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KADODE OOIGAWA

KADODE OOIGAWA

An experience-based food park for green tea, agriculture, and tourism. It is one of the largest markets in the prefecture, consisting of a market, restaurant, cafe, kids park, and tenant stores. The aim was to increase the income of local farmers and create a place that would become a hub for local tourism, and it was carried out as a four-party collaboration project involving the Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd. Our company was involved in everything from the basic and implementation plans to design, layout, construction, and tenant leasing. This project was produced by the Tokonatsu Infantry Corps, and we established a design JV with our company as the lead company, and played a central role in promoting the project up to its opening. [Social issues/customer issues/requests] The keywords are [agricultural promotion] and [regional promotion]. This region is one of the leading green tea producing areas in Japan, and tea farmers are absolutely confident in the quality of their tea, but as people are increasingly turning away from green tea, they had the challenge of not knowing how to promote its value or sell it. In addition, despite the Oigawa Railway's steam locomotives and the abundant tourist resources of the Oigawa River Basin, there was an issue of not being able to attract as many tourists as desired, so the goal was to create a base that would become a tourism hub for the region. We tackled the issues of creating a place where local farmers could sell their specialty products with confidence by promoting them in an attractive way, and creating a place where local people could recognize the charm of their local area and be proud of it. [Solution] 1. To be loved by the locals. 2. To make use of local resources. 3. To communicate in an easy-to-understand way We communicated the idea that what is "natural" to the region and farmers is valuable and attractive to people in other regions. By adding entertainment and concept design to it and creating a unique experience, we added value and made it into an attractive product and service. A new Oigawa Railway station was also opened, and it became a hot topic as a complex commercial facility that had never been seen in the region before, and it is bustling with many customers every day. <Our project members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production and construction] Yoshiyuki Nakamura, Yuuki Saiki, Akihiro Yoshida, Sora Udagawa, Junhiro Kawatani [Leasing] Aya Nishimoto

#public
Koikeya GOGO! Factory

Koikeya GOGO! Factory

At the Kyushu Aso Factory, which is Koikeya's first production base in Kyushu, as part of an effort to bring smiles to the people of Kumamoto and Kyushu, the company has established the "Koikeya GOGO! Factory," where customers can experience the company's history and commitment since its founding while touring the factory and making their own original potato chips. This facility is designed to promote the appeal of Koikeya to local residents through factory tours at the Kyushu Aso Factory. [Social Issues/Customer Issues/Requests] As the company is located in Mashiki Town, an area that was damaged by the Kumamoto earthquake, the company wanted to create jobs by operating the new factory and to produce high-value-added products as well as standard products, which would contribute to the recovery and revitalization of the region. As part of this effort to bring smiles to the people of Kyushu, including Kumamoto, the company planned to set up a facility where customers can experience the company's history and commitment since its founding while touring the factory and making their own original potato chips. [Solution] In order to convey the image of the "New Koikeya" as a "long-established potato chip store" that was rebranded in 2016, we used a noren curtain at the entrance and placed a huge graphic called "Koikeya Cultural Philosophy Map" that shows the history. In addition, when visitors enter the facility, they are greeted by a bright and white space, expressing the fact that Koikeya is creating "even more delicious" with the spirit of "Go! Go! Go!". The original potato chip making experience was also done in a "chef's style" using a square-shaped counter, and we placed emphasis on communication with visitors. [Customer feedback] They created a high-quality facility within a very short delivery period. They had a very good understanding of our commitment and the corporate image we were aiming for, and they were able to express it in the product. We hope that we can make great use of this as a place to communicate with the local community in the future. <Our project members> [Sales/Project Management] Hitomi Ariga [Planning] Tomoko Yanagihara, Mina Mochizuki [concept design] Noriaki Tamura, Akika Yamada [Graphics] Daishin Teruyoshi [Production] Tomoaki Morita

#corporate
Park Wellstate Kamogawa

Park Wellstate Kamogawa

"Park Wellstate" by Mitsui Fudosan Residential is a senior service residence that aims to allow mature, active seniors with diverse values to live a new stage of life in a more free and rich way, in their own way. "Park Wellstate Kamogawa", the second property following "Park Wellstate Hamadayama", was built in Kamogawa City, Chiba Prefecture, and is a 22-story building with approximately 470 units. It is a high-value-added facility that has partnered with the medical corporation that runs Kameda General Hospital in the same city and has leisure functions within the facility. Our company was in charge of the lobby and reception in the common area, the promenade, the club lounge, the restaurant, etc. [Social issues / Customer issues / Requests] The land where this project was built, Kamogawa, was originally a hilly area covered with forests with a rich ecosystem. In the 1990s, it was used as a quarry, and the trees were cut down, leaving the rock surface exposed, and the natural environment was lost. From the viewpoint that the natural environment is the foundation of a healthy and rich life and improves the quality of life for seniors, the aim was to create a home where the senior residents can spend a rich time and live a rich life while restoring nature. [Solution] To solve the problem, the interior space was finished with light-toned white sycamore veneer to create a warm shared space. The height of the built-in washbasin was set lower than usual to suit the seniors, and the corners and edges were chamfered with a radius. The floor finishing was narrowed to avoid creating steps in the stone veneer, carpet, and flooring, and the joint width was narrowed to prevent people from tripping on steps, concept design a safe and friendly environment for seniors. The artwork was also selected based on the former quarry site and the Kamo River, and local crushed stone was used, and artwork expressing the charm of the Kamo River was installed to allow people to feel the local climate and culture. <Our project members> [Sales and project management] Naoki Murata [design, layout] Common area concept design and supervision: Michio Matsuzaki / Artwork coordination: Misa Sanjoba, Wataru Tajiri [Production and construction] Masato Takeuchi, Shusuke Hoshino, Keiichi Yamazaki, Shogo Yasunaga

#hospitality
The Hotel Seiryu Kyoto Kiyomizu

The Hotel Seiryu Kyoto Kiyomizu

This project involved converting the old Kiyomizu Elementary School building, which has a history of about 90 years and remains in Kiyomizu, Kyoto, into a hotel. It has been reborn as a hotel that combines modern comfort while retaining its distinctive design. We were in charge of architectural design supervision, interiors design, layout, and FF&E concept design and construction. Kiyomizu Elementary School is one of the schools that has been evaluated as a unique building with unique features in its location, exterior decoration, and interiors concept design. Based on the hotel's concept of "engraving memories and connecting them to the future," we paid the utmost respect to the historical Western architecture and its interior space, and concept design to revive memories while preserving and inheriting them. In addition, we fused the architecture and interior space as new functions to express nostalgia and newness. [Client's Issues/Requests] It was necessary to design it so that it would function as a hotel while making use of the architecture of the existing historic elementary school. We also had to have repeated discussions about what kind of hotel would be acceptable to the Kyoto area. [Solution] We worked with creators on every detail, including architecture, landscape, interior, FF&E, artwork, graphics, and uniforms, to create a completely new and unique space. While the corridors and staircases where elementary school children once ran around have been preserved, when you open the doors to the classrooms where the children once studied, you will enter a completely different contemporary world. In order to maximize the value of the existing details that are valuable in the history of the architecture and interior space, we stuck to materials that do not overshadow but highlight them. The reflection of the materials reflected in the semi-gloss finish enhances the existing architectural design. We aimed to create a spatial composition with a "seeming" that can only be experienced here, by coordinating the total design of concept design, graphics, uniforms, etc., and harmonizing the interiors and FF&E concept design in a well-balanced way. <Our project members> [Sales/Project management] Toru Moenuki [design, layout / design supervision] A.N.D.: Ryu Kosaka, Shohei Urata, Hiroki Yasuda / Hiroyuki Nishikawa [FF&E concept design] A.N.D.: Kaori Sano

#hospitality
ARTBAY TOKYO

ARTBAY TOKYO

This is an art-based urban development project based in the waterfront subcenter area. The aim is to connect the five areas and the vast city of over 440 hectares through art and increase its appeal. For the first project, architect Motosuke Bandai was invited to design a pavilion called ARTBAYHOUSE. The pavilion was created with the concept of "architecture that embraces the 'nature' that is unique to this place." The architecture itself is an experiential work of art, and at the same time, it is a space that serves as a base for various art and urban development projects, as it changes while being enveloped in the ever-changing nature of light, wind, rain, and plants. There is also a cafe inside, and pets are allowed inside. The space where people, plants, animals, insects, and other various "nature" can each spend their time comfortably is a place where you can experience unprecedented newness that questions the future of cities and spaces. [Social issues / Customer issues / Requests] The waterfront subcenter area has all the basic urban functions, but the scale of each building and road is large, and there was a lack of places where people could spend their time comfortably, especially outdoors. Furthermore, although there are many natural attractions not found in urban areas, such as ocean views and wide skies, these were not being fully utilized. [Solution] 1. Create a human-scale space that serves as a starting point for urban development, where people can gather and feel comfortable. 2. Create content that has the power to attract and spread information, making people want to visit. 3. Implement experimental programs that are unique to the waterfront new city center area. With these three pillars as the planning axis, we aimed to realize an art project unique to this area that would present new value while responding to the issues facing the town. <Our project members> [Sales/Project Management] Ito Etsuro, Ibe Reiko [Research/Planning] Sugimoto Taku, Yokota Tomoko, Mochizuki Mina

#Conventions & Events
The National Museum of Emerging Science and Innovation Visionary Lab Phase 2

The National Museum of Emerging Science and Innovation Visionary Lab Phase 2

Through research into the new academic field of "neurointelligence," which combines life science, medicine, linguistics, mathematical science, and information science, visitors can learn about our brains, which we do not usually pay attention to, and experience the amazing power of our own "brains." What ideal future can be opened up by the fusion of brain research and artificial intelligence (AI) research? We have gained a new perspective on "intelligence" from cutting-edge research, and have embodied this as displays that explores the great possibilities of the brain. [Social Issues/Customer Issues/Requests] Our goal was to reach out to a wide range of people, from those interested in science to the general public, while developing activities that lead to funding and, in the future, to international outreach activities with an eye toward overseas expansion. Purpose ・For researchers and visitors to think together about "neurointelligence" and share the significance and joy of research.・To experience the joy of getting to know oneself through the "brain intelligence" and to provide an opportunity for many young people who will pave the way for the future to become interested in "neurointelligence" and science. ・To contribute to the global dissemination activities of the International Research Center for Neurointelligence (IRCN) at the University of Tokyo's Institute for Advanced Studies on the necessity of basic research in science and technology. Based on these objectives, we considered solutions. [Solution] In order to outreach the results of cutting-edge science research, planners and designers worked with researchers to consider "What is neurointelligence?" and "What is the worldview that IRCN aims for?" and after repeated discussions, we came up with a concrete displays. In the process, we created displays that was not simply a display of research results, but one that communicated the results of cutting-edge science that combines brain science and AI research to the world at large, while also getting the general public involved in the research at an individual level, creating a community that explores what brain science and AI should be, and incorporating mechanisms into displays to encourage continued participation in that community. <Our project members> [Development/Producer] Hironobu Takeda [Sales/Project Management] Shun Enomoto [Planner] Hajime Watanabe, Reimi Abe [Designer] Akihiko Shikko, Atsushi Suzuki, Sayaka Horikoshi [Production] Nomura Duo: Ryoichi Tanbo, Yoshinari Imaizumi, Naoru Hara

#public
Shinjuku Medical Checkup Plaza

Shinjuku Medical Checkup Plaza

This project expands the ladies' floor of the largest medical checkup facility in Tokyo from one to two floors and renovates it with a new concept design. Based on the concept of "providing a comfortable and smart medical checkup experience for women working in the city center," we aimed to create a space that takes into consideration the movement, line of sight, and comfort of both patients and staff. After repeated discussions with many stakeholders, we carefully designed every detail of the function and design, which led to the creation of a medical checkup service with high hospitality. [Social Issues / Customer Issues / Requests] The customer's number one request was to significantly increase the capacity for female patients and the operational efficiency. The challenge for this was to ensure usability and comfort while maximizing the number of examination rooms and seats in the waiting area. At the same time, we aimed to increase the sense of exclusivity and added value in order to further establish an advantage for "Shinjuku Medical Checkup Plaza" in the medical checkup facility market. [Solution] We set "SMART HEALTH RESORT" as the new concept for the entire facility, and set the existing 7th floor ladies floor as "COMFORT RESORT" and the 8th concept design, which will be newly built as a more special floor than the 7th floor as "PRIME RESORT". With the aim of providing a comfortable and smart medical checkup experience for women working in the city, the spatial expression is based on a hotel-like luxury feel, and the color composition is based on beige and light-colored wood grain. The metal materials are not common colors such as gold or silver, but are unified in a pink bronze color to create a special feeling. In addition, while most medical facilities generally have plain, calm wallpaper, our interiors differentiates itself by using patterned wallpaper in each room to make the patients feel as relaxed as possible when undergoing the examination. It was extremely difficult to secure the required number of examination rooms and waiting seats within the limited floor space, but after repeated discussions with the medical technicians and medical equipment manufacturers, we were able to determine the minimum size of each examination room that would allow both "smooth examination operations" and "patients not feeling cramped" and by planning it, we were able to achieve the required number. <Our project members> [Sales/Project Management] Kozasa Tsune, Ninomiya Yukako [Planning] Imaizumi Hiroyoshi [design, layout] Oishi Kumiko, Watanabe Mei [Production/ construction] Sakai Mai, Kikuchi Nohara

#public
Tokushima Prefectural Museum Permanent Exhibition Renewal

Tokushima Prefectural Museum Permanent Exhibition Renewal

This is a permanent exhibition renewal for the comprehensive museum (publicly approved facility) located in Bunka no Mori Comprehensive Park, which combines the humanities of archaeology, history, folklore, and arts and crafts with the natural history of zoology, plants, geology, and dinosaurs. The permanent displays room was completely renewed with a new concept of "Getting a Full Grasp of Tokushima - The Story of Things of 'Life' and 'Time'". The new permanent displays room is designed to allow visitors to experience the charm and characteristics of Tokushima through a wealth of displays, and to enjoy the museum even more. Through both inclusive concept design and displays evaluation workshops, we confirmed the direction of displays content, verified the experiential displays, and implemented universal concept design. With the museum as the "face of the region" in mind, we created displays that values dialogue and interaction between curators and visitors, and between visitors themselves, through materials (things) as they move around the newly created "Communication Zone" and "Museum Street". The museum has evolved into a place where visitors can enjoy themselves and always be surprised by the charms of Tokushima, which it regards as "rich nature, traditional culture, and advanced culture." It is a place where visitors can learn about Tokushima through hands-on, participatory exhibition methods such as 4K, VR, AR, and other XR, and hands displays on displays, while focusing on actual materials (objects). [Social Issues/Customer Issues/Requests] - The existing permanent exhibition was basically based on the academic standards of 30 years ago, and although the accumulated activities have significantly increased the knowledge and collection of materials related to nature, history, and culture, the structure of the rooms and the constraints of displays cases made it difficult to change displays displays and they had become outdated. - The old displays did not have clear characteristics and did not serve as the "face of the region," and the contents were not separated compared to other museums that were opened later. - There was a demand to respond to social demands, such as efforts to convey the joy of discovery and learning through objects (materials) and an increase in hands-on and participatory experience elements.・It was necessary to make the museum universal, focusing on foreigners and people with disabilities, and to address damage and discoloration due to aging, air conditioning malfunctions, and LED lighting. [Solution] ・After consulting with the curator, we replaced the entire displays content, and through both inclusive concept design and displays evaluation workshops, we confirmed the direction of displays content, verified the experiential displays, and implemented universal concept design. In addition to creating a museum that serves as the "face of the community," we adopted a partially selective route instead of a simple one-way route by reorganizing the route from "Museum Street" to each displays corner, centering on the "Communication Zone." <Our project members> [Sales and project management] Morimoto Koichi [Planning] Kishida Kyohei, Nishimura Setsuko, Horii Mao, Mima Hiroyoshi [concept design and planning] Mitsunaga Masaaki, Yuasa Tadashi, Akamine Takeo, Morita Rie, Kagawa Reiko [Production and construction] Ichimada Hayato, Inoue Yoshito, Oishi Masaru, Takahashi Koichiro

#public
Important Cultural Property Old Public Hall of Hakodate Ward

Important Cultural Property Old Public Hall of Hakodate Ward

Built in 1910 and designated an Important Cultural Property by the government in 1974, this wooden pseudo-Western-style building is representative of Hokkaido. It was closed from October 2018 due to the first large-scale preservation and repair work in 40 years, but reopened in April 2021. In accordance with the preservation and utilization plan based on the concept of "a public hall where everyone can watch, learn, and gather while protecting it," displays design concept is "HEROE'S JOURNEY," and it not only explains the architectural highlights, but also introduces the trajectory of the skills and thoughts of the famous and unknown predecessors (heroes) who were instrumental in the construction of the former Hakodate Ward Public Hall. Since the building itself is an Important Cultural Property, we took care in concept design not to damage the image of the scenery and the interior atmosphere, and we paid close attention to installing and adjusting the fixtures without fixing them at all to minimize damage. In addition, an AR smartphone app is used to provide multilingual explanations of the precious furniture and furnishings, and to recreate the way the rooms would have been used at the time. [Social Issues/Customer Issues/Requests] The number of visitors to the Public Hall has been declining in spite of the increase in the number of tourists to Hakodate, and the exterior, interior, and displays were quite old and damaged. In addition, the number of local visitors was low compared to the number of visitors, and there was a lack of information about the history of the building and the charm of its interior that would motivate visitors. Although it was built as a "building for the citizens," in order to preserve it while passing it on as the pride of the town, it was necessary to convey its value to people living today and have them use it. [Solution] We thought that it was important for future preservation and utilization plans to let people know the reason and value of the Public Hall. In accordance with the plan of Hakodate City, which prioritizes not affecting the preservation of the building as an Important Cultural Property, we created a video and displays to inform visitors that famous and unknown local predecessors were involved in the planning, and to increase awareness of it as a "public hall that citizens can be proud of." [Ball Game Room: History Table] When the ball game room was built, a billiard table was installed. The displays stand, which has a billiard table motif, features a 1/100 scale accessory kit for architectural models that shows the transition of people who use the hall, as well as tangible precious designs and building materials, and a map of Hakodate City's traditional buildings preservation district made of beautifully transparent colored acrylic cubes, adding a playful touch that will make you want to take photos. [Small Dining Room: Theater] The room that was used as a dining room has been remodeled into a small theater room to introduce the history leading up to the construction of the hall. [Each Room: AR Commentary] Using an AR app, you can enjoy motions that recreate the time of construction and transparent architectural structures, superimposed on the real scenery. displays commentary is non-contact and can be recorded and shared on your own smartphone. [Our project members] [Sales/Project Management] Akihide Inoue, Kosuke Takeda [Planning/Graphic Direction/Video Direction/Model Direction] Yuki Shimokuni, Reimi Abe [concept design] Atsuko Nakazawa (working drawings), Akika Yamada (schematic design)

#public
Gontran Cherier Tokyo Aoyama

Gontran Cherier Tokyo Aoyama

Gontran Cherrier, which currently operates about 60 stores in France, Asia, North America, the Middle East, and other countries, opened stores in Japan from 2012 to 2017, and this time it will be returning to Japan. For this store, Gontran Cherrier has renewed the recipe for its standard croissant, due to his strong feelings for Japan, and has created a wide range of menu items using unique Japanese ingredients and Gontran recipes, breathing a new wind of bakery into Aoyama, Tokyo. Part of the kitchen on the first floor can be seen from both the outside and inside the store, creating a live feeling of freshly baked bread together with the shop. In addition, the eat-in corner on the second floor is in an excellent location with a panoramic view of Aoyama Street, and has a spacious space where you can relax and unwind. The spatial concept design concept of the Aoyama store is "Japanese style, supreme hospitality at Gontran's house in Aoyama, Tokyo," and the maisonette space connected by a staircase between the first and second floors and the outdoor terrace seats are likened to a "mansion." We used the traditional Japanese color of Omeshi-iro (brown) on the surfaces and furniture, and original furoshiki (wrapping cloth) for the display to create a Japanese feel. <Our project members> [Sales/Project Management] Kenichiro Otake [design, layout] Toshio Yamamoto, Mei Watanabe [Production/ construction] Ryohei Azechi, Ren Shimizu, Tamao Kobayashi [Electrical Equipment] Yuya Tsuboi

#Urban & Retail
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