Works#2022

This is a plan for an urban tourist hotel set in Susukino, Sapporo. Susukino, a downtown area that represents Sapporo, is filled with the charm of "food" from all over Hokkaido, overflowing with delicious happiness, and aimed to create a lobby space that stimulates your appetite. We created a space and experience with motifs related to food, such as a signboard wall of a fictitious store with the motif of the Susukino entertainment district, and a neighborhood map that imitates a wooden box for shipping seafood.

The remains of the approximately 1.2 km runway in Uzurano-cho, Kasai City, were from an airfield built during the war, and many other war ruins are scattered around the area, remaining to this day. Kasai City's regional revitalization center facility, "Sora Kasai," serves as an exchange hub for touring these ruins, and the "Uzurano Museum" within it was built as the center of a field museum that conveys the historical facts of the war. The basic plan for the facility was awarded to a joint venture of the three companies, Ooba Co., Ltd., and Iruka Design Group Co., Ltd., who were involved in the design, and our company was mainly in charge of the museum displays. After that, we were independently awarded the order to create displays, and it took about six years from planning to completion. Towards completion, after going through a review committee, we worked with many people, including Kasai City, local war history researchers who had been conducting research for many years, preservation societies, supervisory teachers, and a full-scale airplane model production company, to create the facility. This museum, built on the runway, introduces the short but rich history of Uzurano Airfield, with two full-scale airplane models that are deeply connected to the area as displays. We aimed to create a museum unique to Uzurano, taking advantage of the story and local characteristics of the area. The mission of this museum is to weave the memories of this area, leave them in a tangible form, and pass them on, and we hope that it will become a place where people can think about peace and connect with each other.

Mitsukoshi Ebisu, which had been operating in the commercial building of Ebisu Garden Place, has closed and been reborn under the new name "Center Plaza". Ahead of the grand opening in the fall of 2022, "Foodie's Garden" has been set up on the B2 floor, and the flagship store "Central Square Ebisu Garden Place Store" has opened in one corner of it. We supported the opening of "Foodie's Garden" from leasing to store concept design, interiors construction, and the production of product display fixtures. [Social Issues / Customer Issues / Requests] Life Corporation Co., Ltd. requested that they create a more attractive store than ever before, incorporating the essence unique to Ebisu, where the store is located, while following the Central Square brand, in preparation for the opening of their flagship store, Central Square. [Solution] concept design of the store facade incorporates "brick walls" inspired by Ebisu's historical motifs, beer factories and train stations, and makes use of materials reminiscent of Ebisu's history to create a dignified facade concept design befitting a flagship store. concept design of the store makes use of the graphics and sign concept design format used at Central Square, following the image of Central Square and creating a store unique to Ebisu that blends in with Central Square's VI (※). (※)VI: Abbreviation for Visual Identity. Refers to the design of the logo mark or symbol mark. <Our project members> [Development and leasing] Kawai Masakazu [Sales and project management] Aiba Kensuke [design, layout] Matsumoto Mari, Hiruta Ayako, Okada Ayumi, Sato Aya, Kaizawa Ayuko [Sign and graphics] Hiruta Ayako, Ito Tomomi [Production and construction] Kurosawa Koji, Ohara Yuka, Yamakawa Yuichi / Nomura Arcs: Okazaki Yudai

This is a renovation plan for the Toyobo Building, located along the Dojima River in Osaka, an area filled with charming historical buildings and abundant nature. The Dojima River is a river with an attractive landscape that represents Osaka, known as the "City of Water," so we aimed to create a place where people can work energetically while enjoying the comfort of this location. The plaza is designed as if the deck along the river extends to the building, and a swaying willow tree is placed as the symbolic tree, allowing people to visually feel the river breeze. The facade incorporates concept design inspired by the grandeur of the Dojima River and the density of its waves. The building's exterior is wrapped in a soft wave design, which is intended to harmonize with the building and become a new symbol of the city. The lobby lounge is designed to coordinate with the facade, giving continuity between the inside and outside, and by adopting sofas of various shapes and original acoustics, it creates a comfortable atmosphere. In addition, visual art that visualizes the outside environment such as temperature and wind is applied to the central pillar, allowing people to feel the comfort of the river breeze even indoors. Each floor is decorated with photographs of the Dojima River showing its various faces, while the restrooms feature original art that delicately depicts waves. The different color palettes on each floor will surprise visitors.

Toyo Seikan Group Holdings Co., Ltd. manufactures various packaging containers using materials such as metal, plastic, paper and glass, and as one of the world's leading comprehensive container manufacturers, has provided products that support all aspects of people's lives. As a renovation project for the Innovation Gallery on the 15th floor of the head office, this facility was concept design with the concept of "a place where various information and people that will trigger daily life, work and the future can meet and communicate". [Social issues / Customer issues / Requests] Through this renovation, we would like to turn the Innovation Gallery into an information dissemination facility to create and activate dialogue with customers. We would like to disseminate the latest technologies and efforts, including the core technologies of each Toyo Seikan Group company, and make it a facility that is recognized both inside and outside the company as a place where you can obtain the latest information on packaging containers. The above requests were received. [Solution] We have set up a topic displays corner that disseminates the "now" of packaging containers through the latest technologies and efforts, and have adopted a modular concept design as a mechanism for easy operation in a timely manner. We have also set up an displays corner for the core technologies of each group company, and designed the concept design to intuitively convey the "core technologies" that are the strengths of each company and the "comprehensive strength" of the Toyo Seikan Group. <Our project members> [Sales/Project Management] Yoshiki Yamada [Planning] Atsuro Iizuka [design, layout] Kaoru Ueda, Akika Yamada, Hironobu Teruyoshi [Production/ construction] Takashi Kodama

This project involved design, layout of the showroom for the Tsu Factory, which is the core of Panasonic Corporation's founding business of wiring device production. We aimed to gain further trust from customers by having visitors experience the hidden technical capabilities and cutting-edge production system behind the wiring device products in displays room and factory. displays room is composed of sections on "history," "product introduction," "Tsu Factory introduction," and "Factory technology and production capacity introduction," and is designed to link with various parts of each building on the premises. We considered everything, including the factory tour, to be elements that make up the showroom, and aimed to turn the entire factory into a showroom by creating a path from displays room to the manufacturing building. [Social issues/customer issues/requests] In order to build the theme of the facility, "trust," with customers, our role was to materialize through experience how visitors could deepen their understanding of the Tsu Factory's technical capabilities, factory production capacity, and history. [Solution] Based on the keyword "trust," we picked out the strengths of the Tsu Factory that are incorporated into the products, and created points that would give visitors notice and surprise through displays. By connecting each point, displays is structured so that visitors can gradually deepen their understanding as they proceed along the route. We created a space where the "trust" between visitors and the factory can be deepened throughout the entire experience. <Our project members> [Sales/Project Management] Hikaru Sato, Yu Takahashi [design, layout] Hiroaki Mori, Minamo Maeda, Mayumi Shigematsu [Production/ construction] Kazuya Fujii, Masaru Oishi

Fuji World Heritage Center, which preserves for the future the value of Mt. Fuji, inscribed on the World Heritage List as "an object of faith and a source of art," underwent renovation in the spring of 2022. The renovated facility offers a wealth of displays materials with easy-to-understand explanations, displays panels that make understanding the appeal of Mt. Fuji more enjoyable, and hands-on content. Fuji is "an object of faith and a source of art" to visitors, including many foreigners, we have created a spatial experience that works with smartphones and tablets, and a displays guide system "Fuji Guide" with built-in multilingual (7 languages) commentary and voice commentary. displays guide by "Guide" was produced. The "World Heritage Mt. Fuji VR," which can be experienced through 360° images by wearing VR goggles, traces the path of faith walked by pilgrims in the past from the Misaka Pass, which has been depicted in ukiyoe woodblock prints, to the top of Mt. Fuji, which is usually unseen, from a dynamic viewpoint, and to make people want to visit the site. Social Issues/Customer Issues/Requests] Since its completion in 2016, displays has been lacking in materials and explanatory text for international visitors due to the fact that it is an interactive displays experience. SOLUTION: displays graphics were re-laid out to be easier to understand, explanatory text added missing information, and a gentle route was shown by placing panels in consideration of the displays route. displays In the guide system, all existing applications were converted to web browsers, and multilingual support was provided so that visitors with different cultural backgrounds can easily understand the explanations. In addition, 3D maps and 360-degree still image content were used to enhance the experience. In terms of operation, a simple-to-use CMS (content management system) was built, making it possible to easily respond to any modifications to the explanatory text. For the VR production, we used content that traces the path of the Fuji faith in VR, and adopted a simultaneous playback system that takes into account the realistic images shot by a drone and the operational aspects. ＜Sales and project management] Maria Uemura [Digital contents planning] Hiroki Mima, Aya Watanabe, Ayaki Kanehara, Sakaki Miyahara, Minori Hayashi [design, layout] Kaoru Akazawa [Production: construction] Akinobu Takahashi [System design: construction] Ayaki Kanehara, Minori Hayashi - Related Links - [NOMLAB] ・山梨県立富士山世界遺産センター Fuji World Heritage Center

HERALBONY Co., Ltd. is a company that defines art drawn by artists with intellectual disabilities as "unique" and applies it to various things, events, and places in society. In collaboration with Hyatt Centric Ginza Tokyo, located on Namiki-dori in Ginza, we cooperated in concept design and construction of guest rooms. [Social issues / Customer issues / Requests] HERALBONY's fashion brand "HERALBONY" has a vision to dissolve the invisible boundaries between "welfare" and "disabilities," which are difficult to relate to in everyday life, and consumers, and to expand its field as a "lifestyle brand" to create a new lifestyle based on welfare. This time, we directed concept design of the collaboration room as the first step in the lifestyle brand's coloring of the space. Not only did we decorate the hotel guest rooms, but we also used this space as a starting point to create an opportunity for art to blend into everyday lifestyles. [Solution] We wove together a space that allows guests to experience a rich time in their guest rooms, as if they were immersed in an ever-expanding world of art. This makes the guest room a hub for the experience, inviting guests to imagine stories in which art blends into the time spent at home. We envisioned a space in which many conversations and discoveries would be sparked as guests looked at the art that was integrated throughout the hotel. <Our project members> [Sales and project management] Uedate Chisato [concept design] Yamaguchi Akane, Onishi Ryo, Yoshimura Mineto, Kato Kei [Production and construction] Hatano Atsushi, Yoshida Risa, Oda Satoshi ~Related links~ [Release] ・ NOMURA, Ltd. cooperates in spatial concept design. Exhibition "HERALBONY/Unconventional Future" currently being held to great acclaim ・ NOMURA 's social good activities: Case study of Hyatt Centric Ginza Tokyo HERALBONY ART ROOM Changing society through the resonance of art and spatial concept design [nomlog] ・Changing society through the resonance of art and spatial concept design- HYATT CENTRIC GINZA TOKYO HERALBONY ART ROOM

Panasonic Laboratory Tokyo (PLT) has been renovated as an R&D base in Tokyo that practices new ways of working in the With/After COVID-19 environment. PLT was established in Ariake, Koto-ku, Tokyo in April 2016, and then moved to its current location in Shiodome Hama-rikyu in December 2018. It has been operated as a "co-creation lab" that conducts co-creation innovation activities such as AI-HUB and Robotics-HUB, which collaborate with both inside and outside the company, centered on engineers who develop advanced technologies that are close to people as the "Hitotics Laboratory". In the With/After COVID-19 environment, we are not limiting the place of work to the office, but are realizing new ways of working, including online. In addition, we have redesigned the office with the concept of "SHARE" in mind, and reviewed the value and functions required for the office, based on the position of the office as a base for practicing co-creation innovation with both inside and outside the company since its opening. "SHARE" means "sharing" various things such as "thoughts and experiences," "information and context," and "friends and encounters" of the people who work together at PLT. PLT is a facility where the residents take the initiative in constantly updating themselves, as an R&D base for "questioning, feeling, and sharing" well-being in daily life and work, and as an office for invigorating co-creation innovation activities, with the office renovation marking the start of a new "SHARE." <Our project members> [Sales/Project Management] Ryo Sugaya [Planning/ concept design] Sayaka Koga, Ryosuke Naga, eiei haymanmyint [Production/ construction] Yosuke Ito

The Fukushima City Creative Business Salon Development Project was a project that was commissioned by our Tokyo Head Office and the design was taken over by our Tohoku Branch, with a competition held in July 2021 as an open proposal. The project aims to renovate the permanent displays room of the Fukushima City Industrial Exchange Plaza on the second floor of the complex facility Corasse Fukushima at the west exit of Fukushima Station, close to JR Fukushima Station, and to develop a co-working space and shared offices as a new business exchange hub, and to renovate it into a facility that can be used comfortably by businessmen, freelancers, university students, etc. The floor area is approximately 755 square meters. Photography is particularly popular in Fukushima, and a gallery has been set up on the wall of the co-working space to display the rich local nature and seasonal scenery and seasonal almanac taken by citizen photographers, as well as culture and art that displays the rich sensibilities of Fukushima people. concept design concept of this salon is the "Shikisai Gallery," which combines the seasonal almanac of Fukushima with the rich color sense of Fukushima people, and we have created a gallery that can be viewed in a more relaxed manner, as a gallery created together with Fukushima citizens. [Social Issues / Customer Issues / Requests] While a spacious layout was required in the post-COVID era, the zoning method and number of seats were also required to take profits into consideration. The floors, walls, and ceilings of the shared office, business exchange space, coworking space, and meeting room were required to have a taste for each environment, and the layout and furniture selection was required to suit the convenience of each user, such as businessmen, freelancers, and university students, as a facility that can be used comfortably by a variety of users such as businessmen, freelancers, and university students. [Solution] As a creative place to create new businesses, the large facility area was utilized to develop the entire space into two zones with two different images. The business exchange space was designed as a zone with an active, bright, natural, and comfortable cafe image, with the walls and floors of the corporate PR displays based on white, creating an environment where you can feel the warmth of wood, and was composed of easily movable furniture for various purposes such as seminars and networking events. The coworking space was designed as a calm lounge zone based on gray, with a sharp environment with dark brown and dark wood on the niche walls, and the furniture was configured to suit the various conveniences of each individual, such as sofas and big tables for relaxing and counter seats where you can concentrate alone. In addition, we enhanced the functions of the corporate PR displays space as a way to build connections with the local area and form a community, and added the "Shikisai Gallery" displays, which we will be creating together with Fukushima citizens, with the aim of creating new connections between the people who use the facility and the city. <Our project members> [Development] Akihiko Nishimura [Sales and project management] Keisuke Yoshida [design, layout] Takayuki Kobayashi, Kenichi Suzuki, Makio Miura [Design management] Kazunobu Nakamura [Production and construction] Johei Saito

COLOPL, Inc. has been creating new experiences under the mission of "Entertainment in Real Life - Making everyday life more fun and wonderful". In order to continue providing new experiences to people during the COVID-19 pandemic, where the infection continues to spread, we believe that it is important to create an office environment where people can work safely and communicate easily, so we created an office with the aim of creating a "scientifically based, cutting-edge office specialized in infectious disease countermeasures". We aim to streamline operations in line with the new era and create original ideas, creating an environment where employees can increase their productivity and thrive. Linoleum, an antiviral natural material and carbon neutral material, is used for the flooring and fixtures, contributing to the realization of a sustainable society that takes SDGs and ESG into consideration. We aim to improve the motivation and productivity of creators by providing mechanisms to encourage communication such as standing meeting spaces, a game corner for use in research and development, and a bear library with a wide range of books. DE-SIGN Inc. was in charge of the overall project management, SIGNAL Inc. was in charge of the concept design, and our company was mainly in charge of interiors, fixtures, and sign graphics construction. <Our project members> [Sales/Project Management] Kaori Murakami [Production/ construction] Katsuya Banno, Nozomi Iwashita, Ikuho Oiwa

In 1991, exactly 30 years ago, River City 21 East Towers was completed as a pioneer of Tokyo waterfront development and a prototype of tower-type high-rise apartment buildings with an emphasis on views. The building is located in Tsukuda 2-chome, Chuo-ku, and although the nearest station is Tsukishima Station, it is an excellent location with smooth access from Tokyo Station and Ginza Station, and is an area with a diverse range of residents. During the Edo period, it was also called Ishikawajima, and in the modern cityscape, you can feel the Showa era history everywhere, such as Tsukishima's unique food culture and shopping streets with a downtown atmosphere, and a unique culture has been formed within the city. This project was planned with the aim of extensively renovating the group of apartment buildings (4 buildings), including the public open space, to welcome new residents and increase the asset value. [Solution] In order to solve the client's problem, we proposed a new concept of "1.5 Place," which is to create a 2nd Place function and a 3rd Place time around the 1st Place, which is the client's home. In addition, by conducting and analyzing a survey of residents, we were able to confirm that there was no discrepancy in the direction of the new rooms and spatial functions and concept design. In particular, to meet the requests of residents that were made clear through the survey analysis, we planned not only to improve the functionality of the entrance, meeting rooms, and lounges, but also to create a co-working space that assumes various ways of living, working, and gathering, and a place where communication can occur. This created a "highly social and altruistic space" and a "space whose value increases over time," which led to increased satisfaction among residents and the realization of new appeal. We also proposed a perspective on the SDGs, and not only solved the sustainable economic and social aspects that are generally discussed, but also took into consideration the living environment such as tradition, culture, and climate by understanding the location and user perspective of this project, and gave meaning to concept design concept and materials, realizing a way that was suitable for this property. In realizing these solutions, each section of our company worked together as a trinity, and by making sure to utilize design, layout planning, research, promotion, and construction capabilities, we were able to respond quickly and accurately to the customer's requests. <Our project members> [Development] Takuya Kitai, Kayu Tatsumi [Sales and project promotion] Kayu Tatsumi, Midori Nakayabu [Research and analysis] Sayuri Murata, Ai Ichikawa [General direction] no.10: Keita Aono [design, layout] no.10: Naoaki Yokoyama, Gen Tomita, Mayu Araki, Asuka Tomioka [Sign and graphic direction] no.10: Asuka Tomioka [Product management] Manabu Fukuda, Takashi Arai [Equipment design] Takaya Ota [Production, construction and site supervision] Takashi Arai, Katsumi Chikada, Kyosuke Sasa

In the Sawtooth Mountain area of Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japanese Heritage, the decrease in overnight and round-trip tourism (increase in one-day car trips) following the opening of the Tokyo Bay Aqualine and Tateyama Expressway, damage caused by Typhoons No. 15 and 19 in 2019 and the new Corona have caused a blow Reactivation of each tourist center is an issue. In the midst of this difficult environment, five businesses, including Kinokuniya Corporation, prepared a revitalization plan for tourism in the Sawtooth Mountain area and applied for the 2021 Japan Tourism Agency's "Project for Promoting Revitalization and High Value-Addition of Existing Tourism Bases," and as part of this project, two demonstration experiments were conducted. 1. Beach Sauna Event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the beach sauna during the winter season, when tourism use is scarce, in order to revitalize the beaches that were once a tourism hub. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives ranging from overall and individual planning, promotion of the beach sauna event demonstration experiment (planning, concept design, setup, operation, and promotion), verification of effectiveness, and reporting. 2. "Jyobus!", a trip overflowing with my favorite things This was a demonstration event for a sightseeing tour bus (secondary transportation) that connects various tourist attractions across city borders, which had long been an issue for consideration. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to preparation for the demonstration, verification of effectiveness, and reporting. 1. Beach Sauna Event "Sea and Sauna" [Social Issues/Customer Issues/Requests] The diversification of the leisure industry in society and the shift to day-trip car tourism in the Sawtooth Mountain area not only led to a decline in the number of beach-bathing recreationists who had led the region, but also to a decline in related tourism businesses and a decline in visual and experiential vitality. It has also led to a decline in the visual and experiential vitality of the area. Although the situation remained challenging due to the combination of damage from a major typhoon and the new Corona, the premise was to make the event an easy-to-understand way to convey the charms of the Sawtooth Mountain area. The event was also to be an experiment to cultivate knowledge on the possibility of commercializing the "sauna users" that Kinokuniya is considering as a new target customer segment, and to conduct a more effective and efficient beach sauna event in the future. SOLUTION: The sauna event experiment was to energize both the community and the business, but was implemented at the same level as the main launch. Naming and artwork based on brand strategy, multifaceted media plan including news release/ SNS/ use of influencers and other measures in response to the response, introduction of web and electronic tickets, operations manual including measures against the new Corona, food marché and sauna that conveyed local attractions, local environmental design featuring local artists, and a step-by-step questionnaire survey in anticipation of reservation cancellations due to the new Corona, as one event project. 2. "Jyobus!", a trip overflowing with my favorite things. Social Issues/Customer Issues/Requests] As day-trip sightseeing by car has become the mainstream, "shorter stay time," "limited tour destinations," and "non-motorized users are moving away from sightseeing," the tourism economy has felt the downturn, but resources were lacking to quantitatively understand and analyze the situation. In addition, it was difficult to secure resources and establish a procedure to demonstrate the potential and ideas of how to promote tourism to the Tokyo metropolitan area and how to develop a sightseeing tour course. In response to the above requests, the challenge for this project was how to solidify the foothold to connect the demonstration operation to the full-scale operation, while giving shape to the ideas that the customers had in their minds. SOLUTION: Although this was a demonstration project, we followed procedures that were designed for a full-scale operation. The following were implemented: naming and artwork based on the brand strategy; development of a media plan and analysis of the response approximately one month prior to the 36-day operation period from January 4 to February 8, 2022; introduction of web and electronic ticketing on a trial basis and preparation of a response manual for the crew; introduction of a digital stamp rally to promote excursion and to understand the behavioral patterns of the riders; and introduction of a new Corona. The demonstration tour was designed as an event project, including the introduction of a digital stamp rally, a questionnaire survey in stages, assuming the cancellation of reservations by the new Corona. Sea and Sauna" and "Jyobus! We compiled the results of each of these demonstrations so that the report itself could serve as a guideline and be utilized in future discussions with related parties. ＜The results of each demonstration experiment were compiled into a report that could be used as a guideline for future discussions with related parties. 2. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and project management] Kenji Nakano [design, layout] Hiroshi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki 2. My favorite trip "Jyobus! Development and project management] Akihiko Nishimura [Sales] Kenji Nakano [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki - Related Links - [nomlog] ・Vitalization project for Kyonan Town, Chiba Prefecture

The Morinaga Angel Museum MORIUM was created as part of the Morinaga & Co. 120th anniversary project. We were responsible for the total production, including spatial concept design, displays planning and production, and the production of various content, including theater videos.

This museum conveys the history of the Suiheisha, which became the linchpin of the Buraku Liberation Movement, which aims to establish peace and human rights. The latest renovation is a commemorative project for the 100th anniversary of the founding of the Zenkoku Suiheisha, which marks a major milestone since March 3, 1922. In recent years, there has been an increasing tendency to emphasize human rights, such as the enactment of the Human Rights Protection Measures Promotion Act and the Ainu New Act, and the redefinition of museums by the SDGs and the International Council of Museums (ICOM). The Suiheisha Declaration, which was read out at the Zenkoku Suiheisha Founding Conference, was the first human rights declaration in Japan and the first human rights declaration in the world issued by a discriminated minority, stating, "Let there be passion in the human world, and light in humanity." When talking about human rights, the significance of the existence of the Suiheisha Museum, which was established in the birthplace of the Suiheisha and is a hub for disseminating human rights information, is very great. In the renovation, we have once again focused on the Suiheisha Declaration, which became the fundamental spirit of the movement. We have also collected famous quotes from famous people, people close to us, works of art, and works submitted by public entries, bringing inspiration and persuasiveness through the power of words. At the same time, the exhibition is also characterized by its high updateability, allowing comments from the general public to be added at any time. In addition, displays incorporates the idea of "accepting each other's differences" with an emphasis on diversity.