Works#Kanto

In the Sawtooth Mountain area of Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japanese Heritage, the decrease in overnight and round-trip tourism (increase in one-day car trips) following the opening of the Tokyo Bay Aqualine and Tateyama Expressway, damage caused by Typhoons No. 15 and 19 in 2019 and the new Corona have caused a blow Reactivation of each tourist center is an issue. In the midst of this difficult environment, five businesses, including Kinokuniya Corporation, prepared a revitalization plan for tourism in the Sawtooth Mountain area and applied for the 2021 Japan Tourism Agency's "Project for Promoting Revitalization and High Value-Addition of Existing Tourism Bases," and as part of this project, two demonstration experiments were conducted. 1. Beach Sauna Event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the beach sauna during the winter season, when tourism use is scarce, in order to revitalize the beaches that were once a tourism hub. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives ranging from overall and individual planning, promotion of the beach sauna event demonstration experiment (planning, concept design, setup, operation, and promotion), verification of effectiveness, and reporting. 2. "Jyobus!", a trip overflowing with my favorite things This was a demonstration event for a sightseeing tour bus (secondary transportation) that connects various tourist attractions across city borders, which had long been an issue for consideration. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to preparation for the demonstration, verification of effectiveness, and reporting. 1. Beach Sauna Event "Sea and Sauna" [Social Issues/Customer Issues/Requests] The diversification of the leisure industry in society and the shift to day-trip car tourism in the Sawtooth Mountain area not only led to a decline in the number of beach-bathing recreationists who had led the region, but also to a decline in related tourism businesses and a decline in visual and experiential vitality. It has also led to a decline in the visual and experiential vitality of the area. Although the situation remained challenging due to the combination of damage from a major typhoon and the new Corona, the premise was to make the event an easy-to-understand way to convey the charms of the Sawtooth Mountain area. The event was also to be an experiment to cultivate knowledge on the possibility of commercializing the "sauna users" that Kinokuniya is considering as a new target customer segment, and to conduct a more effective and efficient beach sauna event in the future. SOLUTION: The sauna event experiment was to energize both the community and the business, but was implemented at the same level as the main launch. Naming and artwork based on brand strategy, multifaceted media plan including news release/ SNS/ use of influencers and other measures in response to the response, introduction of web and electronic tickets, operations manual including measures against the new Corona, food marché and sauna that conveyed local attractions, local environmental design featuring local artists, and a step-by-step questionnaire survey in anticipation of reservation cancellations due to the new Corona, as one event project. 2. "Jyobus!", a trip overflowing with my favorite things. Social Issues/Customer Issues/Requests] As day-trip sightseeing by car has become the mainstream, "shorter stay time," "limited tour destinations," and "non-motorized users are moving away from sightseeing," the tourism economy has felt the downturn, but resources were lacking to quantitatively understand and analyze the situation. In addition, it was difficult to secure resources and establish a procedure to demonstrate the potential and ideas of how to promote tourism to the Tokyo metropolitan area and how to develop a sightseeing tour course. In response to the above requests, the challenge for this project was how to solidify the foothold to connect the demonstration operation to the full-scale operation, while giving shape to the ideas that the customers had in their minds. SOLUTION: Although this was a demonstration project, we followed procedures that were designed for a full-scale operation. The following were implemented: naming and artwork based on the brand strategy; development of a media plan and analysis of the response approximately one month prior to the 36-day operation period from January 4 to February 8, 2022; introduction of web and electronic ticketing on a trial basis and preparation of a response manual for the crew; introduction of a digital stamp rally to promote excursion and to understand the behavioral patterns of the riders; and introduction of a new Corona. The demonstration tour was designed as an event project, including the introduction of a digital stamp rally, a questionnaire survey in stages, assuming the cancellation of reservations by the new Corona. Sea and Sauna" and "Jyobus! We compiled the results of each of these demonstrations so that the report itself could serve as a guideline and be utilized in future discussions with related parties. ＜The results of each demonstration experiment were compiled into a report that could be used as a guideline for future discussions with related parties. 2. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and project management] Kenji Nakano [design, layout] Hiroshi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki 2. My favorite trip "Jyobus! Development and project management] Akihiko Nishimura [Sales] Kenji Nakano [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki - Related Links - [nomlog] ・Vitalization project for Kyonan Town, Chiba Prefecture

"EXPRESS WORK" is a new workplace for JR Central's EX service (Express Reservation and Smart EX) members*1. Located in the Marunouchi Chuo Building, it consists of two sections: the drop-in "EXPRESS WORK-Lounge" and the small rental office "EXPRESS WORK-Office." We have been involved since the concept formulation stage, and were in charge of project management, space concept design, and construction. "EXPRESS WORK-Lounge" and "EXPRESS WORK-Office" are directly connected to Tokyo Station and are in an excellent location, making them extremely convenient environments, especially for business users who use the Shinkansen. The space is a socially good space that reflects JR Central's efforts to protect the global environment and revitalize the local area. interiors materials are made from upcycled*2 aluminum (hereafter referred to as recycled aluminum) from the 700-series Tokaido Shinkansen train cars, and FUJI HINOKI MADE wood, a brand of Fuji cypress provided by Fuji City, Shizuoka Prefecture, along the Tokaido Shinkansen line, giving off a faint cypress scent and creating a soothing space for business users. *1 How to use the "EXPRESS WORK-Lounge": In addition to being an EX Service member, you must also register as an "EXPRESS WORK" member. *2 Upcycling: The process of giving waste that would otherwise be thrown away new life by upgrading it into a new product by adding new added value such as concept design or ideas. (Source: IDEAS FOR GOOD)

This Creative Museum opened as the successor to RiSuPia, which opened in 2006 within the Panasonic Center Tokyo. Based on STEAM education, it is a space for exploratory learning on themes such as the SDGs. It fosters children's intellectual curiosity and inspiration, providing an environment where they can both learn and experience making things and experiences. The space was designed around five themes to unleash curiosity and motivation for creativity: "It's okay to get dirty," "It feels like you can make it yourself," "It can be rearranged," "It feels like you're outside the box," and "It concept design like a collaborative session." Furthermore, from an SDG perspective, the existing environment was cleverly reused and updated, incorporating concept design motifs. The spatial concept design also expresses the project team's desire to build on the history of the predecessor museum and to create new history. <Our project members> [Sales and project management] Yamazaki Kei [Direction] Yamaguchi Akane [design, layout] Koga Sayaka, Tani Seiho, Sasai Ayumu, Nakade Mikiyuki [Production and construction] Kumazawa Yuta, Asakura Yumi ~Related links~ [Release] ・ NOMURA Co.,Ltd., Ltd.'s social good activities: The case of AkeruE Creating a space that fosters children's intellectual curiosity and inspiration for a better recycling society of the future [nomlog] ・How AkeruE came about. Talking about spatial concept design. (Part 1) ・Using upcycling ideas to create concept design that don't make you feel guilty about the earth (Part 2)

Launched in 2019, "Marunouchi Street Park" is a social experiment project designed to explore the future of Marunouchi Nakadori Street and how it can be utilized. Based on the spatial concept of "Amazing Winter Streets," the park created three approximately 300-meter blocks, each offering a warm and inviting experience while enjoying illuminations. Block 1, themed "Wonder Dining!", featured a playful area with a glasshouse where visitors could dine while enjoying the illuminations, tree hammocks, and a large chess table. Block 2, themed "Wonder Lounge!", featured a two-story hut serving as both a general information center and shop. It also featured a postbox with a simulated flame for posting purchased Christmas cards, a billiards table under the illuminations, and a fire pit where visitors could relax and enjoy playing street piano. Block 3, themed "Wonder Terrace!", features a "Corridor of Light" covered in mirrors and an "Artists on the Fire Terrace," where artists can create art around a fake fire in a fireplace. (Dates: December 2-25, 2021) Hosted by our company, the "Illumination Tour for the Visually Impaired 2021 Winter" is a walking tour with the theme of "dialogue" that aims to provide a truly comfortable spatial experience for everyone. Volunteer staff will escort visually impaired visitors through three blocks (total length approximately 300 meters) of the beautiful winter illuminations of Nakadori Street, creating a program that will warm both the body and mind and allow them to enjoy the experience through conversations that will warm their hearts and minds. During the "Marunouchi Street Park 2021 Summer" (August-September) event, we observed visually impaired people using the park, so we conducted interviews with people who have been blind since birth. The results included, "The places I want to go are places I've been to once and enjoyed," "I'm nervous about taking the first step when going somewhere new," "I didn't know Marunouchi was a park," and "Because I'm blind, I use my imagination to enjoy things." Therefore, if we could convey the charm of Marunouchi in a friendly and careful manner by "using methods that clearly communicate with the visually impaired" and "providing guidance with reliable support," we believe they will want to "return" and fall even more in love with Marunouchi Nakadori. We also believe that this tour could provide an opportunity for "everyone" to "feel, connect, and spend time with the seasons." This led us to organize this tour. <Our project members> [Project Director] Suzuki Echiyo [Sales] Ishiyama Shigeyuki, Yamamoto Hitomi [Planning] CIC: Saito Yusuke [Operations Management] CIC: Ando Kaoru [concept design] Sakuma Tonoyoshi, Ozawa Kazuki, Matsubara Miwa [Architectural Advisor] NAU: Okamoto Kiwami [Production] Marumori Yukio, Sasaki Ikuya, Yamaguchi Yuta, Kawashima Ayaka ~Related Links~ [Announcement] ・"Marunouchi Street Park Illumination Tour!" sponsored NOMURA Co.,Ltd. [Related Projects] ・Marunouchi Street Park 2021 Summer

Launched in 2019, "Marunouchi Street Park" is a social experiment project designed to explore the future of Marunouchi Nakadori Street and how it can be utilized. Based on the spatial concept of "Connecting Summer Streets," the project focused on Marunouchi's distinctive culture, community, and people. Each of the three approximately 300-meter blocks was designed with a unique theme, reflecting the city's unique connections to culture, the community, and people. Block 1, located in front of the Maru Building, was themed "Sports & Relax," creating a wellness street where people can exercise, relax, and refresh themselves, featuring a ping-pong counter and a deck with balance balls. Block 2, themed "Enjoy Eating Out," offers the enjoyment of dining in a parklet surrounded by fairwood while enjoying outdoor live painting by artists based on the SDGs and street piano. Block 3, themed "PARKcation," featured a grass-covered workspace and bicycle counter, reminiscent of swaying grassy hills, and a summer beach resort scene using Okinawan coral sand, all of which were well-received. In terms of safety and health, we implemented special infection control measures, including measures against strong winds from typhoons and building winds, and spraying the entire facility with an antiviral coating. (Event period: August 2-September 12, 2021) Regarding our efforts with fair wood: Cedar and larch Nishikawa lumber thinned in Hanno City, Saitama Prefecture, are used for counters and other fixtures. The design took advantage of the distinctive grain and color of the cedar heartwood, known as "black heart," and structural plywood. After the event, some of the wood used will be reused, and when its usefulness is complete, it will be returned to nature, where it will be recycled for seedlings, reforestation, and forestry. <Our project members> [Project Director] Suzuki Echiyo [Sales Promotion] Ishiyama Shigeyuki, Yamamoto Hitomi [design, layout] Matsubara Miwa, Kaizawa Ayuko, Sudo Ryo, Sakuma Tonoeki [Planning] CIC: Saito Yusuke [Operations Management] CIC: Ando Kaoru [Production] Marumori Yukio, Yamaguchi Yuta, Yoshida Takuto ~Related Links~ [Announcement] ・"Marunouchi Street Park Illumination Tour!" sponsored NOMURA Co.,Ltd. [Related Projects] ・Marunouchi Street Park 2021 Winter

Founded in 1979, Hour Glass is an international luxury watch specialty store with 29 stores in 10 cities, mainly in Asia, and boasts an outstanding selection of over 50 of the world's finest brands. The Ginza store, which opened in 2002, always has a wide selection of carefully selected watches, and you can enjoy a conversation with the sophisticated and knowledgeable staff while relaxing on a comfortable sofa and choosing a watch at your leisure. In 2021, the store underwent a grand renovation, with a bold and symbolic bar counter in the center of the store, and the interior was renovated to further emphasize dialogue with customers, creating added value for customers to visit the physical store. Inspired by the store name "HOUR GLASS", we concept design the selection of stones with a narrow waist and custom lighting. We used custom-made materials using traditional Japanese craft techniques, as well as materials that are carefully selected for their expression and texture, and stacked each detail to create a space where a high-quality atmosphere and dialogue can be created.

This project is the culmination project of "With an exclusive area of more than 100m2 in the heart of Tokyo, a brand that focuses on location and asset value and offers essential lifestyle through renovation."= "R 100 TOKYO" developed by Rivita. our company provided construction support for the renovation of Opas Arisugawa, a residence representing Tokyo with an exclusive area of approximately 198m2, which was created by OEO Studio, a Danish concept design company, in concept design. Based on the concepts of "CROSS-CULTURAL" and "COMPELLING MINIMALISM," this concept design living space incorporates new proposals based on the sensibilities common to Scandinavia and Japan. By using a lot of natural materials, such as solid wood, which develops its flavor the more you use it, the longer you live in it, the more blessings it will bring to your life. This new housing is a realization of the "value housing 100 years into the future" that "R 100 TOKYO" aims for. [Social Issues/Customer Issues/Requests] In the recent high-end residential market in central Tokyo, there is a growing demand for homes with unique values that are not limited to conventional values such as real estate prices and housing functions. Among the projects of Ribita, which aim to "We will continue to create the next common sense in order to restore the value of Japanese housing and real estate and leave it for the future," this project, which emphasizes natural materials and traditional construction methods, was an issue in terms of whether it can be established as a housing performance. [Solution] We had a number of meetings to promote the use of natural materials and handicrafts in the living space, taking into account housing performance, such as a wide variety of stone, plasterer, solid wood, han-zukuri, and ceramic tile. The solid wood kitchens of Garde Hvalsøe (read: Garde Vels), a Danish kitchen workshop that was the first in Japan to be installed in an ordinary house, have a great significance in the living space. Since there is no solid wood kitchen to replace them, our company's Global Division imported them from Denmark. [Customer's Voice] Thanks to your high level of technical and managerial skills, such as proposing solutions for difficult construction, precision of detail, and adherence to the construction schedule, we were able to not only go ahead with the overall schedule, but also create a wonderful space that understood the designer's intention. < our company Project Members > [Project Management] Masahiro Harada [Product Direction] Mikiya Fujitaka [Global Supply] Daiyuki Nakagome

The area around Tokyo Station is a city with many different aspects, where history, the future, and culture coexist. In the area, the year-end light event has become an annual winter tradition since the Tokyo Millenario in 1999. In 2021, which has been marked by many hardships, we have created a theme of "scenery at dawn" by painting the Marunouchi Building of Tokyo Station, the Marunouchi Central Plaza of Tokyo Station, and Gyoko-dori Street with gentle light, allowing visitors to feel the dawn of a new era. [Social Issues/Customer Issues/Requests] We received a request to send a positive message to society and reduce carbon dioxide emissions through a special light-up of the Marunouchi Building of Tokyo Station, a historic building that can be said to be the face of Tokyo. [Solution] We created a color light-up with colors that evoke the "sky at dawn" from the Marunouchi Building of Tokyo Station to the station square and Gyoko-dori Street. For the lighting effects on the trees, we chose to use rental lighting equipment rather than string illumination, as this method would minimize industrial waste, have less impact on the growth of the trees, and reduce costs. <Our project members> [Sales/Project Management] Ken Kumagai [Planning/ concept design /Direction] CIC: Ryuji Tsuyama [Product Direction] Ken Kobayashi, Takahiro Chiba

Careritz & Partners Co., Ltd. is a company that is growing rapidly in the nursing care business, mainly in home care services, by utilizing IT technology. We concept design the entrance and meeting room, which will be the face of the company, when the Head Office expanded its head office from the 8th floor to the 15th floor of Shinjuku Miraina Tower. [Social Issues / Customer Issues / Requests] Since many job interviews are held, the company wanted a space where job seekers could relax during the interview and an entrance that would give a sense of the company's growth. [Solution] Since the corporate color is green, live plants were placed in a lattice, and the plants eventually grew and grew out of the frame, representing "growth without being bound by frames." In addition, by dividing the meeting room with a glass partition, a sense of spaciousness was created, and an open space that makes use of the borrowed scenery was realized. Since the color green has a visually relaxing effect, the floor of the meeting room is covered with wood and green carpet. In addition, in response to the increase in online meetings, we have prepared a telecon booth for 1 to 2 people and a meeting room that can seat from 4 to a maximum of 20 people so that it can be used according to the number of people in the meeting. Since many training sessions are held within the company, the entrance for visitors and employees taking training sessions was separated to allow for easy access. <Our project members> [Development] Okawa Nobutoshi [Sales/Project Management] Mukuo Ai [design, layout] Shimizu Shigemi, Koga Sayaka, Hagiwara Mitsutaka [Production construction] Shimizu Kota, Odajima Keita

The Morinaga Angel Museum MORIUM was created as part of the Morinaga & Co. 120th anniversary project. We were responsible for the total production, including spatial concept design, displays planning and production, and the production of various content, including theater videos.

This is a concept shop of "Okomeburan" by Shinmei Group, one of the largest long-established rice wholesalers in Japan. Okomeburan is a rice bran specialty store brand with the vision of "organizing your daily life." This store aims to be a new urban store consisting of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomeburan's products are made with the utmost care from the manufacturing process to the transportation process. In order to maximize the appeal of the products, we devised a "FACTORY SHOP" that adds displays function to the conventional sales and cafe functions. We added an displays function that clearly conveys the manufacturing process, and a function that allows you to touch and learn about brown rice, rice husks, white rice, rice bran, and the scenery of the production area for each brand. In addition, we have concept design a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as a space that will convey the product development process that you cannot usually see. Our company has been involved in Okome Buran since its first store (Lucua Osaka), which opened in February 2021, and in addition to designing and construction the stores, we have been providing general support, including rebranding to set the brand name and vision, and supervising logo and packaging concept design, as well as product and cafe menu development.

After extensive research by a former professional soccer player (Tim Brown) and a biotechnology expert (Joey Zwillinger), Allbirds successfully developed innovative and sustainable shoes using natural materials such as merino wool, eucalyptus, and sugar cane, and the lifestyle brand Allbirds was born. Founded in San Francisco in 2016, Allbirds landed in Japan in 2020, and following the Harajuku store, its second store in Japan, the Marunouchi store, opened in June 2021. We supported Allbirds from the design stage as their local architect. By obtaining a plot for two stores, the wide glass facade allows sunlight in and the inside of the store can be seen from Marunouchi Nakadori, making it easy for customers to enter and creating a bright and open space. There are two entrances, a unique door handle in the shape of a large wooden foot, and a lineup of T-shirts, loungewear, and performancewear made from natural materials in the center of the store. The shoes are displayed by type according to material and function, and the interior is simple yet playful, with cloud-shaped mirrors on the floor and walls, and solid wood chairs that tilt to make it easier to try on the shoes. [Social Issues/Customer Issues/Requests] The client requested that they faithfully create the world view of a global brand with about 35 stores around the world, communicate closely with the person in charge in San Francisco, the home country, and handle all work from schematic design stage to completion as a single company. [Solution] We provided comprehensive management, including resolving legal issues related to the design, negotiating with developers, procuring materials, working drawings, construction and schedule/cost management, and coordinating the import of audio and video systems and fixtures. In order to meet Allbirds' request to send out a message from Japan to the world in the future, we are paying tribute to their concept design philosophy of "sustainability" that respects nature and the environment, and considering interiors materials and spatial configurations that correspond to this for future store openings. <Our project members> [Sales/Project Management] Yoshiki Yamada [Design] Yoko Kurose [Production/ construction] Shuhei Tatsuda [Coordination] Atsuko Shimura

This facility was newly opened in Ginza, Tokyo in April 2021 as a base for "agile development," in which Tokio Marine Group repeatedly verifies and improves in a short period of time. It is a workplace that brings together engineers and designers from Tokio Marine & Nichido Systems to promote the development of insurance and services using digital technology. The facility is a renovated four floors of an existing building, and the first floor is an entrance gallery with a user interview room. The third and fourth floors are office spaces occupied by Tokio Marine & Nichido Systems. The fifth floor is configured as a coworking space that promotes co-creation both inside and outside the company, and is concept design with the concept of a "creative social space," a communication-centered space where a chain of creative activities is born, rather than an office as a place to work. The message of Tokio Marine Group that "insurance is born from adventure and exists to support people's challenges" is the axis of the entire facility, and materials and artworks are selected with the themes of ① adventure, ② challenge, and ③ diversity, and we aim to concept design the space to exude an attitude of challenging anything without fear of failure. We hope that this facility, named G/D Lab., will be a place to accelerate the fusion of insurance and digital, and to support new adventures for the future. [Social Issues/Customer Issues/Requests] The client used the keyword "diversity" to express the concept of a "creative social space" where various talents gather, so the goal was to design an environment that would allow anyone to work comfortably and with flexibility in mind. [Solution] From the perspective of creating a comfortable environment, the lighting plan for the office area incorporates the concept of circadian rhythm and uses fixtures that can be set by timers to change color temperature and illuminance from morning to evening. In addition, most of the fixtures are movable, allowing for flexible response to various working styles. Some of the fixture materials are made of recycled boards called "Kami-Pori Boards" made from upcycled waste paper and waste plastic, making the design environmentally friendly. <Our project members> [Sales and project management] Yasuhiro Urashima [Planning] Ryusuke Nomura, Yuuga Okamoto [design, layout] Manabu Yamanobe, Shunta Nakamura, Shunsuke Ami [Production and construction] Kentaro Hirano, Katsumi Chikada, Kazuki Misawa

Kids Garden Minami Aoyama is a 4 minute walk from Gaienmae Station, with a private indoor heated swimming pool and a 2,200m2 facility for children aged 1 to 9 years old. It is one of the largest facilities in Tokyo that integrates early childhood education and school children. Based on a program that nurtures and develops the abilities needed at each age from infancy to childhood, when brain development is most active, experienced and professional lecturers have developed an original early childhood education program in collaboration with Montessori and Shinbukai, and gymnastics and swimming programs supervised by special teams that support Olympians and top athletes. This facility is a place where you can meet a wide variety of educational programs from Japan and overseas, and the location of Aoyama is a place where various values, races and cultures come and go. Based on the characteristics of its facilities and location, we have chosen "CROSS" as our keyword and incorporated intersections into concept design as symbolic motifs. In addition, to represent CROSS, it incorporates Japanese and Western interwoven taste. The Japanese elements, in particular, reflect the owner's desire to "In this globalized world, I hope that our children will continue to carry on their Japanese strengths and identity as adults." and create a space where children can naturally come in contact with Japanese culture. By using all of our company's know-how accumulated in a number of nurseries at construction, we have created a space that is both safe and aesthetically pleasing. [Social Issues/Customer Issues/Request] As a new private facility for child-rearing support, there was a request that the theme of the facility be "Japanization" in order to ensure both safety and design, and to anticipate foreign nationals as well as visitors due to its location. [Solution] As an essence of Japanese culture, Noren, traditional patterns, and traditional Japanese colors were incorporated into concept design Space to create opportunities for daily exposure to Japanese culture. In order to contribute to child-rearing support, we conducted a distinctive concept design based on the concept of "Japanization" in order to differentiate ourselves from concept design space, which is a general and average facility for children, and created a contact point for Japanization from childhood. [Customer's Voice] This is our company's largest facility ever, but I think we were able to express the high quality concept design and the unified concept. We were able to proceed with the opening of the facility without any problems due to the flexible corrective action and compliance with the construction schedule. < our company Project Members > 【 Sales/Project Management 】 Kazuya Takada 【 design, layout 】 Mari Matsumoto, Ayako Hiruta 【 Signing/Graphic Design 】 Ayako Hiruta, Aki Haga 【 Production/construction 】 Ken Kogure, Takehiro Ichijo

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.