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Nihon Tetra Pak Co., Ltd. Gotemba Technical Center

Nihon Tetra Pak Co., Ltd. Gotemba Technical Center

Tetra Pak is a global leader in food processing and paper container filling and packaging systems, founded in Sweden in 1951. The Gotemba Technical Center is a core facility for Tetra Pak Japan's domestic technical services, playing a vital role in product support by conducting filling and packaging system demonstrations, quality control, and paper container analysis and evaluation. The facility celebrated its 25th anniversary since relocating to Gotemba in 1999. Therefore, a large-scale renovation project was undertaken to renew the space into one where visitors can experience innovation for new product development and sustainability initiatives through displays and digital tools. Pike was in charge of concept design, Jones Lang LaSalle was in charge of overall project management, and our company participated in this project as the overall construction company for interiors. To create concept design that convincingly showcases Tetra Pak's advanced technology, the entrance lobby, where guests are welcomed, is concept design around three core elements: sharp, paper-fold-like shapes that represent the foundation of the company's business; linear lighting that emphasizes these folds; and pure white to express the company's pride in safety as a food-related business. In the showroom, where actual business negotiations take place, the above concept is followed, and a wood-grain color scheme is incorporated to further express Tetra Pak's approach to sustainability.

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GINZA SKY WALK 2024

GINZA SKY WALK 2024

「GINZA SKY WALK 2024」は、環境や人、社会に配慮した行動やライフスタイルを意味する“エシカル”をテーマとして、「ひと・まち・環境に優しいモノ・コトを利活用する未来の歩行者空間」の一端を体験できるイベントです。当社ではこれまでの経験を生かして、イベント全体の企画・空間デザイン・施工・運営・タイアップ企業誘致までをトータルにサポートしました。本イベントの体験概要としては、新橋から京橋までの東京高速道路(KK線)全線約2kmを歩きながら、都心の景観と共に、高速道路という特別な空間での、東京都吹奏楽連盟や東京消防庁音楽隊などによる演奏やパフォーマンスを楽しめるステージに加え、地域産品ショップやマルシェの出店、アート展示などのエシカルなコンテンツ体験を実施しました。また、早朝のランニングやヨガプログラム、銀座の夜景を楽しめるナイトプログラムも実施し、日中とは異なるKK線の新たな魅力を体験できる機会づくりも行いました。イベントテーマの“エシカル”に紐づけて、イベント後に再利用可能な東京ゆかりの木材を使用した什器の設置や、再生材を用いたアートワークショップの実施、エシカルに共感するタイアップ企業の誘致など、ひと・まち・環境に優しいイベントを目指しました。

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