Deliver “Delight and Passion” to people
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NOMURA Co.,Ltd.

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CLIENT INNOVATION CENTER

CLIENT INNOVATION CENTER

[Project Description] This facility is an innovation facility created with the aim of co-creating new value by bringing together people, technology, and wisdom, in addition to being a space to introduce and experience the technologies that Ajinomoto has cultivated so far, with the goal of solving the challenges of business partners and social issues. [Client's Challenges/Requests] Until now, technology introductions to companies have been on a visit-based basis, which limits the number of technologies that can be explained at one time, and it is difficult to convey the actual product introductions and the value of the technology. Therefore, there was a need to create a place where the appeal could be made more efficiently and effectively. Furthermore, there was a need to create an environment in which the potential value of the technology could be effectively conveyed and customer needs could be efficiently understood by allowing customers to "see, touch, and feel" the technologies that are owned. [Solution] In composing the space, we built a variable system based on the following ideas: ① fixed form (not having a fixed shape in terms of time or space), ② bidirectional (dialogue is the main focus, not objects or technology), and ③ unfinished (changing along with the evolution and changes of the world), thereby realizing highly flexible planning. This allows us to appeal to customers efficiently according to their needs and also enables unexpected connections and discoveries. Furthermore, as a concept design concept, we aimed to create a space (innovation space) that encourages free and flexible thinking by combining circles and organic curves, based on the theme of "Ferment" (to ferment, to revive, to stimulate). <Our Project Members> [Planning] Yuichi Saito, Tomoko Yanagihara, Keita Kobayashi [design, layout] Keiyu Tamura, Kensaku Shiroto [Creative Engineers] Kenichi Kishikawa, Ken Yanagisawa, Katsuji Oguchi (Nomura Techno) [Production & Construction] Jun Endo [Sales & Project Management] Ayako Konda, Atsuko Matsubara, Yasushi Shimizu

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Plus D Nichinan Branch Office

Plus D Nichinan Branch Office

[Project Description] We converted a samurai residence over 140 years old, located within the Obi Important Traditional Buildings Preservation District, a castle town with a long history in Kyushu, into an office where you can experience the local culture. The overall concept is "Post-Heritage: Transformation for Inheritance and Passing on to the Next Generation," and by clarifying the points to be passed on and the points to be renewed, we are trying a new way of connecting culture. We aimed to create a space that connects with the community by reinterpreting the lifestyle of former private homes in a modern way. The concept design consists of two different spaces: a communication space with a large table made from the floorboards used in the original private home, and an open workspace with a counter facing the greenery through the opening. The gravel-covered earthen floor inserted between them serves as an intermediate area that connects the two spaces and the outside and inside. The newly constructed "tiered deck" in the garden gently connects the inside and outside, and is used as a space that connects people, things, and events, such as events where local people gather and promotional spaces for local products. [Customer Feedback] The unique and attractive office space, which allows us to experience the local culture, has been well-received not only by local residents but also by many municipalities and companies involved in vacant property management. These connections have enabled us to develop new businesses. <Our Project Members> [Development] Yasutoshi Yamano [Sales] Toru Moenuki [design, layout] Yoichi Kawakami, Shinpei Takeda, Ryosuke Shimizu

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Tobu Railway SL Revival Operation Project

Tobu Railway SL Revival Operation Project

[Project Overview] A grand project, "Reviving Steam Locomotive Operation," has been launched, and for the first time in approximately half a century, a steam locomotive will run on the Kinugawa Line for Tobu Railway. As part of the project, our company was involved in everything from the basic plan to concept design and supervision of the station buildings, platforms, and headmarks, as well as creating a lively atmosphere at Kinugawa Onsen Station and planning, designing, and construction the SL displays hall at Shimo-Imaichi Station. [Client's Challenges] In order to realize the project's three main themes—"preservation and utilization of railway industrial cultural heritage," "revitalization of the Nikko and Kinugawa area," and ultimately "contributing to Tohoku reconstruction support"—we aimed to create a lively atmosphere to enhance regional branding and recognition, and to create displays that convey the appeal of railway industrial cultural heritage and expand the number of railway fans. [Solution] Based on a Showa retro concept design reminiscent of the time when steam locomotives were running, we created a lively atmosphere at the station and displays that allow people of all ages, not just core railway fans, to enjoy the charm of steam locomotives. At both stations where the steam locomotive stops, we created an environment that evokes the station buildings of the time, including concept design and large, eye-catching lanterns. The steam locomotive displays hall features life-sized photographs of steam locomotives that are awe-inspiring in their size, flip-book displays that children can enjoy, and information about the history of steam locomotives at Tobu Railway that will appeal to local residents and steam locomotive fans. <Our Project Members> [Development] Motoo Kawada [Sales & Project Management] Motoo Kawada, Masahiro Takamori [Research, Planning & Consulting] Yoko Furuta, Tetsuro Yasuda, Toko Takeuchi [design, layout] Naoko Ishii, Takayuki Sato [Production & construction] Koichiro Matsukawa, Masato Soeno

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Panasonic Center Osaka "Re Life Story A house where you can play innocently and connect with nature"

Panasonic Center Osaka "Re Life Story A house where you can play innocently and connect with nature"

[Project Description] "A home connected to nature where you can play innocently and immerse yourself in nothingness" is a second home proposal for the ReLife generation (a man in his 50s, occupation: pastry chef). The desire to "continue to grow with excitement and have an environment where I can deepen my creativity no matter my age" was developed with the image of a "secret base where you can return to being a boy." The design includes a living space where you can play "innocently" with family and friends while sitting or lying down, and a circular window room where you can become one with nature and "mindlessly" immerse yourself in your own world. The house makes extensive use of "earthen walls" which have excellent texture and functionality, and lighting effects are used effectively. You can experience a space where creativity deepens from the two "nothingnesses" of "innocence" and "mindlessness." Our company assisted with the planning, concept design, and construction. [Client's Challenges/Requests] The challenge was how to express a space where everyone can gather and play, and a space where one can immerse oneself mindlessly in one's own world, all within a single living space, based on the theme of a "secret base where you can return to being a boy." [Solution] As one large space, we made extensive use of earthen walls, which have excellent texture and functionality, to create a comfortable space. Within that space, we created a tiered stage using Panasonic's interior counter as a space for everyone to gather and play "innocently," and placed a large table in the center to create a space where everyone can come together. In the other space for "mindlessness," we placed a circular window room, which serves as a concept design accent in the living space and creates a space where one can feel and immerse oneself in nature. <Our Project Members> [Sales/Project Management] Yusuke Mori [Planning/ design, layout] Kenji Takahashi [Production/ construction] Masao Ogawa

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Renewal of the main building of the Toyota Automobile Museum

Renewal of the main building of the Toyota Automobile Museum

[Project Overview] This facility was renovated with the aim of introducing the history of the evolution of automobiles in Japan, the United States, and Europe from their birth to the present day, through their relationship with society. The previous displays style, in which Japan and Europe were arranged on separate floors, was changed to an integrated displays that conveys how Japanese car manufacturing has developed within a single world history. A key feature is the graphic arrangement that does not distract from the appreciation of the cars, such as the creation of catchy messages and photographic presentations that show the background of the era, and the realization of a museum where visitors can intuitively understand the emotional worldview of car concept design that has developed alongside technological advancements. [Client's Challenge] The challenge was to create an integrated exhibition that would reveal the value and appeal of cars by conveying how the Japanese automobile industry has developed within the context of its relationship with society, such as the social needs and challenges of each era in world history. [Solution] Attention was paid to displays an explanatory plan that is easy to understand and deepens the understanding of diverse visitors, as well as an effective placement of vehicles. The history of Japanese cars and European cars, which were previously separated on different floors, were presented as a single world history, creating an integrated displays that allows visitors to intuitively feel the history of automobile development. displays displays designed so that visitors would naturally learn about Japan's role in the 100-year history of automobiles as they walked around. [Customer Feedback] By using transparent partitions such as mesh tarpaulin and ball bead curtains for zone displays explanations and spatial design, we were able to utilize the original building's characteristic of high openness while realizing zone divisions and spatial design with large graphics, enriching displays content and improving the quality of the space. [Project Members] Sales/Project Management: Ryo Tanaka Direction: Mitsuhide Yoshinaga design, layout Yuzo Kosaka Signage/Graphic concept design Gosako Kawashima Production/ construction: Kazuaki Nakano

#corporate​
Sumitomo Forestry Minatomirai Showroom

Sumitomo Forestry Minatomirai Showroom

[Project Description] Sumitomo Forestry's custom-built homes realize the "ideal home" for each individual customer. Leveraging the unique appeal of "wooden houses," we provide comfortable homes that are environmentally friendly and can be lived in for generations. Through rich contact with customers at the "Minato Mirai Showroom," we will spread awareness of the advantages of "Sumitomo Forestry's Homes." Our company assisted with design, layout, and construction. [Customer's Challenges/Requests] To establish a place that enables rich contact between customers and Sumitomo Forestry, and a place that enhances CS (Customer Satisfaction)/ES (Employee Satisfaction). Also, a space where meetings can be held in a high-quality environment, and where end users can experience the unique appeal of "wooden houses" through a variety displays. Furthermore, to develop a showroom that will increase customer satisfaction and ensure continued support for "Sumitomo Forestry's Homes." [Solution] A concept space was created that strongly appeals to the beauty of fine wood, centered around a state-of-the-art VR facility that provides a realistic experience and surprises. The open and functional showroom space was designed to convey a sense of quality, with meticulous attention paid to the texture of materials used throughout, and particular care taken to showcase the beauty of wood. <Our Project Members> [Sales & Project Management] Tetsuji Takebayashi [design, layout] Nobuaki Saka, Asami Koide [Production & construction] Yuichi Tanaka

#corporate​
3×3LabFuture

3×3LabFuture

<Project Overview> This facility was planned and designed as a hub for exchange and activity that transcends industry and business boundaries, operated by an affiliated organization of Mitsubishi Estate Co., Ltd. Aiming to realize a sustainable society for the next generation, and with its three elements of "environment," "economy," and "society" meshing together like gears, this facility, named "3x3LabFuture" from the concept of a "third place" that is neither work nor home, aims to foster the formation of various communities and the emergence of businesses that connect to the future. <Client's Challenges> The client's challenges included creating diverse gathering spaces where visitors from various industries and business types, from individuals to large groups, can interact and engage in activities, and expressing the environmentally advanced nature of the office equipment. <Solutions> We planned and designed spaces such as a "salon" space capable of hosting large seminars, a "communication zone" that can be freely utilized, a "workshop kitchen" and "future cafe" as exchange spaces using cooking as a medium, and a "wonderful corridor" that can accommodate various displays. Every single interiors material, furniture, and fixture was carefully selected with environmental considerations in mind. <Our Project Members> [design, layout] Echiyo Suzuki, Ryo Onishi, Kyoko Kosugi [Production & construction] Yukio Marumori [Sales & Project Management] Shun Kawai

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Sangetsu Tokyo Shinagawa Showroom

Sangetsu Tokyo Shinagawa Showroom

Sangetsu Tokyo showroom relocation and renovation project. The showroom, which has been expanded to a total area of 600 tsubo, which is about 1.5 times the area of the previous model, has been renovated into a lifestyle proposal showroom full of "fun to see", "fun to choose", and "fun to combine" under the theme of "GOOD LIFE CLOSET", and it is a space that can be freely selected and styled, and is a space that reminds you of your interior closet. This project is a NOMURA Co.,Ltd. group collaboration project, and we have been able to provide total assistance from planning, schematic design, design, layout, production, and construction.   ◎Our Project Members Co., Ltd. NOMURA Co.,Ltd. [Sales] Noboru Sato, Motoaki Ise [Planning] Yuichi Saito, Mika Kobayashi [concept design / Design] Hideaki Hata, Yoshiyo Yoshikawa, Nao Kameda, Toshiko Nakamura, Shigemi Shimizu [Sign and Graphic] Toshie Sasaki [construction] Shinichi Murakami, Yushi Matsuda, Atsushi Yanome, Takeshi Matsuura, Haruo Moma, Tadahiro Nakajima, Tatsuya Umeda, Yuko Yamashita, Yasuhiro Sakurazawa Nomura Products Co., Ltd. Kenji Takaba, Takeshi Yamashita, Minoru Suzuki, Katsuhide Sayama [Customer's voice] "Let's make good things together" We are very grateful to be able to complete the project while sharing this intention. During the tight construction period, we often learned about our ability to listen to the client's intentions, the speed at which they put them into shape, the variations in drawers, the meticulousness and attention to detail, etc. I think that by being able to ask for a complete line of concepts, space concept design, fixtures, concept design, construction, and styling, we were able to create a comfortable space that reflected the intention of the concept in every corner.

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