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ISHIYA GINZA

ISHIYA GINZA

【プロジェクト説明文】 「白い恋人」で有名な北海道の洋菓子メーカー、石屋製菓(株)様の道外での初出店舗。 北海道でしか買えない白い恋人ブランドに対し、このお店は道外への店舗展開のためにつくられた看板商品の白い恋人を出さない新しいブランドで、今回はその1号店。銀座(GINZA SIX)の立地を生かしたアンテナショップとしての位置付けで、今後の店舗展開の足がかりとなるお店である。 【お客様の課題/ご要望】 デザイン表現として一番大切なのは、北海道の洋菓子メーカーであるのが伝わるという事。 新しく開発された商品群は、バラエティーに富んだ地の食材をふんだんに使用して個性豊かに仕上げられており、その魅力のルーツが北海道にある事を明快に表すメッセージが必要だと考えた。そこで提案したのが、「雪」をモチーフにした意匠で見え掛かりを印象づける事である。 【解決策】 壁面を覆うこの白い意匠は、雪の結晶をデフォルメし、パターン化してパネルに切削したものである。これは、北海道の風景を連想させるものである事に加え、お菓子のパッケージの雰囲気に合わせたポップな印象のものである事、また、カラーバリエーションの多い今回のMDを受け止めるためのニュートラルな背景として在る事も同時に意図している。フォーカスポイントとなるショーケース内には、商品の視認性を上げるために小さなステージを設け、その立ち上がり面にも同様の切削パターンを施した。これは降り積もった雪の上にお菓子が飾られているような情景を表現したもので、フロアを回遊する来客に対して訴求力を高め、石屋製菓(株)様の新しい試みとして思いのこめられた商品たちをより魅力的に見せる効果を生んでいる。 <当社プロジェクトメンバー> 【営業】伊野波 彪、松原 忠之 【設計】北村 喜裕 【制作】勝亦 重仁、小村 肇

#Urban & Retail
クライアント・イノベーション・センター

クライアント・イノベーション・センター

【プロジェクト説明文】 本施設は、味の素様がこれまで培ってきた技術を紹介・体感するスペースに加え、ビジネスパートナーの課題や社会課題の解決を目指し、人・技術・知恵が出会い繋がることで、新しい価値を共創することを目的に創られたイノベーション施設です。   【お客様の課題/ご要望】 これまで企業への技術紹介は訪問型であり、⼀度に説明できる技術の数に限界があると共に、実際の製品紹介や技術の価 値を伝える事が難しいため、より効率良く、効果的に訴求できる場をつくり出すことが求められました。 また、顧客に対して、所有する技術を”⾒て、触れて、感じて”頂くことにより、技術の持つ潜在的価値を効果的に伝え、効率 的に顧客のニーズを把握することのできる環境をつくり出すことが求められました。   【解決策】 空間を構成する上で、①定形(時間的・空間的に決まった形をもたない)、②双⽅向(モノ・技術が主役ではなく、対話が主役)、③未完 成(世の中の進化・変化と共に変わっていく)といった考えを基に、可変性のあるシステムを構築し、⾃由度の⾼いプランニングを実現しました。 これにより、顧客のニーズに合わせて効率的に訴求することができるほか、予想外の結び付きや発⾒を促すことを可能としています。また、デザイン コンセプトとして『Ferment(発酵させる、湧きかえらせる、刺激する)』をテーマに、円や有機的な曲線を組み合わせ構成することで、⾃由で 柔らかな発想を促す空間(イノベーションスペース)を⽬指しました。   <当社プロジェクトメンバー> 【企画 】斎藤雄⼀、柳原朋⼦、⼩林慶太 【デザイン・設計】 ⽥村啓宇、城⼟健作 【クリエイティブエンジニア】岸川健⼀、柳澤謙、⼤⼝克⼆(ノムラテクノ) 【制作・施⼯】 遠藤淳 【営業・プロジェクトマネジメント】 近⽥絢⼦、松原亜津⼦、清⽔保志

#corporate
Tokyo Midtown Hibiya

Tokyo Midtown Hibiya

[Project Summary] Since the Meiji Period, Hibiya has evolved into a place for adults to socialize and relax, with the establishment of the Rokumeikan, a social gathering place, and the Imperial Hotel, which was born as a Japanese guesthouse. The project owner, Mitsui Fudosan, has created a town that creates new future-oriented experiences and values by encouraging various cultures, sensibilities, and talents from around the world to gather and exchange in Hibiya, with the unique values of the city being "In the Park," "Entertainment," and "Elegance." Our company is in charge of the commercial environmental design and construction of the commercial floors from the first basement floor to the third floor above ground, and based on the concept of "THE PREMIUM TIME HIBIYA," we wanted visitors to have a special experience in a luxurious time and space, and with concept design concept of a "theater space city," we created a bright and glamorous space full of adult charm, suitable for Hibiya, a mecca for arts, culture, and entertainment. The three-story atrium, inspired by traditional theater spaces, has an elegant space with soft curves. The underground arcade will be reconstructed with a modern concept design based on the motif of the Sanshin Building, which was once a symbol of Hibiya in this area, to preserve the memory of the town. <Our project members> [Sales/Project Management] Yo Nishimoto, Kazuya Senda, Shinpei Watanabe [design, layout] Yukio Suzaka, Yusuke Matsumoto, Chikako Hatanaka [Production/ construction] Keisuke Toda, Shinjiro Iwata, Keita Odajima

#Urban & Retail
hotel koe tokyo

hotel koe tokyo

[Project summary] hotel koe tokyo is a place that embodies the lifestyle brand "koe"'s brand concept of "new basic for new culture". It is a hotel-type shop concept design with a global perspective that looks at "now" and "future", and "Japan" and "the world". It creates a new culture by fusing the everyday with the extraordinary, with a focus on stay, fashion, music and food. As a construction company, we helped Stripe International and the design company Suppose concept design Office to give shape to their ideas and thoughts. [Customer's challenge] The challenge was to understand the world view that Stripe International and the design company Suppose concept design Office envisioned, and to materialize it, including how to create it. While keeping in mind the investment of the project, we made optimal proposals for how to create and construction it from the perspective of construction. [Solution] In response to the above challenges, we proposed a wide variety of materials and created samples to share our image, and held repeated meetings with Suppose concept design Office regarding the construction method. In addition, by making proposals that took project investment into consideration, responding promptly to specification changes as required, and being conscious of the schedule, we fulfilled our role as construction company right up until the opening. <Our project members> [Sales/Project Management] Hiroshi Tsubosaka, Kayu Tatsumi [Production/ construction] Hiroki Yoshitake, Yoshito Hamabe, Ikuya Sasaki, Yuya Tsuboi Photography: Kenta Hasegawa

#hospitality
The Prince Hakone Lake Ashinoko

The Prince Hakone Lake Ashinoko

[Project Summary] This project renovates the annex guest rooms and the first floor banquet hall at The Prince Hakone Lake Ashinoko into a grill restaurant. The aim was to incorporate the atmosphere of the scenic spot, with its green mountains, clear blue waters of Lake Ashinoko, and Mount Fuji visible on a clear day, into the hotel. [Client's Challenge] We planned the layout of the new open kitchen while utilizing the existing banquet hall on the first floor. The challenge for the guest rooms was to create a new feel while adjusting concept design to retain the existing beds, desks, and waist-high walls. [Solution] As the restaurant is a grill restaurant located on the shores of Lake Ashinoko, we incorporated calm textures into the design, used colors that make the grilled food taste delicious, and created a space that enhances the liveliness of the newly built open kitchen. The guest rooms are based on the concept of "the nature of Hakone and Lake Ashi," and the scenery that spreads along the shores of Lake Ashi in Hakone, such as the sparkling moss, the pretty flowers blooming along the lakeside, the beautiful rows of cedar trees, and the fantastic morning mist, are used as image items in the rooms to create a relaxing space. <Our project members> [Project management and sales] Kogure Masanori, Omomo Kae [design, layout] Taibiji Sachiko, Ogushi Kaori, Nagao Manami, Isoyama Eri, Kazeto Chihiro [construction] Mizuno Tadayasu, Takami Hiroshi

#hospitality
Oiso Prince Hotel

Oiso Prince Hotel

[Project Summary] This project renovates the existing guest room building ahead of the new building, which will open in July 2017 and house the hot spring and spa facility "THERMAL SPA S.WAVE". We aimed to create a seaside resort facility that combines the familiarity of Oiso, a historic villa area, with the newness that will lead to the new building. [Client's Challenge] The theme was to renovate the existing accommodation building to increase the overall appeal of the facility while harmonizing with the hot spring and spa building project already underway. Another challenge was to transform this facility, which was focused on the summer season because it is adjacent to Oiso Long Beach, into a year-round resort hotel. [Solution] We renovated the hotel in Oiso, the birthplace of Shonan, based on the concept of "Shonan Luxury," where you can spend a day relaxing and luxuriously while feeling the sea and the breeze, and aimed to create the "resort hotel closest to the city" that not only has a pool, but also tennis courts, a golf course, and a bowling alley. The entrance hall, lobby, party room, and restaurant areas were gently partitioned to create a breeze-filled space, allowing the space to be renovated into a resort space where you can feel the ocean no matter where you are. <Our project members> [Project management/sales] Kogure Masanori, Omomo Kae [design, layout] Taibiji Sachiko, Ogushi Kaori, Isoyama Eri, Kazeto Chihiro [construction] Mizuno Tadayasu, Yamada Yusuke, Kuwamata Naoya, Tanaka Yui

#hospitality
Tobu Railway SL Revival Operation Project

Tobu Railway SL Revival Operation Project

[Project Summary] The grand project of "SL Revival Operation" has begun, and for the first time in about half a century, Tobu Railway will run a steam locomotive on the Kinugawa Line. As part of the project, we were involved in concept design and supervision of the station building, platform, and head mark from the basic plan, the lively production of Kinugawa Onsen Station, and the planning, design, and construction of the steam locomotive displays hall at Shimoimaichi Station. [Client's Challenge] In order to achieve the three main themes of the project, "preservation and utilization of railway industry cultural heritage," "vitalization of the Nikko and Kinugawa area," and ultimately "helping to support the Tohoku reconstruction effort," we aimed to create a lively atmosphere to increase the branding of the area and to create displays that conveys the charm of the railway industry cultural heritage and expands the number of railway fans. [Solution] Based on a Showa retro concept design reminiscent of the time when steam locomotives ran, we created a lively atmosphere in the station building and an displays that allows people of all ages to experience the charm of steam locomotives, so that not only core railway fans but also a wide range of generations can enjoy it. At both stations where the steam locomotive stops, we created an environment with concept design based on the station buildings of the time and large eye-catching lanterns. The steam locomotive displays hall also features impressive life-size photos of steam locomotives, flip-through displays that children can enjoy, and information on the history of steam locomotives at Tobu Railways that appeals to local residents and steam locomotive fans. <Our project members> [Development] Kawata Motoo [Sales/Project Management] Kawata Motoo, Takamori Masahiro [Research/Planning/Consulting] Furuta Yoko, Yasuda Tetsuro, Takeuchi Toko [design, layout] Ishii Naoko, Sato Takayuki [Production/ construction] Matsukawa Koichiro, Soeno Masato

#corporate
slice of time

slice of time

[Project Summary] A spatial installation by the Italian luxury watch brand "PANERAI". First, a transparent "shell" watch was concept design that condenses Panerai's characteristics such as the index with a single stroke of the numerals and the square-shaped case, and then it was stretched to a length of 16 meters by extrusion molding. This long and thin "shell watch" is sliced little by little to make a watch by hand, and visitors can take the finished product home with them. The "age" of the visitor is converted into "mm" and cut out, so watches of various proportions are naturally produced. A circular atelier space is prepared for each work process such as polishing, sandblasting, and assembly, and the way the watch is gradually completed while interlocking and interlocking is performed like the gears of a clock. One watch is produced every five minutes, and the long and thin "shell watch" gets shorter little by little during displays period, and the installation ends the moment they all disappear. In other words, this "shell watch" is also a device that makes you perceive time like an hourglass. We thought that by converting "time" into "length" like "selling watches by weight," it would be possible to experience time and even to "take home a moment of your own." This property was designed by our company's concept design team "onndo(※)." *What is "onndo"? Operated by nomura and nendo design office It is our creative team that has a business partnership with "nendo," a concept design office headed by the world-renowned designer Sato Oki.

#Conventions & Events
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