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八ッ場 湖の駅 丸岩

八ッ場 湖の駅 丸岩

本プロジェクトは、八ッ場ダム建設にともない水没対象地域の住民の皆さまが生活を再建し、生きがいを見出すための事業の一つです。当社では該当地域のうち、「川原湯地区」と「横壁地区」の「地域振興施設」における基本計画、基本設計、実施設計、設計監理および地元運営会社を支援するコンサル業務を約6年にわたって担当しました。  横壁地域振興施設では、施設計画だけでなく、地区で設立する運営母体発足の支援から、参入企業誘致、住民の皆さまが運営する飲食店のコンサル、メニュー開発、開業備品等の運営監修を含む企画・プロデュースをいたしました。  施設デザインは、「町の記憶の継承と発展」をコンセプトに、建設後約90余年を経て役目を全うし、解体予定だった旧長野原町役場*を地区のシンボルとして再現。町の歴史を、将来 、地区を担う子どもたちや、訪れる観光客の目に触れる機会創出によって、ここで新たに営まれる事業が地区再生・復興、発展につながるよう、設計しました。  *1929年(昭和4年)に建てられた旧庁舎は、木造2階建て、寄棟造り、外壁は下見坂張ポーチ上部には入母屋造りの屋根を加えた和洋折衷の建物で、「群馬県内唯一の木造庁舎」ともいわれていました。      【社会課題/お客様の課題/ご要望】 [事業面]八ッ場ダム建設にともない、水没対象地区の住民の皆様さまが生活を再建し、生きがいを見出すための施設として、本地域では未経験の新規事業を成立させることが求められました。また、他地区で計画されている施設や類似施設との差別化や集客力・独自性をもつことが要望されました。    [デザイン面]人びとの想い出が詰まった旧庁舎を何らかの形で活かすこと、集客の観点から交通量が多い国道からの視認性に配慮し、通行客の誘引が可能となる計画とすること、八ッ場ダムを正面に遠望でき、湖を一望できる眺望を活かした計画とすることなどが要望されました。    【解決策】 [事業面]ご要望を実現するために重視したことは、一つめに地区住民による事業アイデアの実現可能化への提言をすること、二つめは、「横壁地区」と「川原湯地区」との地区地域振興施設の差別化をすること、三つめは地元運営母体会社の発足を強力に支援することです。  本プロジェクトでは地区の方々全員が未経験である「飲食店の開業」を目指し、地域特性・事業者特性に寄り添った形で推進しました。  特に、「横壁地区らしさ探し」や「郷土レシピの活用」などについて対話を重ね、一緒にメニュー開発をおこない、地域に密着した計画を進めました。  試作・試食会ではプロの料理人を招聘し、地区の方々の意識向上、調理技術向上による地域活性化、自活力の強化をサポートしました。    [デザイン面]庁舎から湖(みず)の駅へと機能変換するにあたり、既存庁舎を調査した結果、かつての町役場庁舎の郷愁を感じられように配慮しながら現代的にアップデートする再現を選択しました。旧庁舎のレトロで特徴的な意匠を再現し、視覚的なアピールをしています。また、八ッ場ダムに向けて開放的な開口部を設けることでダム湖周辺施設の中でもトップクラスの眺望を有する場所としました。  また、現在の法規に準じた建築としながら旧庁舎の趣を保つため、構造設計についても十分配慮し設計をおこないました。    <当社プロジェクトメンバー>  【営業・プロジェクトマネジメント】新井 智、山本 仁美  【企画・コンサルティング】坂爪 研一、下國 由貴  【デザイン・設計】NAU:桐岡 栄、小佐野 菜々 

#public
「乃村工藝社グループの働き方の未来をつくる」 グループ会社拠点集約プロジェクト

「乃村工藝社グループの働き方の未来をつくる」 グループ会社拠点集約プロジェクト

乃村工藝社は、2021年3月に本社ビル(東京・お台場)に隣接する台場ガーデンシティビル内に、ニューノーマル時代に対応した新オフィスをオープンしました。乃村工藝社グループの多様な働き方や価値観を活かしながら、社員がコミュニケーションを活性化しよりよいクリエイティビティを発揮していくことを掲げています。乃村工藝社グループは、社員がより一層の連携と相乗効果を発揮する環境を創ることを目的に、グループ会社拠点集約プロジェクトを2019年に始動しました。コロナ禍により生じる働き方の変化や社会課題と向き合い、「未来の働き方」を創るために「健康」「実験」「ブランド」の3つのキーワードを掲げ、ニューノーマル時代のリアルなオフィス空間の在り方を模索しました。・ニューノーマル時代のオフィスの機能は「仕事場」から、社内外の多様な人財が集まりリアルならではの偶発的な出逢いや意見を活発にかわしあう「コミュニケーションを誘発させるイノベーティブな空間」にさらに変わっていくと当社は考えました。そのため、コミュニケーションスペース「RESET SPACE_2(リセットスペース2)」は“Unique Park”をコンセプトとし、多様で個性的な働き方に合わせて社員が誰でも使える公園のような場所を計画。使用木材100%フェアウッドを実現しています。・CONFERIUM(カンファリウム)は新しい会議室エリアの提案であり、個性的な会議を敢えて積極的に見せる「働き方の行動展示」を試みています。共用通路を暗くすることで会議室内を展示として引き立たせる等、展示空間で使うノウハウをオフィス空間に応用しました。・クリエイティブの執務エリアではグループアドレスを採用しました。またクリエイティブフロアは、空間デザインを行う際に大きな強みとなるスケール感や素材感など「デザインの実感」を意識しながらデザインワークをおこなうことができます。目的を鮮明にすることによりローコストで洗練された空間となりました。本プロジェクトは企画・設計・施工・運営まで乃村工藝社グループで実施しています。

#corporate
キッザニア東京 「出版社」パビリオン

キッザニア東京 「出版社」パビリオン

キッザニアはKCJ GROUP 株式会社が運営する、楽しみながら社会のしくみを学ぶことができる「こどもが主役の街」です。 ららぽーと豊洲内にある「キッザニア東京」の一角にオープンした「出版社」パビリオンは新刊を作るまでの企画/編集の流れを通じて、「本を創る喜び」を体験することができます。 本パビリオンでは編集者として「図鑑」と「絵本」の編集の仕事をおこないます。 「図鑑」の編集では、生きものの写真を使い、読者がおどろくようなページや表紙を考え、「絵本」の編集では、絵本作家の先生からおあずかりしたジオラマの写真を撮り、絵本のページや表紙を考えます。 また体験者が編集した「図鑑」や「絵本」は、持ち帰ることができます。 空間・アプリケーション共に監修をおこなうKCJ GROUP様の作成した空間コンセプトや、コンテンツの企画要素を理解し、運営に配慮した計画をおこない提案。制約のあるスケジュールとコスト面でコンセプトに基づく品質で提供をおこないました。   <当社プロジェクトメンバー> 【プロジェクトマネジメント】 諏訪部 香織、川本 大智 【クリエイティブディレクション】 川﨑 英治、青江 佳奈 【プロダクトディレクション】 木村 博基、山口 悠太 【クリエイティブエンジニアリング】 西川 雅博、宮本 直弥 【デジタルコンテンツディレクション】 NOMLAB:吉武 聡一

#entertainment
UNIQLO TOKYO

UNIQLO TOKYO

"LifeWear" is UNIQLO's commitment to creating perfect clothing that meets the needs of every person's lifestyle. In 2020, UNIQLO further evolved its existing UNIQLO stores and opened new UNIQLO stores that embody LifeWear in Yokohama, Harajuku, and Ginza. These stores are managed by Kashiwa Sato, who is the total producer and creative director, and will provide all customers who visit the stores with the best clothes and maximum service that UNIQLO can imagine. We supported the new global flagship store "UNIQLO TOKYO" that opened at Marronnier Gate Ginza 2 in Ginza from the architect selection process stage, and were responsible for schematic design and construction of interiors. In addition, part of interiors and exterior concept design were handled by Herzog & de Meuron, a Swiss architectural unit that has received the Pritzker Prize, known as the Nobel Prize of architecture, and the Praemium Imperiale, in honor of Prince Takamatsu. This store is an information dissemination store filled with the charm of UNIQLO now and in the future. [Social Issues / Customer Issues / Requests] ・Based on the concept of "All LifeWear Here," we needed to create a store unlike any other as "the world's most evolved retail store." ・Hardware: The UNIQLO Marronnier Gate Ginza store, which was located on the 7th floor of Marronnier Gate Ginza 2, was relocated and expanded to four floors from the 1st to 4th floors, marking the first renovation in eight years. A large-scale renovation was required that would create new value by considering the architecture and interiors concept design comprehensively. ・Software: Opening a store in the Ginza/Yurakucho area, where redevelopment is progressing, was an important and major challenge for UNIQLO's store opening strategy, and a new store was required to be created for customers visiting the city. [Solution] To address this issue: 1. In terms of hardware, we created a new UNIQLO with a "bold store concept design that exposed the current architectural structure as it is." Most of the structure of the building, which was completed in 1984, was in good condition and beautiful, so we peeled off the exterior of the building to create a powerful impression as a structure, connecting the inside and outside of the building. The existing slab was cut away to create a bold void space* that runs through the four floors, visually connecting the upper and lower floors and contributing to an open and dynamic spatial composition. *Void space: An open atrium space without any intentionally constructed structures. 2. In terms of intangible aspects, the store was positioned as a new UNIQLO hub, with "each sales floor having its own characteristics and a full lineup of UNIQLO products." In addition, a well-thought-out circulation plan has made the most of the sales floor space on one floor to develop products and provide a comfortable shopping experience. We took advantage of our strengths in design and construction to support the realization of "not just a shopping experience, but an information dissemination store filled with the charm of UNIQLO in the future," and "a store that embodies LifeWear, with UNIQLO aiming to be a higher-quality, higher-quality store." We also placed importance on the characteristics and location of the store, as well as the history and respect for the place, and helped with the overall store concept, so that the store would be a social presence that the local people who open the store would think of as their own. * displays are from the time of the photo. The contents of displays vary depending on the season. <Our project members> [Sales/Project Management] Takahashi Muneaki, Miyaura Hidenori, Watanabe Yuta [Planning] Yamazaki Makoto, Tominaga Soji [design, layout] NODE: Naka Kazuya, Yamaguchi Hiroshi [Production/ construction] Hatano Atsushi, Yoshida Risa, Yamagami Fumiyasu, Ohara Yuka, Odajima Kotaka, Omae Atsushi, Miyashita Yasutake/ NOMURA (Beijing) Co., Ltd..: Tsuchiya Yuya

#Urban & Retail
UNIQLO TOKYO LifeWear SPRING

UNIQLO TOKYO LifeWear SPRING

NOMURA Co.,Ltd. Co., Ltd.'s concept design team no.10, active both domestically and internationally, collaborated with SOLSO, a company that continues to propose new relationships between people and the environment, on "LifeWear SPRING," displays showcasing UNIQLO's Spring 2021 collection (located within UNIQLO TOKYO's 1st floor LifeWear SQUARE in Ginza, Chuo-ku, Tokyo). This displays applies UNIQLO's "Lifewear" philosophy, which aims to create clothing that is harmonious with nature and minimizes environmental impact, to the creation of spaces. Taking sustainability and functionality into consideration, the exhibition, along with the greenery created by SOLSO, creates a gentle space that coexists with nature. ■ "LifeWear SPRING" Event Details: Event Period: Friday, January 15, 2021 - Mid-March 2021 Location: UNIQLO TOKYO 1st floor LifeWear SQUARE Address: Marronnier Gate Ginza 2, 3-2-1 Ginza, Chuo-ku, Tokyo Event Hours: During participating store hours. *Please refer to the website for details. [Social Issues/Customer Issues/Requests] - As the displays spring collection, an displays space that expressed the freshness of spring was required. - An impactful space that would catch the eye of customers entering the store was required. - As UNIQLO is committed to sustainability, they required fixtures made from environmentally friendly materials that could be used continuously into the future. - As a countermeasure against COVID-19, the built-in benches needed to be easy to clean. [Solution] Numerous plants were placed throughout the store, creating a lush, spring-like park-like atmosphere while indoors. A 3.5-meter-tall symbolic tree was placed in the center to create an impact. Cork was used as a material to be environmentally friendly. As a countermeasure against COVID-19, the bench seats were removable, allowing them to be covered with vinyl for easy cleaning. <Our Project Members> [Sales/Project Management]: Hidenori Miyaura [design, layout]: no.10: Yosuke Ando, Mayuko Fukumoto, Daisuke Okazaki [Production/ construction]: Yurika Kita, Kurumi Kajimoto

#Conventions & Events
AO Gallery

AO Gallery

AGC was constructing a new R & D building in the AGC Yokohama Technical Center (Tsurumi Ward, Yokohama City) at a total cost of approximately 20 billion yen. The AO (AGC OPEN SQUARE), a collaborative space designed to accelerate collaboration within and outside the company, opened on November 19, 2020. The centerpiece of the AO, an open-area collaborative space, was an area based on the concepts of “Connecting, ”“ Inspiring, ” and “Trying. ” It consisted of four spaces: the AO Gallery, an displays in which AGC collaborates with external partners to make use of AGC's materials and technologies; the AO Park, where users can interact with AGC's products, values, and latest topics based on their needs and AGC's seeds; the AO Studio, an area in displays where users can experience AGC's cutting-edge materials and technologies; and the "AO Lab," a collaborative laboratory in which samples are evaluated and prototypes are created with external partners. our company was in charge of planning, concept design design and construction of Kyosei displays at AO Gallery, one of them. [Social Issues/Customer Issues/Request] We have received a request to create a gallery where people can experience the new appeal of AGC through collaborative displays with external partners utilizing AGC materials and technologies. Solution: By combining AGC's cutting-edge technology and hardware with our company's creativity, we have provided a space where we can collaborate and create new glass for the future. [our company Project Members] [Project Management] Shinnosuke Saito [Planning/design, layout] NOMLAB: Keisuke Yoshida/Wataru Nagano [Production] So Kirigakubo [Related Releases] • AGC and NOMURA Co.,Ltd. hold a collaborative exhibition "GLASSMART" [Related Results] • NOMLAB GLASS MOTION • NOMLAB PRISMINATION~ Ikita Glass Space ~

#corporate
HOSEI MUSEUM

HOSEI MUSEUM

This experimental museum aims to foster the sustainability of human and global society. The frontrunners who have gathered at Hosei University have cultivated practical knowledge for surviving in freedom, with a spirit of enterprise. The HOSEI Museum continues this history, looking to the past and future of global society. Its vision is to become a magnetic field for the dialogue of knowledge, connecting both inside and outside the university across disciplines, in order to realize a prosperous and just society. Our company has been involved in everything from site selection to planning, research, consulting, logo concept design, content concept design, and displays design and construction, and continues to expand to other campuses. [Social Issues/Customer Issues/Requests] The HOSEI Museum was established as part of the university's long-term vision (HOSEI2030). Its purpose was to contribute to the advancement of education and research by widely displays, publicizing, and researching the history, educational and research achievements, and academic resources of the Hosei University Educational Corporation. [Customer Feedback] We have worked with NOMURA Co.,Ltd. to connect the university's abundant academic resources and create a museum that serves as a hub for the Hosei brand. This museum is a place where students can learn about the university's rich history and individuality, and where alumni can look back on their time as students and look to the future together. We also hope that it will be a place where people outside of the university can think together about the meaning and value of universities in society through the image of Hosei University. <Project members> [Sales and project management] Takahashi Kentaro [Research and planning] Watanabe Hajime, Nakase Naoko, Kuroda Chiho [Consulting] Watanabe Hajime, Shimizu Shunsuke, Nakase Naoko [design, layout] Shimizu Shunsuke, Kosugi Kyoko, Nakagawa Yuri [Production and construction] Hirao Ken [Replica production] Nomura Techno Co., Ltd.: Endo Nobuyuki

#public
GREE Shinjuku office

GREE Shinjuku office

Office integration project for five advertising media companies of Gree. The concept of this project is "creating an opportunity for interchange." This concept was born from the idea of "providing a place that creates opportunities for accidental encounters and communication." The entrance space, which is the face of the five companies, is set to change the color of the lighting for each time and scene through the glass bricks, making it a space where you can feel change and movement. When used for events, it is envisioned to create a party scene with the light rhythmed to match the sound. Inside the office, there is a place called "Breakthrough Base" that will be an opportunity for the five companies to interact. "Breakthrough" means "not just a relaxation space, but a place to open up the future and break through the current situation," and "Base" means "not just a place, but a base that gives the feeling of strength and planning something." The floor is divided according to the expected flow of traffic, and is planned to be an "interchange: a crossing road," and is used as a place for natural interaction between the five companies. The parts that come into contact with the hands are aged to give a sense of freedom, as if the sea breeze is hitting you in Shinjuku, where you can't see the sea. The plain selection of materials and the use of chairs of various concept design create a relaxing space that exudes warmth and looseness. With the idea of a fresh start, we also created a minimalist space without over-elaborating it. While creating a sophisticated and stylish space, we also sprinkled in photogenic spots, something that only a company that deals in social business can offer. We designed a stylish space that gives the expectation that something new might be born. <Our project members> [Sales/Project Management] Yotsuya Masanori, Murakami Kaori [design, layout] Ozawa Atsuko, Obana Keita

#corporate
Panasonic Center Tokyo ROOM S

Panasonic Center Tokyo ROOM S

This project is to renovate an displays room in the Panasonic Center Tokyo into a VIP reception and conference room. (Not open to the public) The spatial composition utilizes human perception to casually incorporate 4K images into the space like materials and scenery, and the ceiling height control and lighting technology are used to create a skylight effect, giving the space a sense of spaciousness, creating a space that is "comfortable for lively conversation." Since many VIPs and state guests from Japan and abroad visit the space, elements of ice-breaking are used throughout, such as a ceiling design inspired by Japanese culture, origata, images that evoke dry landscape gardens, and Japanese fragrances. In addition, the hand-drawn patent application documents that contain the founder's thoughts were turned into artwork and placed on the wall behind the seat of honor, giving the space a soul. By linking with the lighting control, the scene can be switched for various purposes, such as modes for welcoming guests, dining, and meetings using multiple screens. Panasonic's cutting-edge technology was used throughout the project, but by being thorough about the subtle expression, we were able to create a calm atmosphere overall, and build a space that combines innovation and quality. <Our project members> [Sales/Project Management] Yamazaki Kei [Direction] Yamaguchi Akane [concept design] Shimizu Shigemi, Tani Seiho [Production/ construction] Furuichi Hiromitsu, Kumazawa Yuta

#corporate
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