Gontran Cherier Tokyo Aoyama

Gontran Cherrier, which currently operates approximately 60 stores in France, Asia, North America, and the Middle East, also had stores in Japan from 2012 to 2017, and this marks its return to the market.
For this new store opening, Gontran Cherrier has shown a strong affection for Japan by completely revamping the recipe for their signature croissant, and has also created a wide variety of menu items using unique Japanese ingredients and Gontran's recipes, bringing a fresh new bakery vibe to Aoyama, Tokyo.


Part of the kitchen on the first floor is visible from both the outside and inside the shop, creating a lively atmosphere as freshly baked bread is prepared, just like in the shop itself.
Furthermore, the eat-in area on the second floor boasts an excellent location with a panoramic view of Aoyama Street, offering a relaxing and comfortable space.


The concept behind the Aoyama store's spatial concept design is "Japanese-style, supreme 'omotenashi' (hospitality) at the Gontran House in Aoyama, Tokyo," with the maisonette space connecting the first and second floors by a staircase and the outdoor terrace seating designed to resemble a "mansion." The use of traditional Japanese colors such as omeshicha-iro (a type of brown) for the surfaces and furniture, as well as original furoshiki (wrapping cloths) in the displays, creates a distinctly Japanese atmosphere.


<Our project members>
[Sales/Project Management] Kenichiro Kotake
[design, layout] Toshio Yamamoto, Mei Watanabe
[Production and construction] Ryohei Azechi, Ren Shimizu, Tamao Kobayashi
[Electrical Equipment] Yuya Tsuboi