Nissan Motors Tochigi Plant Intelligent Factory Renewal

Nissan Motor Co., Ltd. has introduced its unique car manufacturing concept, "Nissan Intelligent Factory," based on next-generation production technology, at its largest domestic plant in Tochigi Prefecture. In this project, the guest hall and factory tour course within the plant have been renovated to showcase its innovative features.
With the theme of creating communication concept design that leave a lasting impression, we have brought together our collective knowledge to recreate concept design of spaces and displays experiences.

The automotive industry is currently undergoing a once-in-a-century transformation. From vehicle development and production to employees and environmental measures, the development of businesses and technologies that prioritize sustainability is essential. The "Nissan Intelligent Factory" was quickly introduced at the Tochigi Plant as a pilot plant to tackle these challenges. A major theme and challenge was how to concept design communication that aligns Nissan Motor's overall vision for new car manufacturing with the context of the production site.

We pursued the optimal customer journey, including B2B, centered around a social studies field trip for children. To capture the full-scale impact unique to a car manufacturing site, we insisted on a 1/1 scale and recreated the space accordingly. We also enhanced hands-on displays and introduced interactive displays that allow visitors to physically "assemble" and "inspect" cars. This project, which spanned many organizations, was carefully crafted through co-creation with our customers.

We are very satisfied with the safe work and on-time delivery of the work.