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NOMURA Co.,Ltd.

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ROOKIE CAFE

ROOKIE CAFE

『クルマ愛に溢れた体験型カフェ』 トヨタ自動車様の体験型テーマパーク「MEGA WEB(メガウェブ)」にオープンしたモータースポーツをテーマとした初のカフェです。 単にクルマを置いただけのカフェではなく、クルマへの興味をさり気なく誘発する仕掛けを其処彼処とスタイリングしました。 トヨタ自動車様をはじめ、世界中の自動車メーカーが開発のためにこぞって参戦するドイツ、ニュルブルクリンクサーキットを模した大テーブルを中央に配し、クルマ好きの心を揺さぶるグッズや子どもから大人まで楽しめるアートなどを散りばめました。このサーキットを模したテーブルはカフェのシンボルであり、人びとの自然な対話を誘発するコミュニケーションのベルトとしてデザインしています。実際、さまざまな場所で写真を撮りあう人びとで賑わい、多くの対話が聞こえます。家族や友人同志、時には知らない誰かとモータースポーツをきっかけに対話しつながり、広がることを期待しています。カフェの要となるマシンは実際にレースを走ったレーシングカーが配置され、リアルな演出をしています。またトヨタ車のパーツだけでデザインした、ここでしかお目にかかれない家具を制作。単なる家具ではなく、メッセージ性がある家具として、日本人はもちろん多くの外国人観光客にも人気を博しています。 食材にこだわったフードは、主菜や副菜をそれぞれチョイスできるランチプレートをはじめ、老舗豆腐店の豆乳やおからを使用したSOYスムージーやおから豆乳ドーナツ、グルテンフリーのSOYブラウニーなどカラダにやさしいメニューを中心に子どもから大人まで安心して食事を楽しめる場にしました。これらは女性や子どもなどモータースポーツと少し距離のある人にも自然にモータースポーツの世界に触れながら、カフェを楽しめるようにしたいというトヨタ自動車様が最初に掲げていた理念です。単にクルマを展示しただけのカフェでは味わうことのできない、リアルな体感をすることにこだわり、コアなクルマファンだけではなく、若い女性やファミリーがカフェに来たことをきっかけにモータースポーツの世界を楽しめる空間を実現しました。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】藤岡 拓哉、丹下 由加里 【クリエイティブディレクション】吉永 光秀  【デザイン・設計】小阪 雄造、加藤 創 【制作・施工】桂 隆一郎

#Urban & Retail​
MUFG Bank Osaka Building Gallery Lounge

MUFG Bank Osaka Building Gallery Lounge

[Project Description] This project involved the development of a lively ground-floor facility as part of the rebuilding of the Mitsubishi UFJ Bank Osaka Building. Planning and consideration began in the spring of 2013, and the facility opened in August 2018. With the aim of "creating a lively atmosphere in the surrounding area and the Midosuji area" and "creating a high-quality space befitting a bank building," a cafe and gallery lounge were introduced. The gallery displays paintings and historical materials (coins, money exchange tools, etc.) owned by the bank, providing a space where visitors can relax and casually experience art and history. A corner introducing nearby landmarks and historical sites has also been added to encourage people to explore the surrounding area. Our company was responsible for planning and consulting, design, layout and supervision, and the production and construction of displays, furniture, and fixtures during the development, and we have also assisted with some of the post-opening operations. [Client's Challenges/Requests] This project tested NOMURA Co.,Ltd. 's overall capabilities in creating a vibrant facility, a first for the bank, as it required planning and concept design skills to realize the seemingly contradictory themes of "creating a lively atmosphere" and "displays a high-quality space." [Solution] Regarding the spatial concept design, we aimed to create a concept design where people with various purposes could gather in the same space by spatially connecting multiple elements such as a cafe, gallery, local exhibitions, currency displays, ATMs, and foreign currency exchange corners in a lounge, creating an integrated configuration. Furthermore, by being involved in the operation after opening, we will continue to be involved in "creating a lively atmosphere," which was the theme from the beginning of development. <Our Project Members> [Development] Motoo Kawada [Project Management & Sales] Motoo Kawada, Yuha Nakamura [Planning & Consulting] Hiroshi Yoshimoto, Reiko Kuroda, Rie Hasegawa, Nobuaki Yabe, Konomi Taki, Toko Takeuchi [design, layout] Masao Nemoto, Masahiro Hisakane [Production & construction] Hironari Ota, Takahiro Nakayama [operation, management] Motoo Kawada Photography: Masato Kono (Nakasa & Partners Co., Ltd.)

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Starbucks Reserve (R) Roastery Tokyo

Starbucks Reserve (R) Roastery Tokyo

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design was inspired by the famous rows of cherry trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored. 121 hand-hammered copper plates cover the surface. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility.  The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing throughout, we have added contemporary touches to create a new concept design, like the copper cascade and origami motif on the ceiling. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. <Our project members> 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

#Urban & Retail​
Mint Kobe

Mint Kobe

Eleven years after being completely destroyed in the 1995 Great Hanshin-Awaji Earthquake, Mint Kobe was rebuilt in 2006 as a mixed-use commercial building incorporating diverse urban functions such as a bus terminal, multiplex cinema, cultural center, and offices. In 2018, in order to create the future vision for downtown Kobe, the majority of the shops were replaced, and the commercial environment underwent a complete renovation. concept design concept was "M-INT MUSEUM," expressing the unique lifestyle of "Kobe-ness," which is cultivated by the city, its landscape, and its pioneering culture, where each individual cherishes and enjoys their daily life. From concept design of the glittering elevator hall to the two-faced atrium space, wrought iron, art objects, and carefully selected furniture were arranged, integrating the "M" that symbolizes the characteristics of Mint Kobe. Our company participated in the project from the business concept stage and was in charge of all aspects of the renovation project, including planning, consulting, tenant leasing, concept design, construction, and furniture and fixture manufacturing. <Our Project Members> [Sales & Project Management] Yuki Hikita [Planning] Tatsuko Nishi, Mayo Tenma [Tenant Leasing] Jun Nakata, Masakazu Kawai, Takaaki Hiraki [design, layout] Taketoshi Yoshitani, Mika Murakami, Akihiro Takemoto [working drawings] Katsumi Tanda, Teruhiko Ono, Hideyuki Sanada, Kazuhiko Ueda [Production & construction] Jun Kagami, Yuka Tabata, Kenji Iseki [furniture and fixture manufacturing] Tomomi Kominami [Signage & Graphic concept design] Nomura Duo: Yoshie Egawa, Koji Dadai, Hitoshi Goda

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Hamleys Yokohama World Porters

Hamleys Yokohama World Porters

Hamleys, the oldest toy store in the UK with a 259-year history, now has stores in 19 countries worldwide and is a theme park-like facility with various features that set it apart from ordinary toy stores. The Yokohama World Porters store, which will be the first store in Japan along with the Canal City Hakata store in Fukuoka City, will consist of two floors. The first floor will feature Hamleys' iconic carousel, which children can actually ride and play on. The playroom on the second floor will offer games using digital technology and opportunities to try out toys. In addition, just like in the UK, rental services such as party rooms where you can celebrate special occasions such as birthdays and anniversaries with entertainers will be available, making it a facility where families can spend enjoyable time. Our company coordinated this project, in which both stores will open on almost the same day, and assisted with everything from working drawings to construction (excluding the playroom) and construction supervision, based on the basic plan in the UK. <Our Project Members> [Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi [Direction] Eiji Kawakami [design, layout] Masahiro Sugihara [Production & construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Kota Shimizu, Yuta Shirahata, Yuma Uehara, Fuyuka Nishiyama, Yuki Miura [Customer Feedback] We were able to realize a store with high construction precision that takes safety into consideration. Furthermore, all the project members agree that it was thanks to the support of NOMURA Co.,Ltd. Ltd., who not only worked with the British design firm but also handled the import agency work, that we were able to open the store in such a short development period. ◆We also handled the Hamleys Canal City Hakata store. <Our Project Members> [Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi, Masahiro Endo, Hisayo Matsunaga [Direction] Eiji Kawakami [design, layout] Masakazu Fujisawa [Production & construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Ryo Hashiguchi, Jiro Kusunoki, Daiki Sugimoto

#Urban & Retail​
ISETAN MIRROR MAKE & COSMETICS Terrace Mall Shonan

ISETAN MIRROR MAKE & COSMETICS Terrace Mall Shonan

[Project Description] This project involves opening a new Isetan Mirror store in conjunction with the renewal of Terrace Mall Shonan. Unlike previous store locations, this store is located in a shopping mall, and the target audience is broader. Therefore, an experiential space and interactive elements were incorporated. [Client's Challenges/Requests] The challenges were how to attract new customers who would recognize the store, and how to ensure they were satisfied after their purchase and would become repeat customers. [Solution] To accommodate the flow of people from Tsujido Station, a logo sign and mirrors symbolizing the brand were displayed in the window next to the mall entrance. Inside the store, the layout of fixtures and traffic flow were carefully designed to provide good visibility and make it easy for first-time customers to enter. A symbolic corner with curtains was set up in the center of the store where customers can receive counseling at their leisure. [Client's Feedback] This section is adjacent to the main entrance of the facility, making it a section where attracting customers directly impacts sales. Through various efforts, we have been able to raise awareness among customers visiting the facility from Tsujido Station, and many customers have entered the store and made purchases. <Our Project Members> [Project Management] Yukinori Hashida [design, layout] Yuko Aida [construction] Koichiro Matsukawa

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ISHIYA GINZA

ISHIYA GINZA

[Project Description] This is the first store outside of Hokkaido for Ishiya Confectionery Co., Ltd., a Hokkaido-based confectionery manufacturer famous for "Shiroi Koibito" (White Lover) cookies. Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand created for store expansion outside of Hokkaido that does not sell the flagship product, Shiroi Koibito, and this is its first store. Positioned as an antenna shop that takes advantage of its location in Ginza (GINZA SIX), this store will serve as a stepping stone for future store expansion. [Client's Challenges/Requests] The most important thing in terms of concept design expression is that it conveys that it is a Hokkaido-based confectionery manufacturer. The newly developed product line uses a wide variety of local ingredients to create unique products, and we felt that a message was needed that clearly expresses that the roots of its appeal lie in Hokkaido. Therefore, we proposed making an impression with a design that uses "snow" as a motif. [Solution] This white design covering the wall is a deformed and patterned snowflake that has been cut into panels. This design evokes the scenery of Hokkaido, has a pop feel that matches the atmosphere of the confectionery packaging, and also serves as a neutral background to complement the wide range of colors in this merchandising. Inside the showcase, which is the focal point, a small stage was installed to enhance the visibility of the products, and the same cutting pattern was applied to its rising surface. This expresses the scene of confectionery displayed on freshly fallen snow, increasing its appeal to customers browsing the floor and making the products, which represent Ishiya Confectionery Co., Ltd.'s new endeavor and are imbued with thought, even more attractive. <Our Project Members> [Sales] Hyo Inoha, Tadayuki Matsubara [Design] Yoshihiro Kitamura [Production] Shigehito Katsumata, Hajime Komura

#Urban & Retail​
Tokyo Midtown Hibiya

Tokyo Midtown Hibiya

[Project Overview] Since the Meiji era, Hibiya has evolved as a place that provides a space for adults to socialize and relax, with the Rokumeikan, a social gathering place, and the Imperial Hotel, which was born as Japan's state guesthouse, standing side by side. Mitsui Fudosan, the project owner, has positioned "In the Park," "Entertainment," and "Elegance" as the unique values that Hibiya offers, and is creating a city that encourages the gathering and exchange of various cultures, sensibilities, and talents from around the world, creating new, future-oriented experiences and values. Our company was in charge of the commercial environmental design, production, and construction of the commercial floors from the basement to the 3rd floor above ground, and based on the concept of "THE PREMIUM TIME HIBIYA," we aimed to create a bright and glamorous space full of adult charm, befitting Hibiya, a sacred place for arts, culture, and entertainment, with the project owner's desire to provide visitors with a special experience in a luxurious time and space, and the concept design concept of a "theatrical space city." The three-story atrium, which is inspired by traditional theater spaces, is an elegant space with soft curves. The underground arcade inherits the memory of the city by reconstructing the "Sanshin Building," which was once a symbol of Hibiya in this area, with a modern concept design. <Our Project Members> [Sales & Project Management] Yo Nishimoto, Kazuya Chida, Shinpei Watanabe [design, layout] Yukio Kazusaka, Yusuke Matsumoto, Chikako Hatanaka [Production & construction] Keisuke Toda, Shinjiro Iwata, Yoshitaka Odajima

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ルミネ シンガポール(クラークキーセントラル)

ルミネ シンガポール(クラークキーセントラル)

【プロジェクト概要文】 株式会社ルミネ様による海外初出店店舗「LUMINE SINGAPORE」。 好奇心旺盛な働く女性をメインターゲットに、ルミネ独自の視点で[TOKYO STYLE・CULTURE・DESIGN]を発信するコンセプトストア。 ソリッドなマテリアルで構成されたミニマルな空間が、主役の商品アイテム一点一点を引き立てるギャラリーのような世界観をつくり上げています。 また、ルミネ初のカフェ業態となる“Lumine Cafe”を併設し、フォトジェニックでありながら美容や健康を意識したメニューと、女性らしさやセンスを感じさせるような空間を提供しています。 【お客様の課題】 ルミネ自主編集によるアパレルショップ及びカフェ運営。全てがルミネ初の試みの為、0からの店づくりをサポートさせて頂く事を最大の課題としてスタートしました。 285坪の異形の区画に、20ブランド以上のファッション展開とカフェエリア、サブリースエリアで構成しました。 様々なMDの魅力を引き立たせるゾーニングの棲み分けと動線計画、新しいルミネブランドを表現する空間デザインの個性と調和、そして「TOKYO」をテーマとしたシンガポールでは他にはないエッヂの効いた空間が求められました。推進面では、ルミネと現地ビルオーナーとの交渉調整、決定承認遅延が続くタイトな工程調整、制作発注の他国への工場制作・チェックなど、海外施工における課題が発生しました。 【解決策】 異形の区画を利用し、ゆるやかに各エリアに変化をつける事で広がりと動きのあるに空間にしました。 また、区画境界部には、木の庇を通す事であらゆる要素(MD)の詰まった店舗に一体感を与え、新しいルミネブランドの打ちだしを強調させました。 マテリアルは、素材感・本物志向を重視し、モルタル・木・テラゾなど中心に、ミニマルでエッヂの効いた空間をつくりあげました。プロジェクトを推進する中でVMD担当の外部デザイナーとのコラボを行い、アートの要素をプラス。センスやトレンドを感じさせる<東京らしさ>を表現しました。 推進面では、日本チームとの密な連携と乃村シンガポールの迅速な対応で、タイトな工程の中、無事OPENを迎えることができました。   <当社プロジェクトメンバー> 【開発】西幸彦 【営業・プロジェクトマネジメント】 渡部慎平 / 村形勝洋 【デザイン・設計】鈴木洋子、岡本千絵 【制作・施工】村形勝洋 / 吉田明弘 / Daniel Ma

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