overview
"GINZA SKY WALK 2024" is an event themed around "ethical" behavior and lifestyles that are considerate of the environment, people, and society, offering a glimpse into a future pedestrian space that utilizes things and services that are kind to people, cities, and the environment.
Leveraging our experience, we provided comprehensive support for the event, from overall planning and spatial concept design to construction, operation, and attracting collaborating companies. The event's experience involved walking along the entire 2km length of the Tokyo Expressway (KK Line) from Shimbashi to Kyobashi, enjoying performances by the Tokyo Brass Band Association and the Tokyo Fire Department Band in the unique space of the expressway, along with the cityscape. In addition, ethical content experiences such as local product shops, a market, and art displays were also offered.
We also offered early morning running and yoga programs, as well as night programs where participants could enjoy the Ginza night view, creating opportunities to experience a different side of the KK Line compared to the daytime. In line with the event's theme of "ethical," we aimed to create an event that is kind to people, the city, and the environment by installing fixtures made from Tokyo-related wood that can be reused after the event, conducting art workshops using recycled materials, and inviting partner companies that share our ethical values.
project member
Basic information
- open
2024
- location
Tokyo
- client
Tokyo Expressway
- solution
Planning, leasing, design, layout, signage and graphic concept design, interior administration, environmental features, exhibit execution, interior execution, public relations.
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