overview
[Outline of the project]
CONNECT TO is a Toyota Lexus brand experience facility located in Lotte World Mall in Seoul. Its concept is "a relaxing forest in the city." In South Korea, where domestic cars are dominant, it is designed as a cafe lounge style that is easy for anyone to drop by, so that people can easily experience the appeal of the Toyota Lexus brand. Furthermore, it is designed so that people can feel the excellence of the brand without even realizing it, through amazing spatial concept design and Japanese hospitality. Our company assisted with everything from research and consulting to schematic design, concept design, and operation proposals.
Basic information
- open
2014
- location
abroad
- client
Toyota Motor Korea Co., Ltd.
- solution
concept design, basic concept, schematic design, research and consulting, operational proposals
- Award
"34th Display Industry Awards (2015)" Encouragement Award, "JCD concept design Award 2015" BEST 100, "Japan Spatial concept design Award 2015" Finalist (Seoul, South Korea)
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