Panasonic Tsu factory showroom "TRUST FACTORY TSU"

This is a project in which we were in charge of design, layout the showroom at the Tsu Factory, which plays a central role in the production of wiring devices, which is the founding business of Panasonic Corporation. We aimed to gain further trust from our customers by allowing visitors to understand the technological capabilities and state-of-the-art production systems hidden behind our wiring device products through hands-on experience in displays room and factory.

The displays room consists of "history", "product introduction", "Tsu factory introduction", and "factory technology and production capacity introduction", and is linked to various parts of each building on the premises. . We considered everything, including factory tours, as elements that make up the showroom, and we aimed to turn the entire factory into a showroom, using the displays room as a starting point that leads to the manufacturing building.


[Social Issues/Customer Issues/Requests]
In order to build trust, which is the theme of the facility, with our customers, our role is to embody through experiences how visitors can deepen their understanding of the Tsu Factory's technical capabilities, factory productivity, and history. bottom.


【solution】
Based on the keyword "Trust", we have picked up the strengths of the Tsu factory that are included in the products and created points that will give you new discoveries and surprises through the displays.
By connecting each point, the displays structure allows you to deepen your understanding step by step as you proceed along the route.
We have created a place where visitors can deepen their “trust” through the entire factory experience.


<Our project members>
[Sales and Project Management] Hikaru Sato, Yu Takahashi
[design, layout] Hiroaki Mori, Minamo Maeda, Mayumi Shigematsu
[Production/ construction] Kazuya Fujii, Yu Oishi