Seiko Epson Corporation Toyoshina Plant "VISUAL INNOVATION EXPERIENCE"

Our company was responsible for the design and construction of the renovation work at Seiko Epson's Toyoshina Plant, Second Factory Building, located in Nagano Prefecture.
This displays displays where visitors can experience the history of projector products and see actual displays, and a LAB space equipped with a 25m extra-large screen and a 360-degree screen that can be flexibly used for various purposes.

The goal was to create a space where people could become fans of Epson and co-create by deepening their understanding of Epson's cutting-edge, innovative technology.

In this facility, Epson projectors play a leading role in enhancing the space, creating a flexible environment that serves not only as displays space and performance space, but also as a venue for demonstration experiments.
Furthermore, in conveying the appeal of the projector, we highlighted the "colors" created by the projector's light as the main focus, while keeping the surrounding environment as neutral as possible. As a result, we created a space that is comfortable enough to engage with light and individuality, and that also possesses the flexibility and versatility to adapt to a variety of situations.
In addition, Epson projectors employ the 3LCD system and utilize proprietary technology to achieve bright, vibrant, and eye-friendly images. Therefore, in this facility, we aimed to create a tolerant and highly flexible space, like a blank canvas, to further expand the possibilities of such advanced and innovative technologies and to foster new ideas and co-creation.