Works#Kanto

[Project Summary] A spatial installation by the Italian luxury watch brand "PANERAI". First, a transparent "shell" watch was concept design that condenses Panerai's characteristics such as the index with a single stroke of the numerals and the square-shaped case, and then it was stretched to a length of 16 meters by extrusion molding. This long and thin "shell watch" is sliced little by little to make a watch by hand, and visitors can take the finished product home with them. The "age" of the visitor is converted into "mm" and cut out, so watches of various proportions are naturally produced. A circular atelier space is prepared for each work process such as polishing, sandblasting, and assembly, and the way the watch is gradually completed while interlocking and interlocking is performed like the gears of a clock. One watch is produced every five minutes, and the long and thin "shell watch" gets shorter little by little during displays period, and the installation ends the moment they all disappear. In other words, this "shell watch" is also a device that makes you perceive time like an hourglass. We thought that by converting "time" into "length" like "selling watches by weight," it would be possible to experience time and even to "take home a moment of your own." This property was designed by our company's concept design team "onndo(※)." *What is "onndo"? Operated by nomura and nendo design office It is our creative team that has a business partnership with "nendo," a concept design office headed by the world-renowned designer Sato Oki.

[Project Summary] This is a PR project for SK-II's super prestige series MASTERPIECE PITERA. In order to experience the world of MASTERPIECE PITERA, the space was designed with a series of steps, where visitors pass through a facade that imitates the package and then enter the bottle. The materials that cover the space were also carefully extracted from the characteristics of the package and bottle, and replaced with the space. Sparkle, reflection, and three-dimensionality were extracted from the distinctive bottle, and expressed by layering 52 polycarbonate screens of different widths with original film attached. By using polycarbonate, we were able to simultaneously solve problems related to the load-bearing capacity of the building, which could not be solved with glass or acrylic, and interiors restrictions such as the use of non-flammable materials. An original video image of PITERA was projected on the central table, and the identity was further emphasized with flickering ripples and reactive ripples that involve interaction, creating an attractive experience as if you were entering the bottle.

[Project Summary] The venue design for "HANA SO," a solo exhibition by Akane Teshigahara, the fourth-generation head of the Sogetsu Ikebana School, held to commemorate the 90th anniversary of the school. Usually, displays are decided in advance, and the space is designed to make the most of them. However, for this displays, the head of the school proposed the reverse process, in which the flowers were arranged based on inspiration from the space. In addition, the displays venue was the terraced rock garden "Heaven" created by sculptor Isamu Noguchi, so it was essential to make use of the spatial characteristics of the space. Therefore, we decided to create an expression like "mirror ivy" by cutting a 0.5mm-thick mirror-finished stainless steel plate into a series of diamonds, and covering the rock garden while folding each one. The ivy reflects the surrounding scenery while revealing the texture and expression of the rock garden below. The colors and outlines of the flowers arranged in the gaps are diffusely reflected, creating a visual effect like a kaleidoscope. In this way, by inserting a new layer between the two "works" of flowers and rock garden, we hoped to bring about a new kind of fusion and harmony, as if the flowers were gently embracing the rock garden. This property was designed by our company's concept design team "onndo(*)". *What is "onndo"? Operated by nomura and nendo design office It is our company's creative team that has a business partnership with "nendo", concept design office headed by the internationally acclaimed designer Sato Oki. Photography: Ota Takumi

[Project Summary] This project involved a complete beautification and renewal of the existing Seibu Chichibu Station building, with the aim of creating a new, lively base for regional tourism that would bring together the diverse charms of the Chichibu area and promote them to the world. The diverse charms of the Chichibu area are promoted through the selection of materials unique to Chichibu, such as locally produced cedar wood and paper lanterns, and the creation of an original logo. We assisted with the concept, basic architectural and interiors concept design, and design supervision. [Client's Challenge] The station building was required to increase the expectations of customers about to visit tourist spots, and to leave a lingering impression on customers returning from tourist spots, making Chichibu tourism more memorable and contributing to the sustainable development of the region. [Solution] We aimed to create a station building that would bring together the diverse charms of Chichibu, such as its rich nature, inherited culture, and vibrant festivals, and be loved by the local community, and to be a "place" that communicates and connects with visitors. Against a background of "ink color" that exudes dignity, the local culture is expressed through the use of locally produced "Chichibu cedar" wood and the local industry of "paper lanterns." The delicate latticework of the "woven pattern" that weaves together the scenery and culture, and the "Chichibu crest" that changes with the seasons add color to the space, making it a place where you can feel Chichibu everywhere. In a space that emphasizes the climate, history, and culture of Chichibu, we planned a "place" where the local area and tourism are connected and new experiences and communication are born. [Our project members] [Development] Toshiyuki Shirai [concept design] Toshihito Kato, Takashi Myochujo *The opening year listed below is the year the renovation work was completed.

[Project Summary] A carefully selected pickle shop that spreads Japanese pickle culture from Ginza. It is a pickle select shop that sells not only its own products but also delicious pickles from all over Japan. Customers can sample and enjoy seasonal pickles based on fresh vegetables each season. We carefully selected ingredients and concept design the package from scratch so that it would be a popular Japanese souvenir and have the quality to be used as a gift. We provide a total service from branding, menu development, design administration, interiors concept design and construction, to operation and management. [Client's Challenge] When Yamau Co., Ltd., a long-established pickle shop that was in the business of manufacturing and wholesale, opened its first flagship store in Ginza, it was required to make pickles familiar to Japanese people into a product that could be used as a gift, and to create a base that would not only sell pickles but also spread the unique "pickle culture" of Japan. The challenges for the building were to meet various regulations due to the location in Ginza, and to create a building that was suitable for the town of Ginza, with a Japanese look despite the shape of a 5m-wide, 4-story pencil building. [Solution] In order to create an appearance befitting the Ginza area, the exterior façade was designed with an arrangement of the traditional Japanese kumiko design. It combines good old tradition with a modern feel that matches the times, and appeals to people with its appealing originality. Inside, traditional materials and finishes are combined to create a sense of nostalgia, comfort, and relief. A unique sweet shop with a pickled vegetable theme is also included. <Our project members> [Sales/Project Management] Yuasa Shigeo [Planning/Consulting] Hosaka Takashi, Isozaki Takashi [design, layout] Kirioka Sakae, Osano Nana [Sign/Graphic concept design] Soragumi Hirota Osamu [Production/ construction] Ebihara Shigeyuki [Operation Management] Awatani Takahiro, Hisakado Takanori

[Project Summary] A plan was made to build a new business support lounge in the Otemachi Park Building, which houses serviced apartments, with the aim of developing business support facilities to strengthen the functions of Marunouchi, an international business center. [Client's Challenge] As a business support lounge, the issue was what kind of functions would be necessary for the office workers to have a richer work life. In terms of concept design, the challenge was how to create a sense of concept design in relation to the historical landscape centered around the Imperial Palace, and in the sophisticated location of Marunouchi. [Solution] By providing additional functions for the lounge, such as work booths, phone booths, nap rooms for men and women, fitness center, shower rooms for men and women, and a nursery school, the facility became one that supports the various working styles of office workers. In terms of concept design, traditional Japanese elements and spatial creation methods were sublimated into modern concept design, creating a high-quality Japanese modern space that harmonizes with the historical landscape. <Our project members> [Direction] Ryu Kosaka [Sales and project management] Hisayasu Takenaka [concept design] Hirosuke Sasaki and Shohei Urata [FF&E] Kaori Sano [Architecture] Kiwamu Okamoto and Masataka Taenaka [Production and construction] Katsuyoshi Iwakura and Norihiro Urida

[Project Overview] Seibu Chichibu Station, the gateway to Chichibu City, Saitama Prefecture, where more than 300 festivals are held annually, opened in April 2017 as a new complex hot spring facility called "Seibu Chichibu Ekimae Onsen Matsuri no Yu" from Seibu Chichibu Nakamise Dori. Based on concept design concept of "festival," which symbolizes the Chichibu area, it has hot springs, a food court, and souvenir shops. As a facility where you can fully enjoy the features of the Chichibu area, it becomes a new base for sightseeing in the Chichibu area and creates bustle. our company was involved in development planning consulting, basic concept design, environmental design supervision, staging, decoration, graphic concept design, signs, facility logo concept design, etc. [Customer's Challenge] In order for visitors to enjoy the diverse attractions of the Chichibu area, which has seasonal sightseeing spots, such as turf cherry blossoms in spring and night festivals in winter, we supported the commercial planning through the food and beverage planning of the food court where visitors can enjoy Chichibu's unique menu and ingredients, and the sales of sweets and goods in collaboration with famous local shops, in order to create a synergistic attraction with the main hot spring facilities. We also cooperated with the realization of Concept concept design through the design supervision of the architecture and interiors of Matsuri no Yu. 【 Solution 】 By cooperating with concept design and design supervision throughout the entire project, we were able to realize the expression of the facility concept of "festival" and synergistically contribute to the enhancement of brand value through extremely smooth relations and close communication with not only the business but also design and construction companies. < our company Project Members > [Development] Toshiyuki Shirai [Sales/Project Management] Tetsuo Mori [Research/Planning/Consulting] Kenichi Sakazume, Tetsuro Yasuda, Ai Ichikawa [design, layout] Toshihito Katoh, Takashi Myochujo [Production/construction] Masato Takeuchi

UNIQLO CITY TOKYO proposes a way of working inspired by the power of global cities and the connections between people. It is designed to fuse digital and analog elements in the best way possible, and to provide opportunities for dialogue through spatial tools that allow all employees working here to become agents of change. The architectural concept design and schematic design were carried out by the overseas design firm AWA. We assisted with working drawings (partial schematic design), interiors, electrical and air conditioning construction, signage, custom FFE work, and commercial work. At UNIQLO CITY TOKYO, all creative functions, including product concepts, research and development, concept design, and marketing, are concentrated on the top floor of the logistics warehouse, where approximately 1,000 employees work. The overseas design firm AWA's design concept is to "provide a space that encourages employees to explore and collaborate, and stimulates their imagination." Within this, what was required of us was to communicate closely with AWA, create working drawings, and coordinate with each of the related companies while meeting the set delivery deadline to deliver a high-quality office space measuring 16,000m2 per floor.

[Project Description] Full-scale custom-built homes, "Sumitomo Forestry Houses," realize the "ideal home" of each and every customer. By taking advantage of the unique appeal of "wooden houses," we provide comfortable homes that are environmentally friendly and can be lived in for a long time. We will spread the advantages of "Sumitomo Forestry Houses" through rich contact with customers at the "Minato Mirai Showroom." We assisted with design, layout, and construction. [Customer's Issues/Requests] To establish it as a place that realizes rich contact between customers and Sumitomo Forestry and a place that enhances CS (customer satisfaction)/ES (employee satisfaction). In addition, it should be a space where meetings can be held in a high-quality space, and where end users can experience the unique appeal of "wooden houses" through a wide variety displays. Furthermore, the expansion into a showroom was mentioned to increase customer satisfaction and make "Sumitomo Forestry Houses" a place that continues to be supported. [Solution] A concept space that strongly appeals to the beauty of fine wood is created, centered around a cutting-edge VR facility that provides real experiences and surprises. The open and functional showroom space is designed to give a high-quality impression, with particular attention paid to the texture of the materials used, and in particular, the wood is made to look beautiful. <Our project members> [Sales/Project Management] Tetsuji Takebayashi [design, layout] Nobuaki Saka, Asami Koide [Production/ construction] Yuichi Tanaka

[Project summary] "Nihonbashi Toyamakan" is a comprehensive information receiving and transmitting center that can sell products, provide tourist information, and hold exchange events, with a restaurant where you can experience the taste of Toyama as its main focus. Materials and traditional crafts from Toyama Prefecture are used throughout the space, and it is a new base that conveys the beautiful nature, diverse culture, and food charm of Toyama that are the background, rather than simply selling products, and conveys "quality living in Toyama" that makes people think "I want to visit Toyama Prefecture". We assisted with consulting, design, layout, building execution, event management, and PR support. [Challenge/theme] "A place to convey quality living in Toyama" The theme was to not only get things, but also to convey experiences, leading to the revitalization of industry, tourism, etc. [Solution] We put into practice the proposal to "revitalize the facility by introducing a new purpose that will be a centripetal force." Utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we were able to realize a plan and design that would not just be a product center, but one that can be utilized for the various regional revitalization measures that Toyama Prefecture is aiming for, such as tourism, industry, and immigration. For the wood used for the tables and chairs that are actually used, our designers visited sawmills in Toyama Prefecture and selected local materials, including cedar and keyaki, for the building. "Forester Project" (*1) A project to create facility development that creates a strong impression of the regional brand while supporting forestry by producing facility interiors, furniture, and fixtures using domestic materials that are characteristic of the region. "Japan Value Project" (*2) An initiative to collaborate with businesses across the country that handle traditional techniques and materials, and provide a place to promote them by incorporating their specifications into the facility. <Our project members> [Development/Project Management] Fujinaka Ryuichi [Sales Promotion] Sato Noboru, Tanaka Nobuyuki [Planning] Suzuki Megumi, Fujinaka Ryuichi [Creative Direction] Suzuki Megumi [design, layout] Hanaoka Yutaka [Sign/Graphic concept design] Ito Hisae (Cloth) [Production/ construction] Marumori Yukio [Other (Event Planning, PR Support, etc.)] Fujinaka Ryuichi

[Project description] Tokyo Game Show 2016 “DMM GAMES” “Icchibanketsu ーONLINEー” At the photo booth, you can take pictures with your favorite characters in the world of the online game “Icchibanketsu ーONLINEー”. I created a production space that makes a newly evolved character appear with my own face. By reading the QR code from the result screen, we carried out a campaign in which you can win more gifts by tweeting the evolved character on Twitter. Also, even if you couldn't receive a numbered ticket or come to the venue, you could have the same experience from your smartphone or PC. Many experience tweets were seen on the day.

<Project Description> 3D printer technology liberates jewellery from gravity, creating "zero gravity." This is the first directly managed street store for the jewellery brand "TOMOKO KODERA," created by designer Tomoko Kodera, the first Japanese designer to win the Grand Prize at the 2015 HRD Awards International Diamond Jewellery Competition, sponsored by the world's largest diamond research institute. The wind = energy that appears in the pitch black world that evokes the universe is expressed through a collection of delicate lines. The jewellery, as a crystallisation of energy, floats in space like a galaxy. In order to express the "mystery" hidden in TOMOKO KODERA's creations, which are not bound by conventional concepts, in the space as well, all the jewellery displays on the tips of pipes suspended from the ceiling with displays parts developed using 3D printer technology. The jewellery shines at the tip of the rising energy. Photo: Tomooki Kengaku, Nacasa & Partners Inc

<Description of the project> Seven Park Ario Kashiwa, a large-scale shopping center that opened in April 2016, has attracted more than 1 million visitors within 10 days of its opening. "SKY KIDS" is a children's space within it, where local children can play safely and securely at any time. Therefore, as the main children's experience, we developed three interactive contents using multi-large screen signage, and "interactive play equipment" that responds to sound and light when touched or hit. It is a mechanism that aims to naturally train creativity, physical strength, and communication skills by letting children become absorbed in playing.

--------------------------------------------------------------------------------------- This facility will be closed for renewal in 2022 and reopened on April 18, 2023 as a new facility called Sunshine 60 Observation Deck Tenbo Park" on April 18, 2023. (NOMURA Scope of work: planning, design, leasing, construction, logo creation) --------------------------------------------------------------------------------------- Experience the view and height in various ways The new observatory "SKY CIRCUS Sunshine 60 Observation Deck" (SKY CIRCUS Sunshine 60 Observation Deck), where visitors can enjoy and experience views and heights in various ways, fully reopened on April 21, 2016 (Thursday). This facility has evolved from "an observatory for just looking" to "an observatory for experiencing" under the concept of "SKY CIRCUS," and offers a variety of state-of-the-art technologies, including VR technology and 4D experiences, interactive animation, and CG animation, to provide visitors with a "view" while enjoying the "view. The new observatory is a one-of-a-kind observatory where visitors can enjoy the "view" and play with "technology" at the same time. We planned and produced this project in collaboration with Dentsu Inc. The "Infinite Scape" is a giant kaleidoscope-like tunnel of light and mirrors that projects images depicting the changing seasons in Japan, and the "SKY Trampoline" is a vertical leaping experience that allows visitors to enjoy the feeling of flying through the air over natural sights of the four seasons filmed by a drone, Visitors can also enjoy inbound content. Visitors can also enjoy "Kaleidoscope 60," which features 60 kaleidoscopes and a sparkling "CUMOS Cube Kaleidoscope," and "Asobrella NEXT," an entertainment experience that offers views, weather, and simulated experiences, among others. Through industry-academia collaboration with Joshibi University of Art and Design, Osaka University, and other educational institutions, we are creating new experiences by transforming technology into entertainment. NOMURA Nomura Development Inc. will operate and manage the SKY CIRCUS SHOP and Cafe Quu Quu Quu, Nomura Techno Inc. will be in charge of the technical system for the production equipment, and interiors Nomura Products Inc. will be in charge of the production, taking advantage of the company's comprehensive capabilities to create a world-class observatory. Nomura Development Inc. was in charge of the technical system for the staging equipment, and Nomura Products Inc. was in charge of the production. ＜This project was not a typical observatory renewal project to clean up the environment interiors, but a project to create value for a new observatory, and it was a difficult project to create something from nothing. Therefore, as a client, we were looking for new ideas that would entertain, surprise, and delight the guests. We were able to meet these requirements not by simply making one-sided proposals, but by working together enthusiastically to create them through free and vigorous discussion within the project team and, at times, by presenting the client with bitter criticisms. It was a great benefit for us to experience a new renewal method that was different from the competition style renewals we had done in the past. ＜Our project members＞ [Sales and project management] Hiroyu Imaizumi, Seiji Yamaguchi, Kenji Higashi [Planning] Kenichi Sakazume, Tetsuro Yasuda, Ai Ichikawa [design, layout] Tamae Takahashi, Yoko Suzuki, Kyoku Okamoto, Masataka Myonaka [Contents planning and concept design] Ryuta Yamada [Signage and graphics concept design] Yasuyuki Chosa [Contents production and construction] Toshiaki Kawabata, Junpei Hino construction Kondo Kobayashi, Keiji Kobayashi, Yuki Kuga, Nomura Techno [interiors] Masao Tomita, Tetsu Hirayama, Yoji Inuma, Nomura Products [Management] Kazuhiko Someya, Hajime Mizuno, Harue Inagaki, Yuki Saito ([maintenance management] Yoshitaka Okubo, Kazumasa Takeuchi, Nomura Techno)

Aiming to create an open museum where each employee can present their own company Since its founding, Citizen has contributed to the lives of people around the world through the creation of products that are loved and loved by citizens. The products and development technologies that have been born under the concept of "Manufacturing = Citizen Spirit" contain various technologies and wisdom that will lead to the future. By preserving and utilizing this cultivated technology and wisdom, the CITIZEN MUSEUM fosters love and pride in the company not only for all group employees but also for their families. In addition, we will actively use it as a place for PR and IR activities and exchanges with important stakeholders such as shareholders, analysts, and investors with the aim of acquiring new Citizen fans, as well as promoting our corporate image to job-hunting students. Make an appeal and make it function as a part of recruitment measures.