": <white pipe skin that envelops and conceals the facade>, <black plaster skin that creates a gallery space>, <curtain skin that welcomes customers>, and <copper-tone punched metal skin that envelops and conceals customers in the waiting area>. It is a space that naturally blends function and design, enveloping and concealing customers from the outside, yet giving a sense of security as they enter.

This facility was born on the first floor of the main building of the Kawasaki Plant and combines Fujitsu Sports with a flexible communication space. Based on the concept of "a place where everyone with diverse values can gather on an equal footing and be positive toward their dreams," displays corner, which features items related to various sports teams and athletes, as well as items that deepen understanding of parasports, has been designed to be accessible to wheelchair users without stress. Some of the explanation tables and benches are made of precious wood that was carefully grown at a children's independence support facility in Engaru Town, Hokkaido, which has a deep connection to the 1964 Tokyo Olympics. In addition, an event space has been added to ensure that the space can be used for various workshops and events. [Social Issues / Customer Issues / Requests] We received a request to incorporate Fujitsu's new work style reform concept, "Work Life Shift," which aims to address the well-being of each individual and work autonomously. [Solution] We proposed a flexibility exercise class by cheerleading in the event space, providing an opportunity to improve employee well-being during lunch breaks. [Customer's comments] We were able to effectively convey the philosophy of the corporate sports room through the spatial decoration. It has also become an effective communication platform and has been very well received. <Our project members> [Sales/Project Management] Yuya Ono [Planning/ design, layout] Hiroyuki Tamura, Akane Yamaguchi, Junichi Ito [Sign/Graphic concept design] Akane Yamaguchi, Junichi Ito [Production/ construction] Toshiaki Hatada

This is a renovation project for an old folk house in the Kodoi district of Izu City, Shizuoka Prefecture, into a rental accommodation facility. This area was a quiet area where the magistrates used to live, and the plan was to provide a stay that incorporates the surrounding environment, so that guests can experience the slow flow of time. The main house will have a kitchen where guests can enjoy dinner with a visiting chef and alcohol at a movable bar. For interiors, we used local materials, and attempted to create a space using local materials, just like in the Edo period, such as clay walls made from local soil and dining tables made from locally grown cherry wood. [Social Issues / Customer Issues / Requests] In order to make the most of the rental old folk house, we were asked to read the characteristics of the site and create an attractive space concept design. [Solution] While taking advantage of the appeal of the existing building, we incorporated a spatial composition that maximizes the surrounding views and finishes that utilize local soil. <Our project members> [Sales/Project Management] Hiratsuka Shinya, Yagi Nobuyuki [Overall Supervision] Koito Norio [Planning] Ninomiya Saki [design, layout] Inoue Hirofumi ~Related Links~ [Release] ・ NOMURA 's social good activities: LOQUAT Villa SUGURO case study - Creating an auberge space that is colored by the charm of the region ・Project for which NOMURA was responsible for the spatial concept design wins silver award and numerous other awards at the Japan Space concept design Awards 2022 [Related achievements] ・LOQUAT Nishiizu

Just as the Nagasaki Kaido was once a bridge that spread the culture and technology that had been introduced to Nagasaki to the rest of the country, the Nishi-Kyushu Shinkansen Kamome has become a new bridge, and the Nagasaki Kaido Kamome Market is spreading the charm of Nagasaki to the rest of the country. The facility development concept is "Nagasaki First." We aim to spread the "Nagasaki-ness" of the city, "connect Nagasaki to the prefecture, the outside world, and the world," "make Nagasaki lively," and "make people want to stop by every day." [Social issues/customer issues/requests] As the gateway to the newly reborn land of Nagasaki, we were asked to create a space that would generate new interactions and be full of bustle. [Solution] concept design concept was "Nagasaki, a city of rich waterside culture and history," and we aimed to express the port that connects to overseas. The facade concept design uses blue and white wave-shaped tiles to express the waterside of Nagasaki Port and the light sparkling between the waves. The interior concept design embodies the city of Nagasaki by creating a space that is easy to move around in, and the layout of the large outer perimeter traffic flow and the small paths that run inwards allows customers to encounter a large number of shops that condense the city of Nagasaki, creating a space that is "somewhat nostalgic yet new" and achieves harmony between the city and its people. [Customer feedback] Due to budgetary and other constraints, there were some parts of the proposed concept design that could not be adopted, but alternative ideas were flexibly suggested and adopted, and we feel that we were able to create an attractive space within the budget. <Our project members> [Sales and project management] Koga Tadahiko [design, layout] Koshizen Hiroaki, Hirayama Yoshitaka, Hada Hideaki, Yamana Mizuki

This is a value-upgrade project for the renovation of a 20+ year old office building in a corner of Kanda Ogawa-cho. The main renovation areas are part of the exterior façade and building signage, the first floor entrance, and the common areas of the standard floor (4th floor). concept design concept throughout is "Timeless & Biophilic concept design *". By making good use of the existing granite space, the disposal of waste materials due to removal was minimized, and the fusion of good old materials and new materials made it a cost-effective concept design while being conscious of sustainability. *What is biophilic concept design: A design or method that allows people in a space to feel a connection with nature. Social Issues/Customer Issues/Requests] The building was more than 20 years old, and there were concerns about the future due to the concept design obsolescence of the entrance and other parts of the building, as well as a decline in competitiveness in the area. In addition, the building's entrance does not face the main street, giving the impression that the main flow line is a back alley, and there was room for improvement in terms of the building's visibility. Based on these issues, this project was required to improve the competitiveness and visibility of the property by renovating the entrance, façade, and some standard floors. SOLUTION: To soften the dark, back-alley feel of the facade, dynamic wood grain louvers and indirect lighting were newly installed to create a bright building face. The entrance is made of glass and natural wood to renew the old-fashioned look of the building and to motivate the people who work there. Sanitary fixtures such as toilets and hot water supply rooms on the office floors were also renovated to meet new standards such as anti-bacterial. Through these comprehensive renovations, we aim to make the entire building a safe and comfortable place for the people who work there. Thanks to the concerted efforts of the sales staff, designers, and construction staff at NOMURA, we were able to successfully complete this project. We would like to express our gratitude for the meticulous follow-up at each phase of the project. We feel that the renovated façade and entrance are functioning more than adequately as the face of the new building. ＜Development] Takuya Kitai [Sales/Project Management] Masahiro Harada, Kayu Tatsumi [Research] Wataru Takada [design, layout] Hiroyuki Nii, Ayaka Miyane, Hitoteru Igarashi [Production/ construction] Mai Sakai, Tomokuni Hasegawa, Ikuya Sasaki

This is an experimental facility aimed at expanding Panasonic's air quality and air conditioning product solutions, with three themes in mind: "Air quality issues in non-residential spaces," "A place to co-create with business partners," and "Experience the latest prototypes that control the seven elements of air quality." Through this facility, you can actually experience the "wind," which leads to the promotion of solutions that meet customer needs through co-creation and development. In order to allow you to feel the wind in various locations as air quality and air conditioning solutions, group worksheets, meeting spaces, and private booths are available, making it possible to experience the "wind" in each situation. The purpose of using this facility is to promote co-creation and further lead to the practice of a human-centered product development process. [Social Issues / Customer Issues / Requests] In order to expand the scope of air quality and air conditioning solutions, we received a request to create a place that would more attractively convey the excellent features of the latest products. [Solution] Taking advantage of the glass façade that pours in natural light, we aimed to create a space that feels more comfortable when the solution "wind" overlaps. We have also devised ways to highlight the effectiveness of "wind" as one of the interiors components. Furthermore, the air quality and conditioning solutions incorporated into each booth and area have been designed with consideration given to the layout and zoning so that they are not simply displays, but can also be used for meetings and workspaces. [Customer feedback] Thanks to the well-balanced proposal for materials that have a natural feel, such as wood grain and stone, the plants blended into the space when they were added, creating a space that harmonizes with the wind and gives a sense of well-being. Furthermore, when our employees actually used the space, they could see for themselves that it was a comfortable, easy-to-spend layout. <Our project members> [Sales and project management] Nomura Medias: Sato Hikaru [design, layout] Mori Hiroaki [Production and construction] Nomura Medias: Kawabata Toshiaki, Sano Kazuhiro

This is Japan's first permanent museum specializing in infectious diseases. With the theme of "connecting the past and present of infectious diseases to the future," this facility conveys the knowledge and experience humans have built up from the past to the present, as well as steps toward the future. The COVID-19 pandemic has brought back memories of the struggle between humans and infectious diseases, and it is expected that infectious diseases will continue to pose a threat to us in the future. In this context, the Hideyo Noguchi Memorial Museum of Infectious Diseases is planned as a place where people can learn to "act correctly based on correct knowledge" regarding infectious diseases. The museum, which is a separate building from the Hideyo Noguchi Memorial Hall, was renovated and made use of the track record of the Hideyo Noguchi Memorial Foundation and the high level of expertise of the supervisors to differentiate it from the memorial hall. It consists of two displays rooms, and our company was involved in everything from architectural renovation to displays design and construction, as well as signage, content, and leaflet concept design.

This is a head office renovation project for Nice Co., Ltd., a distributor of wood and building materials, celebrating its 70th anniversary. We were selected as the result of a proposal competition. Based on the concept of "knowing trees and communicating about trees," we aimed to build a base where wood specialists can gather and create a sustainable circulation centered on wood, thereby aiming to be a "facility that contributes to creating a bright society with trees" that can further stimulate the distribution of wood. The first and second floors, where visitors are welcomed, and the eighth floor, which has a reception room, were considered to be places that could appeal to customers, and were concept design using Nice's original wood products as materials. In the lobby, the dynamic wooden colonnade that stretches up to the high ceiling of the atrium and the vertical blinds made of lace material attached to the large glass windows gently block the view from the outside world, and the scattered glass lamps express the sunlight filtering through the trees, making the most of the large space to create a hospitality space. On the 7th floor, where employees gather, we have set up a conference room and a reading corner so that employees can enjoy and spontaneously interact with "trees." It is a place for artisans to gather and browse technology. By creating spaces where employees can concentrate and spaces that encourage active communication, we have created a flexible space configuration that caters to the working style of each employee. [Social issues/customer issues/requests] The specific request for this renewal was to share concept design and values that symbolize sustainability, such as "carbon-free and wood-based," and to create an office environment that improves communication during the COVID-19 pandemic. [Solution] In order to realize the strong desire for wood-based materials, we communicated closely with NICE's project managers and their own factory managers, and proceeded with concept design while deciding on the materials and color of the wood. The communication area for employees is intentionally designed to have no boundaries, and the area is softly divided by furniture such as a family restaurant bench and a solo desk where you can concentrate on your work, centered around an arched bookshelf. By making it an OA floor, it has the function of realizing a flexible working style. [Customer feedback] NOMURA took on the project, and thanks to them we were able to create a welcoming space that is reminiscent of a high-quality, relaxed hotel lobby, something we would never have dreamed up ourselves. This time, they used a variety of their own products and tree species as materials. What could have easily been a disjointed impression was managed to exquisitely harmonize the characteristics of the tree species with the space, achieving a wooden renovation befitting a company with roots in "wood". We are extremely grateful that this was made possible by NOMURA 's high level concept design and technical capabilities. <Our project members> [Development] Kitai Takuya [Sales and project promotion] Kitai Takuya, Nakayabu Midori, Yoshii Seijun [design, layout] Taibichi Sachiko, Hiura Nao [Production and construction] Hirowatari Ryokazu, Iwashita Nozomi, Kikuchi Nohara

"A funeral hall that is close to the community" This is a funeral hall in Mitaka, Tokyo, by Memoryd Co., Ltd., which provides life support services including ceremonial occasions. We were in charge of everything from architecture to interiors design, layout construction. It is a facility for holding a full funeral ceremony, consisting of two halls, a purification hall, a mortuary room, a bathing room, a waiting room, and a space for the funeral procession and parking. In response to the green and pleasant living environment in the surrounding area, the concept was "a funeral hall that resonates with the town," "a mansion-like appearance with textured finishes," and "a welcoming space that continues from the outside to the inside." The space is low-rise and has green spaces, while the pilotis and openings welcome the local community, nature, and light, creating a spatial composition that blends in with the surrounding environment. In addition, the pilotis connects to the first floor entrance, and the stairs connects to the second floor foyer, drawing in light from the second floor to the first floor, creating a space that makes the exterior space seem continuous with the interior. interiors and FF&E were concept design with the concept of "an organic space that envelops precious time with the deceased" and with a calm and gentle impression that gently envelops the time that has been woven and accumulated. At the same time, we aimed to create a funeral hall that is close to the community, both in terms of hardware and software, while complying with Mitaka City regulations and neighborhood explanations. [Social issues / Customer issues / Requests] As it will be a funeral hall in a residential area, we were asked to consistently consider the neighborhood in both hardware and software. In addition, wakes and funerals are rarely held over two days these days, and one-day funerals and family funerals are the norm. In addition, the number of attendees is limited due to the effects of COVID-19, so we were asked to concept design a space that can accommodate a short period of time and a small number of people. [Solution] In consideration of the neighborhood, we reduced the feeling of oppression by creating a low-rise building with a setback* from the road and green spaces, and by creating an appearance like a mansion with a textured finish, we minimized the image of a funeral hall as much as possible, while creating concept design that blends in with the surrounding residential environment. The pilotis on the first floor is a space that is softly partitioned while blocking the view with wire greenery and louvers, and is not hidden by walls, but is open to the surrounding environment. The facility's activities can be felt and it is a space that can be easily entered during events, so it was planned as a facility that is recognized and understood by local residents. At the same time, we aimed to create a "funeral hall that is close to the community" in terms of both hardware and software, while complying with Mitaka City regulations and neighborhood explanations. As a space concept design for short periods of time and small numbers of people, we focused on functionality and avoided a space that lacks warmth, and created a calm and gentle space by using organic finishes for interiors and FF&E. *: Setback means that a building is built with a certain distance from the boundary line of the land. <Our project members> [Sales and project management] Hironari Sakimoto [design, layout] NAU: Yoichi Kawakami, Norio Koito, Wataru Sugimoto, Akane Watanabe / Kei Matsuzawa [Sign] Tomomi Ito [Production and construction] Keita Ide, Ryota Sakurai

"Kokutai Chinese Restaurant" has long been a beloved Chinese restaurant and a tenant of the Kyobashi Daiichi Life Building in Chuo Ward, Tokyo. Due to the building's reconstruction, the restaurant relocated to the neighboring building across the intersection, "Kyobashi Soseikan," and reopened. Facing the Kyobashi intersection and conveniently located just a few steps from Kyobashi Station on the Tokyo Metro Ginza Line, the restaurant is highly recognizable and is loved by locals for both daily use and customer service, just as it was before the relocation. [Social Issues/Customer Issues/Requests] As the relocation was due to the reconstruction of an existing store's building, the customer requested that the layout be maintained in terms of the number of private rooms and seats, as well as the ease of use of the kitchen and the high demand for banquets. [Solution] While referring to the layout of the existing store, we made a layout plan to fit the new store area and made improvements to the usability to meet the request. In addition, as the store has moved from only having an entrance facing the street to now having two glass sides facing the road, we have effectively used Chinese lattice so that it can be instantly recognized as a Chinese restaurant, helping to increase customer recognition and increasing the visibility of the interior, making concept design easier to enter. Lattice doors have also been used to ensure privacy for the private rooms, providing a solution to the conflicting objectives of privacy while still being visible from the outside. <Our project members> [Sales/Project Management] Niinuma Haruyasu, Ogata Keisuke, Sugihara Hidehiko [design, layout] Taya Toshiyuki [Production/ construction] Nakamura Yoshiyuki, Chizaki Shota