The first global flagship store of the brand SHISEIDO.
Based on the concept of 'Japanese Digital Garden', you can experience the world of the brand theme 'ALIVE with Beauty' through the fusion of human touch and technology that work on the five senses. Each of the three floors has themes of "1F: Playing with Beauty", "2F: Creating Beauty", and "B1F: Awakening Beauty".
On the 1st floor, the water artwork that symbolizes ALIVE is the centerpiece, and there are testers that you can experience and purchase without contact, so you can discover your own beauty while enjoying yourself freely. The 2nd floor is a calm space centered on natural materials, where professionals bring out the beauty of each individual. On the B1F, you can experience meditation in a mysterious and tranquil space and recharge yourself with new beauty.
In this way, all experiences related to beauty are provided according to the needs of each user.
<Our project members>
[Sales and Project Management] Masahiro Takamori, Hiroyu Imaizumi, Minami Hiramatsu
[design, layout] Toshiko Nakamura, Ayuko Kaisawa, Hiroaki Koshizen, Masumi Hotta, Ayumu Sasai, Yuka Miyauchi
[Production and construction] Soichiro Yamada, Keita Ide, Takashi Kodama
- open
2020
- location
Tokyo
- client
Shiseido Co., Ltd.
- solution
design, layout, interior administration, building execution
- Award
"Japan Kukan concept design Award 2021" ShortList (B・04. Shop space)
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