ANTEPRIMA Ginza, ANTEPRIMA Casa Cucina

<Project Overview>
This is one of the largest flagship stores in Japan, located along Ginza Miyuki Street.
This store, spanning three floors from the basement to the second floor above ground, also houses ANTEPRIMA CASA CUCINA, the brand's first restaurant business in the world.
The flagship store has opened, offering a wide range of experiences from fashion to food and beverages. The first floor features Anteprima/Wirebag and Anteprima/Misto, the second floor houses the Anteprima collection line, and the basement floor features Anteprima Casa Cucina.

<Client's Challenges>
For ANTEPRIMA CASA CUCINA, the brand's first restaurant venture in the world, the challenge was to create a home-like space that embodies the identity of creative director Izumi Ogino, where customers could feel as if they were visiting a friend's house.
Furthermore, the first and second floors inherit elements of the new store concept design we created together in Roppongi, while adhering to the concept of Simple, Sophisticated, yet Sexy. The goal was to create a space throughout the store where customers could feel the brand image that continues to propose a refined style backed by high-quality materials and reliable technical skills.

<Solution>
At ANTEPRIMA CASA CUCINA, we've placed a chef's counter and a U-shaped large counter at the heart of the restaurant to encourage natural conversation between the chef and customers, creating a warm and inviting atmosphere that feels like visiting a friend's house.
Furthermore, we travel to Italy with our clients to select furniture and fixtures, incorporating them into the space to create a home-like environment.
On the 1st and 2nd floors, just like in Roppongi, we have created a sophisticated and high-quality space by using artistic fixtures and the beautiful curves created by natural wood as accents in the space.

<Our project members>
[Direction] Ryu Kosaka
[Sales & Project Management] Hisayasu Takenaka, Hiroyuki Iizumi, Koya Matsumaru, Taisuke Kawagishi
[design, layout] Minehito Yoshimura
[Production/ construction] Masayuki Tabata Akihiro Yoshida