Allbirds Marunouchi

A former professional soccer player (Tim Brown) and a biotechnology expert (Joey Zwillinger) conducted extensive research and successfully developed innovative and sustainable shoes using natural materials such as merino wool, eucalyptus, and sugarcane, giving birth to the lifestyle brand "Allbirds." Founded in San Francisco in 2016, the brand arrived in Japan in 2020, and following its Harajuku store, its second store in Japan, the Marunouchi store, opened in June 2021.
Our company supported Allbirds from the design stage onward as their local architect.

By securing a space equivalent to two stores, sunlight streams in through the wide, glass-fronted facade, and the interior is visible from Marunouchi Nakadori, creating a bright, open space that is inviting to customers.
The store has two entrances, each featuring unique door handles shaped like large wooden feet. In the center of the store, you'll find a lineup of T-shirts, loungewear, and performance wear made from natural materials that are gentle on the skin. Shoes are displayed by type according to their material and function, and cloud-shaped mirrors are placed on the floor and walls. The store also features slanted solid wood chairs to make it easier to try on shoes, creating a simple yet playful interior.


[Social Issues / Customer Issues / Requests]
The client requested the following: to faithfully recreate the world view of a global brand with approximately 35 stores worldwide; to maintain close communication with the head of operations in San Francisco, the country of origin; and to have a single company handle all aspects of the project, from schematic design stage to completion.


[Solution]
Our company handled comprehensive management, including resolving legal issues related to the design, negotiating with developers, working drawings, construction, schedule and cost management, and coordinating the import of sound and video systems and fixtures.
In response to your request to expand our reach from Japan to the world, we respect Allbirds' concept design philosophy of "sustainability," which values nature and the environment, and are currently considering interiors materials and spatial configurations that resonate with this philosophy for future store openings.


<Our project members>
[Sales & Project Management] Yoshiki Yamada
[Design] Yoko Kurose
[Production and construction] Shuhei Tatsuta
[Coordination] Atsuko Shimura