Works#Kanto

After extensive research by a former professional soccer player (Tim Brown) and a biotechnology expert (Joey Zwillinger), Allbirds successfully developed innovative and sustainable shoes using natural materials such as merino wool, eucalyptus, and sugar cane, and the lifestyle brand Allbirds was born. Founded in San Francisco in 2016, Allbirds landed in Japan in 2020, and following the Harajuku store, its second store in Japan, the Marunouchi store, opened in June 2021. We supported Allbirds from the design stage as their local architect. By obtaining a plot for two stores, the wide glass facade allows sunlight in and the inside of the store can be seen from Marunouchi Nakadori, making it easy for customers to enter and creating a bright and open space. There are two entrances, a unique door handle in the shape of a large wooden foot, and a lineup of T-shirts, loungewear, and performancewear made from natural materials in the center of the store. The shoes are displayed by type according to material and function, and the interior is simple yet playful, with cloud-shaped mirrors on the floor and walls, and solid wood chairs that tilt to make it easier to try on the shoes. [Social Issues/Customer Issues/Requests] The client requested that they faithfully create the world view of a global brand with about 35 stores around the world, communicate closely with the person in charge in San Francisco, the home country, and handle all work from schematic design stage to completion as a single company. [Solution] We provided comprehensive management, including resolving legal issues related to the design, negotiating with developers, procuring materials, working drawings, construction and schedule/cost management, and coordinating the import of audio and video systems and fixtures. In order to meet Allbirds' request to send out a message from Japan to the world in the future, we are paying tribute to their concept design philosophy of "sustainability" that respects nature and the environment, and considering interiors materials and spatial configurations that correspond to this for future store openings. <Our project members> [Sales/Project Management] Yoshiki Yamada [Design] Yoko Kurose [Production/ construction] Shuhei Tatsuda [Coordination] Atsuko Shimura

This facility was newly opened in Ginza, Tokyo in April 2021 as a base for "agile development," in which Tokio Marine Group repeatedly verifies and improves in a short period of time. It is a workplace that brings together engineers and designers from Tokio Marine & Nichido Systems to promote the development of insurance and services using digital technology. The facility is a renovated four floors of an existing building, and the first floor is an entrance gallery with a user interview room. The third and fourth floors are office spaces occupied by Tokio Marine & Nichido Systems. The fifth floor is configured as a coworking space that promotes co-creation both inside and outside the company, and is concept design with the concept of a "creative social space," a communication-centered space where a chain of creative activities is born, rather than an office as a place to work. The message of Tokio Marine Group that "insurance is born from adventure and exists to support people's challenges" is the axis of the entire facility, and materials and artworks are selected with the themes of ① adventure, ② challenge, and ③ diversity, and we aim to concept design the space to exude an attitude of challenging anything without fear of failure. We hope that this facility, named G/D Lab., will be a place to accelerate the fusion of insurance and digital, and to support new adventures for the future. [Social Issues/Customer Issues/Requests] The client used the keyword "diversity" to express the concept of a "creative social space" where various talents gather, so the goal was to design an environment that would allow anyone to work comfortably and with flexibility in mind. [Solution] From the perspective of creating a comfortable environment, the lighting plan for the office area incorporates the concept of circadian rhythm and uses fixtures that can be set by timers to change color temperature and illuminance from morning to evening. In addition, most of the fixtures are movable, allowing for flexible response to various working styles. Some of the fixture materials are made of recycled boards called "Kami-Pori Boards" made from upcycled waste paper and waste plastic, making the design environmentally friendly. <Our project members> [Sales and project management] Yasuhiro Urashima [Planning] Ryusuke Nomura, Yuuga Okamoto [design, layout] Manabu Yamanobe, Shunta Nakamura, Shunsuke Ami [Production and construction] Kentaro Hirano, Katsumi Chikada, Kazuki Misawa

Kids Garden Minami Aoyama is a 4 minute walk from Gaienmae Station, with a private indoor heated swimming pool and a 2,200m2 facility for children aged 1 to 9 years old. It is one of the largest facilities in Tokyo that integrates early childhood education and school children. Based on a program that nurtures and develops the abilities needed at each age from infancy to childhood, when brain development is most active, experienced and professional lecturers have developed an original early childhood education program in collaboration with Montessori and Shinbukai, and gymnastics and swimming programs supervised by special teams that support Olympians and top athletes. This facility is a place where you can meet a wide variety of educational programs from Japan and overseas, and the location of Aoyama is a place where various values, races and cultures come and go. Based on the characteristics of its facilities and location, we have chosen "CROSS" as our keyword and incorporated intersections into concept design as symbolic motifs. In addition, to represent CROSS, it incorporates Japanese and Western interwoven taste. The Japanese elements, in particular, reflect the owner's desire to "In this globalized world, I hope that our children will continue to carry on their Japanese strengths and identity as adults." and create a space where children can naturally come in contact with Japanese culture. By using all of our company's know-how accumulated in a number of nurseries at construction, we have created a space that is both safe and aesthetically pleasing. [Social Issues/Customer Issues/Request] As a new private facility for child-rearing support, there was a request that the theme of the facility be "Japanization" in order to ensure both safety and design, and to anticipate foreign nationals as well as visitors due to its location. [Solution] As an essence of Japanese culture, Noren, traditional patterns, and traditional Japanese colors were incorporated into concept design Space to create opportunities for daily exposure to Japanese culture. In order to contribute to child-rearing support, we conducted a distinctive concept design based on the concept of "Japanization" in order to differentiate ourselves from concept design space, which is a general and average facility for children, and created a contact point for Japanization from childhood. [Customer's Voice] This is our company's largest facility ever, but I think we were able to express the high quality concept design and the unified concept. We were able to proceed with the opening of the facility without any problems due to the flexible corrective action and compliance with the construction schedule. < our company Project Members > 【 Sales/Project Management 】 Kazuya Takada 【 design, layout 】 Mari Matsumoto, Ayako Hiruta 【 Signing/Graphic Design 】 Ayako Hiruta, Aki Haga 【 Production/construction 】 Ken Kogure, Takehiro Ichijo

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

Sumitomo Life's "Vitality" is a product that combines a system of variable premiums and rewards to support customers in taking and continuing to take part in health promotion activities. In order to allow more customers to experience its advanced nature and value, we have opened walk-in stores. We were also in charge of the following stores. ・Sumitomo Life's "Vitality" Plaza Yurakucho Store (Opened April 2020) ・Sumitomo Life's "Vitality" Plaza Shinjuku Store (Opened November 2019) [Social Issues / Customer Issues / Requests] In order to solve the three issues of increasing awareness of "Sumitomo Life's "Vitality", attracting new customers, and improving policyholder loyalty, we were required to utilize "digital" technology that is rooted in "people" and creates new experiential value. By opening a store in the heart of Ginza, one of Japan's leading commercial districts, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "better living for each individual = well-being". [Solution] We created a space where customers can experience the world of Vitality by visualizing the features of the health program of Sumitomo Life "Vitality" - "understand your health condition," "improve your health condition," and "enjoy rewards" through displays of rewards and videos. We created a flexible space where various events and seminars can be held to support health promotion activities, and a meeting room where face-to-face support can be provided to existing policyholders, and the plan emphasizes value rooted in "people." Interactive content was introduced at the entrance, allowing customers to make health efforts their own, and a new experience using "digital" was provided with Ginza as a backdrop. We hope that the store will be a place that supports each individual's "daily life" from the heart of Ginza through the space and contributes to the realization of a healthy and long-lived society. [Customer feedback] Many design companies in the same industry visit the store because they are interested in design, layout by your company. Customers have said things like "The wall concept design is wonderful," "It's a stylish space," "It's cool with the smart partitions," and "It's a space that makes you want to sign a contract," and some customers were impressed by the monolith (a large touch-panel monitor). <Our project members> ・Sumitomo Life Insurance "Vitality" Plaza Ginza Flagship Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Hiroki Noda, Hiroshi Matsushita [Digital content planning] Aya Watanabe [Leasing] Aya Nishimoto, Tomoko Shirasaki [design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa [Production and construction] Tomokuni Hasegawa [System design and construction] Keisuke Taneda, Yuki Kuga ・Sumitomo Life Insurance "Vitality" Plaza Yurakucho Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Hiroki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa ・Sumitomo Life Insurance "Vitality" Plaza Shinjuku Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Koji Nakazato, Hiroki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa

This project was to build a place for customer contact in conjunction with the relocation of Fujifilm Business Innovation Japan (formerly Fuji Xerox) to a new office building. We were in charge of planning, design, layout the experience-based showroom "Bridge for Innovation" on the 17th floor of Toyosu Bayside Cross Tower, where the new office will be located. This project required the function of a showroom that would identify the direction of solving customers' problems and lead them to success, while also being a future workplace. Our answer was "agility of variable space." In the solution experience area, no fixed walls were built, and the entire space was composed of highly agile movable fixtures, thoroughly pursuing variable and movable space. [Social issue/customer issue/request] It was necessary to enable flexible operation so that the fixture layout arrangement could be created in a short time to match the business strategy. [Solution] We planned seven types of movable fixtures to correspond to the style of operation, where various booth configurations are updated daily to match the characteristics of the products and customers. Some partitions completely block the view, while others only let half of the view through, and these overlap to create even more variation in transparency. Furthermore, by not erecting fixed walls, and instead using color-coded floors and ceilings to make the boundaries of the spaces clear, natural zoning was made possible. Flexible infrastructure, such as power sources, has been installed under the floor, allowing for easy function conversion in the future. The thorough pursuit of a variable, movable space was also a challenge to organically control the spatial functions without building walls. <Our project members> [Sales and project management] Murakami Natsuko, Kawashima Toshito [Planning] Kobayashi Keita [design, layout] Onishi Ryo, Saka Nobuaki, Uemura Yoriko [Production and construction] Kimura Shunsaku, Murata Riku

This is a new style of community lounge that was realized by Sunshine City Co., Ltd. directly managing the vacant section of the 3rd floor food and beverage floor of Sunshine City Alpa. We were in charge of planning support, design, layout, and construction. The space is composed of a lounge space where workers can do desk work and a kitchen space where different businesses operate during lunch time, and is suitable for a variety of scenes such as not only work but also meals, refreshment, and event use. In addition, there is a cafe space where "BYRON BAY coffee", which is popular for its organic coffee, is open. It is a lounge space that does not specify how it is used as a place to connect "people and people" and "people and things", where a wide variety of people gather and act as a base for promoting new communities. The name of the facility, "SOLARIUM", means "sundial" in Latin, so it is an original name that is appropriate for this place where various people gather and interact depending on the time of day. [Social issues / Customer issues / Requests] Due to the changes caused by the COVID-19 pandemic, the options for places to work have increased, and a proposal for a flexible community lounge that can accommodate them was required. This project called for the proposal of co-working space with a kitchen, which is possible because the area is located on the food and beverage floor, and the creation of a community lounge that can be used by local people as well as workers, and the creation of opportunities for communication and flexibility of the space. [Solution] All the main tables are equipped with casters to accommodate a variety of situations. In addition, to make it comfortable to work and eat, a variety of seating options are available to choose from depending on the purpose and mood, such as box-shaped seats for individual work, a sofa area for a short break, and a high counter for casual conversation over a cup of coffee. In order to convey that it is a place for connecting with the local community, we commissioned FACE, a globally active artist from Toshima Ward, to create a work with the themes of "diversity" and "the city of Ikebukuro," and boldly laid it out on the glass surface of the space. By dispelling the image of Sunshine City up to now in a good way, it expresses that it is a place to take a step forward and embrace new values. <Our project members> [Sales/Project Management] Minami Hiramatsu [design, layout] Manabu Yamanobe, Noriaki Tamura, Kan Fujimura [Production/ construction] Takashi Kodama

The "PARA HEROes" exhibition was planned to promote diversity and inclusion in Japan and around the world by showcasing the appeal of the sport and its athletes through the medium of "para table tennis." As part of NOMURA Co.,Ltd. 's support activities for sports promotion, and thanks to our connection with the "COLORS" event held in October 2019 to commemorate one year until the Tokyo 2020 Paralympics, we partnered with the exhibition to provide planning and concept design. What did the artists feel when they encountered "para table tennis," what were their thoughts as they tried to incorporate it into their artwork, and what did they want to communicate through their creations? What emerged from this was a way for them to express what they saw through their own sensibilities, without any preconceptions or preconceptions. We hoped that the artists' work would also help visitors to break free from preconceptions, deepen their empathy for parasports, and engage with the artworks with a genuine, genuine heart. We concept design the exhibition around the concept of "Uncoated." The elements that make up the space also make use of the base material, and incorporate base materials associated with each piece of art. We also paid particular attention to how they are displayed, so that the appeal of each piece of art is brought out to the fullest. In line with NOMURA Co.,Ltd. Group's goal of "providing added value from an environmental perspective," this displays was concept design so that approximately 90% of the total can be reused as is. The wood used was selected in accordance with the Fair Wood Support Declaration. <Our project members> [Planning support and concept design] Yamaguchi Akane, Onishi Ryo ~Related links~ [Release] -NOMURA Co.,Ltd. sponsors concept design work for "PARA HEROes Exhibition 2," which is currently being held to great acclaim -NOMURA Co.,Ltd. launches company-wide "social good" activities to create a happy impact on society and contribute to solving social issues [Announcement] - "PARA HEROes Exhibition," sponsored by concept design work, is currently being held

A new normal illumination that fuses the real and the remote, sending a message of gratitude and encouragement from Tokyo to medical professionals, essential workers, and all those who are moving toward the new normal.

"Park Wellstate" by Mitsui Fudosan Residential is a senior service residence that aims to allow mature, active seniors with diverse values to live a new stage of life in a more free and rich way, in their own way. "Park Wellstate Kamogawa", the second property following "Park Wellstate Hamadayama", was built in Kamogawa City, Chiba Prefecture, and is a 22-story building with approximately 470 units. It is a high-value-added facility that has partnered with the medical corporation that runs Kameda General Hospital in the same city and has leisure functions within the facility. Our company was in charge of the lobby and reception in the common area, the promenade, the club lounge, the restaurant, etc. [Social issues / Customer issues / Requests] The land where this project was built, Kamogawa, was originally a hilly area covered with forests with a rich ecosystem. In the 1990s, it was used as a quarry, and the trees were cut down, leaving the rock surface exposed, and the natural environment was lost. From the viewpoint that the natural environment is the foundation of a healthy and rich life and improves the quality of life for seniors, the aim was to create a home where the senior residents can spend a rich time and live a rich life while restoring nature. [Solution] To solve the problem, the interior space was finished with light-toned white sycamore veneer to create a warm shared space. The height of the built-in washbasin was set lower than usual to suit the seniors, and the corners and edges were chamfered with a radius. The floor finishing was narrowed to avoid creating steps in the stone veneer, carpet, and flooring, and the joint width was narrowed to prevent people from tripping on steps, concept design a safe and friendly environment for seniors. The artwork was also selected based on the former quarry site and the Kamo River, and local crushed stone was used, and artwork expressing the charm of the Kamo River was installed to allow people to feel the local climate and culture. <Our project members> [Sales and project management] Naoki Murata [design, layout] Common area concept design and supervision: Michio Matsuzaki / Artwork coordination: Misa Sanjoba, Wataru Tajiri [Production and construction] Masato Takeuchi, Shusuke Hoshino, Keiichi Yamazaki, Shogo Yasunaga

"Illumination Island Odaiba" is an event that has been held every year in which commercial facilities, accommodation facilities, transportation facilities, etc. in the waterfront sub-center area all light up at the same time. In 2020, a first attempt was planned to create a production not only at individual facilities but also in the public areas between the facilities, and our proposal was selected as a result of a proposal competition. In addition to concept design the illumination production, construction, and security patrols during the event, we were responsible for a one-package project that also included effectiveness verification, analyzing the impact on social media and the attributes of event attendees.

This is an art-based urban development project based in the waterfront subcenter area. The aim is to connect the five areas and the vast city of over 440 hectares through art and increase its appeal. For the first project, architect Motosuke Bandai was invited to design a pavilion called ARTBAYHOUSE. The pavilion was created with the concept of "architecture that embraces the 'nature' that is unique to this place." The architecture itself is an experiential work of art, and at the same time, it is a space that serves as a base for various art and urban development projects, as it changes while being enveloped in the ever-changing nature of light, wind, rain, and plants. There is also a cafe inside, and pets are allowed inside. The space where people, plants, animals, insects, and other various "nature" can each spend their time comfortably is a place where you can experience unprecedented newness that questions the future of cities and spaces. [Social issues / Customer issues / Requests] The waterfront subcenter area has all the basic urban functions, but the scale of each building and road is large, and there was a lack of places where people could spend their time comfortably, especially outdoors. Furthermore, although there are many natural attractions not found in urban areas, such as ocean views and wide skies, these were not being fully utilized. [Solution] 1. Create a human-scale space that serves as a starting point for urban development, where people can gather and feel comfortable. 2. Create content that has the power to attract and spread information, making people want to visit. 3. Implement experimental programs that are unique to the waterfront new city center area. With these three pillars as the planning axis, we aimed to realize an art project unique to this area that would present new value while responding to the issues facing the town. <Our project members> [Sales/Project Management] Ito Etsuro, Ibe Reiko [Research/Planning] Sugimoto Taku, Yokota Tomoko, Mochizuki Mina

"Tokyo Gift Palette" is a new specialty shopping mall developed near the Yaesu North Exit of Tokyo Station, with a total of 33 brands. The pillars and ceilings of this facility, the gateway to Tokyo, are made of recycled aluminum from the body of the 700 Series Shinkansen, which was retired from the Tokaido Shinkansen in March 2020. The building is decorated with images of cherry blossom petals and noren curtains, befitting a terminal station, and is a sustainable space with high added value that connects people's thoughts by taking advantage of the high quality and fine feel unique to the 700 Series Shinkansen. We participated in this project by Tokyo Station Development Co., Ltd., and were involved from the development stage of the building materials, and were in charge of production, construction production, and project management for the environmental area interiors work. This is the first time that recycled aluminum that does not contain any additives has been used to decorate a commercial space since the start of Shinkansen operation in 1964, and this project won the Development Award from the Japan Aluminum Association.

Through research into the new academic field of "neurointelligence," which combines life science, medicine, linguistics, mathematical science, and information science, visitors can learn about our brains, which we do not usually pay attention to, and experience the amazing power of our own "brains." What ideal future can be opened up by the fusion of brain research and artificial intelligence (AI) research? We have gained a new perspective on "intelligence" from cutting-edge research, and have embodied this as displays that explores the great possibilities of the brain. [Social Issues/Customer Issues/Requests] Our goal was to reach out to a wide range of people, from those interested in science to the general public, while developing activities that lead to funding and, in the future, to international outreach activities with an eye toward overseas expansion. Purpose ・For researchers and visitors to think together about "neurointelligence" and share the significance and joy of research.・To experience the joy of getting to know oneself through the "brain intelligence" and to provide an opportunity for many young people who will pave the way for the future to become interested in "neurointelligence" and science. ・To contribute to the global dissemination activities of the International Research Center for Neurointelligence (IRCN) at the University of Tokyo's Institute for Advanced Studies on the necessity of basic research in science and technology. Based on these objectives, we considered solutions. [Solution] In order to outreach the results of cutting-edge science research, planners and designers worked with researchers to consider "What is neurointelligence?" and "What is the worldview that IRCN aims for?" and after repeated discussions, we came up with a concrete displays. In the process, we created displays that was not simply a display of research results, but one that communicated the results of cutting-edge science that combines brain science and AI research to the world at large, while also getting the general public involved in the research at an individual level, creating a community that explores what brain science and AI should be, and incorporating mechanisms into displays to encourage continued participation in that community. <Our project members> [Development/Producer] Hironobu Takeda [Sales/Project Management] Shun Enomoto [Planner] Hajime Watanabe, Reimi Abe [Designer] Akihiko Shikko, Atsushi Suzuki, Sayaka Horikoshi [Production] Nomura Duo: Ryoichi Tanbo, Yoshinari Imaizumi, Naoru Hara

This project expands the ladies' floor of the largest medical checkup facility in Tokyo from one to two floors and renovates it with a new concept design. Based on the concept of "providing a comfortable and smart medical checkup experience for women working in the city center," we aimed to create a space that takes into consideration the movement, line of sight, and comfort of both patients and staff. After repeated discussions with many stakeholders, we carefully designed every detail of the function and design, which led to the creation of a medical checkup service with high hospitality. [Social Issues / Customer Issues / Requests] The customer's number one request was to significantly increase the capacity for female patients and the operational efficiency. The challenge for this was to ensure usability and comfort while maximizing the number of examination rooms and seats in the waiting area. At the same time, we aimed to increase the sense of exclusivity and added value in order to further establish an advantage for "Shinjuku Medical Checkup Plaza" in the medical checkup facility market. [Solution] We set "SMART HEALTH RESORT" as the new concept for the entire facility, and set the existing 7th floor ladies floor as "COMFORT RESORT" and the 8th concept design, which will be newly built as a more special floor than the 7th floor as "PRIME RESORT". With the aim of providing a comfortable and smart medical checkup experience for women working in the city, the spatial expression is based on a hotel-like luxury feel, and the color composition is based on beige and light-colored wood grain. The metal materials are not common colors such as gold or silver, but are unified in a pink bronze color to create a special feeling. In addition, while most medical facilities generally have plain, calm wallpaper, our interiors differentiates itself by using patterned wallpaper in each room to make the patients feel as relaxed as possible when undergoing the examination. It was extremely difficult to secure the required number of examination rooms and waiting seats within the limited floor space, but after repeated discussions with the medical technicians and medical equipment manufacturers, we were able to determine the minimum size of each examination room that would allow both "smooth examination operations" and "patients not feeling cramped" and by planning it, we were able to achieve the required number. <Our project members> [Sales/Project Management] Kozasa Tsune, Ninomiya Yukako [Planning] Imaizumi Hiroyoshi [design, layout] Oishi Kumiko, Watanabe Mei [Production/ construction] Sakai Mai, Kikuchi Nohara