Works#Kanto

This project involves "MID POINT Musashi Kosugi" (Nakahara-ku, Kawasaki City, Kanagawa Prefecture), newly established in July 2020 by Cosmos Initia Co., Ltd., a member of the Daiwa House Group, as the third installment of their "MID POINT" rental office concept that realizes "living and working in close proximity." Our company was in charge of concept design, schematic design, working drawings, and construction. Located in "Kosugi 3rd Avenue," a multi-purpose complex just a 2-minute walk from Musashi Kosugi Station, it boasts an excellent location for both work and business meetings. In addition to the traditional workspace, the lounge also includes a kitchen equipped with tableware and cooking utensils, making it a space that can be used not only for purely business purposes but also for events held by contract holders. Furthermore, a cafe is attached, which is open to the community and can be used by people who do not have a contract with MID POINT. Our company also handled the following stores.・MID POINT Omori (Opened February 2022) ・MID POINT Shibuya Shinsen (Opened December 2021) ・MID POINT Kawasaki (Opened April 2021) ・MID POINT Meguro Fudomae (Opened November 2018) [Social Issues / Customer Issues / Requests] The request was to secure sufficient office space and rooms while also having a cafe on the first floor and a lounge space that is easy for contract holders to use. [Solution] By consolidating the kitchen and water facilities in the center of the first floor, we increased space efficiency while zoning to secure the maximum number of seats for the cafe and lounge. In addition, by making the kitchen a counter kitchen, concept design separates the cafe and office space while allowing the entire space to be seen. [Customer Feedback] As the third MID POINT location, they upgraded the existing location while also achieving an excellent balance in incorporating a cafe, which was a new initiative. Furthermore, despite the challenging floor plan, they adjusted the layout to ensure a comfortable living space while securing rental income. <Our Project Members> ・MID POINT Musashi-Kosugi [Sales/Project Management] Shima Keita [design, layout] Ni'i Hiroyuki, Miyane Sayaka [Production and construction] Hirano Kentaro [Planning and Operational Advice] Suzuki Saeko, Nomura Naoki ・MID POINT Omori [Sales/Project Management] Kobori Takashi, Shima Keita, Ichikura Mizuki [Planning] Sugimoto Taku [concept design Direction] Kashiwase Hisako, Eto Sayaka ・MID POINT Shibuya-Shinsen [Sales/Project Management] Kobori Takashi, Shima Keita, Ichikura Mizuki [Planning] Sugimoto Taku

This project involved the renovation of the headquarters of NICE Co., Ltd., Head Office that distributes timber and building materials, to coincide with its 70th anniversary. Our company was selected as the winner of a proposal competition. Based on the concept of "Knowing trees and communicating about wood," we aimed to create a facility that contributes to building a brighter society with wood, by establishing a base where wood specialists can gather and creating a sustainable cycle centered on wood, thereby further revitalizing the distribution of wood. The 1st and 2nd floors, where visitors are welcomed, and the 8th floor, which houses the reception rooms, were considered spaces that can appeal to customers, and were concept design using NICE's original wood products as materials. In the lobby, dynamic wooden columns that extend to the high ceiling of the atrium and vertical blinds made of lace material attached to large glass windows gently block views from the outside world, and scattered glass lamps represent sunlight filtering through trees, creating a welcoming space that makes the most of the large space. On the 7th floor, where employees gather, we have created a meeting room and library corner where employees can enjoyably and spontaneously engage with "trees," making it a craftsman's space where technology can be gathered and accessed. By creating spaces for concentration and spaces that encourage active communication, we have created a flexible spatial configuration that supports the working style of each employee. [Social Issues/Customer Issues/Requests] The specific concept design for this renovation were to create an office environment that symbolizes sustainability, such as "decarbonization and wood utilization," and to share values, as well as improve communication during the COVID-19 pandemic. [Solution] In order to realize the strong desire for wood utilization, we communicated closely with the project manager at Nice Co., Ltd. and the person in charge at their own factory, and proceeded with concept design while deciding on materials and wood colors. In the employee communication area, we intentionally created a spatial configuration without boundaries, and the area is softly divided with furniture such as family restaurant benches and solo desks for focused work, centered around a curved bookshelf. By using an OA floor, we have provided functionality that enables flexible working styles. [Customer Feedback] Thanks to NOMURA Co.,Ltd. 's involvement, we were able to create a sophisticated and tranquil hospitality space reminiscent of a hotel lobby, something we would never have conceived on our own. This time, they used a variety of our company's products and tree species as materials. Where this could have easily resulted in a disjointed impression, they exquisitely harmonized the characteristics of each tree species with the space, realizing a wood-based renovation befitting a company rooted in "wood." We are deeply grateful to NOMURA Co.,Ltd. for their high level concept design and technical expertise. <Our Project Members> [Development] Takuya Kitai [Sales & Project Promotion] Takuya Kitai, Midori Nakayabu, Seishun Yoshii [design, layout] Sachiko Taihiji, Nao Hiura [Production & construction] Ryowa Hirowatari, Nozomi Iwashita, Nohara Kikuchi

"A funeral hall that is close to the community" This is a funeral hall in Mitaka City, Tokyo, operated by Memolead Co., Ltd., which provides life support services including weddings and funerals. Our company was in charge of the entire process, from design, layout of the building, interiors, FF&E, and signage to construction. The facility is used to conduct a complete funeral service, consisting of two halls, a purification hall that is used in conjunction with the funeral hall, a mortuary, a bathing room, a waiting room, and a departure and parking space. In response to the surrounding lush green and pleasant residential environment, the concept was "a funeral hall that resonates with the town," "a residence-like appearance with textured finishes," and "an inviting space that continues from the outside to the inside." The building is low-rise with green spaces, and the pilotis and openings allow the community, nature, and light to enter, creating a spatial configuration that blends in with the surrounding environment. In addition, the space is connected from the pilotis to the first-floor entrance and from the stairs to the second-floor foyer, and by drawing light from the second floor to the first floor, the external space is configured to appear as if it is continuous with the interior. interiors and FF&E (Funeral, Funeral, and Etiquette) were concept design with the concept of "an organic space that envelops precious time with the deceased," creating a calm and gentle impression that softly embraces the time that has been woven and accumulated. At the same time, while taking into account the regulations of Mitaka City and explaining to neighbors, we aimed to create a funeral hall that is close to the community in both hardware and software aspects. [Social Issues/Customer Issues/Requests] As the funeral hall is located in a residential area, consideration for the neighbors was consistently required in both hardware and software aspects. In addition, recently, it has become less common to hold wakes and funeral services over two days, with one-day funerals and family funerals being the mainstream, and the number of attendees has also been limited due to the impact of COVID-19, so there was a request for a space concept design that can accommodate short periods and small numbers of people. [Solution] In consideration of the neighbors, the design reduces the sense of oppression by making it low-rise, set back from the road*, and incorporating green space, and by using textured finishes to give it the appearance of a residence, the image of a funeral hall is minimized, and concept design blends in with the surrounding residential environment. The piloti on the first floor is a softly partitioned space, using wire-based greenery and louvers to block the view, rather than concealing it with walls, thus creating a space that embraces the surrounding environment. The facility's activities are felt, and it is a space that can be easily entered during events, so it was planned to be a facility that is recognized and understood by nearby residents. At the same time, while responding to Mitaka City regulations and explaining to neighbors, we aimed to create a "funeral hall that is close to the community" in both hardware and software. As a space concept design that accommodates short periods and small numbers of people, we used organic finishes for interiors and FF&E to create a calm and gentle space, so as not to make it a functional space lacking in warmth. *Setback refers to ensuring a certain distance from the property boundary when constructing a building. <Our Project Members> [Sales/Project Management] Hiroshige Sakimoto [design, layout] NAU: Yoichi Kawakami, Norio Koito, Wataru Sugimoto, Akane Watanabe / Kei Matsuzawa [Signage] Tomomi Ito [Production/ construction] Keita Ide, Ryota Sakurai

Kokutai Hanten, a Chinese restaurant that has long been a beloved tenant in the Kyobashi Dai-ichi Seimei Building in Chuo Ward, Tokyo, has relocated to the Kyobashi Soseikan, the building next door across the intersection, due to the rebuilding of the building, and has reopened after renovations. Facing the Kyobashi intersection and being just a short walk from Kyobashi Station on the Tokyo Metro Ginza Line, it enjoys high recognition and remains a popular Chinese restaurant among locals, used for both everyday meals and business entertaining, just as it was before the relocation. [Social Issues/Customer Issues/Requests] As the relocation was due to the rebuilding of the existing store, the customer requested that the layout, including the number of private rooms and seats, be maintained, given the ease of use of the kitchen and the high demand for banquets at the restaurant. [Solution] While referencing the layout of the existing store, we created a layout plan that was adapted to the new store space, and made improvements to the ease of use to meet the customer's requests. In addition, the relocation transformed the restaurant from one with only the entrance facing the street to a street-level store with two glass sides facing the road. To ensure it is instantly recognizable as a Chinese restaurant, we effectively utilized Chinese latticework to increase customer awareness, enhance visibility inside the store, and create an inviting concept design. Furthermore, we effectively utilized lattice doors to ensure privacy in the private rooms, resolving the conflicting objectives of visibility from the outside and privacy. <Our Project Members> [Sales & Project Management] Haruyasu Niinuma, Keisuke Ogata, Hidehiko Sugihara [design, layout] Toshiyuki Taya [Production & construction] Miyuki Nakamura, Shota Chizaki

Mitsukoshi Ebisu, which operated in the commercial building of Ebisu Garden Place, has closed its doors and been reborn as "Center Plaza." Ahead of the grand opening in the fall of 2022, "Foodies Garden" was established on the B2 floor, and the flagship store "Central Square Ebisu Garden Place" opened in one corner of it. Our company supported everything from leasing to store concept design, interiors construction, and production of product display fixtures leading up to the opening of "Foodies Garden." [Social Issues/Customer Issues/Requests] Life Corporation requested that, in preparation for the opening of their flagship store Central Square, they create an even more attractive store while incorporating the essence unique to Ebisu, the location of the store, and following the Central Square brand. [Solution] In concept design of the store facade, we incorporated a "brick wall" inspired by the historical motifs of Ebisu, such as the beer factory and the train station, and utilized materials that evoke the history of Ebisu to create a dignified facade concept design befitting a flagship store. The store's interior concept design utilizes the graphic and sign concept design formats used at Central Square, following the image of Central Square while creating a store unique to Ebisu and integrating it with Central Square's VI (*). (*)VI: Abbreviation for Visual Identity. Refers to the design of the logo or symbol mark. <Our Project Members> [Development/Leasing] Masakazu Kawai [Sales/Project Management] Kensuke Aiba [design, layout] Mari Matsumoto, Ayako Hiruta, Ayumi Okada, Aya Sato, Ayuko Kaisawa [Signs/Graphics] Ayako Hiruta, Tomomi Ito [Production/ construction] Koji Kurosawa, Yuka Ohara, Yuichi Yamakawa / Nomura Arcs: Yudai Okazaki

Business Brain Ota Showa Co., Ltd. (hereinafter referred to as BBS) has been providing management accounting consulting, system construction and operation, and business process outsourcing for more than 50 years. The office was relocated to Head Office to accommodate new ways of working and to realize a carbon-neutral society. our company took charge of design, layout and construction in the entrance and visitor meeting room areas. The layout plan is structured around two key words: history, which has supported client management accounting, and the near future, which supports innovation and digital innovation. It also conveys a sense of dignity as a consulting company originating in Japan and hopes that the company will survive for 100 years. In order to express the "history" and "near future" characteristic of BBS, the "history" is expressed with wooden ribs of different sizes, which are the base material of the entire space. In contrast to the wooden ribs, a central light box is placed in the center of the floor to express the future, using original glass film with delicate lines and indirect lighting. < our company Project Members > [Sales/Project Management] Keishi Kawashima [Planning/Design Direction] Hisako Kashiwase [Planning/concept design] Sayaka Eto [Production Management] Yusuke Yamazaki

Newman Yokohama, which opened in June 2020 at the west exit of JR Yokohama Station, is located on the 1st to 10th floors of JR Yokohama Tower as the 2nd Newman after Shinjuku in Tokyo. interiors concept design is Atelier Tsuyoshi Tane Architects, Signe concept design is 10inc. is responsible for. our company was in charge of interiors Basic, working drawings and interior administration, Sign Design construction, Environmental interiors construction, Tenant B Construction, furniture and fixture manufacturing and A and B Construction. It is creating a lively atmosphere as a new commercial facility in Yokohama. Each floor has its own concept and is comprised of 115 shops that offer lifestyle suggestions across all genres including fashion, beauty, food, wellness and culture. environmental design that catches your eye as you walk through the building is designed by Tsuyoshi Tane, an internationally active architect. Each floor uses 300,000 different custom-made tiles, making it feel like you're walking down the street while staying indoors. < our company Project Members > [Development] Moriji Maekawa [Sales] Shinnosuke Nishida, Hironari Sakimoto, Ryutaro Ando, Masashi Kondo [Design] Masaki Harashima, Hora Latul, Akiko Onishi, Junya Hagiwara, Kazuhiko Komuro, Minatsu Kazawa/NODE: Hirofumi Negoro, Teruko Inomata, Fumiya Ito, Hiroyuki Nii [Production and construction] Keisuke Toda, Shuhei Tatsuta, Sokichi Yamamoto, Yumiko Matsumoto, Takeshi Koshige/Nomura Products: Kenji Takaba, Hirohito Usui, Teru Ariyama, Akio Takada, Riho Murai * As of March 1, 2022, Nomura Products has been integrated into Nomura Arcs.

Toyo Seikan Group Holdings Co., Ltd. manufactures a variety of packaging containers utilizing materials such as metal, plastic, paper, and glass, and as one of the world's leading comprehensive container manufacturers, has provided products that support every aspect of people's lives. As part of the renovation project for the Innovation Gallery on the 15th floor of Head Office, the facility was concept design with the concept of "a place where various information and people that will be triggers for daily life, work, and the future meet and communicate." [Social Issues/Customer Issues/Requests] Through this renovation, the Innovation Gallery was to become an information dissemination facility that creates and revitalizes dialogue with customers. The facility was to be recognized both internally and externally as a place where the latest information on packaging containers can be obtained, by disseminating information on the core technologies of each company in the Toyo Seikan Group, as well as the latest technologies and initiatives. These were the requests we received. [Solution] A topic displays corner was set up to disseminate the "present" of packaging containers through the latest technologies and initiatives, and a modular concept design was adopted to create a system that is easy to operate in a timely manner. In addition, a core technology displays corner was set up for each group company, and the spatial concept design was created to intuitively convey the "core technologies" that are the strengths of each company and the "overall strength" of the Toyo Seikan Group. <Our Project Members> [Sales & Project Management] Yoshiki Yamada [Planning] Atsuro Iizuka [design, layout] Kaoru Ueda, Akika Yamada, Daishin Terumine [Production & construction] Takashi Kodama

HERALBONY Inc. defines art created by artists with intellectual disabilities as "unique" and is a company that develops and expands it into various things, events, and places in society. In a collaboration with Hyatt Centric Ginza Tokyo, located on Namiki Street in Ginza, we provided spatial concept design and construction support for the guest rooms. [Social Issues/Client Issues/Requests] HERALBONY's fashion brand "HERALBONY" aims to dissolve the invisible boundaries between people and fields that are difficult to engage with in everyday life, such as "welfare" and "disability," and to expand its domain as a "lifestyle brand" in order to create a new lifestyle starting from welfare. This time, as the first step in a lifestyle brand decorating a space, we concept design and directed the collaboration room. Not only did we decorate the hotel room, but we also created an opportunity for art to blend into everyday lifestyles through this space. [Solution] We have created a space that allows guests to experience a rich time as if they have stepped into an ever-expanding world of art while spending time in their rooms. This space serves as a hub, connecting to the idea of art blending into the time spent at home, and is designed to encourage many conversations and discoveries as guests view the art that is integrated throughout the space. <Our Project Members> [Sales & Project Management] Chisato Kamidate [concept design] Akane Yamaguchi, Ryo Onishi, Minehito Yoshimura, Takashi Kato [Production & construction] Atsushi Hatano, Risa Yoshida, Satoshi Oda ~Related Links~ [Press Releases] ・ NOMURA Co.,Ltd. collaborates on spatial concept design for the exhibition "HERALBONY/A Unique Future" now on sale ・ NOMURA Co.,Ltd., Ltd.'s social good activities: The case of HERALBONY ART ROOM at Hyatt Centric Ginza Tokyo Changing society through the resonance of art and spatial concept design [nomlog] ・Changing society through the resonance of art and spatial concept design- HYATT CENTRIC GINZA TOKYO HERALBONY ART ROOM

Panasonic Laboratory Tokyo (hereinafter referred to as PLT) has been renovated as a Tokyo R&D hub that practices new ways of working in the With/After COVID-19 environment. PLT was established in Ariake, Koto-ku, Tokyo in April 2016, and then moved to its current location in Shiodome Hamarikyu in December 2018. As the "Human-Tech Research Institute," it has been operated as a "co-creation lab" that conducts collaborative innovation activities such as AI-HUB and Robotics-HUB, which involve collaboration with both internal and external partners, centered around engineers who develop advanced technologies that are close to people. In the With/After COVID-19 environment, we have re-evaluated the values and functions required of the office, taking into account the fact that it has been positioned as a hub that practices collaborative innovation with both internal and external partners since its inception, and has been redesigned with PLT members based on the concept of "SHARE." "SHARE" means "sharing" various things such as "thoughts and experiences," "information and context," and "colleagues and encounters" of the people who work together at PLT. PLT is using its office renovation as a new "SHARE" starting point, and as an R&D hub for "questioning, feeling, and sharing" well-being in daily life and work, as well as an office that will revitalize co-creation innovation activities, it is a facility that aims to be constantly updated with the tenants taking the lead. <Our Project Members> [Sales/Project Management] Ryo Sugaya [Planning/ concept design] Sayaka Koga, Ryosuke Naga, eiei haymanmyint [Production/ construction] Yosuke Ito

To commemorate its 10th anniversary in 2021, Tokyo Skytree underwent a renovation of its 4th-floor entrance area. The renovation aimed to create a more user-friendly entrance route for visitors and to reduce the number of face-to-face ticket sales counters in order to help prevent the spread of COVID-19. The renovation included relocating the existing ticket counters and opening a new displays area, "SKYTREE® ARCHIVES," on July 1, 2021. This area showcases the history of the Oshiage district where Tokyo Skytree stands, as well as the role of the radio tower, in a timeline format using videos and photographs. The "Sumida River Digital Scroll," previously displays on the 1st-floor group area, has also been moved to this area. Our company was responsible for design, layout, construction of the new ticket counters, "SKYTREE® ARCHIVES," and the "Sumida River Digital Scroll." Furthermore, our company has been supporting the creation of spaces within Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues/Customer Issues/Requests] - The ticket counter is the first place many people visit, both domestically and internationally. Therefore, we received requests for a design that is easy for anyone to understand, harmonious with environmental design, and improved hospitality and service. - For "SKYTREE® ARCHIVES," we received requests for a concept design and displays method that would allow customers to view and understand large-scale video, a historical timeline, and actual displays in a limited space, and that would be interesting for customers. [Solutions] - To make the presence of the ticket counter easily understandable, we positioned it facing the entrance on the 4th floor and adopted a calm, traditional concept design that blends with the environment. In addition, we installed easily visible signage above and used cut glass decorative material on the back of the counter, illuminating it with indirect lighting so that it can be intuitively understood even from a distance. - For "SKYTREE® ARCHIVES," we conducted on-site mock-up checks with stakeholders regarding graphic colors and sizes, displays placement, and lighting plan to verify and get closer to the ideal form. The exhibition has been transformed into a more impactful piece of content, emphasizing the continuity of the "Sumida River Digital Scroll" by arranging all the images in a continuous sequence. This synergistic effect ensures smooth guidance from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter and departure gate (elevator to the observation deck), creating a sense of excitement and making the view from the observation deck even more appealing. <Our Project Members> [Sales & Project Management] Yukinori Hashida, Hiroki Nekota [concept design] Wakako Hirata, Tomoya Sato [Production] Shota Nara, Yasuhiko Oikawa, Ryota Sakurai, Kaoru Wada

COLOPL, Inc. has been creating unprecedented "new experiences" under its mission of "Entertainment in Real Life"—making everyday life more enjoyable and wonderful through entertainment. In the midst of the ongoing COVID-19 pandemic, we believed that creating an environment that facilitates communication, in addition to a safe working environment, was crucial to continuing to provide people with new experiences. Therefore, we created an office that aims to be a "cutting-edge infection control-focused office based on scientific evidence." We have created an environment where employees can increase their productivity and thrive by streamlining operations and fostering the creation of original ideas in line with the new era. Linoleum, an antiviral natural material and carbon-neutral material, is used for flooring and furniture, contributing to the realization of a sustainable society that takes SDGs and ESG into consideration. We have aimed to improve the motivation and productivity of creators with features that encourage communication, such as standing meeting spaces, a game corner equipped for use in research and development, and a bear library with a wide range of books. DE-SIGN Inc. was in charge of overall project management, SIGNAL Inc. was in charge of concept design, and our company was mainly in charge of interiors, furniture, and signage graphics construction. <Our Project Members> [Sales & Project Management] Kaori Murakami [Production & construction] Katsuya Banno, Nozomi Iwashita, Ikuho Oiwa

In 1991, exactly 30 years ago, River City 21 East Towers was completed as a pioneer in Tokyo waterfront development and the prototype of tower-type high-rise condominiums that prioritize views. Located in Tsukuda 2-chome, Chuo-ku, it boasts an excellent location with easy access from Tsukishima Station as the nearest station, as well as Tokyo Station and Ginza Station, making it an area with a diverse range of residents. In the Edo period, it was also known as Ishikawajima, and within the modern cityscape, you can feel the history of the Showa era in various places, such as Tsukishima's unique food culture and the shopping streets that exude the atmosphere of old Tokyo, creating a unique culture even within Tokyo. This project was planned with the aim of extensively renovating the condominium complex (four buildings), including public open spaces, in order to welcome new residents and to further increase the asset value. [Solution] In solving the client's challenges, we planned the project with a new concept called "1.5 Place," which means creating a 2nd Place function and a 3rd Place time around one's 1st Place, which is one's home. Furthermore, through the implementation and analysis of surveys conducted among residents, we confirmed that there was no discrepancy between the functions and concept design direction of the newly constructed rooms and spaces. In particular, in order to respond to the requests of residents that became clear from the survey analysis, we planned not only to improve the functionality of the entrance, meeting room, and lounge, but also to co-working spaces that anticipate diverse ways of living, working, and gathering, as well as places where communication can be fostered. This created a "highly social and altruistic space" and a "space whose value increases over time," leading to improved resident satisfaction and the realization of new attractions. We also proposed from an SDG perspective, and in addition to solving the problem of sustainable economic and social conditions as discussed in general terms, we understood the place and user perspective of this project, and while taking into account factors that influence the living environment such as tradition, culture, and local conditions, we imbued concept design concept and materials with meaning and realized an approach that is appropriate for this property. In realizing these solutions, our company's various sections worked together as a unified team, reliably utilizing design, layout, research, promotion, and construction capabilities to respond quickly and accurately to the client's requests. <Our Project Members> [Development] Takuya Kitai, Kayu Tatsumi [Sales & Project Promotion] Kayu Tatsumi, Midori Nakayabu [Research & Analysis] Sayuri Murata, Ai Ichikawa [Overall Direction] no.10: Keita Aono [design, layout] no.10: Naoaki Yokoyama, Gen Tomita, Mayu Araki, Asuka Tomioka [Sign & Graphic Direction] no.10: Asuka Tomioka [Product Management] Manabu Fukuda, Takashi Arai [Equipment Design] Takaya Ota [Production, construction & Site Supervision] Takashi Arai, Katsumi Chikada, Kyosuke Sasa

This is a new office relocation project for Growth Ex Partners Co., Ltd., a company that provides DX support for businesses. The company has moved Head Office to a high-rise floor on the 48th floor of the Shinjuku Nomura Building, and aims to create a "place where employees can be happy and improve performance." The basic concept of the new office is not just a place to work, but a plaza-like space where all employees can gather and where communication spaces that promote encounters and discoveries can be fostered. [Social Issues/Client Issues/Requests] The COVID-19 pandemic has drastically changed our lives, with more people working and eating at home and flexible working styles becoming possible, but at the same time, the very existence of the office has been questioned. While it is possible to work without problems remotely, the president still wanted "everyone to come to the office." The new office needed to be a place where coming to work is enjoyable and motivation and engagement are enhanced. [Solution] Rather than just an office as a place to work, we explored and designed an office that "has communication at its core, where people naturally want to gather." The office is filled with features that encourage proactive action and serve as catalysts for communication, such as a lounge space where people can work as if they were playing, and a space where furniture layouts can be freely customized according to the purpose. To foster employee pride and boost motivation, we boldly placed artwork by Leslie David, a rising art director active in Paris, throughout the entire space, making coming to work a more enjoyable experience. Combining the image of an "agora," symbolizing a gathering place, with the location on the 48th floor, we proposed the original name "Sky AGORA." <Our Project Members> [Sales/Project Management] Hiroki Nekota [Planning] Kenta Masubuchi [design, layout] Manabu Yamanobe, Tomoya Sato, Shunsuke Ami [Production/ construction] Kazuiso Yoshimura

The Nokogiriyama area in Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japan Heritage, faces challenges such as a decrease in overnight and sightseeing tourism (increase in day trips by private car) due to the opening of the Tokyo Bay Aqua-Line and Tateyama Expressway, and the revitalization of various tourist bases that were hit hard by Typhoons 15 and 19 in 2019 and the COVID-19 pandemic. In the midst of this challenging environment, five businesses, including Kiinokuniya Co., Ltd., created a plan to revitalize tourism in the Nokogiriyama area and submitted it to the Japan Tourism Agency's 2021 "Project to Promote the Revitalization and High Value-Added Development of Existing Tourist Bases," which was selected. As part of this project, two demonstration experiments were conducted. 1. Beach sauna event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the winter season, when tourist use is low, in order to revitalize the beach, which was once a tourist base. Our company was entrusted with the administrative work for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to the promotion of the beach sauna event demonstration experiment (planning, concept design, setup, operation, promotion), effectiveness verification, and reporting. 2. A trip overflowing with my favorite things "Jobus!!" A demonstration operation event for a sightseeing bus (secondary transportation) that connects various tourist spots across city borders, which had been a long-considered issue. Our company was entrusted with the administrative work for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to the preparation of the demonstration operation, effectiveness verification, and reporting. 1. Beach sauna event "Sea and Sauna" [Social issues / Customer issues / Requests] The diversification of the social leisure industry and the shift to day-trip private car tourism in the Nokogiriyama area have not only led to a decrease in beach leisure visitors who have been driving the region, but have also led to a decline in related tourism businesses and a decrease in visual and experiential vitality. Although the situation remains difficult due to damage from large typhoons and the COVID-19 pandemic, it was assumed that the event would be one that could easily convey the charm of the Nokogiriyama area. Furthermore, it was desired that this experiment would explore the possibility of commercializing a new customer target group for Kinokuniya, namely "sauna users," and to cultivate knowledge for conducting beach sauna events more effectively and efficiently in the future. [Solution] This was an experiment for a sauna event that would energize both the region and the business, and it was conducted at the same level as the official launch. A multifaceted media plan including naming and artwork based on the brand strategy, press releases/SNS/influencer utilization and measures based on the response, introduction of web and electronic tickets, an operation manual including countermeasures against COVID-19, a food market and sauna that convey the charm of the region, environmental design using local artists, and a phased survey that anticipated reservation cancellations due to COVID-19 were all held as a single event project. 2. A trip overflowing with what I love "Jo Bus!!" [Social issues/Customer issues/Requests] With day trips by private car becoming mainstream, issues such as "shorter stay times," "limited destinations" and "non-car users moving away from tourism" have occurred, and we felt that the tourism economy was stagnating, but we lacked the resources to quantitatively grasp and analyze the situation. Furthermore, securing resources and establishing verification procedures proved difficult in demonstrating methods for promoting tourism in the Tokyo metropolitan area and exploring the possibilities and ideas of sightseeing routes. In response to these requests, the challenge for this project became how to solidify the foundation for transitioning the trial operation into full-scale operation, while simultaneously giving shape to the ideas envisioned by our clients. [Solution] Although it was a trial operation, it was conducted using procedures designed for full-scale operation. The trial operation was structured as a single event project, incorporating elements such as naming and artwork based on brand strategy, media planning and analysis of responses starting approximately one month prior to the 36-day operation period from January 4th to February 8th, 2022, the experimental introduction of web and electronic tickets and preparation of response manuals for crew members, the introduction of a digital stamp rally to promote sightseeing and understand behavioral patterns, and phased surveys anticipating reservation cancellations due to COVID-19. The results of each trial experiment, "Sea and Sauna" and "Jo Bus!!", were compiled by our company so that the reports themselves could serve as guidelines and be utilized in future discussions with relevant parties. <Our Project Members> 1. 1. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and Project Management] Kenji Nakano [design, layout] Hirofumi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and Planning] Taketoshi Takahashi, Kahoko Koike, Kazuhiro Suzuki 2. A trip overflowing with my favorite things "Jobus!!" [Development and Project Management] Akihiko Nishimura [Sales] Kenji Nakano [Research and Planning] Taketoshi Takahashi, Kahoko Koike, Kazuhiro Suzuki ~Related Links~ [nomlog] - Turning local aspirations into reality Chiba Prefecture Kyonan Town Revitalization Project