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Achievements

Nissan Motors Tochigi Plant Intelligent Factory Renewal

Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal
Nissan Motors Tochigi Plant Intelligent Factory Renewal

overview

Nissan Motor Co., Ltd. has introduced its unique car manufacturing concept, "Nissan Intelligent Factory," based on next-generation production technology, at its largest domestic plant in Tochigi Prefecture. In this project, the guest hall and factory tour course within the plant have been renovated to showcase its innovative features.
With the theme of creating communication concept design that leave a lasting impression, we have brought together our collective knowledge to recreate concept design of spaces and displays experiences.

Issues/requests

The automotive industry is currently undergoing a once-in-a-century transformation. From vehicle development and production to employees and environmental measures, the development of businesses and technologies that prioritize sustainability is essential. The "Nissan Intelligent Factory" was quickly introduced at the Tochigi Plant as a pilot plant to tackle these challenges. A major theme and challenge was how to concept design communication that aligns Nissan Motor's overall vision for new car manufacturing with the context of the production site.

solution

We pursued the optimal customer journey, including B2B, centered around a social studies field trip for children. To capture the full-scale impact unique to a car manufacturing site, we insisted on a 1/1 scale and recreated the space accordingly. We also enhanced hands-on displays and introduced interactive displays that allow visitors to physically "assemble" and "inspect" cars. This project, which spanned many organizations, was carefully crafted through co-creation with our customers.

Customer's voice

We are very satisfied with the safe work and on-time delivery of the work.

project member

Sales and project management
Akio Ishikawa and Junko Shiraishi
Planning/basic concept
CIC: Kunihiko Oka
Design and Layout
Yutaka Hanaoka and Takayuki Kobayashi
exhibit execution
CIC: Kunihiko Oka, Keisuke Taneda, Hitomi Nakamura/Mika Kobayashi, Atsuro Iizuka
Production and Construction
Kentaro Yamaguchi and Yumi Asakura

Basic information

open

2024

location

Tochigi Prefecture

client

Nissan Motor Co., Ltd.

solution

Planning and basic concept, design, layout, signage and graphic concept design, environmental features, content design and manufacturing, exhibit execution, interior execution, building execution

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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