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NOMURA Co.,Ltd.

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Panasonic GREEN IMPACT PARK

Panasonic GREEN IMPACT PARK

パナソニックセンター東京の1階が、小中学生が環境について学び考え、行動へとつなげる体験型展示空間へとリニューアルされました。この空間では、パナソニックのCO2削減への取り組みである長期環境ビジョン「Panasonic GREEN IMPACT」を紹介しながら、子どもたち一人ひとりが「ACT」へのアイデアを見つけ、環境問題へACTIONしていく仲間となることを目指しています。環境問題という明確な答えのない課題に対して、一人ひとりが答えを探りながら学ぶことのできる場として、空間に散りばめられたさまざまな形状は、これから子どもたちが自らつくってゆく未完成のかたちを表現しています。また、大きな4つのサインで問いを投げかけることで、ゲームコンテンツやハンズオン展示を体験しながらヒントを探ることができます。スケールの大きな環境問題を自分ごとに置き換えながら日常の行動につなげられるように、コンテンツは身近な家の中や暮らしを舞台としています。加えて、「押す」「回す」といったアナログ的なギミックとデジタルコンテンツを融合させたゲームや、仲間との共同作業を通じて、リアル空間ならではの体を使った楽しさや学びを得られるよう工夫しました。

#corporate​
TOYAMA TOWN TREKKING SITE

TOYAMA TOWN TREKKING SITE

Toyama City, Toyama Prefecture, and NOMURA Co.,Ltd. Co., Ltd. have opened "TOYAMA TOWN TREKKING SITE," a new lifestyle hub themed around "transforming a closed gymnasium into a gymnasium that connects to the outside." This project was selected as part of the Ministry of Internal Affairs and Communications' FY2016 "Public Facility Open Renovation Project," which aims to revitalize public facilities owned by local governments with private sector vitality, such as creators, and turn them into new business hubs. The goal is to "revitalize" the dead space of the Toyama City General Gymnasium through renovation, creating a multi-generational exchange hub where residents can engage in town trekking (walking around town) and other activities. "TTS" is a complex facility that includes a cafe, sports shop, and studio. The facility will be equipped with facilities (hardware) to support town trekking, and will be operated as part of a new public service to support the health of Toyama citizens by regularly holding events (software) focused on "food education," "physical education," and health education. Leveraging its location adjacent to Kansui Park, which attracts 1.4 million visitors annually, this project aims to be a pioneering initiative in Japan. It will be used not only by users of the Toyama City General Gymnasium but also as a base for exploring the area, allowing citizens to experience "extended healthy life expectancy" and "improved quality of life (QOL)," while the local government strives to build a "positive cycle model of residents' healthy behavior and the local economy." "TTS" provides "time and space that nurtures people, not just time or space alone, which is necessary for the health of people and the city," and slowly creates a "space" where you can share something that belongs to no one else with others.

#public​
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