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NOMURA Co.,Ltd.

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ISHIYA GINZA

ISHIYA GINZA

[Project Description] This is the first store outside of Hokkaido for Ishiya Confectionery Co., Ltd., a Hokkaido-based confectionery manufacturer famous for "Shiroi Koibito" (White Lover) cookies. Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand created for store expansion outside of Hokkaido that does not sell the flagship product, Shiroi Koibito, and this is its first store. Positioned as an antenna shop that takes advantage of its location in Ginza (GINZA SIX), this store will serve as a stepping stone for future store expansion. [Client's Challenges/Requests] The most important thing in terms of concept design expression is that it conveys that it is a Hokkaido-based confectionery manufacturer. The newly developed product line uses a wide variety of local ingredients to create unique products, and we felt that a message was needed that clearly expresses that the roots of its appeal lie in Hokkaido. Therefore, we proposed making an impression with a design that uses "snow" as a motif. [Solution] This white design covering the wall is a deformed and patterned snowflake that has been cut into panels. This design evokes the scenery of Hokkaido, has a pop feel that matches the atmosphere of the confectionery packaging, and also serves as a neutral background to complement the wide range of colors in this merchandising. Inside the showcase, which is the focal point, a small stage was installed to enhance the visibility of the products, and the same cutting pattern was applied to its rising surface. This expresses the scene of confectionery displayed on freshly fallen snow, increasing its appeal to customers browsing the floor and making the products, which represent Ishiya Confectionery Co., Ltd.'s new endeavor and are imbued with thought, even more attractive. <Our Project Members> [Sales] Hyo Inoha, Tadayuki Matsubara [Design] Yoshihiro Kitamura [Production] Shigehito Katsumata, Hajime Komura

#Urban & Retail
Tokyo Midtown Hibiya

Tokyo Midtown Hibiya

[Project Overview] Since the Meiji era, Hibiya has evolved as a place that provides a space for adults to socialize and relax, with the Rokumeikan, a social gathering place, and the Imperial Hotel, which was born as Japan's state guesthouse, standing side by side. Mitsui Fudosan, the project owner, has positioned "In the Park," "Entertainment," and "Elegance" as the unique values that Hibiya offers, and is creating a city that encourages the gathering and exchange of various cultures, sensibilities, and talents from around the world, creating new, future-oriented experiences and values. Our company was in charge of the commercial environmental design, production, and construction of the commercial floors from the basement to the 3rd floor above ground, and based on the concept of "THE PREMIUM TIME HIBIYA," we aimed to create a bright and glamorous space full of adult charm, befitting Hibiya, a sacred place for arts, culture, and entertainment, with the project owner's desire to provide visitors with a special experience in a luxurious time and space, and the concept design concept of a "theatrical space city." The three-story atrium, which is inspired by traditional theater spaces, is an elegant space with soft curves. The underground arcade inherits the memory of the city by reconstructing the "Sanshin Building," which was once a symbol of Hibiya in this area, with a modern concept design. <Our Project Members> [Sales & Project Management] Yo Nishimoto, Kazuya Chida, Shinpei Watanabe [design, layout] Yukio Kazusaka, Yusuke Matsumoto, Chikako Hatanaka [Production & construction] Keisuke Toda, Shinjiro Iwata, Yoshitaka Odajima

#Urban & Retail
Lumine Singapore (Clark Quay Central)

Lumine Singapore (Clark Quay Central)

[Project Overview] LUMINE SINGAPORE is Lumine Co., Ltd.'s first overseas store. Targeting curious working women, it is a concept store that transmits [TOKYO STYLE, CULTURE, DESIGN] from Lumine's unique perspective. The minimalist space, composed of solid materials, creates a gallery-like world that highlights each and every featured product item. It also includes "Lumine Cafe," Lumine's first cafe format, offering a photogenic menu that is conscious of beauty and health, as well as a space that conveys femininity and style. [Client's Challenges] Lumine's self-curated apparel shop and cafe operation. As everything was a first for Lumine, our biggest challenge was to support the store's creation from scratch. The uniquely shaped 285-tsubo (approximately 970 square meters) space is comprised of more than 20 fashion brands, a cafe area, and a sub-lease area. The project required a zoning and traffic flow plan that highlighted the appeal of various merchandise items, a spatial concept design that expressed the individuality and harmony of the new Lumine brand, and an edgy space with a "TOKYO" theme unlike anything else in Singapore. In terms of implementation, challenges arose in overseas construction, such as negotiations and coordination between Lumine and the local building owner, tight schedule adjustments due to repeated delays in decision approvals, and factory production and checks in other countries for production orders. [Solution] By utilizing the irregular shape of the sections and gradually changing each area, a space with breadth and dynamism was created. In addition, by running wooden eaves along the section boundaries, a sense of unity was given to the store, which is packed with various elements (merchandise), and the launch of the new Lumine brand was emphasized. For materials, emphasis was placed on texture and authenticity, and a minimalist and edgy space was created mainly with mortar, wood, and terrazzo. During the project, collaboration with an external VMD designer was carried out to add an artistic element, expressing a sense of style and trendiness that is uniquely "Tokyo-like". In terms of execution, thanks to close cooperation with the Japanese team and the swift response of Nomura Singapore, we were able to successfully open the project despite the tight schedule. <Our Project Members> [Development] Yukihiko Nishi [Sales & Project Management] Shinpei Watanabe / Katsuhiro Muragata [design, layout] Yoko Suzuki, Chie Okamoto [Production & construction] Katsuhiro Muragata / Akihiro Yoshida / Daniel Ma

#Urban & Retail
Seagull Terrace Sanriku Confectionery Saito Sohonten

Seagull Terrace Sanriku Confectionery Saito Sohonten

[Project Overview] Saito Confectionery's main store was damaged in the Great East Japan Earthquake. Subsequently, in the central urban area of Ofunato, a base for reconstruction, they reopened "Sanriku Kasho Saito Main Store" as "Kamome Terrace," a flagship store with an attached confectionery workshop, with even more power. With the aim of realizing President Saito's wish to "propose a new form of 'engawa' (veranda) that values the feeling of relaxation as if you were on a veranda, as a place to welcome visitors with sweets," our company was in charge from the basic concept to construction. We assisted in the creation of a flagship store in a consistent manner, from architectural concept design and interior to interiors, video, logo mark creation, shopping bags, business cards, and other VI concept design. [Client's Challenges] 1) They want the store to be more than just a store, but a hub for community exchange and tourism. They want to create mechanisms to achieve this. 2) They want to appeal to customers with a wide range of products through branding that does not rely solely on their main product, "Kamome no Tamago" (Seagull Egg). How can we clearly and consistently zone the four brands operated by Saito Confectionery (COCOA Bakery, Le Pommier Western Confectionery, Sanriku Confectionery Saito Japanese Confectionery, and Saito Mochi Shop with Nostalgic Flavors)? B We want to include a workshop for the confectionery (Hikari no Asa) that will be released at the same time as the store opens. We want to pay attention to specifications and finishing to ensure hygiene, and consider ways to present the manufacturing process, safety, and security. [Solution] A large symbolic kids' space, inspired by the "Kamome no Tamago" (Seagull Egg) that is visually appealing on social media, was created, along with a cafe space reminiscent of a veranda where customers can gather. In addition, a multi-purpose kitchen space where customers can create their own original Kamome no Tamago (DECO Kamome no Tamago) was installed in a visible area of the store, making it a major attraction. All spaces are separated by glass, allowing customers to see the confectionery being made next to where it is sold, creating a space that appeals to safety and security, among other various measures. <Our Project Members> [Sales & Project Management] Hiroyuki Uesugi [Overall Direction] Hiroyuki Iizumi [design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura [Signage & Video Direction] Mayumi Tenma [Production & construction] Manabu Fukuda, Masaya Sawaguchi

#Urban & Retail
Ginza Yamau

Ginza Yamau

[Project Overview] A select pickle shop that showcases Japan's pickle culture from Ginza. It is a select shop for pickles that sells delicious pickles from all over Japan, as well as its own products. Customers can sample and enjoy seasonal pickles made with fresh vegetables. The ingredients were carefully selected and the packaging was concept design from scratch to ensure that the pickles are of a quality that can be enjoyed as Japanese souvenirs and gifts. Our company handles everything from branding and menu development to design administration, interiors concept design and construction, and operation, management. [Client's Challenges] Yamau Co., Ltd., a long-established pickle shop that has been engaged in manufacturing and wholesale, was opening its first flagship store in Ginza. The challenge was to create products that conveyed a sense of luxury that made pickles, which are familiar to Japanese people, suitable for gifts, and to serve as a base for disseminating Japan's unique "pickle culture" in addition to sales. The challenge in terms of architecture was to create a building that was appropriate for the Ginza area, despite various restrictions due to the Ginza location and the shape of a 5-meter wide, 4-story pencil building, while maintaining a Japanese appearance. [Solution] To create an appearance befitting the Ginza district, the exterior facade features an arrangement of kumiko, a traditional Japanese woodworking technique. It combines the good old "tradition" with the "contemporary" aspects that match the times, appealing to people with its "novelty." Inside, traditional materials and finishes are combined to express nostalgia, comfort, and a sense of coziness. A unique sweets shop themed around pickles is also attached. <Our Project Members> [Sales/Project Management] Shigeo Yuasa [Planning/Consulting] Takashi Hosaka, Takashi Isozaki [design, layout] Sakae Kirioka, Nana Kosano [Signage/Graphic concept design] Osamu Hirota, Sora-gumi [Production/ construction] Shigeyuki Ebihara [operation, management] Takahiro Awatani, Takanori Kumon

#Urban & Retail
Nihonbashi Toyama Museum

Nihonbashi Toyama Museum

[Project Overview] Nihonbashi Toyama-kan is a comprehensive information hub centered around a restaurant where visitors can experience the flavors of Toyama, and also offers retail sales, tourist information, and exchange events. Throughout the space, Toyama-produced materials and traditional crafts are used, making it a new hub that conveys the "high-quality lifestyle of Toyama" and not just sells goods, but also conveys the beauty of Toyama's nature, diverse culture, and the allure of its food, making people want to visit Toyama Prefecture. Our company assisted with consulting, design, layout, building execution, event management, and public relations support. [Challenge/Theme] "A place to convey the high-quality lifestyle of Toyama" The theme was to revitalize industry, tourism, etc., by conveying experiences rather than just selling goods. [Solution] We implemented a proposal to "revitalize the facility by introducing a new purpose that will serve as a focal point." By utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we have created a project that is not just a local products store, but can be used for various regional revitalization measures that Toyama Prefecture aims to achieve, such as tourism, industry, and migration. Our designers visited sawmills in Toyama Prefecture to select locally sourced wood, including cedar and zelkova, for the tables and chairs that are actually used in the building. "Forester Project" (*1) A project to develop facilities that strongly imprint a regional brand while supporting the forestry industry by manufacturing interiors, furniture, and fixtures for facilities using domestically produced timber with regional characteristics. "Japan Value Project" (*2) An initiative to collaborate with businesses nationwide that handle traditional techniques and materials and provide a platform for them to be featured in facilities. <Our Project Members> [Development/Project Management] Ryuichi Fujinaka [Sales Promotion] Noboru Sato, Nobuyuki Tanaka [Planning] Echiyo Suzuki, Ryuichi Fujinaka [Creative Direction] Echiyo Suzuki [design, layout] Yutaka Hanaoka [Signage/Graphic concept design] Hisae Ito (Cross) [Production/ construction] Yukio Marumori [Other (Event Planning, Public Relations Support, etc.)] Ryuichi Fujinaka

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アンテプリマ銀座店、アンテプリマ カーサ・クチーナ

アンテプリマ銀座店、アンテプリマ カーサ・クチーナ

<プロジェクト概要文> 銀座みゆき通り沿いにオープンした、国内最大級となる旗艦店です。 地下一階から地上二階までの三層からなるこの店舗には、ブランドとして世界初となるレストラン事業『ANTEPRIMA CASA CUCINA』が併設されています。 一階はアンテプリマ/ワイヤーバッグおよびアンテプリマ/ミスト、二階にコレクションラインのアンテプリマ、そして地下一階にアンテプリマ カーサ・クチーナと、ファッションから飲食までの幅広い世界観を提案する旗艦店が誕生しました。 <クライアントの課題> ブランドとして世界初となるレストラン事業『ANTEPRIMA CASA CUCINA』では友人の家に遊びに行く感覚でお客様にお越し頂き、クリエイティブ・ディレクター荻野いづみ様のアイデンティティーが集約された自宅の様な空間を創りだすことが課題としてあげられました。 また、1・2Fは六本木で共に造り出した新たな店舗デザインの要素を引き継ぎながらSimple Sophisticated yet Sexyをコンセプトに、上質な素材と確かな技術力に裏打ちされた洗練されたスタイルを提案し続けているブランドイメージを店舗全体を通して感じて頂ける空間が求められました。 <解決策> 『ANTEPRIMA CASA CUCINA』ではシェフとお客様との会話が自然と生まれ、友人の家に遊びに来たかの様な温かみのある空間になる仕掛けとしてシェフズカウンターとコの字型のビッグカウンターを店の中心に据えました。 また、お客様と共にイタリアに行き選び抜いた家具や備品などを空間に取り込み、自宅の様な空間を創造。 1・2Fでは六本木と同様に空間にアート性のある什器や自然の木材が生み出す曲線美をアクセントとし、洗練された上質な空間を創りだしました。 <当社プロジェクトメンバー> 【ディレクション】 小坂竜 【営業・プロジェクトマネジメント】 竹中久恭 飯泉 博之 松丸浩也 川岸泰介 【デザイン・設計】 吉村峰人       【制作・施工】 田端正行 吉田明弘  

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川崎アゼリア リニューアル

川崎アゼリア リニューアル

<プロジェクト概要文> 創業30周年を迎える川崎アゼリアにおける初の全面リニューアル計画。 リニューアルのコンセプトは、「人生の豊かな時間を共有するライフシェアモール」で、川崎アゼリアの総面積の1/3に相当する大規模な食物販ゾーンデリチカ(DELICHIKA)、”ちょっといい感じ“のモノやコトを集積したライフスタイルゾーン「ライフグラン(LIFE GRAND)」、"おひとり様ごはん"から、子供連れでのランチ、会社帰りのディナー、クライアントとの会食などの幅広い利用シーンに対応したグルメッセ(GOURMESSE)の3つのゾーンにて全面リニューアルをお手伝いさせていただきました。 当社は環境デザイン(基本・実施含む)、環境施工(惣菜馳走、CRYSTAL ROND他)、内装監理業務を担当させていただきました。   <クライアントの課題> ①30年前の地下公共通路の建築構造設備等、諸条件下でありながら駅前好立地を活かした飲食店・食物販・ファッション雑貨のメッカを目指し集客力を回復させること。 ②店舗ファサードを最大限拡大し、店舗の賑わい集積感をつくり、購買意欲を高める環境とすること ③1Fエントランスから地下中央吹抜けサンライト広場環境の新しい使われ方   <解決策> ①エリアごとの新たな業態ゾーニングに合わせた環境デザインテーマを構築。各エリアごとに核となるテーマゾーン環境を設定することで各通路間をつなげ集客性・回遊性を高めることに成功しました。 ②店舗ファサードは既存仕上げを撤去せず覆い隠すように新規ファサードを構築し工期コストを低減。天井床とも基本既存利用し、ショップフロントや要所をを中心に新規デザインを最小限の範囲で改装、広範囲にメリハリをつけリニューアル感をつくりました。 ③照明造作・緑化・FF&E等、個性的な付帯演出環境を設え各種イベント会場にふさわしいホール環境とし、自由に立ち寄り休憩できる屋内ガーデンスペースを構築しました。   <当社プロジェクトメンバー> 【開発】【プロジェクトマネジメント】平野・前川・千田・市橋 【デザイン・設計】下舌・三浦・遠藤・川上(NODE) 【サイン・グラフィックデザイン】星・新川(ノムラプロダクツ) 【制作・施工】竹内・高橋・吉永・秋澤(ノムラプロダクツ) 【内装監理】小島

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表参道ヒルズ10周年リニュアル/サイン・デジタルサイネージ

表参道ヒルズ10周年リニュアル/サイン・デジタルサイネージ

<プロジェクト説明文>  開業10周年に合わせ、エントランス環境を中心にリニューアルされた表参道ヒルズ。  出入り口に集中する「人」「情報発信」「インバウンド対応」に対してソリューションを展開しました。 『人』はインフォメーションカウンターの配置変更を含む機能の改善、『情報発信』はデジタルサイネージの活用により美観を維持しつつも効率化を図り、そして『インバウンド対応』においては多言語(英語、中国語(簡体・繁体)、韓国語)によるタッチ式案内サイネージで解決しました。既存配信システムおよび既存ホームページや、現地設置デザインもお手伝いさせていただきました。 <お客様の声> 内容を熟知して下さっている乃村工藝社の皆様の仕切りで、定例やスケジュール進行もスムーズで感謝しております。ありがとうございました。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】 千田 和也 【デザイン・設計(内装・サイネージ筐体)】 田谷 利之、松本 祐輔、林 浩平  【制作・施工(内装・筐体)】 戸田 圭亮、辰田 修平 【制作ディレクション(サイネージ)】 田沼 勉

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