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NOMURA Co.,Ltd.

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Kasai City regional revitalization base facility “sora Kasai” Uzurano Museum

Kasai City regional revitalization base facility “sora Kasai” Uzurano Museum

The remains of the approximately 1.2 km runway in Uzurano-cho, Kasai City, were from an airfield built during the war, and many other war ruins are scattered around the area, remaining to this day. Kasai City's regional revitalization center facility, "Sora Kasai," serves as an exchange hub for touring these ruins, and the "Uzurano Museum" within it was built as the center of a field museum that conveys the historical facts of the war. The basic plan for the facility was awarded to a joint venture of the three companies, Ooba Co., Ltd., and Iruka Design Group Co., Ltd., who were involved in the design, and our company was mainly in charge of the museum displays. After that, we were independently awarded the order to create displays, and it took about six years from planning to completion. Towards completion, after going through a review committee, we worked with many people, including Kasai City, local war history researchers who had been conducting research for many years, preservation societies, supervisory teachers, and a full-scale airplane model production company, to create the facility. This museum, built on the runway, introduces the short but rich history of Uzurano Airfield, with two full-scale airplane models that are deeply connected to the area as displays. We aimed to create a museum unique to Uzurano, taking advantage of the story and local characteristics of the area. The mission of this museum is to weave the memories of this area, leave them in a tangible form, and pass them on, and we hope that it will become a place where people can think about peace and connect with each other.

#public
Panasonic Tsu factory showroom "TRUST FACTORY TSU"

Panasonic Tsu factory showroom "TRUST FACTORY TSU"

This project involved design, layout of the showroom for the Tsu Factory, which is the core of Panasonic Corporation's founding business of wiring device production. We aimed to gain further trust from customers by having visitors experience the hidden technical capabilities and cutting-edge production system behind the wiring device products in displays room and factory. displays room is composed of sections on "history," "product introduction," "Tsu Factory introduction," and "Factory technology and production capacity introduction," and is designed to link with various parts of each building on the premises. We considered everything, including the factory tour, to be elements that make up the showroom, and aimed to turn the entire factory into a showroom by creating a path from displays room to the manufacturing building. [Social issues/customer issues/requests] In order to build the theme of the facility, "trust," with customers, our role was to materialize through experience how visitors could deepen their understanding of the Tsu Factory's technical capabilities, factory production capacity, and history. [Solution] Based on the keyword "trust," we picked out the strengths of the Tsu Factory that are incorporated into the products, and created points that would give visitors notice and surprise through displays. By connecting each point, displays is structured so that visitors can gradually deepen their understanding as they proceed along the route. We created a space where the "trust" between visitors and the factory can be deepened throughout the entire experience. <Our project members> [Sales/Project Management] Hikaru Sato, Yu Takahashi [design, layout] Hiroaki Mori, Minamo Maeda, Mayumi Shigematsu [Production/ construction] Kazuya Fujii, Masaru Oishi

#corporate
Sharp Yao Office "Yao Daiichi Shokudo Isshoku"

Sharp Yao Office "Yao Daiichi Shokudo Isshoku"

Nomura Corporation was responsible for the planning, design, layout, and construction of the employee cafeteria "Yao Daiichi Shokudo Isshoku," which opened at Sharp Corporation's Yao Plant on November 1, 2021. In proposing the project, we focused not simply on creating a stylish space, but also on creating a proposal that only Nomura could offer. We proposed a cafeteria that would serve as an inner branding space where people could discover the "SHARP identity" across organizational boundaries and generations, as well as an outer branding space that could be experienced by business partners and affiliated companies visiting the company. The cafeteria was divided into three zones—lunch, work, and salon—and was designed to be not only a place for employees to relax, hold meetings with internal and external guests, and foster connections and communication. A single red line (Sharp red) runs through the cafeteria, representing Sharp's history and future. For this project, we devised concept design preserved the Yao Plant's distinctive character while also ensuring hygienic standards. The Yao Plant has a history of approximately 65 years as a white goods production base. Additionally, by utilizing the mezzanine floor, which was previously used for the production line, as an displays space for SHARP's iconic past products, waste and removal costs were reduced, an effort that also reflected the SDGs. [Social Issues/Customer Issues/Requests] Due to the lack of communication between business divisions, the customer requested that the space be made more invigorating for internal connections. [Solution] We proposed that the space could be used not just as a place to eat, but also as a place to work and relax, and also proposed displays past products as a place to stimulate communication between employees and allow them to feel and discover Sharp's history. <Our project members> [Sales/Project Management] Takahashi Yui [design, layout] Umetani Shota, Yamato Suzuha, Nakamura Yusuke, Miura Sayaka [Production Management] Mukaiyama Yoshitsugu ~Related Links~ [Announcements] ・ NOMURA Co.,Ltd. 's social good activities: Case study of "Yao Daiichi Shokudo Isshoku" at Sharp's Yao Plant

#corporate
Suiheisha 100th Anniversary Project Suiheisha Museum displays Renewal

Suiheisha 100th Anniversary Project Suiheisha Museum displays Renewal

This museum conveys the history of the Suiheisha, which became the linchpin of the Buraku Liberation Movement, which aims to establish peace and human rights. The latest renovation is a commemorative project for the 100th anniversary of the founding of the Zenkoku Suiheisha, which marks a major milestone since March 3, 1922. In recent years, there has been an increasing tendency to emphasize human rights, such as the enactment of the Human Rights Protection Measures Promotion Act and the Ainu New Act, and the redefinition of museums by the SDGs and the International Council of Museums (ICOM). The Suiheisha Declaration, which was read out at the Zenkoku Suiheisha Founding Conference, was the first human rights declaration in Japan and the first human rights declaration in the world issued by a discriminated minority, stating, "Let there be passion in the human world, and light in humanity." When talking about human rights, the significance of the existence of the Suiheisha Museum, which was established in the birthplace of the Suiheisha and is a hub for disseminating human rights information, is very great. In the renovation, we have once again focused on the Suiheisha Declaration, which became the fundamental spirit of the movement. We have also collected famous quotes from famous people, people close to us, works of art, and works submitted by public entries, bringing inspiration and persuasiveness through the power of words. At the same time, the exhibition is also characterized by its high updateability, allowing comments from the general public to be added at any time. In addition, displays incorporates the idea of "accepting each other's differences" with an emphasis on diversity.

#public
Nijigen no Mori "Godzilla Interception Operation ~National Godzilla Awajishima Research Center~"

Nijigen no Mori "Godzilla Interception Operation ~National Godzilla Awajishima Research Center~"

The new attraction area "Godzilla Intercept Operation ~National Godzilla Research Center~" in Hyogo Prefectural Awajishima Park Anime Park "Nijigen no Mori" is themed on the life-sized Godzilla, the largest in the world, with a total length of about 120m, that landed on Awajishima. It is the only entertainment attraction in the world where you can truly experience its power and force. Our company was in charge of planning direction and concept design and modeling supervision. Participants become members of the National Godzilla Research Center and take on missions such as the thrilling "Zip Line" where you enter the body of the life-sized Godzilla from its mouth, and the "Shooting Game" where you annihilate Godzilla cells scattered around. *The 118.5m-long Godzilla that appeared in the movie "Shin Godzilla" (2016) is reproduced with the upper body, right hand, and tail protruding from the ground. The size of the part visible from the ground is about 52.6m in length, 25.4m in width, and 23m in height. The attraction area is about 5,000m2. [Social Issues/Customer Issues/Requests] This is Nijigen no Mori's largest project to date, where you can experience a life-sized Godzilla. As the overall producer of this project, the challenge for Toho Co., Ltd., the publisher, and Nijigen no Mori Co., Ltd., the operator, was how to provide a high level of planning experience and production quality so that it would be an attraction that the world could be proud of. [Solution] First, based on our deep knowledge of content that has been loved by the world for many years, we combined it with the unique location of Awajishima Prefectural Park to come up with a planning experience that would make people want to visit not only from Japan but from all over the world. In addition, in supervising the production, we visited factories overseas and directly advised them on the know-how and knowledge that we have cultivated, leading them to the final completion. [Customer's comments] We were asked to plan an original attraction that would attract attention from all over the world, where people would jump into a life-sized Godzilla. In addition, they provided detailed direction for the production, creating something that would satisfy everyone from families to hardcore fans. <Our project members> [Sales/Project Management] Shingo Terasaki, Shohei Baba [Planning direction, concept design /modeling supervision] Masaki Kawahara, Yasuyuki Chosa, Yuki Toyoda TM & © TOHO CO., LTD.

#entertainment
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