UNIQLO TOKYO

“LifeWear” is UNIQLO's commitment to creating perfect clothing that meets the lifestyle needs of everyone. In 2020, UNIQLO will further evolve its existing UNIQLO stores and open new UNIQLO stores that embody LifeWear in Yokohama, Harajuku, and Ginza. Mr. Kashiwa Sato will be involved in these stores as total producer and creative director, and will provide all customers who visit the stores with the best clothes and services that UNIQLO can think of.

We provided support from the stage of the architect selection process for the new global flagship store UNIQLO TOKYO, which opened at MARRONNIER GATE Ginza 2 in Ginza, and were in charge of everything from schematic design interiors design to construction.
Part of the interiors and exterior concept design was handled by Herzog & de Meuron, a Swiss architectural unit that has won the Pritzker Prize, known as the Nobel Prize of architecture, and the Prince Takamatsu Memorial World Culture Prize. This store is an information store filled with the charm of UNIQLO now and in the future.

[Social Issues/Customer Issues/Requests]
・With the concept of "all of LifeWear here", it became necessary to create an unprecedented store as "the most advanced retail store in the world".

・ Hardware: The UNIQLO Marronnier Gate Ginza store on the 7th floor of Marronnier Gate Ginza 2 was relocated and expanded to 4 floors from the 1st to 4th floors, and was renewed for the first time in 8 years. Considering architecture and interiors concept design comprehensively, a large-scale renovation was required to create new value.

・Intangible aspects: Opening a store in the Ginza/Yurakucho area, which is undergoing redevelopment, is an important and major challenge for UNIQLO's store opening strategy, and it was required to create a new store for customers visiting the town.

【solution】
for this issue
1. On the hardware side, we created a new UNIQLO with a “bold store concept design that exposes the existing architectural framework.”
Most of the structure of the building, which was completed in 1984, was in good condition and beautiful. The VOID space*, which was boldly planned by cutting off the existing slab and running through the four floors, visually connects the upper and lower floors, contributing to an open and dynamic space composition.
* VOID space: A space with no structure intentionally created.

2. On the soft side, we positioned the store as a new source of UNIQLO, with a "full line-up of all UNIQLO products, each with its own unique characteristics."
In addition, a well-thought-out circuit route plan has realized product development and a comfortable shopping experience that make the most of the sales floor area on one floor.
Leveraging our strengths in design and construction, we aim to create stores that not only offer a shopping experience, but also provide information about the appeal of UNIQLO in the future, and UNIQLO strives to be a higher-quality store that embodies LifeWear. supported.
In addition to the characteristics and location of the store, we place importance on respect for the history and location of the land, and we strive to become a social presence that locals who open stores can think of as their own store. I also helped with the store concept.

*The displays is from the time of shooting. The contents of the displays differ depending on the season.

<Our project members>
[Sales and Project Management] Muneaki Takahashi, Hidenori Miyaura, Yuta Watanabe
[Planning] Makoto Yamazaki, Shoji Tominaga
[design, layout] NODE: Kazuya Naka, Hiroshi Yamaguchi
[Production/ construction] Atsushi Hatano, Risa Yoshida, Fumiyasu Yamagami, Yuka Ohara, Kataka Odajima, Atsushi Ohmae, Yasutake Miyashita / NOMURA (Beijing) Co., Ltd..: Yuya Tsuchiya