Koikeya GOGO! Factory

At the Kyushu Aso Factory, Koikeya's first production base in Kyushu, as one of our efforts to bring smiles to everyone in Kyushu, including Kumamoto, we invite you to experience the history of Koikeya and the commitment we have made since its founding. “Koikeya GOGO! Factory” has been newly established where you can take a tour and experience making original potato chips.
Through a factory tour at the Kyushu Aso factory, it is a facility that can appeal the appeal of Koikeya to the local people.


[Social Issues/Customer Issues/Requests]
Since the town of Mashiki, where we are located, was damaged by the Kumamoto earthquake, we will create employment by operating the new factory, and by producing high-value-added products as well as standard products, we will contribute to the reconstruction and revitalization of the region. I was thinking that I would like to connect it to change.
Among them, as one of the efforts to bring smiles to everyone in Kyushu, including Kumamoto, you can experience the history of Koikeya and the commitment since its founding, while experiencing the factory tour and making original potato chips. A facility was planned.


【solution】
In order to convey the image of the new Koikeya, which was rebranded in 2016, as a long-established potato chips shop, we used noren curtains at the entrance and learned about the history of the Koikeya Cultural Thought Map. We have placed a huge graphic that can be used. In addition, when visitors enter the facility, a bright and white space spreads out, expressing that Koikeya is creating “more delicious” with the spirit of “Ikeike! GOGO!”.
Even in the original potato chip making experience, you can experience it in the "Itamae style" using a square-shaped counter, and we emphasized communication with visitors.


【customer's voice】
You have produced a high quality facility in a very short delivery time.
They understood our commitment and the corporate image we were aiming for very well, and expressed it in the form of the product.
We hope that it will be used effectively as a place for communication with local residents in the future.


<Our project members>
[Sales/Project Management] Hitomi Ariga
[Planner] Tomoko Yanagihara, Mina Mochizuki
[concept design] Noriaki Tamura, Akika Yamada
[Graphic] Kishun Taishin
[Production] Tomoaki Morita