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UNIQLO TOKYO

UNIQLO TOKYO

"LifeWear" is UNIQLO's commitment to creating perfect clothing that meets the needs of every person's lifestyle. In 2020, UNIQLO further evolved its existing UNIQLO stores and opened new UNIQLO stores that embody LifeWear in Yokohama, Harajuku, and Ginza. These stores are managed by Kashiwa Sato, who is the total producer and creative director, and will provide all customers who visit the stores with the best clothes and maximum service that UNIQLO can imagine. We supported the new global flagship store "UNIQLO TOKYO" that opened at Marronnier Gate Ginza 2 in Ginza from the architect selection process stage, and were responsible for schematic design and construction of interiors. In addition, part of interiors and exterior concept design were handled by Herzog & de Meuron, a Swiss architectural unit that has received the Pritzker Prize, known as the Nobel Prize of architecture, and the Praemium Imperiale, in honor of Prince Takamatsu. This store is an information dissemination store filled with the charm of UNIQLO now and in the future. [Social Issues / Customer Issues / Requests] ・Based on the concept of "All LifeWear Here," we needed to create a store unlike any other as "the world's most evolved retail store." ・Hardware: The UNIQLO Marronnier Gate Ginza store, which was located on the 7th floor of Marronnier Gate Ginza 2, was relocated and expanded to four floors from the 1st to 4th floors, marking the first renovation in eight years. A large-scale renovation was required that would create new value by considering the architecture and interiors concept design comprehensively. ・Software: Opening a store in the Ginza/Yurakucho area, where redevelopment is progressing, was an important and major challenge for UNIQLO's store opening strategy, and a new store was required to be created for customers visiting the city. [Solution] To address this issue: 1. In terms of hardware, we created a new UNIQLO with a "bold store concept design that exposed the current architectural structure as it is." Most of the structure of the building, which was completed in 1984, was in good condition and beautiful, so we peeled off the exterior of the building to create a powerful impression as a structure, connecting the inside and outside of the building. The existing slab was cut away to create a bold void space* that runs through the four floors, visually connecting the upper and lower floors and contributing to an open and dynamic spatial composition. *Void space: An open atrium space without any intentionally constructed structures. 2. In terms of intangible aspects, the store was positioned as a new UNIQLO hub, with "each sales floor having its own characteristics and a full lineup of UNIQLO products." In addition, a well-thought-out circulation plan has made the most of the sales floor space on one floor to develop products and provide a comfortable shopping experience. We took advantage of our strengths in design and construction to support the realization of "not just a shopping experience, but an information dissemination store filled with the charm of UNIQLO in the future," and "a store that embodies LifeWear, with UNIQLO aiming to be a higher-quality, higher-quality store." We also placed importance on the characteristics and location of the store, as well as the history and respect for the place, and helped with the overall store concept, so that the store would be a social presence that the local people who open the store would think of as their own. * displays are from the time of the photo. The contents of displays vary depending on the season. <Our project members> [Sales/Project Management] Takahashi Muneaki, Miyaura Hidenori, Watanabe Yuta [Planning] Yamazaki Makoto, Tominaga Soji [design, layout] NODE: Naka Kazuya, Yamaguchi Hiroshi [Production/ construction] Hatano Atsushi, Yoshida Risa, Yamagami Fumiyasu, Ohara Yuka, Odajima Kotaka, Omae Atsushi, Miyashita Yasutake/ NOMURA (Beijing) Co., Ltd..: Tsuchiya Yuya

#Urban & Retail
G20 Osaka Summit 2019 (public relations displays) Energy and Innovation

G20 Osaka Summit 2019 (public relations displays) Energy and Innovation

A public relations displays space was set up alongside the G20 summit, which attracted 30,000 people from around the world, including press and other related parties. The exhibition area features a floating cutting-edge technology displays with a motif of a futuristic miniature garden floating in the ocean, a food stall-style live kitchen, and a shining white cultural area that expresses hope from the reconstruction to the Olympics. The three different areas are seamlessly connected and fused together to concept design a new style of presentation experience that allows people to relax and enjoy the present of Japan. [Social Issues/Customer Issues/Requests] We were asked to express Japan's innovative technology and ideas that will realize a virtuous cycle of environmental conservation and growth, and create a new era that is rich for both people and the planet. [Solution] At the G20 Osaka Summit, we actively worked to reduce waste based on the idea of "3R" + "Renewable sustainable resources," and in the public relations displays, we exhibited cutting-edge technology and spatial concept design for the problem of marine plastic waste. The exhibition is structured to displays Japan's technology and efforts in plastic resource circulation, divided into stages: "reduce," "replace," "reuse," "recycle," "recover," and "displays." It is feared that by 2050 the ocean will contain more plastic waste than fish, so we expressed a beautiful ocean on the floor to promote Japan's commitment to protecting the ocean. <Our project members> [Sales/Project Management] Yuji Hayami, Yasuo Ogawa, Shigeyuki Ishiyama [design, layout] Yutaka Hanaoka, Takayuki Kobayashi [Production/ construction] Yu Kimura, Yoichi Miura, Yukari Isahashi, Shigenori Ueno, Yuka Tabata, Yuki Higashihara

#Conventions & Events
UNIQLO TOKYO LifeWear SPRING

UNIQLO TOKYO LifeWear SPRING

NOMURA Co., Ltd. concept design team no.10, which is active both in Japan and overseas, has collaborated with SOLSO, which continues to propose new relationships between people and greenery, on displays "LifeWear SPRING" (located in UNIQLO TOKYO 1F LifeWear SQUARE, Ginza, Chuo-ku, Tokyo), where you can enjoy UNIQLO's spring 2021 collection. In this displays, UNIQLO's philosophy of "Lifewear", which considers coexistence with nature and creates clothes that do not put unnecessary strain on the earth, is also applied to "creating space". Taking sustainability and functionality into consideration, it is a gentle space that coexists with nature together with the greenery created by <SOLSO>. ■ "LifeWear SPRING" Event Overview ・ Event period: Friday, January 15, 2021 to mid-March 2021 ・ Venue: UNIQLO TOKYO 1F LifeWear SQUARE ・ Address: Marronnier Gate Ginza 2, 2-1 Ginza 3-chome, Chuo-ku, Tokyo ・ Event time: During the business hours of the target store * Please refer to the website for details. [Social Issues/Customer Issues/Requests] ・As the spring collection displays, an displays space that expressed the freshness of spring was required. ・An impactful space that would catch the eye of customers entering from the entrance was required. ・As UNIQLO is committed to sustainability, they required fixtures made of environmentally friendly materials that could be used continuously in the future. ・As a measure against COVID-19, it was necessary to make the built-in benches easy to clean. [Solution] A lot of plants were placed in the store to create a space that felt like a spring park full of greenery while indoors. In addition, a 3.5m symbolic tree was placed in the center to make an impact. Cork was used as a material to be environmentally friendly, and as a measure against COVID-19, the bench seats were made removable so that they could be covered with vinyl, making them easy to clean. <Our project members> [Sales/Project Management] Hidenori Miyaura [design, layout] no.10: Yosuke Ando, Mayuko Fukumoto, Daisuke Okazaki [Production/ construction] Yurika Kita, Kurumi Kajimoto

#Conventions & Events
AO Gallery

AO Gallery

AGC was constructing a new R & D building in the AGC Yokohama Technical Center (Tsurumi Ward, Yokohama City) at a total cost of approximately 20 billion yen. The AO (AGC OPEN SQUARE), a collaborative space designed to accelerate collaboration within and outside the company, opened on November 19, 2020. The centerpiece of the AO, an open-area collaborative space, was an area based on the concepts of “Connecting, ”“ Inspiring, ” and “Trying. ” It consisted of four spaces: the AO Gallery, an displays in which AGC collaborates with external partners to make use of AGC's materials and technologies; the AO Park, where users can interact with AGC's products, values, and latest topics based on their needs and AGC's seeds; the AO Studio, an area in displays where users can experience AGC's cutting-edge materials and technologies; and the "AO Lab," a collaborative laboratory in which samples are evaluated and prototypes are created with external partners. our company was in charge of planning, concept design design and construction of Kyosei displays at AO Gallery, one of them. [Social Issues/Customer Issues/Request] We have received a request to create a gallery where people can experience the new appeal of AGC through collaborative displays with external partners utilizing AGC materials and technologies. Solution: By combining AGC's cutting-edge technology and hardware with our company's creativity, we have provided a space where we can collaborate and create new glass for the future. [our company Project Members] [Project Management] Shinnosuke Saito [Planning/design, layout] NOMLAB: Keisuke Yoshida/Wataru Nagano [Production] So Kirigakubo [Related Releases] • AGC and NOMURA hold a collaborative exhibition "GLASSMART" [Related Results] • NOMLAB GLASS MOTION • NOMLAB PRISMINATION~ Ikita Glass Space ~

#corporate
Shikoku Aquarium

Shikoku Aquarium

[Exploring the story of water and life] -An aquarium for adults that changes with the waterscape/enjoys expression- This aquarium is themed on the diverse waterscape of Shikoku, which is surrounded by the sea on all sides and has many clear streams and countless reservoirs. In front of you is the Seto Inland Sea, a beautiful archipelago that Japan is proud of around the world. Enjoy a rich time watching the dolphins living in a pool that blends into the beautiful sea. The interior of the aquarium is designed with "sound, light, scent" and the "flow of displays" to allow visitors to "enjoy the changing expressions." We aimed to create an aquarium where visitors can come into contact with the history and culture woven by living things and people, and awaken their five senses. [Social issues/customer issues/requests] There was an issue of wanting an environmental design that would make the aquarium a place of integrated customer satisfaction that goes beyond just exhibiting living things. Shikoku Aquarium is also the gateway to Shikoku. An environmental design appropriate for such a facility was needed. [Solution] We proposed an environmental design that would allow visitors to "enjoy expression." displays concept was "Exploring the story of water and life," and various contents were created to promote the new Shikoku-ness. ・Welcome Booth Nihonkaisui, which has been dealing with marine resources, is here to convey the charm of the oceans of Shikoku at Shikoku Aquarium. The design expresses the form that is derived by combining the form that Shikoku Aquarium aims for and Nihonkaisui's corporate philosophy. The booth is made up of an aquarium presentation using artificial seawater, which is a company product, and a video presentation that evokes salt art. [Customer feedback] ・Welcome Booth We asked them to create a space that would be displays for the aquarium and also serve as our corporate branding, and it turned out to be a classy booth that harmonizes our main product, salt, with living creatures. It was well received by visitors, and we feel that it has greatly contributed to improving our company's image. <Our project members> [Sales and project management] Tatsuya Fujii, Teruko Takai [design, layout] Kaoru Sone, Sho Inanobe, Yuichiro Ishida, Yoshihime Taka [Production and construction] Takeshi Suezaki / Nomura Techno Co., Ltd.: Shigeo Nagao / Nomura Products Co., Ltd.: Yoshiyuki Yamazaki

#public
Shiga Prefectural Lake Biwa Museum Phase 3 Renewal

Shiga Prefectural Lake Biwa Museum Phase 3 Renewal

Lake Biwa Museum opened in 1996 with the mission of building a better coexistence between the lake and humans together with the local people, and underwent renovation work over three phases over a period of six years from 2015. This third phase involves the renovation of displays rooms A and B. displays displays A is entitled "4 million years of the lake and us - the ever-changing Lake Biwa" and introduces the changes in Lake Biwa, nature, and creatures 4 million years ago, along with their relationship with the current environment. Each corner conveys the story of Lake Biwa and its creatures, which have continued to change dramatically, and the charm of the Lake Biwa field, through the numerous fossils and geological specimens that have been collected since the museum opened, and reconstructed dioramas that allow visitors to experience the environment of the past. The B displays room is titled "20,000 Years of the Lake and Us - A History of Nature and Life," and introduces how humans have dealt with nature in the forest, waterside, lake, and village. Using the dragon, a symbol of nature from the human perspective, as a navigator, the exhibition follows the environmental history of Lake Biwa and explains how it is connected to our current lives (displays Room C). [Social Issues/Customer Issues/Requests] The renewal challenge was to incorporate the latest technology into the old displays to evolve them into more advanced displays, and to develop the museum with universal concept design in mind to make it easy for everyone to use and enjoy. [Solution] By using new technology to upgrade the existing exhibits, such as a skeletal fossil of the Zdanski elephant and a "half-body, half-bone" specimen that was restored using a 3D scanner, and a Maruko boat with sails reconstructed using an AR app, we were able to make the latest displays results easier to understand and experience. Furthermore, from the design stage onwards, citizens and experts were invited to evaluate displays, and the displays was designed with universal concept design in mind, with ramps installed, exhibits that can be touched, mirrors installed so that people using stretchers can easily see displays, and explanations written in mirror writing. [Customer feedback] displays concept design was unified from the first to third periods, and displays incorporated the latest technology. displays introduction of experiential displays such as tactile and olfactory displays made displays enjoyable for everyone. Furthermore, the design that took universal concept design into consideration has made the museum easy for everyone to use and enjoy. <Our project members> [Sales and project management] Hiroko Yamase, Haruya Miwa [Direction] Tadashi Yuasa, Koki Mizuno [design, layout] Tadashi Yuasa, Koki Mizuno, Reiko Kagawa [Sign and graphic concept design] Tadashi Yuasa, Koki Mizuno, Yuki Higashihara [Production and construction] Hayato Ichimanda, Yoshito Inoue, Yuki Higashihara / Nomura Techno Co., Ltd.: Masaru Oishi

#public
Green Stamp Karuizawa Dormitory Shoukan

Green Stamp Karuizawa Dormitory Shoukan

Shou-kan was built in 1892 in Nishikatamachi, Hongo-ku, Tokyo, as part of the residence of Count Abe, the former feudal lord of the former Fukuyama domain. In 1971, Tokio Kasuga, founder of Green Stamp Co., Ltd., relocated and restored it to Karuizawa, where it has been used as a memorial hall for the Green Stamp Karuizawa dormitory. In 2020, Shou-kan was renovated at the same time as the new annex as a retreat facility for both Green Stamp Co., Ltd. and Kenedix, Inc. We were responsible for the design and interior administration of the Shou-kan renovation, including seismic retrofitting, as well as the installation of FF&E for the entire facility. [Social Issues / Customer Issues / Requests] Various extensions and renovations have been made since the original relocation, and the only connection to the annex was via a corridor, which caused structural stress and led to subsidence. The entire facility was aging, and the Shoyukan was difficult to use in winter due to Karuizawa's climate, and although it was originally designed with tatami mats, its use had decreased due to changes in Japanese lifestyles. However, they wanted to renovate it while preserving as much of its original appearance as possible. [Solution] After investigating the Shoyukan, they restored it to its original simple form as much as possible, performed a seismic diagnosis, and reinforced the structure to withstand earthquake forces equivalent to those stipulated in the Building Standards Act. The building faces the annex across the courtyard, giving it a sense of unity as a whole facility. While respecting the original design as much as possible, they aimed to extend the period of use, including in winter, except for the coldest months, by installing insulation and air conditioning equipment in the parts that cannot be seen. They installed floor heating and replaced it with flooring, and the walls added for seismic resistance expressed the original walls, fixtures, and image of the time, while the upper half of the space retained as much of the original design as possible. <Our project members> [Sales] Kayumi Tatsumi [Survey, design, layout and interior administration] NAU1: Norio Koito [Production and construction] Mikiya Fujitaka

#corporate
IFA2019 (International Consumer Electronics Exhibition) Balance of Being

IFA2019 (International Consumer Electronics Exhibition) Balance of Being

In a society that is rapidly diversifying due to advanced technology, Panasonic believes in a balanced lifestyle. By having spaces and devices in daily life seamlessly read, understand, and comprehend the condition of people's skin, hair, and health, and by providing personalized care based on that understanding, we can offer intuitive and well-balanced lifestyles. In this displays concept space, visitors were able to experience the story of how information about people is collected, integrated, and analyzed by the objects and spaces that surround them, and how products with the beautiful and universal concept design provide optimal care for people. <Social Issues/Customer Issues/Requests> A newly planned and developed wellbeing product was presented for the first time at IFA. We were asked to create the concept displays and the space concept design. Instead of a simple product displays space, we worked to design a space that would allow visitors to read the concept and user experience of the product. <SOLUTION> After detailed interviews and discussions with the London concept design center in charge of concept building, we designed a space that would not only help visitors understand the product, but would also be memorable as a user experience, making full use of new AV technology and building materials. <We were able to enter the project from the concept creation stage, and the team worked with us to determine what kind of output would be the most effective. Despite the short lead time, we were able to complete the project by the deadline. <Our project members> [Sales] Makie Ono [design, layout] Daisuke Nishida [Production: construction] Yoichi Miura

#Conventions & Events
HOSEIミュージアム

HOSEIミュージアム

 「人・地球社会の持続可能性」のための実験型ミュージアム。 法政大学に集ってきたフロントランナーたちは、「進取の気象」をもって、自由を生き抜くための〈実践知〉を積み重ねてきました。 HOSEIミュージアムは、その歴史を引き継ぎ、地球社会の過去と未来を見据え、豊かで公正な社会を実現するために、分野を超えて学内外を結び付け、知が対話する磁場になることをミュージアムの目指す姿として、計画を進めていきました。 当社は候補地選定から計画、調査、コンサルティング、ロゴデザイン、コンテンツデザイン、展示設計施工まで一貫して取り組み、現在も他キャンパスでの展開を継続しています。 【社会課題/お客様の課題/ご要望】 HOSEIミュージアムは、本学長期ビジョン(HOSEI2030)の一環として設置され、学校法人法政大学様が有する学校の歴史及び教育・研究成果、並びに学術資源を広く展示、公開、調査・研究することにより、教育・研究の発展に資することを目的として計画されました。 【お客様の声】 乃村工藝社の皆様と、本学の豊富な学術資源を結び付け、法政ブランド発信拠点としてのミュージアムを目指し取組んできました。このミュージアムは、本学学生・生徒の皆さんが大学の豊かな歴史と個性を学び、卒業生の皆さんが、学生時代を振り返りながら、ともに未来を展望する場です。そして本学関係者以外の皆様にも、法政大学の姿を通じて、大学が社会に存する意味と価値をともに考えていただく場となることを願っております。 <プロジェクトメンバー> 【営業・プロジェクトマネジメント】 髙橋 健太郎 【調査・企画 】渡邉 創、中瀬 尚子、黒田千穂 【コンサルティング】 渡邉 創、志水 俊介、中瀬 尚子  【デザイン・設計】 志水 俊介、小杉 今日子、中川 百合 【制作・施工】 平尾 健 【レプリカ制作】 ノムラテクノ株式会社:遠藤 信之

#public
グリー 新宿オフィス

グリー 新宿オフィス

グリー様の広告メディア関係5社のオフィス統合プロジェクト。本プロジェクトのコンセプトは「インターチェンジのきっかけづくり」。"偶発的な出会いやコミュニケーションを生み出す、きっかけづくりの場を提供する"という考えからこのコンセプトが生まれました。 5社の顔となるエントランススペースはガラスブリックを通して時間、シーンごとに照明のカラーを変える設定をし、変化や動きを感じられる空間としています。 イベント利用時には音にあわせて光にリズムをもたせるようなパーティシーンの演出を想定しています。 オフィス内には『Breakthrough Base』と呼ばれる、5社の交わりのきっかけとなる場を設けています。『Breakthrough』は「リラックススペースだけではなく、未来を切り開く、現状を突破する場として活かす」、『Base』は「ただの場所ではなく、力強さと何かを企てていると予感させる基地」の意味を込めています。 動線を想定した床の貼り分けは「インターチェンジ:交差する道」となるように計画し、5社の自然な交流の場として活かされています。手の触れる箇所はエイジング加工を施し、海の見えない新宿で海風が当たっているかのような解放感をもたせています。プレーンな素材選び、複数のデザインの椅子など、カチッとしないルーズさを持った温かみを感じるリラックススペースとなりました。 また、心機一転新たなスタートという思いから、作りこみ過ぎずミニマルな空間を演出しました。洗練されたスタイリッシュな空間にしつつ、ソーシャル事業を手掛ける企業ならではの、写真映えスポットなども空間にちりばめています。 スタイリッシュでありながら、何か新しいコトが生まれるのではないかと期待させる空間を設計させていただきました。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】 四ツ谷 昌紀、村上 香織 【デザイン・設計】 尾沢 敦子、尾花 啓太

#corporate
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