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Gontran Cherier Tokyo Aoyama

Gontran Cherier Tokyo Aoyama

Gontran Cherrier, which currently operates about 60 stores in France, Asia, North America, the Middle East, and other countries, opened stores in Japan from 2012 to 2017, and this time it will be returning to Japan. For this store, Gontran Cherrier has renewed the recipe for its standard croissant, due to his strong feelings for Japan, and has created a wide range of menu items using unique Japanese ingredients and Gontran recipes, breathing a new wind of bakery into Aoyama, Tokyo. Part of the kitchen on the first floor can be seen from both the outside and inside the store, creating a live feeling of freshly baked bread together with the shop. In addition, the eat-in corner on the second floor is in an excellent location with a panoramic view of Aoyama Street, and has a spacious space where you can relax and unwind. The spatial concept design concept of the Aoyama store is "Japanese style, supreme hospitality at Gontran's house in Aoyama, Tokyo," and the maisonette space connected by a staircase between the first and second floors and the outdoor terrace seats are likened to a "mansion." We used the traditional Japanese color of Omeshi-iro (brown) on the surfaces and furniture, and original furoshiki (wrapping cloth) for the display to create a Japanese feel. <Our project members> [Sales/Project Management] Kenichiro Otake [design, layout] Toshio Yamamoto, Mei Watanabe [Production/ construction] Ryohei Azechi, Ren Shimizu, Tamao Kobayashi [Electrical Equipment] Yuya Tsuboi

#Urban & Retail
Kawarayu Onsen Playground NOA / Kawarayu Onsen Station Campsite

Kawarayu Onsen Playground NOA / Kawarayu Onsen Station Campsite

This project is one of the projects to help the residents of the areas that will be submerged due to the construction of the Yamba Dam to rebuild their lives and find meaning in life. For about six years, we were in charge of the basic plan, schematic design, working drawings, supervision, and consulting work to support the local management company for the "regional development facilities" in the "Kawarayu District" and "Yokobe District" of the relevant areas. The Kawarayu District is a tourist destination with Kawarayu Onsen, which has been around for over 800 years, and is adjacent to JR Kawarayu Onsen Station. From the perspective of location characteristics, scenery, and business scale, we proposed a "Station Front x Campsite & BBQ x Hot Spring Facility" business. While listening to the opinions of the local residents, Naganohara Town, and Gunma Prefecture, we comprehensively planned and produced the project, from the launch and support of the local management body, to attracting a campsite management partner company, consulting on the business plan, and facility design, layout. The facility is divided by the JR Agatsuma Line, and consists of the "Kawarayu Onsen Play Base NOA" with a cafe and hot spring on the upper level, and the "Kawarayu Onsen Station Campground" with a plaza where you can enjoy BBQ and bonfires, a wood-burning bath, a tent sauna, and canoeing and kayaking on the dam lake on the lower level. [Social Issues / Customer Issues / Requests] [Business] It was necessary to understand what it means for the local residents to rebuild their lives and create a purpose in life. Through repeated discussions with the residents, issues were identified that aim to revitalize the area, such as coexistence with the hot spring town, promotion of employment for local people, especially young people, and encouraging the outflow of the population to return to their hometowns. In addition, they requested that the facility be differentiated from facilities planned in other areas and similar facilities, and have the ability to attract customers and be unique. [concept design] They requested that concept design be unique to the area, taking into consideration the bridge that tourists passing by to visit the dam and visibility from the opposite bank, which is a busy area, and that the facility be easy to operate by harmonizing the complex multi-purpose facilities (hot springs, restaurants, rest areas, observation decks, tenants, conference rooms, etc.). [Solution] [Business aspect] The Yamba Dam project took 70 years from planning to completion, but there were arguments for and against the construction of the dam, and many residents moved out. From the perspective of launching the project, we focused on proposing a business plan with multiple perspectives and a bird's-eye view. We listened to the various business ideas desired by the local residents, made recommendations on how to make them feasible, made adjustments to avoid competition with businesses in the surrounding area, and differentiated each facility, aiming for a project that emphasized the uniqueness of each area. [concept design aspect] The concept was the "Azuma River," which is the origin of the name of the former Kawarayu area. As we proceeded with concept design, we received feedback from local residents that it looked like a "boat rising with the area on board," so we created a distinctive building that symbolizes the two concepts. For the interior space, we planned a gently curving flow line and slope that combined various functions to match the long and narrow shape from east to west, making it an easy-to-use space with mobility. <Our project members> [Sales/Project Management] Satoshi Arai, Hitomi Yamamoto [Planning/Consulting] Kenichi Sakazume, Yuki Shimokuni [design, layout] NAU: Sakae Kirioka, Nana Osano

#entertainment
Yamba Lake Station Maruiwa

Yamba Lake Station Maruiwa

This project is one of the projects to help the residents of the areas that will be submerged due to the construction of the Yamba Dam to rebuild their lives and find meaning in life. For about six years, we were in charge of the basic plan, schematic design, working drawings, interior administration, and consulting work to support local management companies for the "regional development facilities" in the "Kawarayu District" and "Yokobe District" of the relevant areas. For the Yokobe Regional Development Facility, we not only planned the construction, but also supported the launch of the management body established in the district, and planned and produced the facility, including the attraction of companies to enter the market, consulting on restaurants run by residents, menu development, and management supervision of opening equipment. The facility concept design was based on the concept of "inheriting and developing the town's memories," and reproduced the former Naganohara Town Hall*, which had fulfilled its role after about 90 years of construction and was scheduled for demolition, as a symbol of the district. We designed the facility to create an opportunity for the children who will be the future leaders of the district and the tourists who visit, to see the town's history, and to help the new businesses that will be run here lead to the regeneration, reconstruction, and development of the district. *The old government building, built in 1929 (Showa 4), was a two-story wooden building with a hipped roof and a Japanese-Western style exterior with a porch and a gabled roof on top. It was also said to be the only wooden government building in Gunma Prefecture. [Social Issues/Customer Issues/Requests] [Business] With the construction of the Yamba Dam, it was requested to establish a new business that had never been done before in this area, as a facility for the residents of the area to be submerged and rebuild their lives and find meaning in life. In addition, it was requested that the facility be differentiated from facilities planned in other areas and similar facilities, and that it have the ability to attract customers and be unique. [concept design] It was requested that the old government building, which is filled with people's memories, be utilized in some way, that it be visible from the busy national highway from the perspective of attracting customers, and that it be planned to attract passersby. It was also requested that the plan take advantage of the view that allows the Yamba Dam to be seen in the distance and the lake to be seen in the distance. [Solution] [Business] In order to realize the request, we focused on the following three points: first, to make suggestions to make the business ideas of the local residents possible; second, to differentiate the local regional development facilities between "Yokobe District" and "Kawarayu District"; and third, to strongly support the launch of a local parent company. In this project, we aimed to "open a restaurant," which none of the local people had experience in, and promoted it in a way that was close to the characteristics of the area and the characteristics of the business. In particular, we had many conversations about "looking for the Yokobe District's uniqueness" and "utilizing local recipes," and developed menus together, and promoted a plan that was closely tied to the area. For the prototype and tasting session, we invited professional chefs to support the local people in raising their awareness, revitalizing the area by improving their cooking skills, and strengthening their self-sufficiency. [concept design] When converting the function of the town hall to Lake Station, we surveyed the existing building and decided to recreate it in a modern update while taking into consideration the nostalgia of the former town hall building. The retro and distinctive design of the old government building has been reproduced to create a visual appeal. In addition, by creating an open opening facing Yamba Dam, the location has one of the best views of any facility around the dam lake. Furthermore, in order to maintain the style of the old government building while conforming to current regulations, careful consideration was given to the structural design. <Our project members> [Sales/Project Management] Arai Satoshi, Yamamoto Hitomi [Planning/Consulting] Sakazume Kenichi, Shimokuni Yuki [design, layout] NAU: Kirioka Sakae, Osano Nana

#public
"Creating the future of work styles for NOMURA Co.,Ltd. Group" Group company base consolidation project

"Creating the future of work styles for NOMURA Co.,Ltd. Group" Group company base consolidation project

In March 2021, NOMURA Co.,Ltd. Ltd. opened a new office in the Daiba Garden City Building adjacent to Head Office headquarters (Odaiba, Tokyo) that is suited to the new normal era. The company aims to encourage employees to communicate and demonstrate greater creativity while taking advantage of the diverse work styles and values of NOMURA Co.,Ltd. Group. In 2019, NOMURA Co.,Ltd. Group launched a group company base consolidation project with the aim of creating an environment in which employees can work together and demonstrate greater synergy. In response to the changes in work styles and social issues caused by the COVID-19 pandemic, the company set three keywords, "health," "experiment," and "brand," and explored the nature of real office space in the new normal era to create "future work styles." - We believe that the function of the office in the new normal era will change from a "workplace" to an "innovative space that induces communication," where diverse human resources from inside and outside the company gather and actively exchange opinions and have chance encounters that are unique to the real world. Therefore, the communication space "RESET SPACE_2" was designed with the concept of "Unique Park" and was planned as a park-like space that any employee can use to suit their diverse and unique work styles. 100% fairwood is used. ・CONFERIUM is a proposal for a new conference room area, and is an attempt to "displays the behavior of working styles" that proactively shows unique meetings. The know-how used in displays spaces was applied to office spaces, such as darkening the common corridors to highlight the conference rooms as displays. ・Group addresses were adopted in the creative work area. In addition, the creative floor allows concept design work to be done while keeping in mind the "sense of concept design" such as the sense of scale and texture of materials, which are great strengths when concept design spaces. By clarifying the purpose, it became a low-cost and sophisticated space. This project was planned, designed, construction, and operated by NOMURA Co.,Ltd. Group.

#corporate
Yamato Group History Museum Kuroneko Yamato Museum

Yamato Group History Museum Kuroneko Yamato Museum

The Yamato Group History Museum Kuroneko Yamato Museum was established to commemorate the 100th anniversary of the Yamato Group's founding. This museum, which communicates the Yamato Group's 100-year history and future initiatives, was opened in the Yamato Konan Building, which was built as the group's next-generation base, and combines a collection and distribution center with a history museum, a research institute to explore the future of logistics, a training center for human resources development, and a cafe to support the social independence of people with disabilities. The museum has a spatial structure unique to a logistics company, where visitors can trace the 100-year history and changes in the world by descending the spiral road on the building's perimeter where the transport trucks run, and the spiral displays space created above and below the road is superimposed on the "road" that the Yamato Group has walked. The exhibition is divided into four periods spanning from the company's founding to the present. Visitors can feel the changes over the years through the cityscapes that were the stage for the company's history, its sales offices at the time, and the state of society and consumers. By experiencing the efforts that went into developing services through "visual displays" and the thoughts of its managers and employees that were put into them, displays aims to combine space and experience, allowing visitors to relive the Yamato Group's 100-year growth.

#corporate
UNIQLO TOKYO

UNIQLO TOKYO

"LifeWear" is UNIQLO's commitment to creating perfect clothing that meets the needs of every person's lifestyle. In 2020, UNIQLO further evolved its existing UNIQLO stores and opened new UNIQLO stores that embody LifeWear in Yokohama, Harajuku, and Ginza. These stores are managed by Kashiwa Sato, who is the total producer and creative director, and will provide all customers who visit the stores with the best clothes and maximum service that UNIQLO can imagine. We supported the new global flagship store "UNIQLO TOKYO" that opened at Marronnier Gate Ginza 2 in Ginza from the architect selection process stage, and were responsible for schematic design and construction of interiors. In addition, part of interiors and exterior concept design were handled by Herzog & de Meuron, a Swiss architectural unit that has received the Pritzker Prize, known as the Nobel Prize of architecture, and the Praemium Imperiale, in honor of Prince Takamatsu. This store is an information dissemination store filled with the charm of UNIQLO now and in the future. [Social Issues / Customer Issues / Requests] ・Based on the concept of "All LifeWear Here," we needed to create a store unlike any other as "the world's most evolved retail store." ・Hardware: The UNIQLO Marronnier Gate Ginza store, which was located on the 7th floor of Marronnier Gate Ginza 2, was relocated and expanded to four floors from the 1st to 4th floors, marking the first renovation in eight years. A large-scale renovation was required that would create new value by considering the architecture and interiors concept design comprehensively. ・Software: Opening a store in the Ginza/Yurakucho area, where redevelopment is progressing, was an important and major challenge for UNIQLO's store opening strategy, and a new store was required to be created for customers visiting the city. [Solution] To address this issue: 1. In terms of hardware, we created a new UNIQLO with a "bold store concept design that exposed the current architectural structure as it is." Most of the structure of the building, which was completed in 1984, was in good condition and beautiful, so we peeled off the exterior of the building to create a powerful impression as a structure, connecting the inside and outside of the building. The existing slab was cut away to create a bold void space* that runs through the four floors, visually connecting the upper and lower floors and contributing to an open and dynamic spatial composition. *Void space: An open atrium space without any intentionally constructed structures. 2. In terms of intangible aspects, the store was positioned as a new UNIQLO hub, with "each sales floor having its own characteristics and a full lineup of UNIQLO products." In addition, a well-thought-out circulation plan has made the most of the sales floor space on one floor to develop products and provide a comfortable shopping experience. We took advantage of our strengths in design and construction to support the realization of "not just a shopping experience, but an information dissemination store filled with the charm of UNIQLO in the future," and "a store that embodies LifeWear, with UNIQLO aiming to be a higher-quality, higher-quality store." We also placed importance on the characteristics and location of the store, as well as the history and respect for the place, and helped with the overall store concept, so that the store would be a social presence that the local people who open the store would think of as their own. * displays are from the time of the photo. The contents of displays vary depending on the season. <Our project members> [Sales/Project Management] Takahashi Muneaki, Miyaura Hidenori, Watanabe Yuta [Planning] Yamazaki Makoto, Tominaga Soji [design, layout] NODE: Naka Kazuya, Yamaguchi Hiroshi [Production/ construction] Hatano Atsushi, Yoshida Risa, Yamagami Fumiyasu, Ohara Yuka, Odajima Kotaka, Omae Atsushi, Miyashita Yasutake/ NOMURA (Beijing) Co., Ltd..: Tsuchiya Yuya

#Urban & Retail
UNIQLO TOKYO LifeWear SPRING

UNIQLO TOKYO LifeWear SPRING

NOMURA Co.,Ltd. Co., Ltd.'s concept design team no.10, active both domestically and internationally, collaborated with SOLSO, a company that continues to propose new relationships between people and the environment, on "LifeWear SPRING," displays showcasing UNIQLO's Spring 2021 collection (located within UNIQLO TOKYO's 1st floor LifeWear SQUARE in Ginza, Chuo-ku, Tokyo). This displays applies UNIQLO's "Lifewear" philosophy, which aims to create clothing that is harmonious with nature and minimizes environmental impact, to the creation of spaces. Taking sustainability and functionality into consideration, the exhibition, along with the greenery created by SOLSO, creates a gentle space that coexists with nature. ■ "LifeWear SPRING" Event Details: Event Period: Friday, January 15, 2021 - Mid-March 2021 Location: UNIQLO TOKYO 1st floor LifeWear SQUARE Address: Marronnier Gate Ginza 2, 3-2-1 Ginza, Chuo-ku, Tokyo Event Hours: During participating store hours. *Please refer to the website for details. [Social Issues/Customer Issues/Requests] - As the displays spring collection, an displays space that expressed the freshness of spring was required. - An impactful space that would catch the eye of customers entering the store was required. - As UNIQLO is committed to sustainability, they required fixtures made from environmentally friendly materials that could be used continuously into the future. - As a countermeasure against COVID-19, the built-in benches needed to be easy to clean. [Solution] Numerous plants were placed throughout the store, creating a lush, spring-like park-like atmosphere while indoors. A 3.5-meter-tall symbolic tree was placed in the center to create an impact. Cork was used as a material to be environmentally friendly. As a countermeasure against COVID-19, the bench seats were removable, allowing them to be covered with vinyl for easy cleaning. <Our Project Members> [Sales/Project Management]: Hidenori Miyaura [design, layout]: no.10: Yosuke Ando, Mayuko Fukumoto, Daisuke Okazaki [Production/ construction]: Yurika Kita, Kurumi Kajimoto

#Conventions & Events
AO Gallery

AO Gallery

AGC was constructing a new R & D building in the AGC Yokohama Technical Center (Tsurumi Ward, Yokohama City) at a total cost of approximately 20 billion yen. The AO (AGC OPEN SQUARE), a collaborative space designed to accelerate collaboration within and outside the company, opened on November 19, 2020. The centerpiece of the AO, an open-area collaborative space, was an area based on the concepts of “Connecting, ”“ Inspiring, ” and “Trying. ” It consisted of four spaces: the AO Gallery, an displays in which AGC collaborates with external partners to make use of AGC's materials and technologies; the AO Park, where users can interact with AGC's products, values, and latest topics based on their needs and AGC's seeds; the AO Studio, an area in displays where users can experience AGC's cutting-edge materials and technologies; and the "AO Lab," a collaborative laboratory in which samples are evaluated and prototypes are created with external partners. our company was in charge of planning, concept design design and construction of Kyosei displays at AO Gallery, one of them. [Social Issues/Customer Issues/Request] We have received a request to create a gallery where people can experience the new appeal of AGC through collaborative displays with external partners utilizing AGC materials and technologies. Solution: By combining AGC's cutting-edge technology and hardware with our company's creativity, we have provided a space where we can collaborate and create new glass for the future. [our company Project Members] [Project Management] Shinnosuke Saito [Planning/design, layout] NOMLAB: Keisuke Yoshida/Wataru Nagano [Production] So Kirigakubo [Related Releases] • AGC and NOMURA Co.,Ltd. hold a collaborative exhibition "GLASSMART" [Related Results] • NOMLAB GLASS MOTION • NOMLAB PRISMINATION~ Ikita Glass Space ~

#corporate
HOSEI MUSEUM

HOSEI MUSEUM

This experimental museum aims to foster the sustainability of human and global society. The frontrunners who have gathered at Hosei University have cultivated practical knowledge for surviving in freedom, with a spirit of enterprise. The HOSEI Museum continues this history, looking to the past and future of global society. Its vision is to become a magnetic field for the dialogue of knowledge, connecting both inside and outside the university across disciplines, in order to realize a prosperous and just society. Our company has been involved in everything from site selection to planning, research, consulting, logo concept design, content concept design, and displays design and construction, and continues to expand to other campuses. [Social Issues/Customer Issues/Requests] The HOSEI Museum was established as part of the university's long-term vision (HOSEI2030). Its purpose was to contribute to the advancement of education and research by widely displays, publicizing, and researching the history, educational and research achievements, and academic resources of the Hosei University Educational Corporation. [Customer Feedback] We have worked with NOMURA Co.,Ltd. to connect the university's abundant academic resources and create a museum that serves as a hub for the Hosei brand. This museum is a place where students can learn about the university's rich history and individuality, and where alumni can look back on their time as students and look to the future together. We also hope that it will be a place where people outside of the university can think together about the meaning and value of universities in society through the image of Hosei University. <Project members> [Sales and project management] Takahashi Kentaro [Research and planning] Watanabe Hajime, Nakase Naoko, Kuroda Chiho [Consulting] Watanabe Hajime, Shimizu Shunsuke, Nakase Naoko [design, layout] Shimizu Shunsuke, Kosugi Kyoko, Nakagawa Yuri [Production and construction] Hirao Ken [Replica production] Nomura Techno Co., Ltd.: Endo Nobuyuki

#public
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