[Outline of the project]
CONNECT TO is a Toyota/Lexus brand experience facility located at Lotte World Mall in Seoul. The concept is "a relaxing forest in the city". In South Korea, where domestic cars are the mainstream, the café lounge style is designed so that anyone can casually experience the appeal of the Toyota and Lexus brands. In addition, through the amazing space concept design and Japanese hospitality, it is designed so that you can feel the splendor of the brand without knowing it. This time, we provided assistance from research and consulting to schematic design, concept design, and management proposals.
- open
2014
- location
abroad
- client
Toyota Motor Korea Co., Ltd.
- solution
concept design, basic concept, schematic design, survey/consulting, management proposal
- Award
"34th Display Industry Awards (2015)" Encouragement Award
"JCD concept design Award 2015" BEST 100
Selected for "Japan Kukan concept design Award 2015" (Seoul, Korea)
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