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NOMURA Co.,Ltd.

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Bridge for Innovation

Bridge for Innovation

This project involved creating a customer touchpoint space in conjunction with the relocation of Fujifilm Business Innovation Japan (formerly Fuji Xerox) to its new headquarters. Our company was responsible for the planning, design, layout of "Bridge for Innovation," an experiential showroom located on the 17th floor of the Toyosu Bayside Cross Tower, where the new office will be situated. This project required a showroom that could identify directions for solving customer challenges and lead them to success, while simultaneously considering the future of the workplace. Our answer was "Agility of Variable Space." In the solution experience area, no fixed walls were erected, and the space was composed entirely of highly agile movable furniture, thoroughly pursuing a variable and movable space. [Social Challenges/Customer Challenges/Requests] It was necessary to enable flexible operation so that furniture layouts could be quickly arranged to match the business strategy. [Solution] To accommodate a style of operation that involves daily updates of diverse booth configurations tailored to product characteristics and customer characteristics, seven types of movable furniture were planned. Partitions that completely block the line of sight, partitions that allow only half of the view to pass through, and overlapping partitions that create even more variations in transparency are all incorporated. Furthermore, by not constructing fixed walls and instead using different colors for the floor and ceiling to make the boundaries of the space more noticeable, natural zoning is made possible. Flexible infrastructure such as power supplies is also installed under the floor, making it easy to change the function in the future. The thorough pursuit of variable and movable space was also a challenge to organically control the function of space without building walls. <Our Project Members> [Sales/Project Management] Natsuko Murakami, Shioto Kawashima [Planning] Keita Kobayashi [design, layout] Ryo Onishi, Nobuaki Saka, Yoriko Uemura [Manufacturing/ construction] Shunsaku Kimura, Riku Murata

#corporate
Sunshine City SOLARIUM

Sunshine City SOLARIUM

This is a new style of community lounge realized through the direct management of Sunshine City Co., Ltd. in a vacant space on the 3rd floor food and beverage area of Sunshine City Alpa. Our company was in charge of planning support, design, layout, and construction. The space consists of a lounge area where workers can do desk work and a kitchen area where different businesses operate during lunchtime, making it suitable for a variety of scenes such as work, meals, relaxation, and events. In addition, there is a cafe space where "BYRON BAY coffee," which is popular for its organic coffee, has opened, making it a place that connects "people to people" and "people to things," where diverse people gather and a hub for promoting new communities, a lounge space that deliberately does not prescribe its use. The facility name "SOLARIUM" means "sundial" in Latin, and it is an original name that is appropriate for this place where various people gather and interact depending on the time of day. [Social Issues/Customer Issues/Requests] Due to the changes brought about by the COVID-19 pandemic, the options for places to work have increased, so there was a need to propose a flexible community lounge that could accommodate these changes. This project required flexibility in space and opportunities for communication, proposing a co-working space with an attached kitchen, made possible by its location on the food and beverage floor, and a community lounge that could be used not only by workers but also by local residents. [Solution] All main tables are fitted with casters to accommodate various situations. In addition, to ensure a comfortable environment for working or eating, a variety of seating options are available to suit different purposes and moods, including box-type seats for individual work, a sofa area for taking a short break, and a high counter for casual conversation over coffee. To convey that this is a place for connection with the local community, we commissioned artist FACE, a Toshima Ward native who is active globally, to create artwork on the themes of "diversity" and "the city of Ikebukuro," which is boldly laid out on the glass surface of the space. By refreshing the previous image of Sunshine City in a positive way, we express that this is a place that takes a step forward and embraces new values. <Our Project Members> [Sales/Project Management] Minami Hiramatsu [design, layout] Manabu Yamanobe, Noriaki Tamura, Kan Fujimura [Production/ construction] Takashi Kodama

#corporate
PARA HEROes Exhibition

PARA HEROes Exhibition

The "PARA HEROes Exhibition" is an exhibition planned to spread the message of diversity and inclusion to Japan and the world by having four young artists and creators express the appeal of the sport and athletes using "para table tennis" as their theme. As part of NOMURA Co.,Ltd. 's efforts to support activities that contribute to the promotion of sports, and also due to the connection made through the "COLORS" event held in October 2019 to commemorate one year until the Tokyo 2020 Paralympics, we were able to sponsor the exhibition by providing planning and concept design. What did the artists feel when they encountered "para table tennis," what did they think when they tried to translate that into their works, and what did they want to convey through the works they created? What emerged from this was a way of expressing what they saw through their own sensibilities, without fixed ideas or preconceptions. We also hoped that visitors would break free from preconceptions through the artists' expressions, increase their empathy for parasports, and engage with the works with an open mind, so we concept design the space with the concept of "Uncoated." The elements that make up the space also make the most of their natural textures, and materials with textures related to each artwork are also incorporated. We paid close attention to the presentation so that the charm of each artwork would be best brought out. In line with NOMURA Co.,Ltd. Ltd. Group's guideline of "providing added value from an environmental perspective," this displays is concept design so that approximately 90% of the materials can be reused as is. The wood used was selected in accordance with the Fairwood Support Declaration. <Our Project Members> [Planning Support & concept design] Akane Yamaguchi, Ryo Onishi ~Related Links~ [Press Releases] ・"PARA HEROes Exhibition 2" sponsored by NOMURA Co.,Ltd. with concept design work is currently being held to great acclaim ・ NOMURA Co.,Ltd., Ltd. launches company-wide "Social Good" activities to create a positive impact on society and contribute to solving social issues [Announcements] ・"PARA HEROes Exhibition" sponsored with concept design work is currently being held

#Conventions & Events
Park Wellstate Kamogawa

Park Wellstate Kamogawa

Park Well State" by Mitsui Fudosan Residential is a serviced residence for mature, active seniors with diverse values, aiming to enable them to spend a new stage of their lives freely and abundantly in their own way. Park Well State Kamogawa, the second property following Park Well State Hamadayama, will be built in Kamogawa City, Chiba Prefecture. It will be a 22-story building with a capacity of approximately 470 units, and will be a high value-added facility with a partnership with the medical corporation that operates Kameda General Hospital in the same city and leisure functions in the facility. We were in charge of the common areas, including the lobby reception area, promenade, club lounge, and restaurant. The Kamogawa area was originally a hilly area covered in forests with a rich ecosystem, but after being used as a quarry in the 1990s, the trees were cut down and the land was left bare and rocky. The project was aimed at creating a home where the residents, the seniors, could enjoy a rich time and life while restoring the natural environment, from the viewpoint that a natural environment enhances the quality of life for seniors and is the foundation for a healthy and rich life. SOLUTION: To solve the problem, a brightly colored white sycamore veneer was used for the interior finishing material to create a warm common-use space. The height of the washbasin was set lower than usual to accommodate seniors, and the corners and edges were chamfered with rounded edges. The flooring is made of stone, carpet, and flooring with narrow joints to prevent steps from being taken, and to create a safe and friendly environment for seniors. concept design The artwork was selected to reflect the local quarry site and the Kamogawa River, and local crushed stone was used to create a work of art that expresses the charm of the Kamogawa River and its local climate and culture. <Our project members> 【Sales/Project Management】 Naoki Murata 【design, layout】Common area concept design ・Supervision: Michio Matsuzaki / Artwork coordination: Misa Sanjoba, Wataru Tajiri 【Production・ construction】Masato Takeuchi, Shusuke Hoshino, Keiichi Yamazaki, Shogo Yasunaga

#hospitality
ARTBAY TOKYO

ARTBAY TOKYO

This is an art-based urban development project based in the waterfront subcenter area. The aim is to connect the five areas and the vast city of over 440 hectares through art and increase its appeal. For the first project, architect Motosuke Bandai was invited to design a pavilion called ARTBAYHOUSE. The pavilion was created with the concept of "architecture that embraces the 'nature' that is unique to this place." The architecture itself is an experiential work of art, and at the same time, it is a space that serves as a base for various art and urban development projects, as it changes while being enveloped in the ever-changing nature of light, wind, rain, and plants. There is also a cafe inside, and pets are allowed inside. The space where people, plants, animals, insects, and other various "nature" can each spend their time comfortably is a place where you can experience unprecedented newness that questions the future of cities and spaces. [Social issues / Customer issues / Requests] The waterfront subcenter area has all the basic urban functions, but the scale of each building and road is large, and there was a lack of places where people could spend their time comfortably, especially outdoors. Furthermore, although there are many natural attractions not found in urban areas, such as ocean views and wide skies, these were not being fully utilized. [Solution] 1. Create a human-scale space that serves as a starting point for urban development, where people can gather and feel comfortable. 2. Create content that has the power to attract and spread information, making people want to visit. 3. Implement experimental programs that are unique to the waterfront new city center area. With these three pillars as the planning axis, we aimed to realize an art project unique to this area that would present new value while responding to the issues facing the town. <Our project members> [Sales/Project Management] Ito Etsuro, Ibe Reiko [Research/Planning] Sugimoto Taku, Yokota Tomoko, Mochizuki Mina

#Conventions & Events
The National Museum of Emerging Science and Innovation Visionary Lab Phase 2

The National Museum of Emerging Science and Innovation Visionary Lab Phase 2

Through research into "neurointelligence," a new academic field that fuses life sciences, medicine, linguistics, mathematical sciences, and information science, this exhibition aims to explore the "intelligent brain," that is, our brain, and the amazing power of our own brains that we are usually unaware of. It also explores what kind of ideal future can be forged by the fusion of brain research and artificial intelligence (AI) research, providing a new displays on "intelligence" from cutting-edge research and exploring the great potential of the brain. [Social Issues/Customer Issues/Requests] The challenge was to reach a wide range of people, from those interested in science to the general public, to develop activities that lead to funding, and in the future to connect to international outreach activities with a view to overseas expansion. Objectives: To have researchers and visitors think together about "neurointelligence" and share the significance and appeal of the research.・To allow young people to experience the joy of self-discovery through "intelligence" and to inspire them to take an interest in "neurointelligence" and science, as they will shape the future. ・To contribute to the global dissemination activities of the International Research Organization for Neurointelligence (IRCN) at the University of Tokyo's Institute for Advanced Study, regarding the necessity of basic research in science and technology. Based on these objectives, we considered solutions. [Solution] In order to outreach cutting-edge scientific research results, planners and designers worked with researchers to consider "What is neurointelligence?" and "What kind of worldview does IRCN aim for?" and concretized displays through repeated discussions. In the process, instead of simply displaying research results, we incorporated mechanisms into displays to widely communicate cutting-edge scientific research results that fuse brain science and AI research to the world, while also allowing the general public to engage in research at an individual level, creating a community to displays the ideal form of brain science and AI, and encouraging continued participation in that community. <Our Project Members> [Development/Production] Hironori Takeda [Sales/Project Management] Shun Enomoto [Planners] So Watanabe, Remi Abe [Designers] Akihiko Shikkou, Atsushi Suzuki, Sayaka Horikoshi [Production] Nomura Duo: Ryoichi Tanbo, Yoshinari Imaizumi, Naoru Hara

#public
Shinjuku Medical Checkup Plaza

Shinjuku Medical Checkup Plaza

This project involves expanding the women's floor of Tokyo's largest health checkup facility from one floor to two, and renovating it with a new concept design. Based on the concept of "providing a comfortable and smart health checkup experience for women working in the city center," we aimed to create a space that considers the flow, sightlines, and comfort of both patients and staff. Through repeated discussions with many stakeholders, we carefully designed every detail of the functionality and design, which led to the creation of a highly hospitable health checkup service. [Social Issues/Client Issues/Requests] The client's primary request was to significantly increase the capacity and operational efficiency of the women's patient slots. The challenge was to ensure ease of use and comfort while maximizing the number of examination rooms and waiting area seats. At the same time, we aimed to enhance the sense of exclusivity and added value in order to further establish the competitive advantage of "Shinjuku Health Checkup Plaza" within the health checkup facility market. [Solution] We adopted "SMART HEALTH RESORT" as the overall concept for the facility, designating the existing 7th-concept design ladies' floor as "COMFORT RESORT" and the newly established 8th floor as "PRIME RESORT" to offer an even more exclusive experience than the 7th floor. With the aim of providing a comfortable and smart health checkup experience for women working in the city center, the spatial expression is based on a hotel-like luxury feel, and the color scheme is based on beige and light-colored wood tones. Instead of common colors such as gold and silver, the metal materials are unified in a pink bronze color to give a sense of exclusivity. Furthermore, while many medical facilities generally use plain, subdued wallpaper for interiors of the examination rooms, we differentiated our facility by using patterned wallpaper in each room to help patients relax as much as possible during their examination. Securing the required number of examination rooms and waiting areas within a limited floor space was an extremely difficult problem. However, through repeated discussions with medical technologists and medical equipment manufacturers, we were able to determine the minimum size of each examination room that would allow for both "smooth examination operations" and "avoiding a feeling of confinement for patients," and then plan accordingly, thereby achieving the necessary number. <Our Project Members> [Sales & Project Management] Tsuneo Kozasa, Yukako Ninomiya [Planning] Hiroyuki Imaizumi [design, layout] Kumiko Oishi, Mei Watanabe [Production & construction] Mai Sakai, Nohara Kikuchi

#public
Gontran Cherier Tokyo Aoyama

Gontran Cherier Tokyo Aoyama

Gontran Cherrier, which currently operates approximately 60 stores in France, Asia, North America, and the Middle East, also had stores in Japan from 2012 to 2017, and this marks its return to the country. For this new store, Gontran Cherrier has revamped the recipe for its signature croissant, as well as created a wide variety of menu items using unique Japanese ingredients and Gontran's recipes, bringing a fresh new bakery vibe to Aoyama, Tokyo. Part of the kitchen on the first floor is visible from both the outside and inside the store, creating a lively atmosphere of freshly baked bread along with the shop. The eat-in area on the second floor boasts a superb location overlooking Aoyama Street, offering a relaxing space to unwind. The concept behind the Aoyama store's spatial concept design is "Japanese-style, supreme 'omotenashi' (hospitality) at Gontran's residence in Aoyama, Tokyo," with the maisonette space connecting the first and second floors by a staircase and the outdoor terrace seating designed to resemble a "mansion." We incorporated traditional Japanese colors such as Omeshicha-iro (a type of brown fabric) into the exterior and furniture, and used original furoshiki (wrapping cloths) in the display to create a distinctly Japanese atmosphere. <Our Project Members> [Sales & Project Management] Kenichiro Kotake [design, layout] Toshio Yamamoto, Mei Watanabe [Production & construction] Ryohei Azechi, Ren Shimizu, Tamao Kobayashi [Electrical Equipment] Yuya Tsuboi

#Urban & Retail
Kawarayu Onsen Playground NOA / Kawarayu Onsen Station Campsite

Kawarayu Onsen Playground NOA / Kawarayu Onsen Station Campsite

This project is one of the initiatives aimed at helping residents of areas to be submerged by the construction of the Yamba Dam to rebuild their lives and find meaning in life. Our company was in charge of the basic planning, schematic design, working drawings, supervision, and consulting services supporting local operating companies for the "Regional Development Facilities" in the "Kawarayu District" and "Yokokabe District" of the area for approximately six years. The Kawarayu District is a tourist area with Kawarayu Onsen, which has a history of over 800 years, and is adjacent to JR Kawarayu Onsen Station. From the perspective of location characteristics, scenery, and project scale, we proposed a "station-front x campground & BBQ (barbecue) x hot spring facility" project. While listening to the opinions of the residents of the district, Naganohara Town, and Gunma Prefecture, we comprehensively planned and produced everything from the establishment and support of the local operating body to attracting a cooperating company to operate the campground, consulting on the business plan design, layout. The facility is divided by the JR Agatsuma Line, with the upper level being "Kawarayu Onsen Asobi no Kichi NOA," which has a cafe and hot springs, and the lower level being "Kawarayu Onsen Station Campground," which has a plaza where you can enjoy BBQ and bonfires, a wood-fired bath and tent sauna, and canoeing and kayaking on the dam lake. [Social Issues/Customer Issues/Requests] [Business Aspects] It was necessary to start by understanding what rebuilding lives and creating a sense of purpose means to the local residents. Through repeated discussions with everyone, issues were identified that aimed at regional revitalization, such as coexistence with the hot spring town, promoting employment for local people, especially young people, and encouraging the return of people who have left the area. In addition, there was a request for differentiation from facilities planned in other areas or similar facilities, and for the facility to have the ability to attract customers and have its own uniqueness. [concept design Aspects] There was a request to attract passersby with concept design unique to the area, taking into consideration the bridge used by tourists visiting the dam and visibility from the opposite bank where there is a lot of traffic, and to create a facility that is easy to operate by harmonizing a multi-purpose complex (hot springs, restaurants, rest areas, observation deck, tenants, conference rooms, etc.). [Solution] [Business Aspect] The Yamba Dam project took 70 years from planning to completion, and given the background of the many residents who have moved away due to the mixed opinions on the dam's construction, what we emphasized from the perspective of launching the project was proposing a multi-perspective and comprehensive business plan. We listened to the diverse business ideas desired by the local residents, made suggestions for their feasibility, adjusted to avoid competition with companies in the surrounding area, and differentiated each facility, aiming for a project that emphasizes the unique characteristics of each region and district. [concept design Aspect] We adopted the "Agatsuma River," which is the origin of the place name of the former Kawarayu area, as our concept. As we progressed with concept design, we received feedback from local residents that it resembled "a boat floating with the region on board," and we created a distinctive building that symbolizes the two concepts. In the interior space, we planned gently curving circulation routes and slopes that integrate various functions, in line with the long, narrow shape running east to west, creating a user-friendly space with good circulation. <Our Project Members> [Sales & Project Management] Satoshi Arai, Hitomi Yamamoto [Planning & Consulting] Kenichi Sakazume, Yuki Shimokuni [design, layout] NAU: Sakae Kirioka, Nana Kosano

#entertainment
Yamba Lake Station Maruiwa

Yamba Lake Station Maruiwa

This project is one of the initiatives aimed at helping residents of areas to be submerged by the construction of the Yamba Dam to rebuild their lives and find meaning in life. Our company was responsible for the basic planning, schematic design, working drawings, interior administration, and consulting services supporting local operating companies for the "Regional Development Facilities" in the "Kawarayu District" and "Yokokabe District" of the area for approximately six years. For the Yokokabe Regional Development Facility, we handled not only the facility plan, but also the planning and production, including supporting the establishment of the operating body to be set up in the district, attracting participating companies, consulting for restaurants operated by residents, menu development, and operational supervision of opening equipment. The facility concept design was based on the concept of "inheriting and developing the town's memory," and recreated the former Naganohara Town Hall*, which had served its purpose for over 90 years since its construction and was scheduled for demolition, as a symbol of the district. The design aimed to create opportunities for the town's history to be seen by children who will lead the district in the future and by visiting tourists, so that the new businesses that will be operated here will lead to the regeneration, reconstruction, and development of the district. *The old government building, constructed in 1929 (Showa 4), was a two-story wooden building with a hipped roof and clapboard exterior walls, and a hipped roof above the porch, making it a hybrid of Japanese and Western architectural styles. It was also said to be "the only wooden government building in Gunma Prefecture." [Social Issues/Customer Issues/Requests] [Business Aspects] With the construction of the Yamba Dam, it was necessary to establish a new business, unprecedented in this region, as a facility to help residents of the area to be submerged rebuild their lives and find meaning in life. It was also requested that the facility be differentiated from facilities planned in other areas or similar facilities, and that it have the ability to attract visitors and possess uniqueness. [concept design Aspects] It was requested that the old government building, which is filled with people's memories, be utilized in some way, that the plan be designed to be visible from the busy national highway from the perspective of attracting visitors, and that the plan be designed to take advantage of the view that allows for a distant view of the Yamba Dam and a panoramic view of the lake. [Solution] [Business Aspect] In order to realize the requests, we prioritized three things: firstly, making suggestions to make feasible business ideas from local residents; secondly, differentiating the community development facilities in the "Yokokabe area" and the "Kawarayu area"; and thirdly, strongly supporting the establishment of a local operating company. In this project, we aimed to open a restaurant, something that all residents of the area had no experience with, and promoted it in a way that was in line with the characteristics of the region and the characteristics of the business. In particular, we held numerous dialogues about "finding what makes Yokokabe area unique" and "utilizing local recipes," and worked together to develop the menu, proceeding with a plan that was closely tied to the community. Professional chefs were invited to the trial and tasting sessions to support raising awareness among residents, revitalizing the region through improved cooking skills, and strengthening self-reliance. [concept design Aspect] When functionally transforming the building from a town hall to a lakeside station, we surveyed the existing building and chose to recreate it in a modern way while taking care to evoke a sense of nostalgia for the former town hall. The retro and distinctive design of the old government building has been recreated to create a visual appeal. In addition, by creating open openings facing the Yamba Dam, it has been made a location with one of the best views among the facilities around the dam lake. Furthermore, in order to maintain the atmosphere of the old government building while adhering to current building regulations, careful consideration was given to the structural design. <Our project members> [Sales/Project Management] Satoshi Arai, Hitomi Yamamoto [Planning/Consulting] Kenichi Sakazume, Yuki Shimokuni [design, layout] NAU: Sakae Kirioka, Nana Kosano

#public
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