UNIQLO TOKYO LifeWear SPRING

NOMURA Co.,Ltd. Co., Ltd.'s concept design team no.10, which is active both in Japan and internationally, has collaborated with SOLSO, which continues to propose new relationships between people and greenery, on the "LifeWear SPRING" displays (located in the LifeWear SQUARE on the 1st floor of UNIQLO TOKYO in Ginza, Chuo-ku, Tokyo), where visitors can enjoy UNIQLO's 2021 spring collection.
In this displays, Uniqlo's "Lifewear" philosophy, which considers coexistence with nature and creates clothing that does not place an unnecessary burden on the planet, is also applied to the "creation of the space." Considering sustainability and functionality, it is a gentle space that coexists with nature together with the greenery created by <SOLSO>.

■ Overview of “LifeWear SPRING”
・ Period: January 15, 2021 (Friday) to mid-March 2021
・Venue: UNIQLO TOKYO 1F LifeWear SQUARE
・Address: Marronnier Gate Ginza 2, 3-2-1 Ginza, Chuo-ku, Tokyo
・Holding time: During the business hours of the target store *Please refer to our website for details.

[Social Issues / Customer Issues / Requests]
・Since this was a spring collection displays, displays space needed to express the freshness of spring.
The goal was to create an impactful space that would immediately catch the eye of customers entering through the entrance.
As a company committed to sustainability, UNIQLO required fixtures made from environmentally friendly materials that could be used continuously in the future.
As a measure against COVID-19, it was necessary to design the custom-made benches to be easy to clean.

【solution】
Many plants are placed in the store, creating a space like a spring park full of greenery while staying indoors. In addition, a 3.5m long symbol tree was placed in the center to create an impact.
Cork is used for the material, which is environmentally friendly, and as a countermeasure against the new coronavirus infection, the seat of the bench can be removed so that the seat can be covered with vinyl, making it easy to clean. .

<Our project members>
[Sales & Project Management] Hidenori Miyaura
[design, layout] no.10: Yosuke Ando, Mayuko Fukumoto, Daisuke Okazaki
[Production and construction] Yurika Kita, Kurumi Kajimoto