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【プロジェクト説明文】 パナソニック株式会社様 創業100周年記念事業の一環として、創業100年目にあたる2018年3月7日に新築オープンした「松下幸之助歴史館」。松下幸之助・パナソニック創業者の経営観、人生観に触れることができ、その“心”を広く継承することを目的としました。 【お客様の課題／ご要望】 パナソニックの経営理念、創業者が残してきた数々の事績、言葉、心を如何にして同社社員に継承できるか、また一般の方を含む来館者に学びや気づきを提供できるかが課題でした。展示テーマとして設定した“道”を辿りながら、松下幸之助創業者94年の生涯を追体験できる空間構成とし、コンセプトは“松下幸之助に出逢える場所”としました。 【解決策】 まず、創業者が愛した「真々庵」をモチーフに、自由に散策しながら思索に集中できる空間としました。各展示要素は深度によりレイヤーを分けて表現し、来館者個々の興味対象に合わせた、情報を選び取ることができる構成としました。 ＜当社プロジェクトメンバー＞ 【営業・プロジェクトマネジメント】馬場 翔平 【企画】柳原 朋子 【デザイン・設計】波田 英昭、吉川 祥世、須賀 成人、水野 考基 【造形デザイン】岸川 研一 【制作・施工】小川 正翁 撮影：株式会社ナカサアンドパートナーズ

【プロジェクト説明文】 ヤマハ本社の２１号館新築工事における、１階・企業ＰＲ啓蒙施設プロジェクト。 長い歴史の中で培ってきたヤマハの技術・ノウハウ、感性を余すところなく訴求することで、いつ、何度訪れても新しい気づきや発見を得られる「場」になることを目指しました。 【お客様の課題／ご要望】 ヤマハのＤＮＡや今、そして未来への挑戦を「見て」、「聴いて」、「触れて」体験できる施設になるようなデザインをテーマにしました。 実店舗とは異なる楽器の見せ方やヤマハの企業姿勢を伝える空間づくりが課題でした。 【解決策】 ・明るいエリア、暗いエリアを明確に分けるゾーニングと、軸になるメインストリートの構築 ・大人から子どもまで楽しめるようなグラフィック訴求とメリハリのある楽器展示 ・間仕切り壁を目線（Ｈ１５００）以下に抑え、奥まで見通すことができる空間づくり 【お客様の声】 豊富な実績に安心感があり、細やかなプロジェクト進行と現場施工により、素晴らしい施設が完成しました、ありがとうございました。 ＜当社プロジェクトメンバー＞ 【営業・プロジェクトマネジメント】坂本貴司、饗庭健介、渡邉恭子 【デザイン・設計】田村啓宇、照沼紀昭、中澤厚子　　　 【プランニング・サイン・グラフィックデザイン】柳原朋子、小林三夏　 【制作・施工】矢野目篤

[Project Description] This facility is an innovation facility created with the aim of co-creating new value by connecting people, technology, and wisdom, aiming to solve the problems of business partners and social issues, in addition to providing a space to introduce and experience the technologies that Ajinomoto has cultivated so far. [Customer's Issues/Requests] Until now, technology introductions to companies have been done through visits, which limited the number of technologies that could be explained at one time, and made it difficult to introduce actual products and convey the value of the technology. Therefore, it was required to create a place where the technology could be appealed to more efficiently and effectively. In addition, it was required to create an environment where the potential value of the technology could be effectively conveyed and the needs of customers could be efficiently understood by having customers "see, touch, and feel" the technology that they possess. [Solution] In constructing the space, we built a flexible system based on the ideas of 1) fixed form (no fixed shape in time or space), 2) two-way (dialogue is the main focus, not things or technology), and 3) incomplete (changing with the evolution and changes of the world), and realized a highly flexible plan. This allows us to appeal efficiently to customers' needs, and also encourages unexpected connections and discoveries. In addition, we aimed to create a space (innovation space) that encourages free and flexible thinking by combining circles and organic curves, based on the concept design concept of "Ferment (to ferment, to revive, to stimulate)". <Our project members> [Planning] Yuichi Saito, Tomoko Yanagihara, Keita Kobayashi [design, layout] Hiroyuki Tamura, Kensaku Shirodo [Creative engineers] Kenichi Kishikawa, Ken Yanagisawa, Katsuji Oguchi (Nomura Techno) [Production and construction] Jun Endo [Sales and project management] Ayako Chikada, Atsuko Matsubara, Yasushi Shimizu

[Project Description] A samurai residence built over 140 years ago in Obi, a castle town with a long history in Kyushu and an important preservation district for groups of traditional buildings, has been converted into an office where visitors can experience the local culture. The overall concept is "Post-Heritage: Inheritance and Transformation for the Next Generation," and by clarifying the points that should be woven and the points that should be renewed, we are attempting a new way of connecting culture. We aimed to create a space that connects with the local community by interpreting the life of a former private home in a modern way. The concept design consists of two different spaces: a communication space with a large table made from the floorboards used in the former private home, and an open workspace with a counter facing the greenery through the opening. The gravel-covered earthen floor inserted between them is an intermediate area that connects both spaces and the outside and inside. The newly built "stepped deck" in the garden gently connects the inside and outside, and is used as a space for events where local people gather and to promote local products, making it a space that connects people, things, and events. [Customer feedback] By creating an attractive office space that allows you to experience the local culture, which is unique to this place, we have received positive feedback not only from local residents but also from many local governments and companies that are working on vacant houses, and this connection has led to new business development. <Our project members> [Development] Yamano Yasutoshi [Sales] Moenuki Toru [design, layout] Kawakami Yoichi, Takeda Shinpei, Shimizu Ryosuke

[Project Summary] The grand project of "SL Revival Operation" has begun, and for the first time in about half a century, Tobu Railway will run a steam locomotive on the Kinugawa Line. As part of the project, we were involved in concept design and supervision of the station building, platform, and head mark from the basic plan, the lively production of Kinugawa Onsen Station, and the planning, design, and construction of the steam locomotive displays hall at Shimoimaichi Station. [Client's Challenge] In order to achieve the three main themes of the project, "preservation and utilization of railway industry cultural heritage," "vitalization of the Nikko and Kinugawa area," and ultimately "helping to support the Tohoku reconstruction effort," we aimed to create a lively atmosphere to increase the branding of the area and to create displays that conveys the charm of the railway industry cultural heritage and expands the number of railway fans. [Solution] Based on a Showa retro concept design reminiscent of the time when steam locomotives ran, we created a lively atmosphere in the station building and an displays that allows people of all ages to experience the charm of steam locomotives, so that not only core railway fans but also a wide range of generations can enjoy it. At both stations where the steam locomotive stops, we created an environment with concept design based on the station buildings of the time and large eye-catching lanterns. The steam locomotive displays hall also features impressive life-size photos of steam locomotives, flip-through displays that children can enjoy, and information on the history of steam locomotives at Tobu Railways that appeals to local residents and steam locomotive fans. <Our project members> [Development] Kawata Motoo [Sales/Project Management] Kawata Motoo, Takamori Masahiro [Research/Planning/Consulting] Furuta Yoko, Yasuda Tetsuro, Takeuchi Toko [design, layout] Ishii Naoko, Sato Takayuki [Production/ construction] Matsukawa Koichiro, Soeno Masato

[Project Description] "A house connected to nature where you can play innocently and immerse yourself in nothingness" is a second home proposal for the ReLife generation (male in his 50s, occupation: pastry chef). "I want to continue to grow with excitement. I want an environment where I can deepen my creativity no matter how old I am." The idea was developed with the image of a "secret base where you can return to your childhood." The living space was designed to allow you to play "innocently" with family and friends while sitting or lying down, and a circular window room where you can become one with nature and immerse yourself in your own world "mindlessly." The house was designed with an abundance of "earthen walls" with excellent texture and functionality, and effective use of lighting effects. You can experience a space where your creativity deepens from the two "nothingness" of "innocence" and "mindlessness." We assisted with the planning, concept design, and construction. [Customer's Issues/Requests] With the theme of "a secret base where you can return to your childhood," the challenge was how to express a space where everyone can gather and play, and a space where you can immerse yourself in your own world mindlessly by yourself, in one living space. [Solution] In one large space, we made generous use of earthen walls, which have excellent texture and functionality, to create a comfortable space. Within this, the space where everyone can gather and play "innocently" is created as a stepped stage using interior counters from Panasonic materials, and a large table is placed in the middle to create a space where everyone can gather. In the other "mindless" space, a circular window room is placed, which serves as concept design accent within the living space, creating a space where you can feel and immerse yourself in nature. <Our project members> [Sales and project management] Mori Yusuke [Planning, design, layout] Takahashi Kenji [Production and construction] Ogawa Masao

[Project Summary] This is a renovated facility with the aim of introducing the history of the evolution of Japanese, American and European automobiles from their birth to the present through their relationship with society. The previous displays style, which had Japan and Europe and the US on separate floors, has been replaced with an integrated displays that conveys how Japanese car manufacturing has developed in one world history. The museum features a graphic arrangement that does not distract from the appreciation of cars, such as catchy message slogans and photographic presentations that provide the background of the era, and has created a museum where visitors can intuitively understand the emotional world of car concept design that has developed along with the evolution of technology. [Customer's Challenge] The challenge was to create an integrated exhibition that would convey how the Japanese automobile industry has developed in relation to society, such as the social needs and challenges of each era in world history, and to displays the value and appeal of the cars. [Solution] We paid attention to an explanation plan that would be easy to understand for a variety of visitors and deepen their understanding, and to an effective vehicle arrangement. The history of Japanese cars and Western cars, which was previously separated by floors, is now presented as one world history, and an integrated displays that allows visitors to intuitively feel the history of the development of automobiles. Our goal was to create displays structure that would allow visitors to naturally learn, as they walk around displays, what role Japan has played in the 100-year history of automobiles. [Customer feedback] By using transparent partitions such as mesh tarpaulins and ball bead curtains to explain the displays zones and create a spatial presentation, we were able to make use of the open space that is a characteristic of the original building, while also dividing the exhibits into zones and presenting the space with large graphics, thereby enriching displays content and improving the quality of the space. [Project members] Sales and project management: Tanaka Ryo Direction: Yoshinaga Mitsuhide design, layout Kosaka Yuzo Sign and graphic concept design: Kawashima Asako Production and construction Nakano Kazuaki

[Project Description] With the aim of fostering the "Tokyo 2020 Olympic and Paralympic Movement," strengthening the communication of Panasonic BUSINESS that leads to "business contributions," and strengthening the brand's appeal to younger generations, we aimed to improve Panasonic's brand value by using Panasonic's digital solutions as part of the Cultural Olympiad to hold an Olympic-approved special exhibition themed on Japanese culture. <Our project members> [Sales] Kohei Katagiri, Kei Yamazaki [Planning] Akane Yamaguchi [concept design] Akane Yamaguchi, Yoshitaka Hirayama [Production and construction] Kazuhiro Sano

[Project Summary] A plan was made to build a new business support lounge in the Otemachi Park Building, which houses serviced apartments, with the aim of developing business support facilities to strengthen the functions of Marunouchi, an international business center. [Client's Challenge] As a business support lounge, the issue was what kind of functions would be necessary for the office workers to have a richer work life. In terms of concept design, the challenge was how to create a sense of concept design in relation to the historical landscape centered around the Imperial Palace, and in the sophisticated location of Marunouchi. [Solution] By providing additional functions for the lounge, such as work booths, phone booths, nap rooms for men and women, fitness center, shower rooms for men and women, and a nursery school, the facility became one that supports the various working styles of office workers. In terms of concept design, traditional Japanese elements and spatial creation methods were sublimated into modern concept design, creating a high-quality Japanese modern space that harmonizes with the historical landscape. <Our project members> [Direction] Ryu Kosaka [Sales and project management] Hisayasu Takenaka [concept design] Hirosuke Sasaki and Shohei Urata [FF&E] Kaori Sano [Architecture] Kiwamu Okamoto and Masataka Taenaka [Production and construction] Katsuyoshi Iwakura and Norihiro Urida

UNIQLO CITY TOKYO proposes a way of working inspired by the power of global cities and the connections between people. It is designed to fuse digital and analog elements in the best way possible, and to provide opportunities for dialogue through spatial tools that allow all employees working here to become agents of change. The architectural concept design and schematic design were carried out by the overseas design firm AWA. We assisted with working drawings (partial schematic design), interiors, electrical and air conditioning construction, signage, custom FFE work, and commercial work. At UNIQLO CITY TOKYO, all creative functions, including product concepts, research and development, concept design, and marketing, are concentrated on the top floor of the logistics warehouse, where approximately 1,000 employees work. The overseas design firm AWA's design concept is to "provide a space that encourages employees to explore and collaborate, and stimulates their imagination." Within this, what was required of us was to communicate closely with AWA, create working drawings, and coordinate with each of the related companies while meeting the set delivery deadline to deliver a high-quality office space measuring 16,000m2 per floor.

[Project Description] Full-scale custom-built homes, "Sumitomo Forestry Houses," realize the "ideal home" of each and every customer. By taking advantage of the unique appeal of "wooden houses," we provide comfortable homes that are environmentally friendly and can be lived in for a long time. We will spread the advantages of "Sumitomo Forestry Houses" through rich contact with customers at the "Minato Mirai Showroom." We assisted with design, layout, and construction. [Customer's Issues/Requests] To establish it as a place that realizes rich contact between customers and Sumitomo Forestry and a place that enhances CS (customer satisfaction)/ES (employee satisfaction). In addition, it should be a space where meetings can be held in a high-quality space, and where end users can experience the unique appeal of "wooden houses" through a wide variety displays. Furthermore, the expansion into a showroom was mentioned to increase customer satisfaction and make "Sumitomo Forestry Houses" a place that continues to be supported. [Solution] A concept space that strongly appeals to the beauty of fine wood is created, centered around a cutting-edge VR facility that provides real experiences and surprises. The open and functional showroom space is designed to give a high-quality impression, with particular attention paid to the texture of the materials used, and in particular, the wood is made to look beautiful. <Our project members> [Sales/Project Management] Tetsuji Takebayashi [design, layout] Nobuaki Saka, Asami Koide [Production/ construction] Yuichi Tanaka

Aiming to create an open museum where each employee can present their own company Since its founding, Citizen has contributed to the lives of people around the world through the creation of products that are loved and loved by citizens. The products and development technologies that have been born under the concept of "Manufacturing = Citizen Spirit" contain various technologies and wisdom that will lead to the future. By preserving and utilizing this cultivated technology and wisdom, the CITIZEN MUSEUM fosters love and pride in the company not only for all group employees but also for their families. In addition, we will actively use it as a place for PR and IR activities and exchanges with important stakeholders such as shareholders, analysts, and investors with the aim of acquiring new Citizen fans, as well as promoting our corporate image to job-hunting students. Make an appeal and make it function as a part of recruitment measures.

<Project Summary> This facility was planned and designed as a base for exchange and activities across business types and categories, operated by an affiliated organization of Mitsubishi Estate Co., Ltd. Aiming to realize a sustainable society for the next generation, the facility was named "3x3LabFuture" because the three elements of "environment," "economy," and "society" mesh like gears, and it is a "third place" that is neither a company nor a home. The purpose of the facility is to form various communities and create businesses that will lead to the future. <Client's Challenge> The client's challenge was to create a wide variety of gathering spaces where various business types and visitors, from one person to a large number of people, could interact and engage in activities, and to express the environmental advancement of the office facilities. <Solution> We planned and designed a space that can hold large seminars such as a "salon," a "communication zone" that can be freely moved and used, a "workshop kitchen" and a "future cafe" as exchange spaces using cooking as a medium, and a "wonderful corridor" where various displays can be held. All interiors materials, furniture, fixtures, etc. were selected with the environment in mind. <Our project members> [design, layout] Suzuki Echiyo, Onishi Ryo, Kosugi Kyoko [Production and construction] Marumori Yukio [Sales and project management] Kawai Shun

<Project summary> With the aim of providing employees with a place where they can better demonstrate their abilities, Sony renovated their employee cafeteria from the perspective of employee welfare. A buffet corner called "Buffet Island" and a "Relax Zone" were newly installed in Head Office employee cafeteria as spaces for "eating" and "resting", and we assisted with the spatial concept design. Sony employs a diverse workforce and respects each individual's work style, so at "Buffet Island" they offer a wide range of menu options and offer a wide range of take-out options, and as a result of the renovation, the number of daily users has increased by about seven times. The "Relax Zone" is a functional space that employees can use freely as they wish, and is used not only for mealtimes, but also as an individual workspace, a place for communication between employees, and to refresh oneself. <Our staff> Sales and project management: Abe Yuko design, layout: Ueda Kaoru Production and construction: Endo Jun

[Project Summary] Alpen Co., Ltd. is the largest sports retailer in Japan. Its sales are supported by its own brand products. In order to make its private label products more innovative, the company gathered its designers on one floor, and with the floor concept of "gather and create," they realized a "co-creation floor" where people can gather together, talk, stimulate each other, empathize with each other, and create new things. [Customer's comments] Because it combines concept design and practicality, I feel that it is not only a stylish space, but also has the equipment and functions suitable for each task. The desks are randomly arranged, so the overall feeling is very open. There is a stand meeting space in the center, which is very convenient when planning across groups, and we often use it. I feel that the electrical wiring is finely allocated, which also has the effect of saving electricity.