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narafamily

narafamily

■Project Description: "narafamily," a large, long-loved commercial facility in Saidaiji, Yamato, Nara Prefecture, underwent a transformation into a high-quality urban retail facility. A comprehensive renovation began in the spring of 2016 with a project investment of approximately ¥5 billion, resulting in a successful reopening in the fall of the same year. Collaborating with general producer Junji Tanigawa of JTQ Inc. and general creative director Ryu Kosaka of AND, environmental design concept explored the essence of Nara, based on "Yamato Modern." concept design expresses the strength of Nara, evoked by ancient temples and Buddhist statues, with a voluminous feel, while the dazzling arrangements offer a contemporary interpretation of the beauty of "Tenpyo culture," further enhancing the facility's distinctive character. The logo and facility signage were all revamped with a "Yamato Modern" concept design scheme. Furthermore, the facility's long-loved mascot, the camel "Pocola," was redesigned and installed in Camel Square as a second "Pocola" by sculptor Ryuichi Ohira. The renovation has significantly expanded the specialty store zone, and the facility has been redesigned to create an easy-to-understand shopping flow, with 55 new stores opening, including brands opening for the first time in Nara Prefecture, as well as fashion tenants and large household goods tenants. The new specialty store district has been reborn as "zoro." ■Project members < NOMURA Co.,Ltd. project members> [design, layout] Chief creative director: Kosaka Ryu (AND) / concept design director: Saeki Shunsuke / Chief designers: Shirodo Kensaku / Yoshinaga Hikari [Sign and graphic concept design] Ito Tomomi / Tsukamoto Tomohisa (Nomura Products) [Production and construction] Kaji Yuki / Okuno Takashi / Kobayashi Hiroto / Banno Katsuya / Yashima Kosha / Okimoto Ryuta / Tokuda Yonosuke / Akizawa Jo (Nomura Products) [furniture and fixture manufacturing office] Suzuki Toshimichi / Arii Tetsuhiko [Sales] Project manager and software sales: Watanabe Shinpei / hardware sales: Tsumoto Yuichi

#Urban & Retail
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