This is the world's first YKK brand experience facility in South Asia, newly established within the Jakarta factory site. The brand space combines BtoC functions with the fastening showroom function as a BtoB business negotiation hub, and offers field trip programs for students and children. Positioned as a hub for interaction between the local community and YKK, it is comprised of a "YKK Products Introduction Zone," a "Factory Visit Experience Tour," and a "Workshop Program" that incorporates YKK products into the program menu teaching materials and allows participants to learn about creativity, ingenuity, and concept design through experience, and is part of the company's social contribution and CSR activities. It is being developed as a medium- to long-term branding activity to create future YKK fans by "creating positive experiential value for YKK." (Jakarta, Indonesia)
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