Works#Kanto

This is the third renovation project we have undertaken within the castle park, following the renovations of Odawara Castle Tower and Tokiwagimon Samurai Museum. This historical museum allows visitors to learn about the Odawara ninja "Fuma," who are said to have supported the Odawara Hojo clan behind the scenes, through digital technology and real-life experiences. We are comprehensively responsible for the planning, design, layout, production, and construction of displays and digital content, as well as assisting with the overall operation of the museum. Furthermore, 88% of the building is made from wood produced in Odawara (certified as Kanagawa Prefecture wood production area), contributing to the revitalization of Kanagawa Prefecture's forestry and lumber industries. ◆Odawara Castle Tower https://www.nomurakougei.co.jp/achievements/detail/242 ◆NOMLAB Nomura Open Innovation LAB [NOMLAB (commonly known as Nomura Lab)], a specialized organization for developing the digital communication field at NOMURA Co.,Ltd., Ltd. http://www.nomlab.jp/jp/ <Our project members> [Development] Ogasawara Akinori, Sawada Annin [Sales and project management] Sawada Annin [Planning] Satake Wakako [design, layout] Horikoshi Sayaka, Makigara Toshie [Content director] Nakamura Hitomi (NOMLAB), Uchiyama Keiko (NOMLAB) [Air conditioning equipment design] Nakajima Tadahiro [Electrical lighting design] Yamashita Yuko, Tsuboi Yuya [Production and construction] Ota Hironari, Ito Junichi, Suzuki Toshiyuki, Mima Hiroyoshi, Yokoyama Kei

[Project description] JOURNEY OF SEGASAMMY - Sega Sammy's never-ending journey "Sega Sammy continues to travel in pursuit of our customers' dreams and excitement." We proposed an office environment that embodies this spirit, divided into two areas.設集約します。 English: 1) [Reception and meeting room area] A reception lounge that will pique your curiosity about travel, and a meeting room where you will travel around the world and make new discoveries every time you open the door. 2) [Dining room area] A space for food-centered communication that will "enhance the individuality and abilities of each employee and encounter a sense of fun" ■Background to the head Head Office relocation Head Office relocation project will consolidate Head Office functions of 20 group companies and 6,500 employees into a new office with the goals of promoting efficient group management, as well as strengthening cooperation between businesses and generating synergies by invigorating personnel exchanges. [Customer's challenges/requests] ■New style of communication within the company ■Create new situations by meeting new people ■Encourage change in work styles, and transform and invigorate the brand image. [Solution] ■Create a space that will stimulate a variety of communication, from personal private spaces to brainstorming spaces. [Three functions] "Increasing sensitivity" x "Comfort" x "Invigorating communication" = improving motivation and productivity. Communal tables and counters, places where strangers can dine side by side, provide a place for spontaneous communication, and create situations in which encounters with new people can lead to creative communication. <Our project members> [Planning and concept design] Takahashi Arata, Saka Nobuaki, Kanai Hiroyuki, Suzuki Fujie Node Shimizu Yoshiyuki, Takeuchi Erika, Kawasaki Motoya [Production] Takekawa Kenji, Shirahata Yuta [Sales and project management] Toyama Kiyoshi, Iwaki Ryota, Kono Mai

[Project Description] We created a space in the large shopping mall "LaLaport Shonan Hiratsuka" where functions are integrated to make it more comfortable and safe for families with children. The 170m2 kids' zone "Kids Park" attached to the food court is divided into areas for different age groups, and uses highly cushioned interiors materials with sufficient consideration for safety to provide a space where children can play safely. "Koniwa House" is a rest area where parents with children can take a break. It has a small garden where adults and children can take off their shoes and relax, a space to feed baby food, and a nursing room where you can stretch your legs and relax. [Project highlights] ・Considerations were taken to reduce the psychological and physical burden on not only children but also parents, with features such as a kids' zone where children can take a break before and after meals and eat while being supervised, and a nursing room where children can stretch their legs and relax. ・Zoning was implemented according to different ways of spending time, with zones for quiet play, active play and babies. ・Incorporating mechanisms that stimulate children's instincts and curiosity in a simple space. <Our project members> [Sales and project management] Ikuta Hidefumi [Planning] TeamM [design, layout] Suzuki Yoko, Omoto Kenta, Yamada Ayaka [Production and construction] Iwakura Katsue

[Project Description] This project is to open a new Isetan Mirror store in conjunction with the renewal of Terrace Mall Shonan. Unlike previous store locations, this store will be located in a mall SC, and the target demographic will be wider, so we have created an experiential space and incorporated interactive elements. [Customer Issues/Requests] The issues raised were how to attract new customers by making them aware of the store, and how to ensure that they are satisfied after purchasing and will return in the future. [Solution] To deal with the flow of people from Tsujido Station, we displayed the brand's logo sign and mirror in the window next to the mall entrance. In addition, the layout of the store has been designed with good visibility and easy for first-time customers to enter, with the fixtures and traffic flow being well-thought-out. A symbolic corner with curtains has been developed in the center of the store, where customers can receive counseling at their leisure. [Customer Feedback] This area is adjacent to the main entrance of the facility, and attracting customers directly leads to sales. Through various efforts, we have been able to recognize the store among customers who come to the facility from Tsujido Station, and many customers have entered the store and made purchases. <Our project members> [Project management] Yukinori Hashida [design, layout] Yuko Aida [construction] Koichiro Matsukawa

[Project description] We planned, produced and produced the "Amada Memorial Hall/ displays Room," which communicates the "history" and "future" of Amada Holdings Co., Ltd., a company that manufactures and sells metal processing machinery. Based on the concept of "growing together with our customers," a philosophy that the Amada Group has cherished since its founding, the project uses the entire space to introduce the group's future through a complex production that combines projection mapping onto historical machinery that marked a turning point in the group's development, original lighting equipment and video projections. A highly experiential message space was created. <Our project members> [Planning] Mori Seiichiro, Tsuchikin Suiko, Taka Ena [concept design] Morita Masami, Tani Takaaki, Fujiwara Naoya, Nakagawa Yuri [Direction] Goto Akinori [Production] Hanayama Junya, Soeda Yuhei [Sales] Yamauchi Ryo

[Project description] Ginza Sony Park is part of the Ginza Sony Park Project, a project to renovate the Sony Building. It will open as a flat, open public space until the fall of 2020, and then in 2022, a new Sony Building will be completed with an expansion that will keep the concept of a park unchanged. [Customer's challenge/request] Our role was from working drawings to construction, but we had to proceed with the design and production in parallel with the demolition work. While considering time and cost, and based on the idea of not adding anything extra, we also aimed to maximize the effect with the minimal action of "concept design demolition," so we took on the theme of how to integrate into the project team and ensure proposals and quality that exceed expectations in response to the project team's requests. [Solution] At the regular project meetings, we prepared a production schedule and on-site process that reflected the latest situation, and constantly shared the progress, and we participated in the project by thoroughly carrying out the basics, such as thoroughly checking the detailed working drawings, production drawings, construction drawings, finishing samples, and partial detailed drawings, and by focusing on close communication with the project team. [Customer feedback] Despite being pressed for time, we were able to successfully open on August 9th thanks to careful communication between our partners, the concept design team, the design and construction team, and our company. I think the greatest benefit is that construction, which required quite complex coordination, was completed on time. Thank you very much. <Our project members> Sales: Sato Kazunari Production and construction: Katayama Kiyoshi, Akiyama Yoshihiro

[Project description] An experiential space that allows you to feel Toyota's artificial intelligence and its evolutionary value throughout the space. A presentation stage that uses the entire booth to communicate the vision of the future of beloved cars brought about by Toyota's proposed artificial intelligence = CONNECTED. Using a white base color, each car stands out and looks beautiful, and the entire space is organically connected with motifs of circles and curves, giving the impression of being softly enveloped in a unified space with both the ceiling and floor. During the presentation, the entire booth comes to life, and the space is enveloped in a blue light that gives the feeling of the stirrings of artificial intelligence. <Our project members> [Sales and project management] Ishiyama Shigeyuki, Nishino Masahiro [design, layout] Tamura Hiroyu, Tamura Noriaki [Production and construction] Miura Yoichi, Kumagai Hidenobu

[Project description] The key point of the renewal is to make it possible for the museum to keep up with the new developments in astronomy information that occur every day through displays. For example, we have created a system that allows the museum to update its own software to incorporate new information, and a communication space where the latest information can be posted. The design was made with over 100 registered astronomy volunteers in mind, not only as a place to gather every day to exchange information, but also as a place for community activities where they can give explanations to visitors and make research presentations. <Our project members> Art direction: concept design Shunsuke concept design: Makigara Toshie Equipment concept design: Suzuki Toshiyuki Production planning: Ito Junichi Production management: Ikeya Yu, Shimada Takeshi Produced by: Yoshioka Shin

[Project Description] We assisted with the design and construction work associated with the relocation of Sabatini di Firenze, an exquisite, authentic Italian restaurant with over 100 years of history in Italy and nearly 40 years in Ginza, where customers can enjoy the essence of Tuscan cuisine. With concept design concept of "connecting," we redefined the new Sabatini style as "not a tradition of leaving old things as they are and passing them on to future generations, but a tradition of using old things while challenging new things and innovating," and created a new Sabatini di Firenze that meets the expectations of our loyal customers. [Customer Feedback] Past This is a masterpiece among our Cardinal stores. We are truly grateful. <Our Project Members> [Sales and Project Management]: Masahiro Harada [design, layout]: Kumiko Oishi/Chie Okamoto [Production and construction]: Kentaro Yamaguchi/Katsuhiko Naito/Yoshito Hamabe/Yumiko Matsumoto

[Project Description] This is the first store outside of Hokkaido for Ishiya Seika Co., Ltd., a Western confectionery manufacturer in Hokkaido famous for "Shiroi Koibito". Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand that does not sell the signature product Shiroi Koibito, and was created for store expansion outside of Hokkaido, and this is its first store. It is positioned as an antenna shop that takes advantage of the location in Ginza (GINZA SIX), and will be a stepping stone for future store expansion. [Customer's Issues/Requests] The most important thing in terms of concept design expression is to convey that it is a Western confectionery manufacturer in Hokkaido. The newly developed product group is finished with a rich variety of local ingredients and has a unique finish, and we thought that a message that clearly expresses the roots of its appeal in Hokkaido was necessary. Therefore, we proposed a design with a "snow" motif to make an impression. [Solution] The white design covering the wall is a deformed snowflake, patterned, and cut into a panel. Not only is this reminiscent of the scenery of Hokkaido, but it also has a pop impression that matches the atmosphere of the sweets' packaging, and is intended to act as a neutral backdrop to accommodate this MD's many color variations. A small stage was set up inside the showcase, which serves as the focal point, to improve the visibility of the products, and the same cutting pattern was applied to the raised surface. This creates the impression of sweets being displayed on top of accumulated snow, increasing their appeal to customers wandering the floor, and creating an effect that makes the products, which are a new endeavor for Ishiya Confectionery Co., Ltd., look even more attractive. <Our project members> [Sales] Inonami Takeshi, Matsubara Tadayuki [Design] Kitamura Yoshihiro [Production] Katsumata Shigehito, Komura Hajime

[Project Description] This facility is an innovation facility created with the aim of co-creating new value by connecting people, technology, and wisdom, aiming to solve the problems of business partners and social issues, in addition to providing a space to introduce and experience the technologies that Ajinomoto has cultivated so far. [Customer's Issues/Requests] Until now, technology introductions to companies have been done through visits, which limited the number of technologies that could be explained at one time, and made it difficult to introduce actual products and convey the value of the technology. Therefore, it was required to create a place where the technology could be appealed to more efficiently and effectively. In addition, it was required to create an environment where the potential value of the technology could be effectively conveyed and the needs of customers could be efficiently understood by having customers "see, touch, and feel" the technology that they possess. [Solution] In constructing the space, we built a flexible system based on the ideas of 1) fixed form (no fixed shape in time or space), 2) two-way (dialogue is the main focus, not things or technology), and 3) incomplete (changing with the evolution and changes of the world), and realized a highly flexible plan. This allows us to appeal efficiently to customers' needs, and also encourages unexpected connections and discoveries. In addition, we aimed to create a space (innovation space) that encourages free and flexible thinking by combining circles and organic curves, based on the concept design concept of "Ferment (to ferment, to revive, to stimulate)". <Our project members> [Planning] Yuichi Saito, Tomoko Yanagihara, Keita Kobayashi [design, layout] Hiroyuki Tamura, Kensaku Shirodo [Creative engineers] Kenichi Kishikawa, Ken Yanagisawa, Katsuji Oguchi (Nomura Techno) [Production and construction] Jun Endo [Sales and project management] Ayako Chikada, Atsuko Matsubara, Yasushi Shimizu

[Project Summary] Since the Meiji Period, Hibiya has evolved into a place for adults to socialize and relax, with the establishment of the Rokumeikan, a social gathering place, and the Imperial Hotel, which was born as a Japanese guesthouse. The project owner, Mitsui Fudosan, has created a town that creates new future-oriented experiences and values by encouraging various cultures, sensibilities, and talents from around the world to gather and exchange in Hibiya, with the unique values of the city being "In the Park," "Entertainment," and "Elegance." Our company is in charge of the commercial environmental design and construction of the commercial floors from the first basement floor to the third floor above ground, and based on the concept of "THE PREMIUM TIME HIBIYA," we wanted visitors to have a special experience in a luxurious time and space, and with concept design concept of a "theater space city," we created a bright and glamorous space full of adult charm, suitable for Hibiya, a mecca for arts, culture, and entertainment. The three-story atrium, inspired by traditional theater spaces, has an elegant space with soft curves. The underground arcade will be reconstructed with a modern concept design based on the motif of the Sanshin Building, which was once a symbol of Hibiya in this area, to preserve the memory of the town. <Our project members> [Sales/Project Management] Yo Nishimoto, Kazuya Senda, Shinpei Watanabe [design, layout] Yukio Suzaka, Yusuke Matsumoto, Chikako Hatanaka [Production/ construction] Keisuke Toda, Shinjiro Iwata, Keita Odajima

[Project summary] hotel koe tokyo is a place that embodies the lifestyle brand "koe"'s brand concept of "new basic for new culture". It is a hotel-type shop concept design with a global perspective that looks at "now" and "future", and "Japan" and "the world". It creates a new culture by fusing the everyday with the extraordinary, with a focus on stay, fashion, music and food. As a construction company, we helped Stripe International and the design company Suppose concept design Office to give shape to their ideas and thoughts. [Customer's challenge] The challenge was to understand the world view that Stripe International and the design company Suppose concept design Office envisioned, and to materialize it, including how to create it. While keeping in mind the investment of the project, we made optimal proposals for how to create and construction it from the perspective of construction. [Solution] In response to the above challenges, we proposed a wide variety of materials and created samples to share our image, and held repeated meetings with Suppose concept design Office regarding the construction method. In addition, by making proposals that took project investment into consideration, responding promptly to specification changes as required, and being conscious of the schedule, we fulfilled our role as construction company right up until the opening. <Our project members> [Sales/Project Management] Hiroshi Tsubosaka, Kayu Tatsumi [Production/ construction] Hiroki Yoshitake, Yoshito Hamabe, Ikuya Sasaki, Yuya Tsuboi Photography: Kenta Hasegawa

[Project summary] This is a concept design project for Philippe Conticini's world-first sweets boutique. [Client's challenge] There was a request for a high-end spatial concept design that reflected Philippe's ideas, and it was required to have a cafe area with counter seating where sweets could be presented in front of customers, and a sales area that would make the products more attractive. [Solution] To create a store that is both high-end and casual, we created a light interior with rounded elements to create just the right amount of casualness. <Our project members> Direction: Kosaka Ryu design, layout: Tanaka Yuji Sales: Wakui Kazumi Production: Komura Hajime

[Project summary] This is a store concept design project for a new original brand shop, with the backdrop of a former Juchheim store in Ginza and its history. [Client's challenge] The client requested a store concept design that would create a nostalgic impression, in keeping with the store's name, Cafe Europe, but not look dated. [Solution] The store features Western-style details, but the combination of materials gives it a contemporary feel. <Our project members> Direction: Kosaka Ryu design, layout: Tanaka Yuji Sales: Wakui Kazumi Production: Komura Hajime