Koikeya GOGO! Factory

At the Kyushu Aso Factory, which is Koikeya's first production base in Kyushu, they have established the "Koikeya GOGO! Factory" as part of their efforts to bring smiles to people throughout Kyushu, including Kumamoto. Here, visitors can experience Koikeya's history and commitment since its founding, while taking a factory tour and making their own original potato chips.
The Kyushu Aso Plant is a facility that allows us to promote the appeal of Koikeya to local residents through factory tours.


[Social Issues / Customer Issues / Requests]
Since Mashiki Town, where the company is located, was affected by the Kumamoto earthquake, they hoped that by operating the new factory, they could create jobs and contribute to the recovery and revitalization of the region by producing not only high-value-added products but also standard items.
As part of their efforts to bring smiles to the faces of people in Kumamoto and throughout Kyushu, they planned a facility where visitors can experience Koikeya's history and commitment to quality since its founding, while also taking a factory tour and making their own original potato chips.


[Solution]
To convey the image of the "new Koikeya," which was rebranded in 2016, as a "long-established potato chip company," we used a traditional Japanese curtain at the entrance and placed a large graphic called the "Koikeya Cultural Philosophy Diagram" that allows visitors to learn about the company's history. Furthermore, as visitors enter the facility, they are greeted by a bright, white space, expressing Koikeya's spirit of "Go Go!" as they create "even more delicious" products.
In the original potato chip making experience, we used a U-shaped counter in a "chef style" setting, emphasizing communication with visitors.


[Customer Feedback]
Despite the extremely short deadline, you produced a facility of high quality.
They had a very good understanding of our company's values and the corporate image we aim for, and they were able to express that in the form of their finished product.
We expect this to be a very effective platform for communication with local residents in the future.


<Our project members>
[Sales/Project Management] Hitomi Ariga
[Planning] Tomoko Yanagihara, Mina Mochizuki
[concept design] Noriaki Tamura, Akika Yamada
[Graphics] Terumine Daishin
[Produced by] Tomoaki Morita