Sumitomo Life "Vitality" Plaza Ginza Flagship store

“Sumitomo Life “Vitality”” is a product that supports customers' health promotion activities and continuation by combining a system of insurance premium fluctuation and benefits (rewards).
In order to have more customers realize the innovativeness and value, we have developed store visits.

We are also in charge of the following stores.
・Sumitomo Life “Vitality” Plaza Yurakucho (Opening in April 2020)
・Sumitomo Life “Vitality” Plaza Shinjuku Store (Opened in November 2019)


[Social Issues/Customer Issues/Requests]
Expanding awareness of Sumitomo Life “Vitality”, creating new customers, improving policyholder loyalty, while working to solve the above three issues, there is a demand for the use of “digital” that creates new experiential value rooted in “people” was given.
By developing stores in the center of Ginza, a commercial area that represents Japan, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "living better = well-being" for each individual.


【solution】
The world view of Vitality by visualizing the features of the Sumitomo Life “Vitality” health program, “understanding health conditions,” “improving health conditions,” and “enjoying benefits (rewards)” through privilege displays and videos. We have created a space where you can experience
A flexible space where various events and seminars can be held to support health promotion activities, and a business meeting room where face-to-face support with existing policyholders can be provided, the plan emphasizes value rooted in "people." At the entrance, we introduced interactive content that allows you to personalize your health efforts, and provided a new experience using "digital" against the backdrop of Ginza.
We hope that the store will become a store that will contribute to the realization of a healthy and long-lived society by staying close to each person's "daily life" through space from the center of Ginza.


【customer's voice】
Design companies in the same industry often come to your store because they are concerned about your company's design, layout.
Customers say, "The wall concept design is wonderful," "It's a stylish space," "It's cool with smart partitions," and "It's a space that makes you want to sign a contract." There were also people who were impressed.


<Our project members>
・Sumitomo Life “Vitality” Plaza Ginza Flagship store
[Development] Mizuki Ogura
[Sales and Project Management] Keita Shima
[Planner] Hiroki Noda, Hiroshi Matsushita
[Digital Content Planning] Aya Watanabe
[Leasing] Aya Nishimoto, Tomoko Shirasaki
[design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa
[Production/ construction] Tomokuni Hasegawa
[System design and construction] Keisuke Taneda, Yuki Kuga

・Sumitomo Life “Vitality” Plaza Yurakucho
[Development] Mizuki Ogura
[Sales and Project Management] Keita Shima
[Planner] Hiroki Noda
[design, layout] Yasushi Machida
[Production/ construction] Kazuki Misawa

・Sumitomo Life “Vitality” Plaza Shinjuku
[Development] Mizuki Ogura
[Sales and Project Management] Keita Shima
[Planner] Koji Nakazato, Hiroki Noda
[design, layout] Yasushi Machida
[Production/ construction] Kazuki Misawa