Deliver “Delight and Passion” to people
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NOMURA Co.,Ltd.

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G20 Osaka Summit 2019 (Public Relations displays): Energy and Innovation

G20 Osaka Summit 2019 (Public Relations displays): Energy and Innovation

The public relations and displays space was set up alongside the G20 summit, which brought 30,000 officials and press from around the world to Osaka. It featured a floating, cutting-edge technology displays area inspired by a futuristic miniature world floating on the sea, a live kitchen reminiscent of street food stalls, and a bright white cultural area expressing hope from reconstruction to the Olympics. The three different areas were seamlessly connected and merged to concept design a new style of presentation that allowed visitors to relax and enjoy present-day Japan. [Social Issues/Client Issues/Requests] The client requested that we express Japan's innovative technologies and ideas that realize a virtuous cycle of environmental conservation and growth, creating a new era that is rich for both people and the planet. [Solution] At the G20 Osaka Summit, we actively implemented waste reduction initiatives based on the concept of "3R" + "Renewable Sustainable Resources," and in the public relations displays, we realized cutting-edge technology and spatial concept design related to the marine plastic waste problem. The displays was structured to show Japan's technologies and initiatives for plastic resource recycling in stages: "Reduce," "Replace," "Reuse," "Recycle," "Collect," and "displays." With concerns that by 2050 the ocean will contain more plastic waste than fish, we created a floor design depicting a beautiful ocean to convey Japan's commitment to protecting this state of the sea. <Our Project Members> [Sales & Project Management] Yuji Hayamizu, Yasuo Ogawa, Shigeyuki Ishiyama [design, layout] Yutaka Hanaoka, Takayuki Kobayashi [Production & construction] Yu Kimura, Yoichi Miura, Yukari Takahashi, Shigeki Ueno, Yuka Tabata, Yuki Higashihara

#Conventions & Events
Kiraku Kyoto Honmachi

Kiraku Kyoto Honmachi

Based on the concept of "Road to Wazuka," a place that makes you want to visit Wazuka Town, a famous tea-producing area located an hour from Kyoto City, we have renovated a Kyoto townhouse over 70 years old, located within a 10-minute drive from Kyoto Station, into a lodging facility available for rent as a whole unit. Our company participated in the townhouse renovation from the planning stage and was in charge of spatial production. We are challenging ourselves with a new spatial endeavor of "sending visitors from the city center to the countryside," and the various methods used to achieve this have ultimately become differentiating factors from other Kyoto townhouse lodging facilities. This opening project was carried out in collaboration with a team consisting of "NAZUNA," which handles the operation of lodging using townhouses, "Kiraku Japan," which provides financial support for the renovation of old houses, "Crowd Realty," which conducts real estate crowdfunding, and our company, which handles planning and concept design. Furthermore, the opening funds were raised through crowdfunding. Individual investors and participating companies who sympathize with the concept of "Road to Wazuka" and have a desire to contribute to the town and introduce Japanese culture to the world are working together to solve regional issues. <Our Project Members> [Space Production] Yasutoshi Yamano [concept design (interiors)] Takaaki Tani [Furniture and Decoration Coordination] Saki Ninomiya [Development] Nobuyuki Yagi [Sales] Yuji Takataka [Client's Challenges/Requests] (1) They want to renovate a Kyoto townhouse into accommodation mainly targeting foreign tourists. (2) They want to leverage a story-driven concept that is different from the many Kyoto townhouses that exist in the city. (3) The owner, who runs a cafe on the same premises that serves Wazuka tea, wants to promote the charm of Wazuka town. [Solution] We have prepared features within the facility that will make people want to visit Wazuka town. The bedroom, which is themed after the scenery of Wazuka town with rocks and a dry landscape garden, allows you to experience what it's like to sleep on the land of Wazuka town. The tea stand on the second floor is made by repurposing a tea box that was used in Wazuka town, allowing you to touch the real thing. Similarly, the wall graphics on the second floor are based on the patterns that were used on wooden boxes when tea was exported from Wazuka Town overseas at the time, and the fabric used is Nishijin-ori from Kyoto. The lighting in the atrium space was also created using light-blocking sheets used in the process of producing kabusecha tea in Wazuka Town. The space was designed as a "lodging-type antenna shop that fosters the motivation to want to go to fascinating places that have not yet been seen." In addition, an illustrated instruction manual was prepared to convey the features incorporated into the space to guests, and software was also created to help guests experience it. [Customer's voice] We feel that the concept and high level of concept design devised by NOMURA Co.,Ltd. resonated with the investors in this project, leading to the realization of an unprecedented lodging facility.

#hospitality
MUFG Bank Osaka Building Gallery Lounge

MUFG Bank Osaka Building Gallery Lounge

[Project Description] This project involved the development of a lively ground-floor facility as part of the rebuilding of the Mitsubishi UFJ Bank Osaka Building. Planning and consideration began in the spring of 2013, and the facility opened in August 2018. With the aim of "creating a lively atmosphere in the surrounding area and the Midosuji area" and "creating a high-quality space befitting a bank building," a cafe and gallery lounge were introduced. The gallery displays paintings and historical materials (coins, money exchange tools, etc.) owned by the bank, providing a space where visitors can relax and casually experience art and history. A corner introducing nearby landmarks and historical sites has also been added to encourage people to explore the surrounding area. Our company was responsible for planning and consulting, design, layout and supervision, and the production and construction of displays, furniture, and fixtures during the development, and we have also assisted with some of the post-opening operations. [Client's Challenges/Requests] This project tested NOMURA Co.,Ltd. 's overall capabilities in creating a vibrant facility, a first for the bank, as it required planning and concept design skills to realize the seemingly contradictory themes of "creating a lively atmosphere" and "displays a high-quality space." [Solution] Regarding the spatial concept design, we aimed to create a concept design where people with various purposes could gather in the same space by spatially connecting multiple elements such as a cafe, gallery, local exhibitions, currency displays, ATMs, and foreign currency exchange corners in a lounge, creating an integrated configuration. Furthermore, by being involved in the operation after opening, we will continue to be involved in "creating a lively atmosphere," which was the theme from the beginning of development. <Our Project Members> [Development] Motoo Kawada [Project Management & Sales] Motoo Kawada, Yuha Nakamura [Planning & Consulting] Hiroshi Yoshimoto, Reiko Kuroda, Rie Hasegawa, Nobuaki Yabe, Konomi Taki, Toko Takeuchi [design, layout] Masao Nemoto, Masahiro Hisakane [Production & construction] Hironari Ota, Takahiro Nakayama [operation, management] Motoo Kawada Photography: Masato Kono (Nakasa & Partners Co., Ltd.)

#Urban & Retail
Mint Kobe

Mint Kobe

Eleven years after being completely destroyed in the 1995 Great Hanshin-Awaji Earthquake, Mint Kobe was rebuilt in 2006 as a mixed-use commercial building incorporating diverse urban functions such as a bus terminal, multiplex cinema, cultural center, and offices. In 2018, in order to create the future vision for downtown Kobe, the majority of the shops were replaced, and the commercial environment underwent a complete renovation. concept design concept was "M-INT MUSEUM," expressing the unique lifestyle of "Kobe-ness," which is cultivated by the city, its landscape, and its pioneering culture, where each individual cherishes and enjoys their daily life. From concept design of the glittering elevator hall to the two-faced atrium space, wrought iron, art objects, and carefully selected furniture were arranged, integrating the "M" that symbolizes the characteristics of Mint Kobe. Our company participated in the project from the business concept stage and was in charge of all aspects of the renovation project, including planning, consulting, tenant leasing, concept design, construction, and furniture and fixture manufacturing. <Our Project Members> [Sales & Project Management] Yuki Hikita [Planning] Tatsuko Nishi, Mayo Tenma [Tenant Leasing] Jun Nakata, Masakazu Kawai, Takaaki Hiraki [design, layout] Taketoshi Yoshitani, Mika Murakami, Akihiro Takemoto [working drawings] Katsumi Tanda, Teruhiko Ono, Hideyuki Sanada, Kazuhiko Ueda [Production & construction] Jun Kagami, Yuka Tabata, Kenji Iseki [furniture and fixture manufacturing] Tomomi Kominami [Signage & Graphic concept design] Nomura Duo: Yoshie Egawa, Koji Dadai, Hitoshi Goda

#Urban & Retail
Panasonic Museum Konosuke Matsushita Museum

Panasonic Museum Konosuke Matsushita Museum

[Project Description] As part of Panasonic Corporation's 100th anniversary celebration, the "Konosuke Matsushita Historical Museum" was newly constructed and opened on March 7, 2018, the 100th anniversary of the company's founding. The aim was to allow visitors to experience the management philosophy and worldview of Konosuke Matsushita, the founder of Panasonic, and to widely pass on his "spirit." [Client's Challenges/Requests] The challenge was how to pass on Panasonic's management philosophy, the numerous achievements, words, and spirit left behind by the founder to the company's employees, and how to provide learning and insights to visitors, including the general public. The space was designed to allow visitors to relive the 94-year life of founder Konosuke Matsushita by following the "path" set as displays theme, and the concept was "a place where you can meet Konosuke Matsushita." [Solution] First, a space was created in which visitors can freely stroll around and concentrate on their thoughts, using "Shinshinan," a place loved by the founder, as a motif. Each displays element is expressed in layers according to depth, and the structure was designed so that visitors can select information according to their individual interests. <Our Project Members> [Sales & Project Management] Shohei Baba [Planning] Tomoko Yanagihara [design, layout] Hideaki Hata, Sachiyo Yoshikawa, Naruhito Suga, Takaki Mizuno [Sculpture concept design] Kenichi Kishikawa [Production & construction] Masao Ogawa Photography: Nakasa & Partners Co., Ltd.

#corporate
Heijo Palace Invitation Hall

Heijo Palace Invitation Hall

[Project Description] The "Heijo Palace Invitation Hall" is a guidance facility located within the Suzaku Gate Plaza of the Heijo Palace Site National Historic Park. It conveys the significance and splendor of the Heijo Palace Site Historic Park, a "special place" where you can feel the Nara period today, and invites visitors to the park and temples that retain the atmosphere of the past. [Client's Challenges/Requests] In order to invite visitors to the Heijo Palace Site, we aimed to create a "guidance displays that increases interest in the Heijo Palace Site and leads to a moving experience at the actual site." [Solution] We aimed to invite visitors to the field by spatializing and experientially impressing them with the "specialness of the Heijo Palace Site," which is difficult to see at the site. The zone is broadly divided into three parts: "The Present State of the Heijo Palace Site," which guides visitors through the current park; "The Appearance of Heijo Palace," which allows visitors to learn about and experience the activities of Heijo Palace in the past; and "Beyond Time," which interprets Heijo Palace and Kyoto in the past from artifacts. By changing the approach in each zone and impressing the specialness through the five senses, displays is designed to lead to a moving experience at the actual site. <Our Project Members> [Development] Haruya Miwa, Kazuya Hashizume [Sales & Project Management] Haruya Miwa [Planning] Shigeo Fujii, Yuka Sueda, Setsuko Nishimura [design, layout] Takeo Akamine, Tadashi Yuasa, Tomoyo Tsukiyama [Signage & Graphics] Yoshito Inoue, Satoko Hasegawa [Production & construction] Hayato Ichimanda, Goro Yamano, Ryohei Yamaoka, Yoshito Inoue, Katsumi Yamada, Satoko Hasegawa, Nanae Hori [public relations] Takeo Akamine, Shigeo Fujii, Yoshito Inoue, Satoko Hasegawa [Review Engineer] Kazuya Hashizume

#public
Nijigen no Mori

Nijigen no Mori

[Project Overview] Based on the Nijigen no Mori facility concept of "Cool Japan x Nature x Technology," we planned and produced an athletic park (zip line and field athletics) where visitors can experience the world of Crayon Shin-chan. As the site is in a natural setting, we named it "Crayon Shin-chan Adventure Park" and mainly composed attractions that involve physical activity. In addition, we introduced inflatable play equipment, developed a game that links smartphones with character models to allow visitors to explore the park, and handled everything from planning, design, layout, and construction of the entire NOMURA Co.,Ltd. 's signage, monuments, and shop interiors. [Client's Challenge] The challenge was to find out what could be done using the "Crayon Shin-chan" content to attract visitors to the vast Awaji Island Prefectural Park as an anime park. [Solution] We planned and designed the "Crayon Shin-chan Adventure Park," which consists of two main attractions: "Challenge! Action Kamen Flying Squad!", where visitors can pretend to be Action Kamen and slide down two zip lines of 225m and 140m; and "Appare! Sengoku Great Adventure!", a giant athletic course themed after the Crayon Shin-chan movie "The Storm-Calling Appare! Sengoku Great Battle"; the inflatable play equipment "Fluffy! Quantum Robo!" (for children); and "Let's Play with Me! Nijigen no Mori!" using smartphones. We concept design a structure that would work as one of the contents of the anime park, and were able to solve the problem. <Our Project Members> [Sales & Project Management] Haruhiko Kako, Natsuko Murakami [Planning] Masaki Kawahara, Yasuyuki Chosa [Art Direction] Yasuyuki Chosa [Sign & Graphic concept design] Yasuyuki Chosa [Sculpture concept design] Yasuyuki Chosa [Technical Direction] Isao Yokota [Production & Planning] Atsushi Hatano, Sogo Nomura [Production & construction] Tetsuji Inoue, Kunihiko Hashimoto ©Yoshito Usui/Futabasha, Shin-Ei Animation, TV Asahi, ADK ©Yoshito Usui/Futabasha, Shin-Ei Animation, TV Asahi, ADK 1993-2017

#entertainment
Panasonic Center Osaka "Re Life Story A house where you can play innocently and connect with nature"

Panasonic Center Osaka "Re Life Story A house where you can play innocently and connect with nature"

[Project Description] "A home connected to nature where you can play innocently and immerse yourself in nothingness" is a second home proposal for the ReLife generation (a man in his 50s, occupation: pastry chef). The desire to "continue to grow with excitement and have an environment where I can deepen my creativity no matter my age" was developed with the image of a "secret base where you can return to being a boy." The design includes a living space where you can play "innocently" with family and friends while sitting or lying down, and a circular window room where you can become one with nature and "mindlessly" immerse yourself in your own world. The house makes extensive use of "earthen walls" which have excellent texture and functionality, and lighting effects are used effectively. You can experience a space where creativity deepens from the two "nothingnesses" of "innocence" and "mindlessness." Our company assisted with the planning, concept design, and construction. [Client's Challenges/Requests] The challenge was how to express a space where everyone can gather and play, and a space where one can immerse oneself mindlessly in one's own world, all within a single living space, based on the theme of a "secret base where you can return to being a boy." [Solution] As one large space, we made extensive use of earthen walls, which have excellent texture and functionality, to create a comfortable space. Within that space, we created a tiered stage using Panasonic's interior counter as a space for everyone to gather and play "innocently," and placed a large table in the center to create a space where everyone can come together. In the other space for "mindlessness," we placed a circular window room, which serves as a concept design accent in the living space and creates a space where one can feel and immerse oneself in nature. <Our Project Members> [Sales/Project Management] Yusuke Mori [Planning/ design, layout] Kenji Takahashi [Production/ construction] Masao Ogawa

#corporate
narafamily

narafamily

■Project Description Narafamily, a large commercial facility that has been a beloved fixture in Yamato-Saidaiji, Nara Prefecture for many years, underwent a transformation into a high-quality urban commercial facility. In the spring of 2016, a complete renovation of the interior was initiated with an investment of approximately 5 billion yen, and the facility successfully reopened in the autumn of the same year. Through a collaboration between general producer Junji Tanikawa of JTQ Inc. and chief creative director Ryu Kosaka of AND, environmental design concept is "Yamato Modern," which explores the essence of Nara. concept design expresses the strength of Nara, reminiscent of ancient temples and Buddhist statues, with a sense of volume, and the facility is further enhanced by a dazzling arrangement that interprets the beauty of "Tenpyo culture" in a modern way. The logo and facility signage have also been revamped with the "Yamato Modern" concept design scheme, and the camel statue "Pokora," the facility's beloved mascot for many years, has been replaced by a second-generation "Pokora" created by sculptor Ryuichi Ohira and installed in the Camel Plaza. With this renovation, the specialty store zone has been significantly expanded, and the facility has been revamped with a more user-friendly layout that makes shopping easier. 55 new stores have opened, including brands making their debut in Nara Prefecture, as well as fashion tenants and large lifestyle goods stores. The new specialty store area has been reborn as "zoro." ■Project Members < NOMURA Co.,Ltd. Ltd. Project Members> [design, layout] Executive Creative Director: Ryu Kosaka (AND) / concept design Director: Shunsuke Saeki / Chief Designer: Kensaku Shiroto / Hikari Yoshinaga [Sign & Graphic concept design] Tomomi Ito / Tomohisa Tsukamoto (Nomura Products) [Production & construction] Yuki Kaji / Takashi Okuno / Hiroto Kobayashi / Katsuya Harino / Takumi Yashima / Ryuta Okimoto / Yonosuke Tokuda / Minoru Akizawa (Nomura Products) [furniture and fixture manufacturing Office] Toshimichi Suzuki / Tetsuhiko Arii [Sales] Project Manager & Soft Sales: Shinpei Watanabe / Hard Sales: Yuichi Tsumoto

#Urban & Retail
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